La Grande evening observer. (La Grande, Or.) 1904-1959, September 07, 1929, Image 7

Historic Oregon Newspapers

La Grande evening observer., September 07, 1929, Image 7

Image provided by: University of Oregon Libraries; Eugene, OR

About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Sept. 7, 1929)

Prev Page of 10 Next Prev Issue Next Text PDF JP2 (2.6 MB) Clip/Print Image

Return to Top

Prev Page of 10 Next Prev Issue Next

Newspaper Page Textto drattfo lEwniug (ffeawr AUTO SECTION WANT ADS VOLUME XVII LA GRANDE. OREGON, SATURDAY, SEPTEMBER 7, 192!) NUMBER 2C5 BUY TWO AUTOS TO SOLVE NEEDS "Whippets Sold to Save Owners' Big Cars, Dealers Report. TUI.KDO, O.. Siit. 7 I'nrrliiiscs of Kinullfi' ciirs hy rmnilics to save tin Uk car iiml rope with growing tralTii: I'nnKistiuii in the biff cities cxpamlfil to a Kvati'i- volunit- than vt'r ilui'in:-? tin' Hunmn-i' months, ui'i'ordinf? to reports n-rt'lveti from WlllyK-OvtTlnnil (h-nli-is. This fact playt-d a KnuU-r role i:i iiUTcasiuK sales of Whippet fours and sixes, duo to their ease of handling In tr.it Hi', their economy of operation and increased roomi ness which solved the transporta tion problem of many families, the dealers say. The two-car-per family idea evidently has taken hold more than ever due to the grow ins In sistence and dependence of Ameri cans on their own autoinohilea a:ul the fact that witnien and Krown-up children Ift in the home demand a ready and private, means of trans portation. Tin com pact :nss of hoi h the "Whippet foar and six with the speed, power and style appeal of these cars., has attracted this kind of hnyijitf. I loth models possess un usual pick-up and Kelaway in heavy traffic while I hey may he parked in comparatively small spaces in 111 busy husiries.-i district. In addi tion to this, they have an exception ally effective hrukiiiff power which i i nahles the drivei- to conn to an ."immediate stop at dangerous in tersections. Tim Whippet Six also includes each important mechanical features as a seven-hearing crankshaft, full force led luhricat ion, silent timing chain, invar-strut and over-size bal loon tires. In addition to the speed and hill climbing power of the Whippet four, it has a record of Kasoline and oil economy that has seldom ht-cn approached in the aulouiobile world, the Willys-Over land eiiKinerrs declare. This js Important to the owner in view, of the frequent -slops and stuns neces sary In congested traffic. Steering Ease Augmented In The 1930 Buick llciii;iik:il)l.' i-riHi- of KU-cri:ijr Is oh tiii 1111 lh in t In- l It nick tlirmitflt, tin- iist- of 11 sear known ns llu- WDini ami roller type, uccord ititf to Vi-rn .IcninR:! loi-iil lluick (h'lilcr. It eotiiprlf.-H it v.'oiin on tin sti't'illltf tuito wlilcll fntfiiKf:H itl h ft hIiiIc roller tooth niountud "on the roller whuri. Tho worm is mounted between two liipen-d roller hearitiKM iidjuMt nhle for end play hy tnejins of it lint itl li'e top 01' tile housing. The rullei' Is mounted upon a pin In the forked end of tin- roller slnift irid provided u it h roller thrust hear ings. The roller shnft is cnnied in Iwo liron.e hushim;s in the? housim; cover. An juljusuihh; j-'cruw is pro- Pled in I lie housing to regulate end .lay of the rolh r shaft. Hack lash lietween worm mitl roller Is ndjust cd hy shil'tiMf,' Ihe housing cover. Kxceptioniil ease and conifoit in uteerinj,' the car Is aeceiitJiili'd hy a j . specfal shackl at the front end ol 1 the left spring which acta as ;ii shock eliminator. Four springs, I auainst which the shackle acts, oh- roth the ro;id sho-ks and prevent j them reaehirn; t lie steei iui; S'ar e- plaint! Mi, .jenuintzs. A lock is provided for lock Mitt I he j sterling tte;ir i inonjunct ion wilh j tlx- ittnilion, 0:1 Hie pew Hoick. II i.