La Grande evening observer., April 11, 1929, CITY EDITION, Image 4

IYe Four
Thursday, April 11, 1923.
PftAKK B. APPLE BT
. Editor a PoM:!.-
f MP. VET F. MATTHEW. .
Bwfe
- pek3afcd rmdsta. cacest Soaday. at 1111 Atom Areao.
L Grande Oman. Tm OtamrJUf pab&oBed ery Fn4jy.
Eatered at tea PeourfOc at La Crane. Crecca. a Seeaad
H- Kstrer Tr act of Marek t. II.
nrr icut paper op cxiojc cocxtt axd tub
CtTT OP tUA OHA-VPE " -
XElftER OP ASSOCIATED PRESS '
Tie AaMrfiied Pr- eruatrer aatitled to for psHit
itoc of ay earn diapettkee credited UKtrtd eekerarise credited
tf bUWm4 bema. l fbta of rapabBcaOoa of epeeial dis
la tfcis paper, aad ak Use local nam kertla .e are
iovred. ' '
Kattvaal Adeactlerae- Reareaoa-Atir
M C. MOOE-VSK.V A CO lac,
aaa FYaada-a, Lee Aacelea. Seattle. PorUaad. CUca.
IxTOf . yaw Tom
scbscSiptio! Bates
Br Carrier
DallT. aer isostk ia adraaee
Daily, sis. aiwwks ta adnata.
tiaiir. ataxia copy
Tie
-t.S.a
tc
Br Kail
Daily, per Bioartfc ta advance
Dailr. par mix tMMla ta sdraeea-
Di!r. Pr yorr ia adrmaca-
WettW Obaerrer-Star. per yeer
Me
S
XltYEBTUWO RATES
CKspUr. foreim. per coraiee lac
LKraiar. tool, per cslama lack.
Tltae contract pricee aa appJeatlMl.
42
4tc
arc M aasroaa ta Kit I
abal Iker par fr Hat tar a 111 1
bar a lMn rr mm aa
1 rarefy cser i
aw a ctewr, reveal Mark i
mm 7 aut aaili imi I
trjea ia I
Church Meeting
Opens Today In
City Of Baker
Hi Mb. A. ;. CuaJJia
t4'tarrr Correapoadeet)
mrK. free. (Kpeciaij Mm A 1
Texas Guinan, testifying in New York court, says thatj
he never took a drink of liquor in her whole life. . Ether j
the ia. telling funny stone or hu been the victim of press '-' k. Tbor.
' L . , dict' to tfce lVtk aaanal con
ttorylnsinuaUons much to the contrary. :n!Kn f it Krimiai ctwrk.
) ' j , t -.- Jia'f th fc( H4 Mra. P. K- SlnT-
. - " - i ? . r cjLT'r Ttaaralay moratac
? BIG ADVERTISERS ABE BIG PBOFTT MAKERS , ZTbm
Roger Babson, noted statistician and economist, is quoted ai. ii o ii. ndaaie. Tte nm
in the Eugene Register yesterday on the subject of adver- ; alu
listing. Being a constant student of business, success and iikik riri rnua it wtoc
failure in business and industry, he speaks with authority. . , . . ,i-ot.
: ' I" . l-.-i,. ... ." ' ,rX " 7, 1'iHao P.r. ta. Ker.
follows the statement thus: , t tk tn-
"Ctafict. Knv lJi larcroxt ak-prl iiipm are rnakinir the nl WintH -Itaucbtria
' , . . . . n4 the K" Mra S. W.
greatest sales and the greatest net profits. For example, -, ,,orrh Vr,MKlki iui,.-
it is highly significant that the fifteen companies who spent --
the roost money on national advertising last year showed -t OI4 7flAk offrnnx scvic.-
tMal not nrrifi 92 nr riwit rrnlr than in 1927c whereas A aklm.,-KaolMikn ot
, - - - . lt.-,TliOil." Jln W. T K. H- Bril aa4 lamiiT.
