La Grande evening observer., February 21, 1930, Page 7, Image 7

We Are Pleased To Announce
Erddraed
Facilities
FOR
IMPR 0 VED
SERVICE
For the past month we have been remodeling and rearranging our Automotive Department Store-partitions have been moved
and installed to change the room arrangements new fixtures and equipment have been added-in fact we have so changed the
entire building that it looks like a new place. Now, the work is done and we are certain that otir facilities for service have been ,
greatly improved. ' ,' '"r" ''v-'V-?f vv !'? '
WE EXTEND A CORDIAL INVITATION TO THE ENTIRE COMMUNITY TO COME IN AND SEE
THE MANY SERVICES WE HAVE TO OFFER TO THE MOTORIST
Open-House Week beginning Sati Feb. 22nd
v FEATURING A COMPLETE DISPLAY OF THE NEW FORD MODELS-
Town Sedans, Standard Sedans, Cabriolets, Sport Coupes, Standard Coupes, Roadsters, Tudor Sedans, with new body lines and a great
' variety of color combinations. : 1
. WE FULLY SUBSCRIBE TO THE SERVICE POLICY OF THE FORD MOTOR COMPANY ! AS LISTED BELOW ;
AN ENLARGED SHOWROOM
. 0iO'..nJa.i;ge$ Ijov rooiri, ives imiple and r
fitting space for a proper display of . the
New Ford with its added New Beauty. . Our
sales and office force can now work under
much more convenient surroundings and
you too, will find the hew arrangement
much to your liking. Come in today and see
the New Beauty of the .New. Ford.
REPLACEMENT PARTS
AND ACCESSORIES
In keeping with the Ford policy of service,
our parts and accessory department is con
veniently located and is equipped with new
steel fixtures and display counters which
permits the carrying of a much larger stock
of replacement parts for the New Model A
and also for the Model T. Our line of acces
sories includes everything a car owner
needs.'
SER ice; :
.. : . In THE Ford Motor Company we
"emphasize' service equallu' wiUi sales. It has always been oitf belief lhat
a-sale docs not complete the transaction between ' us and the buyer,
but establishes a new obligation on us to see that his car gives him
service. We are as much interested in your economical operation of the
car as you are in our economical manufacture of it This is only good
business on our part. If our car gives service, sales will take care of
themselves. For that reason we have installed a system of controlled
service to take care of all Ford car needs in an economical and im
proved manner. We wish all users of Ford cars to know what they are
entitled to in this respect, so that they may readily avail themselves of
this service. .
FROM the very earliest ben in
ning, SERVICE has been the
:omerstone of the Ford business.
Fai1 back in 1908, when the first
Model .T . Fords were nr.ule, there
were few people who understood
lite operation of an automobile
1ml fewer plnces to which the pur
chaser might turn for help when
repairs were needed.
Frequently in those- duys, Mr.
Ford would deliver the car person
ally to the new owner and see to
it that some arrangements were
made to keep it in good running
order.
Usually he would find the best
mechanic and explain the construc
tion of the car to him. Sometimes
when no such mechanic was avail
able, the town blacksmith would
be pressed into service.
Then, as the business grew, cap
able men were appointed, in a
widening circle of towns, to devote
their entire time to the care of
Fold cars. These men, wherever
located, worked under close factory
supervision and according to cer
tain set standards.
Far just as the Ford Motor com
pany was the pioneer in the making
of "a strong, simple, satisfactory
automobile at a low price," so it
was also the pioneer in establishing
complete and satisfactory service
facilities.
For the first time in the automo
bile business it became possible for
the purchaser of a car to buy parts
quickly and readily and to have
repairs made at a reasonable cost.
Where formerly- it had been the
accepted practice to charge the
highest possible prices for these
repairs',' a new policy was instituted
for the protection of the owner.
The unusual character of Ford
Service was soon recognized bh one
of the outstanding features of the
car.
Today there are more than 9000
Ford dealers in the United States
alone, with thousands of others
located throughout the world.
Their mechanics have been trained
in special schools, conducted by the
Ford Motor, .company and they
have been equipped with all the
latest sei-vice machinery. The well
ordered cleanliness of the shops
and salesrooms and the uniform
courtesy Of nil dealer employees
are particularly appreciated by the
woman motorist. ,
Wherever you live, or wherever
you go, you Will find the Ford
dealer prompt and businesslike in
his work, fair in his chm-gen, and
sincerely eager to do a good and
thorough job at all times.
His constant effort is to relieve
you of every detail in the care of
your cur and to help you get thou
sands upon thousands of miles of
satisfactory, enjoyable motoring at
a very low cost per mile.
That is the purpose for which
the Ford car was designed and
built. That W the true meaning
of FORD SERVICE.
. ' H)llt
jLJgJJBgD Minor ('minimi)-
ii'inm, .Mir.iiiKnn
SERVICE DEPARTMENT
In this department we have installed the
latest tools and equipment and can now .of
fer service of nil kinds for any make of car.
Under the same, roof we can give you this
nnMiilfti-fi ivmtnrimr' Kervie mechanical
wonc, tii'os, gas, on ana greasing, wasnmg,
painting, battery and electrical Work, body,
fender and top work and towing and Wreck
ing service. ' y
USED CAR
SHOW ROOM
We have built a new room whore we can dis
play a representative stock of our used cars.
You will find it a l'eal pleasure to inspect
our unusually fine line of used automobiles
under the same surroundings as you find
new enrs. Important Read our announce
ment of a big used car sale It will be a real
one and will be held during open house
.week.
OPEN EVENINGS
UNTIL 8 O'CLOCK
Perk
ins
M
otoir Cooipsiiny SSSSa
Automotive Department Store
Main 500
La Grande, Ore.
Corner 4th & Adams