-t mounied on the sleerin; oluiiili i jiimI holled m Hie hack of the in- ! sliunient hoard. In one operation it j locks hoth the sleeii:itt wheel and -1he lunltiou nnd is said to provide t he lliost. ef fectl O pioleftioil j iittainst theft. i July Output Of Fords Sets New ! Mark For Month j World production of l"oid auto- j mobiles and ir.n ks for July was the hnttest for that inonlh in the his- tory of the Ford -Motor Company. aecoirliiiL; tu announcement hy Ihe j company. All records for red ail de- ! Ileiies tu custoinej-a also wcru hto- i.-... i l'ro'luclion of Fonl cai-s and tnieks iii the Fulled .Slates durim; j July totaled IS".mi4 nnd for thfj i"sl of ihe worhl, ..7l. makini: a ra:id toial of I :ti,.io,". Jletail tl-- hvi-rie.s to cusloiiiers in the Fnil' d j Stales alone totaled 1 fii.tiTti for tho month. This was more than a third j ot the total car and truck busings 1 01 the 1 'nit- d Slates. j While ti. prod in lion curve of I the Ford plant at Ulver Uom;e has j Ifen niaintitin'-'l at faitly ftcaily j oluine Fie year round, July al- j ways hs:i been Hi'- low point In the cutve. In tin- striUIni; increase in j voIiimh- over the same momhs In previous y ais and l.'.n.inui iintHhd j ntdeis on the hooks of Ford dealer) tM Lran Ia t io is, Foi 'i of ! ieia !s foi e- s' .. ofp. f the buii-st autumns in ! the his'ory of th" company. Tiiat't Evolution I When chri-leiied si-f v;t ' named .Tary. . sJm ':vp up sh 1 heeanii' Mav, Wlmu 5-ho hf-.tn to fitw socially site signed Imr ti:itn' ' "Mac." Some ve.-iis later sl.p ninr- '. rie(l, nnd now sho is just "Mil."' Doc'i Secret Fui'h U -Uil Ihe prir;io rci'li-it" i for hfilii.'c. Su1 w' h.U'iy you ; Verev it :n-- nt reinforet Vopr ; .. .. r - l.-i . ,.f w.iir hv i I'l's t- :i -..-..: -.. .'- M..LV. 1 "HOW WOONDERFULLLL THEY ARE - The ever delightful Julia Sanderson and her equally well Known .actor husband, Frank (.Yuinit, now as popular over the radio as they are on the sintw Ihey have graced so luiiff, are ardent motor ists and recently selected this flashy I i.mlsou coupe. "The (ilrl from l:tah." "Tangerine," and, more recently, "No, No, Nanette," are just a few of the successes in which one or the other or both have appeared. PENNZOIL CO. TO ADVERTISE IN NEWSPAPERS I leinonstratiug unqualified ap proval of newspapers as tiie most productive medium for motor oil advertising. The IVnti.oil company has just announced a greatly aug mented fall campaign in support of itH l.lKia independent dealers throughout the 'West. The appropriation has been practically doubled, according i .j Nott -At water company, represent -ative of The IVnn.oil company h; l,a (Irande. and nearly th(. as many newspapers will carry the I'enn.oil messages as in any prev ious campaign. "News pa pcrs have a 1 w a ys been the backbone of our advert ising program," said Willard (1. On-gory, advertising manager, in an nouncini? sales plans for tins lan. As a result ol intensive adver tising coverage of the eleven west ern states for a period of over ten years, and the uniformly satisfac tory performance of l'enniaiil in more than a million motor cars, this 1 a 0 fr i hi re I 'ennsylv.-inia oil holds an enviable position immii,' all lubricants sold In the West." The present advertising cam paign, which is seredu!ed in The Observer in I. a Otand--, is unique Triumphs RiENOS E i3 continuing; to prove lis cn distinction in their motorin apart. It pobset 11 8- 1 in its u ring illustrative treatment, feat-so-called "reverse silhou ettes" in modern design, together with a powerful message, ilis- : played in a new and distinctive type-face. The theme of the advertising is similar to that used In the nation al adverliisng of The I'eniioil company, now appearing in the