La Grande evening observer. (La Grande, Or.) 1904-1959, January 12, 1929, CITY EDITION, Image 7

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    MOTORING NEWS
WANT ADS
VOLUME XVII
LA GRANDE, OREGON, SATURDAY, JANUARY 12, 1929.
NUMBER 94.
SEES AUTO PUCE
FOR SHALL UNIT
National Chamber of
Commerce Executive
Discusses Industry
NEW YORK, (AI) Specula
tion as to the result of price wars
and the "battle of the plants"
within the motor Industry has been
hlhly exaggerated, In the opinion
of Alfred Kecvea, general manager
of the nitttonat automobile ehum
ber of commerce.
"There will be plenty of compe
tition In the uutomoblle Industry
in 1S3, but this dotM not mean
"here will not be a place for the
amallr manufacturer who cuters to
a HpeclaUscd trade," Mr. ltcuvcs
ays.
"Competition In the automobile
industry has. In many respects,
been overemphasized. There is no
t ore competition hero than in any
other product where stylo or brand
Is a fuctor in public preference.
: "There may bo further mergers
of the larger companies this year,
but the small manufacturers will
always have' a place.. The. new
year will bring about growth in ex
ports and an ft el He domestic mark
et stimulated by better looking,
more, efficient cars at reasonable
prices." i '
He pointed out that the new rcc
records' for automobile resist ra
tions showed the way to continued
prosperity of the Industry.':;.
. "l'or the first timo tn this his
tory of man, there arc more than
30,oou,ouo motor vehicles register
ed throughout the world. I be
lieve this impressive total Is more
significant than any other fact on
Alio-motor horizon for 3 121. , ' '
"Our experience In, this-country
has been that motor una promotes
motor use. We can look 'forward
to a similar- advance, and larger
volume of exports In other coun
tries as well. '
"In Central Aniorleiu we find the.
peon working all day for the price
jof a bus ride In the evening. This
Is significant. The ability to ride
on wheels is so appealing to man.
kind that individuals are willing to
work harder ond more effectively
'in order to purchase tiansportu-
Uon. . . - ; .. ;-. .
"There is no greater economic
fallacy- than the assumption that
the purchasing power of life so
called backward countries cannot
be Improved. Give these countries
capital, transportation and Incen
tive to work and -you will find a
decided gain tn wealth per capita.
"Representatives of our orga
nization have visited 62 countries
In the last year. Many countries
which seldom enter the daily con
versations of most men are, never
theless, increasingly good motor
transportation customers. There
are 32.000 cars, trucks and busses
in Algeria; 6.000 In Luxembourg:
S8.000 in Itrltlsh Malaya; 6.000 in
Southern lthodcsla; 6.600 in Tuni
sia; and enormous markets in Aus
tralia, New Zealand, and the Ar
gentine. "The Increasing market for
American motor exports is making
possible larger volume of produc
tion and cutting the price or the
product to benefit the American
buyer."
American Race Men to Turn Away
From Control By Europeans
Seeks Ash Tray
In Every Auto
SACKAMENTO, Cat.. Jan. 12
(Al") Every motor vehicle oper
ated In California would have to
be provided with a reccptnelo to
receive and extinguish cigarette
and clsrar butts and matches if the
legislature passes .a bill introduced
by Assemblyman Dan li. Williams
of Jacksonville.
Burgeon (to attendant): Qo and
got thu numo of the accident vic
tim so thut we can inform his
mother.
Attendant (three minutes later):
He says his mother knows his
name.
AiiiiMltiiil tnolur car offirliils. who have tltvltlod to (Imp Kuro
Ik'uii rnt'lng sK.'IIU'tioiis uflor 1U30, luive hern li by C'npt. Iklilll
V. Klckriihackrr tluit tlio prllK'inl hum! lixlny k Tor a lmlo and
cImnii raciiuc car thut villi bring about ra-ilnl ronulu fur stork
maclilneK. Tlio pii ture hImiuh (.'nptnlii Kk'kenunvker III Ills raver
un tlin liidkinaimlis KiH-etiuay lu IBIS.
' By William K. IkrcJilold
(Associated Press Automobile
Editor)
WASHINGTON (AP) Anicrlcnn
automobile ruclng1 after 1S3U will
breuk uwuy from the tradition of
following specifications laid down
by European officials. V. v
Behind that decision, which wis
made at a meeting' of racing- offi
cials governed by the AAA and 20
engineering executives of the larg
est automobile factories of tho
country, lies the story of a com
plete revolution of American rac
ing policies to make the upeedwny
again the motor car Industry's lab
oratory. The decislun, reached at an in
formal conference In Detroit, will
he announced after tho new con
trolling statutes uro adopted In
New York soon.