Uie average or swo corporations, lociuanig large ana smaii lortwI Tt dunt rhptr of ih. ara -adin tint u.ur in l"
HvAi.n showid total net nrofits onlv lt.7 oer cent f s K"w ih hold km marad u tbr hK- b.
hai two daachter. Mr KI
Keilow aad oa aon. Laita. aaa
one crn4dUKhtr. Mra. K -kraUack.
all ta California. alra
Kfflocg and lira. KrkrDtk .
la Ixm AecriaL Mia Mar B-U av-a
In komaliada. vhrrr ah tradKW
Indiatrut art 'and Ijaajt lrw
Momrrjr Park. Tbey tart ral
Co' ptple mhikf thr amanr
abOBi acre Mr. xad Mrs.
a . ATTrn ttt rr a Tr TTfrrllJ aMaaBBaaaaaaaaaaaaaaaaBaaaaBaaaaaBaa 1
ft-. liiiirMrrxi Attdisi ' . iiH i i in. ridCiw -
am aa ot , . r fBf-i'0,llf4l ' t 1 " rM4J 1 1 l 1 Ul AVIII I I A I
bold h I I ,ir;yJVl'U tS . 'iV I ir-i.1 I IV I IrV ItlU MS V If fa I
1 3UORT NAJEiavW. - - eac j
Ca dtrricc tb but rr. T- Miilrr, aka lira at Arcadia. Mr. tail ia bta borne at Hiddte taC
Creaary.
Mra. I-
prakrra a til iaclade III. Hv W aad Mra. Grc rxjeer aod
P. Keauactoa. of Pradiloa. tbt atid Mra. Gecrz Aadraoo.
Krr. Ifrd Bartlett. fnl atrmrj.
proviac of the i'Mri'r, t tir K' .
J. Hrr Thotmaa. Ktamatk 1 .
tkt Her. Kalpb V. Htnkle. of Pa
dlvtoa. I he Ker- P. K. Miuto. oi
tfce Ker. rVhorter Pratt.
Joha Kkrtt-
ardaoa. The Jallea. Ibe Itev. Her
bert Prearr. liaker. and tbe Il--JBaaW
Moore, of Heppaer.
Mr. aod Mr. Ror Daker aac
Mr. aad Mra. Gorc;e Ilaker spent
laal veekead at Helil aitb Mr. an
Mra. ltay Baker bo are leachta;
taere.
Mr. and Mra. & K. Bell ar,4 fa.
Mr.
i ' rt a,
aj
ntci.M MitT-Mt um r
Total
XMABKl
ntaa
... t .. nauux
- Dr-v-r-jszworrs
a-t touei 4 C; - iia .
caxsa o.'wAanl
ri'- ... .a. mi a.
- i ':o Hi
J Oi'jf tie r,r
tt.. Lesf i
o.r ir v-
A- VI SI t Ml
CtllTf ....
-4 In I
an.l n.tin r lit ThDrKUf i Umm1. Mr anil VI rs. R. K. It i I
Each of these 15 concerns spenr$i,000,fXr or more' for' -n-.- "uo
.. .... , df raoram aa-l Trill diararo Ibe
' advertising last year, one of them over six million, and one morfl , ,,,, hnrrh m i-am ore.
tobacco company will spend a total of $18,000,000 this ' e:i r a rf ai a.r - o
fnr ndvprtisintr. It is fibviou.i that none of thene Wz cor-i ..fTx exrHA.or W.Kra .
not convinced that such a large advertUing investment bj zJgjZfZ7?-
e&scntm to. their business aucces,Ana grwffc, t j
the Eugene paper also cites a test made recei.Uy by the rr- 'tS .
NAtirtriAj Advmistnflr sjnoeiation on1 tne- value orwwi av-
' " - W-fflCit m9 tflt
41. n TraffLrat IT-.B' vhtnakA tmstmirm .n t-r 4hak hrmi Hnisr cfAroa in n
UialfM-,1 i VI Mlli irr v.Pk-0 VHV VI via, iui aj,a, uaaa.-, u-a.u - ;
n Lastern city substituted simple draperies for mcrchai-
tlise in their windows and loss of sales during the period
ariuunted to $3000. "If you don't show merchandise,";
Ldiior Jenkins observes, "you Can't seH merchandise.' If you
cm., i teU about your merchandise, people forget to buy or j
buy elsewhere.'
f une of the significant features of advertising expndi-!
iu.eaby big corporations last year is that more than half
01 the varied appropriations in' each case was designated for,
daily newspapers. The merchandising experts of the big j
company have proved to their own satisfaction that they
get better results at a lower cost in newspaper space than
in uiy other way. They have experimented with 'other !
methods, have made tests and checks and they are spend
ing their money accordingly.'
