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About Coast river business journal. (Astoria, OR) 2006-current | View Entire Issue (Oct. 9, 2019)
COAST RIVER BUSINESS JOURNAL
OctOBER 2019 • 11
Home at the Beach
Latest clothing, shoes
and handbags in
Home at the Beach
Glenna traen and Billy Weiss,
600 Pacific Ave. Long Beach
11-6 daily, closed Wednesday
LONG BEACH — Glenna
Traen was always happy to fill in,
now she’s full time.
On Saturday, Sept. 21 Glenna
Traen held the official grand
opening as owner of Home at the
Beach, a home décor, gifts, jew-
elry and women’s apparel store
at 600 Pacific Ave. in downtown
Traen bought the business
from former owners Karyn Zigler
and Kathy Matthews.
“I have worked with Karyn
and Kathy at Home at the Beach
for years as well as been a regu-
lar customer,” Traen said. “It’s
always been a great place to find
unique items made locally as well
as fine gifts items and great jew-
elry. When I saw an opening on
Pacific Avenue, I thought it was
meant to be.”
Traen, from Portland, has been
in the area about 10 years.
“I came down from Alaska to
be a snowbird,” she said. “For
five years we went back and forth,
but we just liked it so much here.
I was semi-retired, doing inn-sit-
ting and part-time work around
Among her part-time jobs,
Traen worked for Deux Cha-
peaux and for the former Home
By The Beach owners when they
“I really enjoyed it and work-
ing with both women. I’m thank-
ful they thought of passing it
along to me,” she said.
Traen credited her partner
and co-proprietor, Billy Weiss,
with bringing the business into
“Despite how crazy-busy and
overwhelming it’s been, my part-
ner has been there all the way
through it. There’s no way I could
have done it or still be doing it
without him,” she said.
best-selling line so far she said.
“I’m down to just two jack-
ets now,” Traen said. “They’ve
got great fabric and style, their
clothes are smart and sharp.”
Glenna traen held a grand opening for Home at the Beach at 600 Pacific Ave. on Saturday, Sept. 21. traen worked with
former owners Karyn Zigler and Kathy Matthews before eventually buying the business.
Over the summer, Traen
moved the business to from 110
Pacific Ave. to 600 Pacific Ave.
The new space, formerly occu-
pied by a tattoo studio, boosted
exposure for the business.
“People can now see the shop
on their way into town,” Traen
Roughly five weeks after relo-
cating, sales have been steady.
Small home wares, such as dish-
cloths and napkin rings, have
been among the best sellers.
“Everything has sold pretty
well since I opened,” Traen said.
“I can’t say I’m going to phase
anything out because it all seems
to be popular.”
Home at the Beach carries consignment sales from local
and regional artists, including Shirley Girl, based in Sea-
Latest fashion, local
Traen attended a women’s
apparel show in Las Vegas in
August, where she ordered a
large portion of inventory featur-
ing the latest in fashion, including
clothes, shoes and handbags.
The four-day trip was
Home at the Beach has an array beach-themed of home
exhausting Traen said, but
served as a great learning experi-
ence, with informative seminars
and inspiring interactions with
To compliment the clothing,
Traen has invested in jewelry
made by regional and local art-
ists, including Shirely Girl based
Traen is anticipating the arrival
of her full line of fall and winter
“I try to carry a mixture high-
end and medium-priced women’s
clothing in all sizes,” she said.
The clothing line, Parsely
& Sage, has been among her
Becoming a business owner
and transitioning to full-time
work from seasonal has been a
challenging change for Traen,
particularly getting up to speed
on managing the business, books
Since the summer, Traen has
found time to slow down and cut-
back her schedule, moving from
a seven-day workweek to six by
closing on Wednesday.
Curating the store shelves with
hand-picked clothing has been
among her favorite parts.
“I enjoy the clothes. I take a lot
of care in choosing them. I like
fun things like secret pockets and
reversibility, things that are great
ideas and you don’t find at Fred
Meyer,” Traen said.