It means that Instead of going
farther Into ttyo development of the
small cnutna with groat fuel econ
omy at a sacrifice to other factors
in the automobile design the speed
way will be the testing ground for
materials which enter Into the con
struction of stock automobiles.
I The tiny ill Vi Inch car, which
. 1 , ', ' 9"' ! '- , . . '' ; ' .
nr.-
that Ml America is Acclaiming'
Tlio New Oakland All-Amcricnn Six is
winning the praise of All Amorirn.Jt is
enjoying the admiration caused by its
new and original beauty. By I hn luxury"
of lis superb new bodies by Fisher. By
its truly distinctive style. By its pick
up, power and speed.
. . ; ' .
And those familiar with its mechanical
quality marvel at the manner in which
it is built. At sueh fine ear features as
an aceurately balanced "line of drive"
' . dynamically balanced, counter
weighted crankshaft . . . exclusive
patented rubber cushioned engine
mounting . . . tlirl-and-weather-proof
internal-expanding four-wheel brakes.
Small wonder that a car so wonderfully
constructed .". so brilliantly styled . . .
should be winning Amcrirrt'sviirclnim.
Kseciiilly since the New All-Amcrican
is available at such a surprisingly
moderate price. . ;.
1 "
Frlr fllti In I M.'.S. . o. fc. fmr.tttrv, pla Mltrv
rlimrgm. Ijtrrlnv vrfrfliilic Shork Ahiarhr Arid npring
rarer inrluiied in lif price. Bumpm anrt rmr Irrtrlar
gttmrd rxira, Chrrk OnKtmmd dRrrH prlrmm thmy
include Internal hmndltnlt rltnrgmr. titnnrnl MolnrM Tim
tmymmnt Plmn miU6t l minimum rmln.
JENNINGS & SHUMATE
Adams Avenue
hu been speeding to new records
each year but Is considered Im
pructlcat for stock car design soon
will be out. In Its place the speed -way
a of 1930 will aee racing cre
ations of 36(j cubic Inch displace
ment and two-man crewa.
tilnce 1912 u new racing cur chtas
ha been specified every three
yeura. The Kuropeau fraternity
T0te these specifications each
time, nnd America followed the
lead. Cars in tho current chum
were the only ones eligible to ma
jor ruce meetings.
Until recently the goal of In
creased efficiency In engines ap
pealed to engineers in America
quite as much as abroad. But tho
vital consideration of taxes and ex
pensive fuel abroad d I roots atten
tion to englno sixes that are very
small and fuel economy running as
high as 45 miles to the gallon.
In further pursuit of tliCHp Ideas
10 u rope hits Just enacted racing leg
islation whereby all major races
for ("he eiiHiilng two years will be
run on fuel allowance or formula
basis.
American motor experts believe
that the. motor buyer in this coun
try Is interested in the further de
velopment of cars along linen of
better performance, including more
comfortable springing. Improved
road balance and handling, In
creased acceleration with Its com
plement of better deceleration and
more uniform curb u ret Ion.
Capt. Eddie V. Rlckenbacker,
chairman of the AAA contest
board, who called tho meeting of
American officials, says that there
Is u serious need for a less expen
sive, less highly specialised racing
car than is now outlined in tho
specifications.
"Kven with refinement nnd care
ful tuning the normal every-day
car would bo wholly outclassed on
a race course." Rlckenbacker says.
"The tiny 01 Inch car will be
out, as the new displacement limit
will be 306 cubio inches. Two-man
crews again will he required. Ex
pensive valve gears or mechanisms
of current types will be prohibited.
'A sensible minimum weight
limit will avoid fragile or i in prac
tical clcslfrn, but the rules will he
made open entirely to the develop
ment of any now trend In engines,
such aa the two cycle Idea, the
Diesel type motor, which uses less
expensive and non-luflummable
fuels, nnd rotary or other now
valve Ideas.
"What we need is a more prac
tical type of race car that our fac
tories will support financially be
cause of the lessons of ovcry-day
value.
"It Ih likely many will prefer to
raoe Incognito, but If ve can har
ness ugain many inventive minds
rut her than one or two specinlUed
builders the results will ho of in
calculable benefit to the improve-1
ment of passenger cars wo buy, Tlio '
very diversity of types and con
structive details will add to the
public Interest in this sport."
The present 1 Vj cuuio inch
specification will remain In vogue
for the 1929 racing season, since
rules for each season are estab
lished a year in advance to permit
cur builders to work out new Ideas.
prices, and, secondly, by adding re
finement to the 1929 Oldsmoblle.
