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About Jacksonville post. (Jacksonville, Or.) 1906-19?? | View Entire Issue (April 3, 1909)
JACKSONVILLE, JACKSON COUNTY, OREGON, APRIL 3, 1909 T alks THE TARIFF IS HARD QUESTION on advertising V.—Getting New Customers And Holding Them I * By Henry Herbert Huff COPYRIGHT. 1000. BY AMERICAN PRESS ASSOCIATION “Mr. Business Man, it costs just so much for running ex penses—rent, light, fuel, clerk hire—whether you sell ten or a hundred dollars’ worth of goods per day, does it not? Yrou call them fixed expenses. Now, the only way to lower fixed expenses is to increase sales. Up to a certain point all excess business brings you an added profit. It pays to lay hold on all you possibly can. Advertising offers the best means for increasing trade. New customers aro attracted by leaders—merchandise at unusu ally low prices. An instance is told of an old lady who came nine miles to get a spool of cotton thread for 3 cents, but she purchased several dollars’ worth of goods before leaving the store. The ad. has accomplished its mission when it gets a prospective patron within the doors. That is the most difficult part. It is then up to tho merchant to make tho most Of the Opportunity and win him for a permanent customer. “The merchant who utilizes newspaper publicity has the whole world to draw trade from. lie is confined to no particular neigh borhood. lie knows no barriers. Wherever he can send his ad vertising, there he can solicit business. Some of tho more ambi tious country merchants aro drawing business from tho big towns! Tho advertiser’s opportunities are unlimited. Through tho news paper he can reach people ho never saw or who perhaps never heard of his store.” “But how about holding them?” . “-That depends quite as much upon the merchant as the adver tising. If customers receive satisfaction, they will continue to come. But nothing HOLDS them like continued bargain offers. Have a few new specials every Saturday. Keep the farmers guess ing what will come next.” “What advice can you give to tho dealer starting in business ?” What more at variance with good judgment could be imagined than for a merchant to come to town, rent a store, fill the shelves and counters with new goods, arrange attractive displays in the windows, put competent salesmen behind the counters nnd then— WAIT for business; WAIT for people to come in and buy; WAIT for them to find out what he has to sell; WAIT for the public to learn of his very existence? And yet it is not uncommon for one to do this! Advertising would have carried all such information to prospective buyers. He spares no expense to have stock and fix tures the finest and yet neglects the greatest essential of all. Should you inquire why he spends nothing for publicity ho would probably say that pleased patrons and his window displays are sufficient ad vertising. Word of mouth publicity is the best, but it is too slow. Gossip has wings, but favorable news travels slowly. And as to the window—a newspaper announcement is often necessary to call at- . tention to it.” On March 16th President Taft trans Monday evening a small party of mitted to congress a message pointing citizens got together an.I determined out the necessity for a revision of the to have a live business men . organiza tariff. On March 17th Chairman Pay tion without further delay and drew ne of the w’ays and means committee up a subscription heading which set introduced the new tariff bill, on which The following is Apportionment of Jackson County School Fund, March forth the object as being the advance his committee had been working stead 29, 1909. ($5.00 ----- per capita.) ment of the commercial interests of ily for four months. No. DIBT. ADDRESS SCHOOL CENSUS Central Point and naming the member AMT. APPORTIONED CLERK The tariff cannot be revised on the ship fee as $5.00. A bunch ef boosters 1 Jacksonville 316 $1580.09 Gus Newbury ory but a long and careful study by immediately got busy and within ' an 3 Medford 97 485.00 A. Andrews those who are most familiar with such hour had enrolled about 32 I members 3 Ruch 50 250.00 D. E. Ruch legislation is absolutely necessary. of the new club and tho following 4 Phoenix 205 D. Lehners We take the following figures from morning 22 more were added, Practjc- 5 Ashland 1425 T. H. Simpson the Scientific American: ally every man approached put his 6 Central Point 370 J. W. J acobs The Division of Bookkeeping and name down and