Saturday Kvening 1'ost and in sev eral hundred newspapers through out tin- I vast, South and Middle West. 1 Royal Color Purple is the roynl color hecausr It was once the most expensive. The dye was nblalned a drop at a time from a special shell fish. . Uncls Ebon "he wily of de I ransrcsor," .said rude Mhen, "is ln:rd. but sometimes It 'pears like a concrete pavement fob balloon I ires." Washington Slar. Growth of Nails Varies The nafis of ihe bund irrow n' Hie rale of about 1 fnillhneler a week. M-hilo Ihose of the toes grow 3 millimeter in a month. A dog should be treated a: f the family, says a fancier. ie so bar.-di as all that? 1 one Why won, sales records broken, G "NEW most successful achievement in the field of low-price sixes have iv.t found the De Soto Six content to rest upon its laurels. 9 Ccnccivcd, engineered and built by Chrysler J.lr-.tcrr, this car cf character smooth power, easy control i nd the utter comfort cf this six have captured almost romantically, tho k:nzy of thn rnr.torinj public, Owners, indeed, tal'x of tho Do.Snto Si:: in terms cf (jenerous affection sis if it were a living comrade rather than a motor car. It is this individuality that has set Do Soto Si::- is this which wii! make :;;on cn soon as ycu cet your hands upon in a wheel. A-,'' "'A irv rc - &m BUC1IANAN-MUNIIALL MOTOR CO. il Jefferson Ave Three Million Families In U. S. Own Automobiles More than three million fami lies now possess two or more cars and there is a growing tendency on the part of business men to have an automobile of their own and one for the family, according t" M. Work, director of the Oregon Stale Motor association, which is affiliated with the American Auto mobile association. Mr. Work pointed out that Un popularity of olf and other out door sports is lamely responsible for the coining- of the two-car Vokuc. 'As a rule, the business man is ! some distance from the club where he indulges in outdoor sports, and It is often inconvenient for some member of the family to accom - pany him to the links and later return for him." The A. A. A. club executive said Keep Your New Car Looking New A dented fender, bent running hoard, dented body or ;i bad paint scratch will make any new car look old even if driven only a few weeks. Look your car over other people do and then diive in we will jdadly give you an estimate on all kinds of body and fender work. Auto Body and Feeder Shop 209 Greenwood 1 KvtmmssLaiit&m iitiim'uMiMmgmiwiBmimaMM Asm 1 t:j--v VERY DAY world - wide ncclaim pcricr r.ppoal n those who i;i:;:.:t C Alert and brilliant performance, you ear;er for V.nz it is not an uncommon thins" for the family to take a ear to some resort for a lengthy stay, leaving the coupe or second car home for the head of the household. This growing 'two-car" tendency has also served to create additional trai fie congestion and is forming a striking argument for road building on a larger scale. "At the same lime," the state ment says, "the low prices of new models and the naturally reduced value of used cars, has had much to do with the situation," "M ywite has run away with ; man in my car." "t'Jood heavens! Not your new car?" Keystone Motorist. "Young man, you are on the road lo ruin." "Middle so. but there are sonic swell parking places along it." i I Mrs. Itloop: hoes your car have j a worm drive? . Mrs. Illeep: Yes, but I toll htm where lo drive. P. 0. Daniels -"T, AL I f ...ICKr. A3 LOW AS V AT Till-: FACTOR V :v;;s.i KB Walce Up, Brother College professor who says "women will he rulers of the next general ion," is nl ready ipi'Io n number of jreneratlons behind the times. Philadelphia Inquirer. Copytlght t?39 Chry.ler Corporclion NEW EW MULTI-RANGE GEAR SHIFT SPELLS DAZZLING PERFORMANCE 2895 CHRYCLER IMPERlAt PRICES Roaditor (with rymblo wol), $2395) Town Sedan, I2D75, 3 pc to.isor Sadon, 5237bi Standard Coupo, $2995( Convortiblo Coupe, S2095) 7-pcisienger Sedan, J3095i 7-passti' gor Phaolon, $3095; Sodon-limousino, S3475j Cvitom buill 4 pasionger rhaeton, $38b5. J1595 NEW CHRYSLER "77" PRICES Bujinow Coupe,! 