La Grande evening observer., January 14, 1928, Image 9

Saturday, January. 14.' 1928.
LA GRANDE EVENING OBSERVER
Page.Nbig
i:
DIVERSIFICATION
IS DODGE POLICY
adjustment Program Is
Complete with Victory .
Six Announcement
KKTItfUT, Jan. U ' YUU tho
. cent aiinouucnu'nt oC tho Vle
, Six hy l'rraldi'iit K. G. VI1
,t. II liocomos .cvlilcnt thnt
-.xlt,-' Jlrotlint'H, Inc., him iWin
,. ly pnUTi'if upon a policy of 01-
rslflcailon ui'tor many years dur
uhlrh tlio company operated
n ii KiriKle price field. Mr. Wil-
r st:itf-tl Unit the announcement
Hie Victory Six vnw the tinal
in an extensive prOKrum of
. ;i,l.iHftment wlitcl the company
is he. n muli rpoiiiK for tho lant
.nr and a tiair, ronilut-ltiiF its
t-.-M ItnslnesN without tnterrup-
Imi In the ineiintlme.
The MIL'S plUIIH Of llfldKB
:riilhiia include lu-Oilut'tlon of
in-.' s.-pal-ate Hues of passenter
,IS. The standard lour cylinder
Marts at $7115 r.o.l). Detroit.
eiitlreiy new Victory Six line
: priced at from $l.0.r, to $1,170,
nd llie n'ceiiUy announced Scnlor
modela raiitfu between Jl.los uinl
ll.&M: Tho iruhm : IU-otbem
tuick divlinoit. Vox .fully owned by
IXuljto Urolhers, lm..j,,vUi continue
to itmnufacturo a comprelieasive
lino o( coiiunnelal i'mri, .truck
In five canacttles front; -toti to
2-ton, anil motor .coach. . Part
of tu line is pow. rcl , wH four
ryllmler and part y 1th six cylin
der engines. . : ., . t
It . has been estlmutcil that the
development inJ Imtu'oductton of
tho new lines has com Dodge
ItrOthPI-H. ln ' knlAnn !.. ,
' "."'! IIII1U 1.11 1 I
ten million dollars, ljli'luiUus now
Hiiuii. uiciimcs , anil.' nuichlner
ltesplto these. expenditure and the
reduction In sales which acrom
panird the transition from a sinirlc
to a multiple. lino of.ciHn, the-company
has come thrnutrh the first
nine inontha-of liil'7 with all
charifes and preference dividend
requirements fuuy 'eovered anil
with $:t..-,;.44 carnliiBs- appilc
alilc to the common stoclc. .Total
earned surplus, as 1 of Sept. 30,
mT. was 2S.2.t.0s:t.' 1-lBures
for (he last oiinrter will not ho
av-ailalile for several weeks, but
there was nothing In the situation
(luring October, November and
lieccmber to Indicate any consid
erable alteration, .one waysor tho
other, In the company's financial
position.
Marlicd Increase In the activities
nEPICT COVERED WAGON DAYS
Tlu WokU'mi iito SuimiIv fNtiuuiiy bus taken' flrs ploi-o lu tU dUbluti fur iHiiinurclal (IiniIk four out
ir five lluu-s ilu-y liuvt' tlto uiiuuiil Touriutiueui ttt Hosk at I'iimlciui. Tlu iihnvo t'litry U-
.-.. Hh-itiis: levered uauon days wnn tWs. year's prizi wIiiimt.
ut the lod(? fuctorles hovo has
leou oliscrvt'il tluriiiK' t lio last few
days, ll is current linowlcdjfo in
Dntroit that llio worUliiB" lorec Ik
bctntf iHiKmontcd HUdsiauthilty,
one of tho local fflnH tliat pro
(luciloji ls beiiiK stoppt il up.
l-'roui official somci'H it lias
bc-en tatod that tho coinpi-titivt
pOKllioo of the Hoilffc oiKani'.a
tiou has iccn nuitorialiy Idrtifhd
by tlio now and diversified lines
of protliictH, and that the 1!2S
proyprcts for iarffo jtrodmtion in
tlm Pod?; plants are considered
excellent.
Ford New York
Exhibition Has
Nothing Lacking
The New Winter Gasoline
LA GRANDE FILLING STATION I
KUHN & ZWEIFEL
. Corner Jefferson and Hemlock 2
RASKKTS (A 1M-: SAVKU
, It is not always nocessju-y to use
a now cylinder, bead Kaskct when
tho head is replaced. If care is ex
ercised iu removing the--part orig
inally, it is not only possible but
probable thnt the gasket will not
he harmed in the process. If the
motor owner, however, would be
certain of nut having to do a part
of his repair worl; over ain. it is
nd visa hie to use a new gasket. ,
on Wallowa Highway
The demand for Oregon scen
ery lias Increased in direct propor
tion to our supply of good roads.
lHCTHOlT, Jan. 14. Kdsel B.
l-'onl, president uf the I'ord Motor
company is mnv presenting one of
the largest nnd mbst comprehensive
exhibitions rver staged by a single
Industrial organlxatluuiu Madison
I Square finrden. New York, this
J week, by the Ford Motor company
and Is known as the Konl Jndus
trlal Ixpositiott. Its purpose Is to
give the public an accurate idea
of the multitude of industries and
operations back1 of the Ford car
ami oilier products of the company.