Kven without this price decrease,
the 1929 Oldsmoblle represent
even greater valuw ttyin did the
highly popular Oldsmoblle of
A traveler stopped to change
tires in a desolate region in tho
Kar Weal.
"I suppose," he remarked to a
nutlvo onlooker, "that even ih these
purts of tho country tho bare ne
cessities of life have risen tremen
dously In price."
"You're right, Btrangor," replied
the native, gloomily, "and it ain't
worth drinking when you get It."
"What we want Is a candidal
who isn't too radical nor yet too
conservative, In short a middle-of-the-road
man."
"Then Jtmpklns Is the man to
nominate. He's been a bus-driver
for years." t
Heavy lifting Is eliminated In tho
Oldsmoblle factories by tho use of
pneumutio holata which are locat
ed at every point where weighty
objects have to be moved, ;
"How did your wife poreuade
you to buy a now cur?"
"The old one didn't match this
year's license plate." ;
Oldsmoblle Gut
In Prices Opens
The Year of '29
I.ANH1NO, Mich.. Jan. 12 A
price reduction Inclmllnir all model
lma been announced by Oldwuo
bllo orflciuls. Tho roductlona
range from $50 to $70 a car.
Increased bunlnoss with result
ing; manufacturing economies haa
niado the new lower prices pos
atblo. P. 8. Eddlna, vice liroaldent
and general Biflea manager, auld
whon united for a statement regard
ing the reduction, v
"During 11)28 our IjuhIiiohh In
creased approximately 60 per cent
over the best previous record,"
said Mr. Kddlns. "Our dealers re
port conditions highly fuvorablo to
still' further increases In 19211,
"This favorublo position Is the
result of the approval given Olds
moblle by the motoring public, and,
therefore, It Is but right that any
savings resulting should be passed
on to the public We are doing
this In two ways. One by reducing
ALCOHOLISM
We are prepared to test your1 radiator, to see
just how much cold it will stand. The fact that
you have put it in don't insure you that it won't
freeze. Maybe it ,has boiled out Let us do this
for you. In fact, better start the New Year,
right
Let us service your car.
VELTEX WINTER GAS.
Central Service Station
1301 Jefferson St
Valley Filling Station
Island City Road.
. Across from Stang's Mill
Xtfenemfee 7VfMorf Hte
Outstanding Chevrolet
of Chevrolet History
-nSix in the price range of the four I
represents 4- years of Development
and over a Million miles o Tes ting
Never has a new motor car come to
the public more thoroughly proved
in every detail than The Outstanding
Chevrolet of Chevrolet History.
Years ago, the Chevrolet Motor
Company designed and built its
first experimental six-cylinder
motor. This far-sighted step was
taken because Chevrolet engineers
knew that the six-cylinder motor is
inherently the most perfectly
balanced motor the ideal power
plant to meet the growing public
demand for greater reserve power,
faster getaway and, above all
smooth, quiet performance.
During the last four years, over a
hundred six-cylinder motors rep
resenting every conceivable type
were built by Chevrolet engineers
and tested on the General Motors
Proving Ground. This constituted
one of the greatest series of tests ever
conducted with nny automobile.
From time to time, the experimental
models were torn down for inspec
tion, redesigning nnd further testing
until the present motor was de
veloped and pronounced correct.
While the new six-cylinder motor
was in process of development, other
Chevrolet engineers were perfecting
other parts of the chassis. And
another great automotive organiza.
lion the Fisher Body Corporation
was devoting its gigantic resources
to the creation of the finest,
sturdiest and most beautiful bodies
ever offered on a low-priced
automobile.
As a result, the Outstanding Chev
rolet offers an order of well-balanced
excellence that is extraordinary in
the low-price field. From every
standpoint power, speed, smooth
ness, acceleration and quietness
Its performance is truly amazing. It
handling ease and roadability are
exceptional. Its economy of oper.
ation is so great that it delivers better
than 20 miles to the gallon of gaso
(inc. And its outstanding beauty,
smartness and luxury arc exciting
widespread admiration.
You owe it to yourself to see and
inspect this remarkable car. Come
in todayl
coach $595
Thr C-C
Rnadticr .. - J"-
rliauoa ...I...,, i.i.... 3-
...595
Ktn...... ....675
Tto Start SAQC.
C'ahrlnlrt "
Thr CimvmiM 7 ? 4
Stdna tMIrr S95
LttT:. $4o
l!TonClt.ab .......... 545
i!h uh 650
All prltr, f. . I). Flint. Mich.
Come in and See these Sensational New Cars Now on Display
1 s A
Blue Mountain Garage
Oppo. P. 0.
M. A. HARRISON, Mgr.
QUALITY A T L O W C O S X