his money up without 7 Barron 59 J. H. Cooke Warrants of the Treasury Department a word, and, if indications indicate 8 Talent 42 0 W. J. Ferns states that the receipts derived from anything, there is going to be the 9 Eagle Point 97 9 E. S. Wolfer Customs, Internal Revenue, sales of greatest bunch of boosters stirring 10 Medford 50 j W. A. Stewart Public Lands, and miscellaneous sourc around this bailiwick presently that 11 Beagle 31 I) W. D. Davi3 es was $601,126,118 for the fiscal year ever came down the pike. 12 Brownsboro 18 ) Nora Bradshaw ending June 30th, 1908, while in the 13 Climax 17 I W. H. Holman same period disbursements exclusive 14 Tolo G3 1 F. W. Sifers of the principal of the public debt KING OF BOOSTERS 15 Medford 46 I J. S. Bonar were $659,196,316. It is this deficit 16 Agate 56 I H. Richardson which the new tariff will wipe out, as ADDRESS MEETING 17 Gold Hill 67 • Mrs. A. C Bostwick well as give increased revenue for pub 18 Bougie 41 C. O. Rogers lic works, increased protection, etc. Tom Richardson’s n :mo has come to 19 Lake Creek 45 > H. G. Meyer It is needless to say that the appro be a household word in almost every 20 Gold Hill 28 Horace Pelton priations and expenditures of the gov home in Oregon. He has been the 21 Murphy 30 J. T. Blevins ernment are increasing annually, but practical, working head of the pro 22 Talent 121 C. W. Walters the revenues from imports have recent motion department work of the Port 23 Butte Falls 13 Jack Tungate ly shown substantial gains; and should land Commercial Club for several 24 Phoenix 28 F. E. Furry these continue, as there is every rea 25 Rock Point 13 Mrs. Rose Haymond years and it is a fact that he has done son to believe that they will, the Trea-! more to advertise Oregon and to devel 26 Woodville 37 Fred Minthorn sury will be in good condition to await; op the latent resources of the state 27 Jacksonville 12 Frank Cameron the approaching readjustment of th 28 Prospect 8 W. A. Higinbotham than any other citizen. As an orator tariff. he has few equals and his subject is al 29 Medford 34 W. J. Harvey ways the same, “Boost Oregon.’’ 30 Provolt 14 C. R. Hill The meeting is to be an open one for REDMEN’S BIG 31 Eagle Point 24 Frank R. Neil everybody in the valley and a special 32 35 Gold Hill Mrs. G. W. Mathews DANCE MAY 12 invitation is extended to the ladies of 33 Sterling 21 J. T. Miller the town and surrounding country to 34 Applegate 26 Fred Jones The Redmen of this city are prepar- 35 Woodville 100 Mrs. Rena Whipple be present. This will not be merely a local meet ing for a big dance on May 12, in 36 Beagle 28 E. C. Pomerov ing of the people of Central Point, but Orth’s hall. The committee is labor 24 Eagle Point Geo. A. Givan 37 it is planned to make it a great meet ing to make this one of the greatest Siskiyou 21 38 C. F. Bates ing of all the commercial bodies of the affairs of the kind ever undertaken by Brownsboro 23 E. D. Colby 39 valley with a view to bringing about the order in this city. Applegate 54 Mrs. N. Pernoll 40 Supper will be sesved by the ladies Sams Valley Mrs. M. Fredenburg more unity of effort in the work of 41 23 promotion and develodment which is of the Redmen who are already mak 29 Lake Creek M. D. Bowles 42 1 yet only in its infancy ing arrangements for the big spread. Jacksonville 29 43 Floyd Peare While Mr. Richardson will be the E. O. Bissells Table Rock 49 44 principal speaker of the evening, it is Daniel Foollers 28 Trail 45 probable that other speakers from SHARKEY WANTS FIGHT Asbestos 12 Mrs. S. E. Walker 46 different sections of the valley and 40 Eagle Polht F. J. Ayres 47 men who represent many important 40 M. J. Rick Woodville 48 BOSTON, March 30. - Tom Shar business enterprises which are now 1242 Oris Crawford Medford key, pugilist, announced tonight that 49 only in the initial stages of develop 16 J. B. Hannah Trail if Jeffries does not challenge Johnson 50 ment will be on the program for short Mrs. N. Bryan 13 within three months he will issue one Wellen 51 addresses. There will surely be much himself. W. L. Thompson Sams Valley 44 02 to interest and instruct every man and 13 Mrs. J. Goppert HroWnsborfl 53 woman who attends the meeting. Ernest Apslegate Ashland 13 54 FIGHT A DRAW J. G. Briacoe 17 Trail 55 350.00 H. H. Goddard 70 Talent 56 When you travel, keep track of BOSTON, March 30.—Dave Desh 125 625.00 H. D. Reed Gold Hill 57 harper signs. You will find Harper ler and Packy McFarland fought a ten- 60.00 Mrs. C. C. Culy Steamboat 12 58 whiskey on sale in practically every round draw here tonight. 