But they go about the job with great care. They spend
money and time to be sure that the right copy and the right
appeal for the right merchandise is used at the right time. J
They plan their advertising campaigns as carefully as they!
p'an a big building. There's nothing haphazard or !ii-j
hod in their selling efforts. They rejrard their advertiMr.;? j
expenditure as an investment in present and future IxL-ini.-s-i j
volume and business stability and it is. . I
fikrt.t. It m-aa believed be had com -atitted
sulfide.
know:
K0SEBI"RG. Apr. U AS"-
Wrifl a baPJet wouad ta bt bea-U'ed a meaiber of tke Arcbeolocical
ti t1r of A. F. rV-l.a'tr. 7. m atyietr of Atkeaa.
Prof. P.oj C. FUrkincer of the
Caireraty of loaa aaa beea elect.
BEWARE THE COUGH FROM
COLDS THAT HANG ON
Cearb frata calot auy baa la a
rioaa treorj?-. Yaa caa atop tktta
bow vak Crruraalina. aa r-ailiilV il
rreaftace tkat is BirjEusr im i.i.
0..rtoal Creoajlia a a BKdical iisanrrt
area nraiaM actara; ri amuiea aad
beai tke iaaiakKi lafaitmara aad m
kjbar rrrm pawik.
Of all kaon drac creoaote if ree
pord irr bifk aaedkal aatliorilica
a aac ml the rrexteM aeilrar aororo
lor coajta f roat colds aad braackial
adfaiaa lo creoiote. otker beaiua:
etVaKBts wkkk aootiie mad keal tke
iasrased Banbraar aad atop tke a
riutjaa. while tke crcoaate cars aa to
Ike aoauca. is abaarbed tale tke
bkxd. attacks the seat oi the tronUe
aad caecks tke fjraatk of tke pm,
ClroaitilMoB is aaaraaleed salislae.
sary ia tke treatmeat of coarks froca
calds, fcrotrdatis aad ariaor fom of
Ivoacsii ifritatioas, aad is escxiirat
ice baildiac Bp Ike rratcaa after colds
or fa. Moarr refaadrd if aot re
Iiered after ukias accordinr to dirrc-
AMt roar drarsxst. 'adr.)
CREOMULSION
FOR THE COUCH FROM COLDS THAT HANG ON
M.fi m
11
TTr f ffttl 11.1 ktM
b tirr at tti'
vnuats umtm Br-v,-t
V. v-b, MiMM
LIABILITIES
ad
ft MtrTsH T-
mm tla gaU'nnc
1 rumi i
dt.ji t
l ass 11 f. nlfMM
ir"B:jiT.e if oRfr-of rem tub rua
Jfc-t. : 1 : -.. n : 1 rl tlw-
'iT tr-t , . .t M
t. ft.' tfurvatr trh r i-l.l
Vj'A t it.CJ.TJ tfrkJUkt Ut
fr .. MUM
H.' ' HOTftt EXCKAMOt
T fC"B 'H
M-fr-.- ' tskJUat mTT. AftHRJH
HAIlfJI
- BOOKS FOR BOYS
AND GIRLS
By F. W. Dixon
Ted ScfAt Hying- Series
"Over the Ocean to Paris." etc,
5c Hr Vol.
Tom Swift Series Hy Appelton
'Tom Swift & HU Motor Boat" ttc per V
Pee Wee Harris Series V.y V. K. Fitzhuseh
"Pee Wee Harris in Camp" etc per V
Ktith FieWinjr Serir y Kmorsoii
"Ruth FIoMiiik at Collene" etc
5(c V..
Bobljry Twins Serie By Lauia Iai- I!h
"Bobbisey Twins in Washington" etc ,rifc V
Camp Fire (.ill Seriv&--Bv Frev
Camp rire tiins On Iheir Hit etc. .. .
Outdoor (M Series By Hojje
"Outdotr Girls at Ocean View" etc.
Dick Kent Series By Richards
"Dick Kent Fur Trader" etc.
... :c V.,.-
... rv Vol.
tCMPAXT
S-atAt 14 I
CAfTIAL
i9irt CU4UU ;ell u
mC I IMMMM
wcoe
HI ir rwr, 4
o.- mt ... S,tM.na
IfVfr, er"ji
r-;.; trtti 1 rdj alir4
,.t LIMITS U
If tTf.f ?r'r St wfT
ft it - 3 !Vt IUHM-
Bs-:flt rito-.tara . t
!.: fi.e-i s efttl
C-'var. - ;i4 i:rr
Hi. 4 s t leaf
T.t : T.va : 4 !
tta j e-i-'.ii 12m rfar .
r . - S f aJl fitia-T r-fML-tbifcira
Total rprp't
4NJM M
T-l et'at
lift ..J. I
1 aa t -.- -Is
ifttwn vd
1U M
1 t(nti
f,Ur UMI
M !U1
.! ti "( tM-aU I
LlABUJTICa
"Bradford On Mt. Washington"
Washbum Jr. $1.75
By
...50c Vol.
