LA GRANDE EVENING ObSEKVKK, LA GRANDE, ORE,
Par T&m '
UNIQUE STUDEBAIER CARAVAN VISITING LAGIANBE
LEADERS IN UNIQUE STUDEBAKER CARAVAN
Traveling Show
Includes Both Rockne
And Fierce-Arrows
Wednesday, June 22, 1032
A
Business recovery In all lines of
Undo will be hastened by Just such
activities as are being sponsored in
Lti Grande this week by the Plerce
Arrow Motor Car company In the
opinion of M, J. Goss, of the Goes
gurage, local PierceArrow representa
tive. "The sooner people, buy what they
actually con offord, whether it be
furniture, radios, clothing or auto
mobiles, the sooner will movement
'. and manufacturing or raw mute
ly rials begin to provide work and
money for everyone throughout the
country," said Mr. Ooss.
"The program carried out In behalf
of Pierce-Arrow In Ln Grande this
week Is a. carefully planned national
project designed to stimulate busi
ness simultaneously ln hundreds of
centers.
"Briefly, this plan carries Pierce
Arrow right to the door-step of the
people in this vicinity who can and
should purchase one or another of
the several makes of nutompbiles ln
the fine-car field. Mjost of these
people are vaguely aware of the fact
that-all the manufacturers in this
price class liavo Introduced some
amazing new developments and have
brought prices down to 1932 stand
ards, but as yet they have not actu
ally been brought face-to-face with
this new merchandise. They have
not had a genuine opportunity to
buy, placed squarely before them.
"Frankly, we are urging people to
buy an automobile, regardless o(
whether it Is a Pierce -Arrow or some
other make, because we earnestly be
lieve that a revival of automobile
sales will revive activity in all lines
of trade, for the reason that the auto
mobile Industry not only consumes
vast quantities of steel, rubber, cop
per, glass, lumber, textiles and other
materials, but dispenses millions of
dolturs to wage -spenders i"
The staging of this exhibit affords
local motorists an opportunity to view
an array of specially-built, fine cars
such as Is rarely seen outside of na
tional show displays or the great
metropolitan showrooms; It Is true
Indeed, that the group oi Pierce-Ar-row
cars exhibited heroV 'this week
comprises as Interesting an exhibit as
the one sponsored by this famous
manufacturer ln the New York auto
mobile show.
When the yeupte of tHI region for the first time lire given opportunity to. see virtually the complete
line of Hturtebukerv one- of tin world's greatest motor car urgiuilzutloiis, on June 23 and 23, the ubove
' automobile and lenders will be present. The rant, left to right, are the brilliant new Rockne, the
luxurious Pierce-Arrow, ami the record -holding Hturiebuker Commander eight. With them. In the pic
ture, left to right, are Due lllwtem of Wallace Hros.,Kpnkune;. T. e ltrlody, regional, liuinuger In the
Pacific Northwest for St uUebiiker,' from Portland and- IK Wallace of Wallace Bros.,-in active cluurge
of the caravan. The caravan will malts hrail( mirrors while here at M. J. Qom
ancfr with the Mendellan law. show
ing the same physiologic weakness.
Studies have been made of- the
genetic histories of human families
In which diabetes was prevalent.
In one study embracing- 30- persons,
it was found that 18 were affected.
A number of the geneticists have
also found that obesity and' suscep
tibility to Infection appear to be
nore prevalent la this hereditary
type than ln the average i population.
New Rockne Six
Worthy of Name
Of Great Coach
To every motorist with a love for
a fine automobile at a most unusual
-price, the Rockne 05. which Is being
shown this week ln this city as a
part of the coining Studebaker cara
van, will have an Instant appeal.
The Rockne Is very low-priced, when
its size, quality and standard equip
ment without extra charge, are con
sidered. - But to many, the very name of the
icar. Is appealing. No American could
hold the late great Knute Rockne ln
other than the greatest respect, and
it Is therefore natural that they
should expect a V great car to bear
his name.
"Now, for the first time," said M.
