Image provided by: Clackamas Community College; Oregon City, OR
About The print. (Oregon City, Oregon) 1977-1989 | View Entire Issue (Nov. 2, 1983)
■■ I 1 .................... ............... PIO: Presenting Clacka ALL THE Me Murdo, Tongue link media. ADVANTAGES OF A COMMUNITY COLLEGE If you’d like to continue or complete your education at a small, private college with all the advantages of a com munity college, consider .Marylhurst. Marylhurst College has open enrollment, flexible scheduling, adult students and faculty who are practi tioners. MARYLHURST OFFERS'. Accredited 4-year degrees Credit for Prior Learning Transfer of 2-year programs Financial Aid Academic Advising Admissions Counseling Located on the outskirts of Clackamas Community College’s campus, in Clair mont Hall, is the College’s Public Information Office (PIO). In operation since November 1968, the small- stâffed office can be broken down into three sections: publications, graphic artists (see related story this page) and public information. Although the PIO has been on campus for 15 years, little has been written about the work the public informa tion department does for the College. What services do they provide for the College? “I form a liaison between the College and the media,” Public Information Specialist Anne Tongue said. Tongue makes up half of the public in formation team, her partner being Public Relations/Infor- mation Officer Kevin McMur- do. Together, the two are responsible for making the media aware of the activities going on at the College. Tongue’s job is very much like a journalist’s, as she gathers information concern ing the College -, writes the in formation up in the form of news packets and sends them out to prospective newspapers, radio and television stations who may wish to use the stories in their publications or broadcasts. The news packets Tongue organizes are released once a week, and contain 10 to 15 news items, which Tongue-gets from departments on campus, people calling in ideas to her, and a beat that she covers regularly, consisting of secretaries, faculty members, A MARYLHURST REPRESENTATIVE WILL BE ON YOUR CAMPUS: WEDNESDAY NOVEMBER 9, 1983 9 a.m.*2 p.m. MAKE MARYLHURST YOUR NEXT STEP Public Relations/Information Officer KeviniMcMurdo Kevin Forney written by FOR LIFELONG LEARNING how the the conn become Relatioi ficer Ki of his jo Alt! title incl relations part as 1 tion fori by mak aware o does.” McJ tion is bi personne what nev out, and news relf “Ou people o ambassai McMurd Evei mostly u pie awai McMurd works di munity ii spread Ü go to the with s< munity the medi aware resources an exam; PIO men in taver church superint mayors i word spr munity. “We programs by ref people,” ^ Forney, Rawson créa 636-8141 or 224-5828 MARYLHURST COLLEGE and special interest groups such as the Environmental Learning Center and the Women’s Center. Every week, Tongue goes through her media lists to determine which media might be able to run any of the Col lege’s new items. This list con sists of Clackamas County and the Metropolitan Area media. Tongue said she sends out information to 15 to 20 newspapers, more than 20 radio stations, and 10 television stations. “You learn to tailor your releases, and send them (media) only what they can use,” Tongue said. ‘‘I write the packets as straight news. The less work they have to do, the better they like it,” she ad ded. But sending out news packets isn’t the only writing Tongue does for the College. Included in the news packets is a summary of the events covered, and each month she designs a calendar of events for the news items. The sup plements, or stories that are found in the College’s class schedules are also the work of Tongue. Although the PIO has been thought of as doing public relations work, Tongue stated this in not the case. “We don’t need to promote the College, we just let people and the community media know what’s going on cam pus,” she said. Tongue also said the work the PIO does is appreciated by the media. “The whole office is really well-respected, and we tend to get (story ideas) published,” she‘stated. “Our job is looking at shelley ball & dana haynes photos by joel miller & russ me millen Whenever the community thinks about Clackamas Com munity College, they should visualize a clean, concise and complete image of the school. Seeing to this is the job of Kevin Forney and Ralph Rawson. Forney and Rawson are the graphic artists for the Public Information Office. They create the “graphic iden tity” for the school (see related article, this page). It is a job they do extremely well. “The PIO staff recently attended a conference at Southern Oregon Community College (SOCC),” Forney said. “It was funny because everything kept coming around to Clackamas. We’re one of the few colleges (in Oregon) that even has a graphic identity. We’re really respected out there.” For every publication that originates in PIO, Forney and Rawson design the look, keep ing it attractive, making sense and retaining the look of the College. “It’s an amazing amount of work. We do an average of 60 publications per month,” Rawson said. “We design publications for every department of the College, from the little things to major works like theater posters, the College’s catalogue and class schedules.” Both men conceded that burn-out is a problem in their line of work, but agreed that they work around the issue. “We’re lucky in that our jobs are constantly varied,” Forney said. “We don’t burn out because we trade off jobs.” Rawson agreed, adding, “We have a good combination , of personalities. In this kind of work, you have a lot of per sonal ‘ownership’ in your pro jects. You take each work per- sonally. But that feeling long. That’s off assignnu There a both men 1 towards. Rawson has for the ( department Forney usi Focus Prog This term, I ing switchii demanding I Forney Oregon Sta 1977 with a tisement, D mercial Art went to v After a year from Corvi and becat unemployed landed CE designing gn minority