Brad fold
La Grande Book & Stationerj
Company )
1114 Adams Ave. ' ' ' '
MiJtaai 1
iimiri M
tAISAMBJ :
aaUUH
. w w a j
"is.us.rn si
I
fotrf-t
1
1. 15 MS
!
STtAMM
A'' fl.-i'.rw .. .
rtrftlwMI mvi St
tr. rM,r . ...
t-, -f:- irir .. t SMOlll
I. - v M-d aa'.a. tfea
, .1 , fT-STB a
-,,., wrK." ana ..
a- - rrcooiMnt' Firo kslsnamra.rrs
J t-.llr J. rrcii. Oiwou.
Are You Interested?
Then call us am) we will show you the wonderful variety of roof
ing desipns ami colors that we can furnish. We-have an expert
roofer whose hojue is in La Grande and he will measure your roof
and tell yon theexact cot. This 'service is free to you.
DON'T FORGET
We are here to Ptay ancf if we guarantee your roof for 10 yeai-s,
we will lie here Ho make it good.
HOME LUMBER &
COAL COMPANY
1.S02 Cove Avenue . LA GRANDE Phone Main 218
.CaiMis on Building Material of All Kinds
A'iTi5Heei
Kayser Phoenix Assure You -of
Exceptional Service '
5oA.vice weight hose. It is made by
Kayser with the famous slipper heel ?- .50
in all the new sun tan shades X
4 , -rrfTQ
Phoenix piquoed top all silk chiffon
I OO hose with the popular French heel
(high square effect) in the newer $- .95
demanded shades priced now at -L . '
7QA y Pnoen'x m a preniier seivicc
I Ov weight hose with practical lisle rein
forced toe and heel. This is a ?- .95
. feature hose at A
New Arrivals in Footwear
in Fashionable Kid and Lido Sand
DULL black kid with
patent leather piping
and strap with silver, in
' step buckle. lias shapely
Spanish heel and medium
toe.
$y.S5
I la'"Hf " .- U I i 'f'-"tltS- t p....... ,(,
A Smartly Styled Pump
OF Cuban heel height
with- polished "art
modeme" " buckle at in
step. Novel perforation
"trim, fashioned of "Lido
Sand" calf. .
s8"'" ' -
N. K. West & Co., Inc.
La Grande's Leading Store for Over 30 Years
Pays Penalty fir j Mlxry lfeirs luno tioniariy
l:II)GKKIKl.l PARK. N. J. . BIO STONK GAP. -Va. (API
fAP) Mnnicipal authorities A neKro ulone in the city jail
adopted A. A. Jett's sucerstion for i lef?&ed or corurjunv after telling:
resrtilatinir traffic with colort'd the jailor of hcurine chostly foot-
liehts. Jett was thti first motor
1st fined for passine; a red signal.
ntcps that )asstd throuch the
locked cell doors, a woman's
scream in the ninlit, and frenuen't
clankins' of chains.
AND THEX THH1K WKRE SIX!
SAN KKANCJSCO, Apr. 11
AP) Dr. lohrmann pischvl put fcdward S. llarkness of Near
a rabbit Into a box and took It l York has Riven 12S.000 to the'
to a lecture. When he pulled the Uulntenrennry fund for- the ervc-
rauort out to illustrate m. tectum I Hon of new buildings at Lincoln
tn-re were time raiihilp, too.
college, Oxford university.
i. Lumber ? int Its ;. Cement
Paint Wall Paper - Roofintr
. i!'.'-?'Ji? -1fBn2 SW tsar,!
PROMPT. RELIABLE FORD SERVICE
New Fordor Sedia
(T O S. DetroiO
To help you get ; :
the greatest possible use
from your car
Our cuitomen ire utiified cuitomtri
beciute we give good tcrvice. We cake
fonl intereit in helping vou to get
he grticesi pouible uie from your car
t minimum of trouble and expense.
In other wordi, we treat your car ai if
it were our own. Keen n.m in
mind for oiling and greaiing and that
all-important checking over at regular
mreew.l. a
PERKINS MOTOR CO.
Main 500