3. Goss of the Goss Motor company,
in speaking of Rockne, "it can be an
nounced that, had he lived, Knute
Rockne today would have been vice
president In charge of sales of the
Rockne corporation. The year in
(nvhich he was killed Jn that terrtblej
thirplafae crasl? was to have been his
jiinst year as coach of famous Notre
iDame, and he was to have joined the
Btudebaker-Rockno forces at its
close."
' As to the Rockne cor, few believe
'.It is bo inexpensive when they first
see It. .Its size is impressive, its style
is daring, and these two features
rmake one think that it must be far
. more costly than It Is. There is no
question, Rockne gives an amazing
amount of automobile for the price,
and It Is backed by all the experience
that 80 years of successful Studeba
ker building can give.
Uncompromising quality of mate
rials, plus painstaking accuracy of
chassis and body engineering, assure
each Rockne of a long and vigorous
life and of durable good looks that
people do not expect ordinarily ln a
low priced car,
Health
UKREMTY AND DMBETKS
Even ln the days of Hippocrates
it was well known that certain dis
eases are more prone to develop in
Individuals of a definite constitu
tional type.
The ancient ' physicians 'differen
tiated the short, stocky,, barrel
chested individual from the lean,
tall, lanky type.
They knew that the first Is more
subject to high blood pressure and
to apoplectic strokes, while the sec
ond type is more frequently the suf
ferer from respiratory diseases.
Many of these observations of the
ancients have been subjected to
scientifically controlled studies and
it Is known that in certain diseases
there is an hereditary factor which,
while not directly responsible for
the disease, appears to favor its
more ready development. '
Therefore, in saying that there Is
an hcreditrfry .-factor- Ait dtabete3,r we
do not mean that the descendants
of diabetic parents are foredoomed
to develop the disease, but rather
that experience has taught that
such descendants are a little more
likely than the average population
to develop the disease and should,
therefore, be on their guard.
The hereditary factor in diabetes,
recognized ln the sixteenth century,
appears In the form of a lower tol
erance for sugar and a lower capac
ity for its utilization.
Experimental studies made with
ntlce have shown that -the hered
itary factor may be bred as one
might breed other hereditary qual
ities. Thus, mice showing a low sugar
tolerance when bred with their own
kind produce offspring in accord-
FIMl'INO ,ANt TITUS SUITS
SWAMP ISLANDS COURTS
MANILA (P) manges are pro
posed- In the system of issuing land
titles In the Philippines by means of
"cadastral," or wholesale surveys, be
cause the islands' courts are swamp
ed. ' ' '. '-
Governor General Roosevelt' recent
ly found more than 50,000 title cases
pending ln one northern Luzon prov
ince, , i . r - V " ,
- Only a fraction of -the land has
been surveyed and clear title Issued
Under the Torrens system.
' Si?r'' Mbve'menl
.; All shirs, u fit hi. Lotion., rWxod
stars at;e s- ft'n liiTii iish tliyy Hp-peer-
to ciicr!'' 'i'cir poslt'tutift so
Blow I. v. In :-i'm: tvlh tUf
p'anelp
BEAUTY SHOP
Raynaud's Beauty Shop, located in
the New Foley bulldng is the oldest
beauty shop1 ln Eastern Oregon. Mr.
and Mrs. Roynaud whoVe eo-partners
in this beauty shop, have both
had many years training- in beauty
culture and their work Is of the-
highest type,, Thoy, maintain one
of the most up-to-date and modern
beauty salons ln La Grande and theYc
equipment Is of the latest Improved
type; Mr a Raynaud has spent con
siderable time ln experimenting, with,
various beauty methods' and is ever
ready to Improve his service. : Mis
waiting room is well furnished with
comfortable wicker furniture.
Pi hrge- Arrow
comes to
LA GRANDE
; YOU
ARE INVITED
To attend La Grande's greatest display of automobiles,
to be presented by Pierce-Arrow, Rockne and Stude
baker corporations. Luxurious Pierce-Arrows, record
breaking Studebakers, the brilliant new Rockne, and
a display of big, powerful Studebaker trucks.
