La Grande evening observer., May 13, 1931, Page 12, Image 12

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-rr TTtar. May 13, 1S31
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COMPARE
29x4.4021 K61 K93 SHS!lSw
20x4.&021 B.1B 5 67
28x47519 8.95 MWMwff
29x6.0019 .I0 6.93 U0Mwm
at Kvury Ward Storj W MlMUf
nkn
) BM (Q)
1 t? A II Tr.ilTtiifln -T rioSTD
ifm 7 Thickntwof ITrfeZS In.)
Ml i Vidth 4.713 In.
MP A - - Strenirfrf (1714 i-)
Hi TRAIL gSlE:r
'i'Jl 111 AlA Bf li-n;
J FIRST
7C$F
Co)
This Table lists the eight comparisons that were made. Six FIRSTS for Ward's
Trail Blazers. Tra j7 Blazers are also the lowest priced.
Trait Lxrcrx
S5.15
OUBcM
.250 In.
.343 .
.593 In.
4.747 In.
1655 Iks
3490 Us.
30.765 In.
O
$5.69
.2X8 In.
.3X8 In.
.558 In.
4.768 In.
1256 lbs.
3160 lbs.
30.796 In.
O
$5.69
Goodrich
Cavalier
.190 In.
.367 In
.500 In.
4.742 In.
1418 lbs.
4165 lbs.
30.664 In.
O
List Price Usually)
$5.65
ve pertonaJIy examined the tpecificadoru of the
four tire described above and hereby certify that I
know thete pecificatiom to be exact, accurate and
devoid of prejudice.
Prewdtnt, MONTGOMERY VARD & CO.
Subvcribed and wom to before, me, thiv 9th day of April,
l'Jil at Chicago, III.
r-Notary Public
WEIGHT AS A MEASLHZ OF TIRE QUALITY IS NOT ZW
CLVDED .V rS T FOK T'0 ii50.VS:
lit. Became no tirti trr of the usaz brand and 512c Keig'i
exactly attic, zrxi
2d, Ewxsvc fulitj of rubber ajJ cotton fabric used, rather
than the coeapnmSed ret(ht after being mixed with other
iorxedienu is the determining factor. Reclaimed or second hand
rubber weigh more than new rubber. Tires containing a large
percentage of second hand rubber, therefore, weigh more than
those made entirely of new rubber even though the tires are
exactly hie in size so "Wdiht as a standard by which to
measure tin! quality ilEASS SOTHISC."
Ward's Always Sells for Less
The TRAIL BLAZER is Ward's second quality tire. We frankly admit it. Butcertain
manufacturers and dealers, jealous of Ward's deserved preeminence in the tire in
dustry, are making and publishing misleading statements about Ward's tires.
They give specifications which are NOT those of Ward's tires; and they then
compare the prices of their second quality tires with those of our first quality tires
the famous Riversides. The table above shows accurately the manner in whicl$
TRAIL BLAZERS compare in quality and in price with other well known makes.
These other misleading advertisements and if they are not intended to deliberately fool tire consumers, "what IS
their purpose?) also say that "Mail Order tires are made by some unknown manufacturer. . . ." Well, Ward's
tires are made by one of the largest tire companies in the world; a company that has always been famous for
the fine quality of its products!
Here, therefore, Is the correct story about Ward's TRAIL BLAZERS: They are every bit as good as other
second quality tires (better than most, as the chart above will indicate), but they sell for less. Like all of Ward's
tires, TRAIL BLAZERS are sold with an absolute guarantee of satisfactory service without limit as to time
or mileage. If you do not need Riverside quality buy Trail Blazers and save more money!
1 ,
than any first quality nationally advertised tire on the market! These sound
like sensational claims. Cut Montgomery Ward & Co.--one "of the
largest and oldest merchandising institutions in the world now in its
60th year in business the originators of the "Satisfaction Guaranteed
or your Money Back" guarantee stands back of every claim made in
this advertisement.
No Montgomery. Ward tire advertisement is complete without mention
ing Wnrd'11 f.iinoui first inutility Riverside. Riverside tires are one of
the brut known brnntls in America. They have been sold for 19 years.
'I hey, too, arc made by the same large tire manufacturer mentioned
nhrwr. They are the finest quality it it passible to produce. They nrc backed
by the iiiont liberal tire guarantee ever written. And they tell for lets
HOI-., WsiHliiiiKloii Ave.
La Grande, Ore.
Phone Main 18