595j Road ttcr (with rumble seat), 51025; Royal Coupo (with rumble soat), $t033( Royal Sedan, $IG95i Crown Sedon, $1775; Town Sedcn, $1 775j Crswn Co'ipe, $ 1 775) Convertible Coupe (widi rumble leot), S1795j PSaoton (including tonneau cowl and wind ihield), (1795. s1245 NEW CHRYSLER "70" PrtlCfcS Piianton, $1245j Roadilor (with rumbfs mat), $1295; Buiineil Coupe, J1295) Brougham, J129!3i Royal Coupe (with rumble loal), 513.15) Royal Sedan, 51325. s985 NEW CHnYSLCR "66" PRICcCi Bysinim Canpis, iUP"3; Road itor (with fumbla toat), 59Sj Pheio ton, J995j Bro'jQ'xini, Si9'jj Royal Coupo (with rumble soar), I045j Royal Sedan, $1005. All Prlrei F. O. B. Faclory (Sjecial Cf;uipmonl F.ilra) i O3 y Co MM E ..,T3S"..., ki.w svvr.iuon V,' I LLYa O VL iiLAN 1 J, Compare e " 1 :mmk ..fits; ' rA ':' i i -r7'---"" --..--r wjl ' v xj-,i r 1 1 W. First Po'tago Stamps The first Knjjlisli stamp Issued horo the port rail of Queen Victoria nnd (he first Tutted States stamp tint of llenjamin Franklin. aj rr " AND You get it in tho Chrysler Imparia!; you get it in the new Chryslor "77", and you get it in the now Chryslor "70" an entirely now kind of exhilarating performance made possible by a niaster-slroks of engineering science. First introduced in Ihe Chryslor Imperial, and now, in lino with the Chryslor policy of Standard ized Quality, embodied also in tho new "77" arid "70" the new Chry-.lcr Wulti-Rancc Gcar SlIIFt achieves really phenomenal re sults in ccso cf driving, sureness of control, iwiff acceleration and smooth utilization of great powor. You shift gears as before, only wilh fqr greater case and effi ciency, and always silently. In this rcipocl, the veriest novico at R ! 1 H CHRYSLER L IV. WEEKS Greenwood and Jefferson (v C I A L -C A R. S AND T R. U C KJ Itll COS"! SMART, GRACEFUL KAlrk .1 rouiu; and sixes 1 XC, TO Lh.DO, OHIO GeiiiiiHS & Hanks Jefferson Ave. Thankloas Jobs Mere Imnn'ii energy In propnr ttnn to results obtained la expend ed in hmisrwork (ban In any other phase of modern life. Karm nnd V reside. the wheel is as thoroughly compe tent as a long-experienced driver. learn the pleasure of driving with Multi-Range Gear Shift in either tho Chrysler Imperial, "77" or "70". Only by demonstration can you learn Ihe full scope of this nnw Chrysler ability on the road. Still anolhor Chryslor sensation is the now Chrysler "66", priced under $1000 welcomed every where as Ihe great six -cylinder vclue of all time. It is typically a Chrysler in style, spirit, manner and quality, at a price that only goes to prove orice more the science and efficiency of Chrysler manufacturing methods. Don't tor any reason miss seeing it. MOTORS PRODUCTS LINES MARIS THIS LOW-PRICED CAR A STYLE LEADER i N I -V anion" carsofmuch higlicr price can you find any ach quate comparison with the modish and beautiful de sii;n of the new Superior Whippet. Mcc lia n icall y , too, the new .Superior Whippet offers m.ny features found on cars costing two or three times as much. Whippet is the only low-priced c.ir with till these important adi'antarrrs: Kiill force-feed lu hriiiiii on, r.i !c.nt timing chain; h'j;her compression engine for more spe-.d, power and pick t:;; invar-strut pistons; extra lonj v, !u'clha",e; oversize bal loon 'tin "; " lunger-Tip Con trol"; nnd, in the Six, a seven Lcarini; crankshaft. WII I PIM'.T 6 COAC H In ll 1)VN PAVMUNT It" ONLV :B $309 It L4&ix. tt'tff 4-tnrttr '.t.'.(.f, LI.U.M RYSLER ts heauiy tlycars