La Grande evening observer. (La Grande, Or.) 1904-1959, December 13, 1933, Page 13, Image 13

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    Wednesday, December 13, 19.W
LA GRANDE EVENING OBSERVER. LA GRANDE, ORE.
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. .THE MILLION DOLLAR RIDE OF 1934
XEVELtRiDlNfi Studefcaker's latest
brilliant contribution' to ttiGtoringcolmfort helped to-sell more
Studebakers last month than in, any other November in eight years.
This million dollar advancement gives you level-rtding on khe
turns . . . level-riding on rough road's .". . at 1934 Speeds!
Quadripoise Suspension is the result of the expenditure if more
than a million dollars in Studebaker's laboratoties and proving
ground. It embraces not merely one, : but a Whoiejseries, of closely
related engineering achievements.
This great Stu'dehaker development includes in its scope all four
extremities of the chassis, 'rather than 'merely -the forward half. It
. embodies the most precisely calculated distribution of chassis weight,
body weight and passenger weight.
. . . . . ' i
Why Studebaker Cars Keep Their Balance
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Fife '85 stock Stiidehaker cart,' in the last 500-mile
Indianapolis Race, captured 5 the first 2(2 places
part of the painstaking program of Studebaker engineer',
tug research '-which produced Qttadripoised Suspension.
I
LeveURidinasachitved(hrtMgh.QUdripoise
Suspension in Ihe SldriltngNew Studebakers
jorl934,i$advancedmaitriallybyStuJebaker's
eiclremely low. 'center 0 gravity. The ' car is
wider than it is high. The center rf (he entire
car's total weight it within 27 inches oj the
ground. Mven when tilted to an angle oj 58
degrees, the car will return readily to even level.
As a result,; the center of he, entire
weight of the car is less, than 27
inches from the ground! The .'cars
are wider (74 inches) than they are
high (69 laches). Any Studebaker
will retain its balance, even if tilted
to an angle of 8 degrees.
Quadripoise Suspension likewise
involves spring placement, spring
dimensioning arid spring articula
tion. Springs are spaced . further
apart another Studebaker innova
tion! tt includes de-synchronization
of the various rhythmic impulses in
, cvitably set up by wheels, springs,
motor and, chassis. It covers tire
sizes and air pressures. And it is
affected materially by Studebaker's
pioneering use of aerodynamic body
design . . . Studebaker's skyway style.
No Swerving, No Wandering,
No Wheel Fight
The net result? A Studebaker ride is
unique. The startling riew,1934 Stu
debakers are completely free from
shimmy and wheel fight. They tteve'r
swerve.. or Wander at any speed on
straightaway, hills or curves. These
Quadripoised Studebakers keep a
level keel bver rough, roads. Rear
seats are as free from bumps and
. jars as front seats. There is a notable
.absenceiof pitching,, swaying and
bouncing. Xour Studebaker-; hugs
the road on the 'turns.'
, Unseen but notably evident; Stude
: baker's Quadripoise Suspension in
troduces the stability 'of pyramid
design low weight, balanced
wetgbtQuaifrippfse'fl weight.. Stu-'
'debakeij jevel-riding is a, proved fact.
Take your Studebaker ride before,'
or after, ou experiment with other 1
motor cars . . . you will find none so
impressively comfortable on any
sort of road at any. rate of travel! ,
THE DICTATOR . . . . . . $645
THE COMMANDER. . . . $845
THE PRESIDENT. .... $1045
Abort, are hqu firJtet mt tbt scttrj. Bifrnfcrt. tlurt tirii
d fxit tart. Prim utjtit u cbnst unbent mtkr.
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Pdff Thirteen
M. J. GOSS Automobiles
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La Grande, Oregon
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r Telephone Main 82