10 50.00 John Grieve Prospetfl 59 town, city and village where whiskey 135.00 D. N. Davis Soda Springs 27 60 can lawfully be sold. This World 105.09 R. M. Cook 21 Gold Hill 61 Wide popularity means something—it 315.00 C. E. Wickerstom 63 Wimer 62 means you should buy harper whiskey 60.00 A. B. Clarne 12 Eagle Point 63 from E. H. H elms ’. 7 35.00 Alice Houston Trail 64 22 110.00 C. E. Terrill Brownsboro 65 23 115.00 J. F. Citsworth Peyton 66 60.00 Mrs. Laura Kershaw 12 Wellen 67 17 85.00 M. A. Watkins Watkins 68 54 270.00 W. G. Knips Medford 69 You Will Make No Mhtake if You 4 20.00 E. E. Smith Butte Falls 70 This is one of 24 120.00 Mrs. M. J Higinbotham i Follow This Jacksonville Citizen’s Derby 71 58 290.00 Geo. W. Dewey Talent 72 Advise the numerous 92 460.00 F. C. Holmes Sr. Ashland 73 12 60.00 J. W. Miller spring styles we Trail 74 11 Medford 55.00 A. M. Helms Never neglect your kidneys. 75 are showing 23 115.00 Mrs. H. C. Carnell Wellen If you have pain in the back, urinary 76 Jacksonville 10 50.00 S. II. Simmons disorders, dizziness and nervousness, 77 7 35.00 Fred Sturgis Trail it’s time to act and no time to experi 78 We have a fine Wimer Bl 105.00 O. W. Miller ment. These are all syptoms of kid 79 Persist 6 80.00 Chas. Morgan ney trouble, and you should seek a 80 line of samples Climax 4 20.00 A. Grimes 81 remedy which is known to cure the in the new and 26 130.00 Mrs. Lelia McKee Buncom 82 kidneys. 14 70.00 Mrs. Elsie Pence 84 Doan’s Kidney Pills is the remedy to Derby popuiar shades 20.00 Mrs. N. Higinbotham use. No need to experiment. It has Derby 4 86 22 110.00 C. C. Pursel Buncom cured many «tubbarn cases in Jack 87 150.00 Mrs. Nellie Smith 30 Gold Hill sonville. Follow the advice of a Jack 88 All our suits are 20 100.00 G. H. Lynch Trail sonville citizen aid be cured yourself. 89 115.00 Arthur Smith 23 Eagle Point S. P. Jones, Retired, living on tho 90 guaranteed all 39 195.00 E. H. Watson East side, Jacksonville, Ore. says: Butte Falls 91 wool and we 28 140.00 Mrs. Gertrude Murphy Ashland “I suffered for u long time from kid 92 5 25.00 Mrs. A. Kincaid Prospect ney trouble and although 1 used many 93 guarantee a per 11 55.00 Mrs. C. W. DeCarlo remedies I was unable to obtain relief. Shake 94 feet fit My rest was broken ninny times during the night on account oi the irregular forth that the argument for not giving M’CALL WOULD the islands their independence has ; action of tho kicin \v secretions, and in We guarantee been that if the United States aban* the morning 1 would arise tired, lame FREE PHILIPPINES I dor them some other nation would and stiff. My general health was in a the price to be take them. This danger, it is set run down condition. One day 1 read an endorsement of Doan’s Kidney Pills right too. What WASHINGTON, March 30. Repre forth, can be removed by an agree- r.nd d; cided to try th m. 1 procun I a ment among the nations of Europe and sentative McCall of Massachusetts be more could you box at the Pity Drug ."ore and in a Asia, whereby the independence of the lieves the Phillipine Islands should j very short time felt their beneficial ef Philippines would be declared and they ask for? have their independence, and that if fect. The symptoms gra.'.ual’y disap they were independent they should be would become neutral territory. peared until 1 was wit .out n sign of neutral territory, so as not to become kidney trouble I alv.ays keep Doan’s the theater of wars among foreign in the house :.:d believe NOTICE Kidney powers. Accordingly, he has introduc r emedy equal to them for I there is ed a resolution requesting the Presi i •.bidder trouble:-.” Many fires occur from soot in the i kiuncy « dent to open ne gotiations with the var For £ ilo by uil Deafer-. Price 50 ious nations of the globe looking to an chimney. At this season of the year Co., 1 agreement for the neutralization of you Bhould have your Hues cleaned. i cents. F< Pole Agents for the Unit- The undersigned will be in Jackson i New York, the islands and for the recognition of ¿jiacca. their independence whenever it is ville in a few days and clean chimneys ea States, Remember lhe name—Doan’«-and without causing any dust or dirt granted by the United States. W. H. YOUNG. , take no other. The preamble to the resolution sets 101 It 1 ! M 0 il CENTRA L POINT COMMERCIAL CLUB DON’TEXPERIMcNT IÍÜ ULRICH EROri I. Leading Merchants II ÍÍ I
