La Grande evening observer., April 20, 1929, CITY EDITION, Image 3

Saturday, April 20, 1929
IA GRANDE EVENING OBSERVER, LA GRANDE. ORE.
ii
ii
II A
II
n i
II
ii
ii ,
ii
u
H
ii
ii
ii
ii
u
ii
ii
ii
ii
u
u
n
u
n
u
M
II
II
U
n
u
n
u
n
n
n
u
H
D
u
n
a
n
n
u
ii
My
Per
' T " i
. : t.
A Frank and Sincere Message to Prospective
New Car Buyers in Union County
I
I am new in the automobile business. But I have
owned and driven numerous kinds of motor cars for i
years. I have had personal experience with big eight
cylinder cars, with speedy medium-priced cars, with
smaller low-priced cars. ,
Ten years ago if you wanted certain qualities in
: an automobile it was necessary to pay a high price. It
Was impossible to get the riding comfort,. the luxury,
the speed and ease of handling unless you paid a high
price for it Quality and high price went hand in hand
; -you co.ujdn't.gt4iway,jfvom the latter without sac
rificing the former.
Today conditions are vastly different than they
were ten years, ago.' Merchandising is different.
Manufacturing is different. Raw materials are dif
ferent. ' Standards that Were recognized a decade ago
have been overturned. :
Ten years ago in order to buy dependable foods of
uniform quality, for example, you had to pay.a price
much higher than for ordinary brands. Manufactur
ing and distributing costs were higher, expenses of
retailing was greater. Modern efficient merchandis
ing wasn't known.
Today mass production and mass distribution and
consumption methods have revolutionized manufac
turing and business. Prices on quality foods are now
lower than formerly charged for the ordinary brands.
Silk dresses' are made and sold at half the price re
quired a few years ago. Tremendous manufacturing
facilities and scientific management have brought
quality at last to a moderate price level. .
Only a few years ago if you had a car that would
travel 60 or 70 miles an hour with perfect driving ease,
that would go over rough roads with comfort, that
was luxuriously upholstered and equipped, that1
would stand the gaff of hard driving month after
month if you had a car that did those things, you
had an expensive car.
That day is past. When I first drove the new
Chevrolet Six I was astounded to find that it had all
those qualities that I had formerly found only in ex
pensive cars and it had more. I found that it was
easier to drive at a 60-mile speed than any car I ever
drove-that' it' wasu'st 'aS'c'omfortable that it was
snappier and quicker in traffic that it zoomed up the
hills with a power that excelled anything in my experience.
General Motors has built a wonderful six and
have priced it to sell in the price range of thefour.
When you see it, ride in it, drive it, it's hard to believe
that the Coach, for example, can be bought for as little
as $732.00. But this new day of manufacturing effi
ciency has done it has brought every comfort qual
ity, every transportation requirement in speed and
power, every beauty of line and fittings, every advant-,
age of dependability and economy to you at a surpris
ingly low cost.
I only ask that you compare this Chevrolet Six
with other cars as I have done. I want you to ride in
it, drive it a considerable distance, take it over various
kinds of roads, test its economy of more than 20 miles
to the gallon of gas. I know that you'll duplicate my
own experience and realize that Chevrolet has at last
brought motor car quality down to a low price, level,
has made it unnecessary and uneconomical to go be
yond the Chevrolet price range.
G. L. LARISON
LARISON
Chevrolet
Adams Ave.
G. L. Larison, Prop.
Phone Main 2
Company
i i
ii
ii
t
ii
ii
ii
ii
ii
ii
u
I!
Ii
II
n
n
a
H
n
H
n
H
n
M
n
M
CIC3