In This City
Two Days Only . . .
. JUNE 22 and 23
9 a.m. to 9 p.m.
Never before has the complete line of any great motor
manufacturer been shown in La Grande at one time!
This is a whole Automobile Show in itself . . . We in
vite you to inspect these fine cars, meet the factory
experts who accompany them, ask your questions, en
joy demonstrations. Don't miss this wonderful oppor
tunity !
M,J. GOSS
LA GRANDE, OREGON
with an unusual exhibit of fine cars ...
brilliant new modes and new
values . . . for a brief but
important showing
Two Days Only June 22 and 23
There is an agreeable Bitrpriso back of this announce
ment for scores of people who have always thought of
Pierce-Arrow cars as too expensive.
The fact is, as brilliantly demonstrated in this
presentation, Pierce-Arrow ownership is today an
easily achieved distinction.
So, if you admire fine cars, you are urged to see
the new Pierce-Arrow Twelves and Eights and
ride in them without the least obligation.
If you are a fine car owner, you will doubtless
be personally asked to pass judgment on these lat
est expressions of beauty and luxury in motor cars.
The purchasing power of today's dollar, where
the finer things are concerned, has never been more
dramatically revealed than in this distinguished
exhibit.
A famed engineer recently said: "Pierce-Arrow
has this year contributed the most remarkable
expression of fine car value, and the most wonder
fully performing cars 1 have ever seen."
You are cordially invited to form your own
opinion at your earliest convenience.
The special Pierce-Arrow exhibit
will be open evenings unti'. ten
W Ave Yv.-W
W- -i-D. .--
..HIV" -otf
1 "N 0
Thie car with
everything!
You get all the advancements,
all the advantages a truly great
car should have, when you get a
Rockne Six.
You get size and style and
roominess. You get the very
finest of materials and workman
ship. Check the Rockne part for
part and feature for feature with
any other low-priced car. Drive
it. See for yourself why every
one, everywhere, is calling it the
sensation of 1932. )
' And each Rockne chassis cornea
to you integrally engineered with
FREE WHEELING IN ALL
FORWARD SPEEDS
FULL SYNCHRONIZED SHIFT
AUTOMATIC SWITCH-KEY,,
STARTING v.!;!:
4-POINT CUSHIONED POWER
OTHER ROCKNE FEATURES . ;..
ABKODYNAMIC BODY DBSION . . . ONE-PIECE PENDEW3 . . . SLOP,
IHQ RADIATORS AND WINDSHIELDS ... NEW CONVERTIBLE BODY
STYLES . . . EXTRA LONO WHBELBASES . . . EXTRA LARGE SIX
CYLINDER POWER PLANTS . . .QUADRUFLY COUNTER WK1QHTED.
CRANKSHAFTS . . . GLASS SMOOTH ELECTRO-PLATED PISTONS
... SILENT CARBURBTION . . . EXTRA LAROS BRAKES . . . HYDRAU
LIC SHOCK ADSORBERS . . . SELF-ADJUSTING SPRINO SHACKLES
. . . LANCHESTER VIBRATION DAMPER . . . FINOER-TIP STEER.
INO . . . HIOH VELOCITY COOLING . . . OWNER SERVICE POLICY..
Vital Specifications Mw6S" Mod.l"7"
Bxua Long WhelbaMl 110' 114'
Large Motors cubic A'nplactmtni 190' 203
Very Powerful Mown orio h. p. 66 72.
UxtnLtrRoBTtikiu braking surface 143 sq. In. ISlftqliu
Model, and Bodies , J'rU.b"
Coupe, 2 passenger 58' $685
Couch, 5 passenger 395
Coupe, with rumble sent, 4 pnisengor 620 72t -
Sedan, four door, 5 pauenger 653 , 735 -
Convertible Roadster, 4 pauengcf - 673 773
Convertible Sedan, 3 passenger 695- 795
M. J. GOSS
Phone Main 82
1415 Adams Ave.
1415 Adams Ave.