La Grande evening observer., October 16, 1929, Image 6

Page Six
LA GRANDE EVENING OBSERVER, LA GRANDE, ORE.
Wednesday, October 16, 1920.
TTr7jiiii"'!;;i:i;;"';';;i:j;ill,i;:iir;if'ii'v
Na
t i o m a
Worth Millions
to Eastern
Advertisiinig
of - Dollars
Oregon
By The Federal Government:
583.250 free publications on national parks were
prepared and distributed during the year.
148,000 automobile guide maps issued.
350,800 automobile stickers for windshields.
These stickers are carried by tourists to every
city, village and hamlet in the country.
Each national park has a descriptive booklet pub
lished and sold by the Government, giving:
Rialroad information
Detailed travel information
Automobile highway information
Maps showing local towns, roads, etc., at a
cost of 20c per copy
At one park, 2500 copies were sold in less
than a month.
and newspaper advertising of individual nation
al parks, by railways, appear daily and secure
NATIONAL DISTRIBUTION. Excursions, with
reduced rates, are planned and extensively ad
vertised, to national parks. Time tables showing
train connections to national parks, and feature
trains, are illustrated with park views, in railroad
literature.
By
Magazines and Newspapers:
The National Geographic, Travel Publications
sport magazines and weekly magazines carry
feature articles on national parks. Newspapers
run "auto log" trips and Sunday features.
By Auto Clubs:
By Moving Pictures:
Not only in literature and strip maps published
and distributed to members; but by highway
signs, magazines, and through information
clerks employed all over the country. Many of
these items are given free to non-members.
News reels and travel pictures have been dis
played NATIONALLY featuring national park
activity and scenery.
By Visiting Tourists:
By Railways:
Magnificent booklets are distributed freely by
railroads, featuring each national park. One
booklet put out by the Union Pacific cost them
$00,000.00 (on Zion National Park). Magazine
Every national park visitor becomes an advertis
ing medium, describing the park and the sur
rounding country on every occasion. Stickers
are carefully preserved on windshields and book
lets are mailed to the folks back home. Kodak
albums remain permanent advertisements in the
home.
ac
ac
A National Park in the Wallowa Mountains will advertise your business-your City-your section
of the state all over the United States and Canada
The U.S. Government is investing millions of dollars to attract people to national parks.
California has built concrete highways and enjoys a revenue of over a b'lFcn dollars yearly
from four national parks. Don't keep La Grande a "way station". Make it a "stopping point."
La Grande is one of the Gateways to Wallowa!
3
WALLOWA NATIONAL PARK ASSN,
Julius Roesch, pres.
.1