"H is naturally difficult for most
people to gnisp the scope, of the
Konl industries, and iho manner in
which we produce and manufacture
almost everything Unit enters Into
the construction of our cars, trac
tors and other products," Mr. Ford
said. "The New York show is
built around this one idea il vis
ual demonstration of the operation
of the Kurd industries,, from - the
Chrysler
PRICES
Effective January 10, 1928
New
Chrysler '
Sa'
Two-door Sedan '670
Coupe ' 670
Roadster -670
Touring - 695
Four-door Sedan 720
DeLuxe Coupe - 720
DeLuxe Sedan - 790
Great New
Chrysler "6a"
Business Coupe '1065,
Roadster - - 1075
Touring - - 1095
Two-door Sedan 1095
Coupe (with nimbi. MM) 1145
Four-door Sedan 1175
Landau Sedan - 1235
Illustrious New
Chrysler "7a"
Two Pass. Coupe '1545
(with rumble m0
Royal Sedan - 1595
Sport Roadster - 1595
(with rumble irit)
Four-Pass. Coupe 1595
Town Sedan - 1695
Convertible Coupe 1745
(with rumble
Crown Sedan - 1795
New 11 a H.P.
Imperial "80"
Roadster - ' '2795
(with ramble )
Five-Pass. Sedan 2945
Town Sedan - 2995
Seven-Pass. Sedan 3075
Sedan Limousine 3495
All . f. d. Dnr.li. .k
isnm Fr Jrl mi" Chr.ilcr
4.ltf .' 11. piri. "
the sMMiufnc. ttm .3iwn
490 o at
filPffilCESV
Ml
WEEKS
Quality .
Unchanged
raw materials to the finished prod
uct. 'Wft hayveVuted fretinently that
we dt- not cha're m profit on the
mateirialH from our iron mbies, coal
mine, gtass plants, blast furn.ices,
rolling mills and other operaiiotis
whicli enter into the construction
of our nuloniobib'M, trucks, air
plaues uud uther manufactured
products. Our only profit Is on
tho completed products. Tho Madi
son Snuare (ia.rdeu exposition pre
sents this whole tdea In tangible
form."
The show occupies (ho entire ex
position 'hall of Madtsuu Square
(larden. Aliuust every conceivable
detail uf the vast network of opera
tions. composing the Ford Industries
are presented in some form. The
progrosR of automobile nnd tractor
parts, from the Iron ore, coal and
limestone, through the blast fur
naces 'and rolling milts, uud on
down to the completed machinery
parts will be Illustrated. J ji min
uted, non-shatter windshield glass
is made continuously during the
show. Machinery Is set up to
manufacture certain parts of the
Kttrd car. , Klectrlc welding opera
tions, which play a very large part
in tho construction of the nwv
Ford cor, are performed with equip
ment identical with that used in
th Kcrll plants.
Models Inhibited
Completed Ford curs aiul trucks,
Lincoln cars, Fordson tractors and
tho giunt three-motor, all. metal
Ford motion In 1x0. which turn Just
returned from a round trip to Mex-
1 icofc are on exhibit, Thero aro also
jexltiMts of Ford car dolalls, such
Inn tautieit in various stilgcs of com
pletion, cutout motors, transmis
, slob nnd rear axle asstMnbly in nio-
I tlon, and full dislays of car parts.
IThi exhibition of the complete lino
"i iiiuniiru nuuuuirt uiunr in u ojiuw
o unusual sie and completeness in
Iteelf.
Tho Ford steamship lines, and
(he letroit, Toledo nnd Ironton. the
Ford railroad, have representation.
There is fin exhibit of" physical
laboratory tests. Tho vast array
of by-products and explanations
oT tho processes arc presented." in
cluding such items ns Portland ce
ment, charcoal briquets, tat, pitch,
creosote and other oils, crude nap
t halene, Ford henxol, ammonium
sulphate and many others.
Ford officials slate that atten
tion has been especially directed to
making tho exposition of the great
est possible educational value.
The American Edition of
STUDEBAKER'S
ERSKIJfE ""SIX.
795
CllJIl
SEDAN
Fob.
Factory
The new American Edition of the Erskine Six was tie
vehiped by the same engineering staff that designed The
Commander World's Champion car. . , '
- A biyyer, roomier, more powerful Erskine Six. De
signed to meet American standards of spaciousness nnd
comfort. A handsome car you will be proud of! Luxuri
ously nppointed. Modish in every line. Yet lower in
price unmatched in value at $795 f. o. h. factory.
At the Atlantic City Speedway, an Erskine Six recently,
went 1298 miles in 24 hours better than 54 miles an
hour! This record for sustained speed and endurance
has never been equalled by any car selling under $1,000! .
Compare the new American. Edition of the Erskine
Six with any car selling from $200 to $500 more. Com
pare its beauty and speed. A spacious, comfortable car
to tide in doors nearly a yard wide--back seat 4 feet
wide 3jVi inches from seat to ceiling. Plenty of !(! arid
headroom. Easy to ride in easy to drive t
See this new American Edition of the Erskine drive
it test it yourself. Find out for yourself motordom's
biliijest value at its new low price, $795. "
31. J. G0SS
and upwards
4o Body Styles
j Ctirysl .-r's sensational
rise from 27th to 3rd
place in sales in 42
months is the' result of a
phenomenal public pre
ference that has continu
ouslydemanded a record
breaking volume of qual
ity motor cars.
Chrysler's tremendous
production and rapid
growth are the direct
results of public recogni
tion of values and sav
ings which only Chrysler
Standardized Quality can
provide.
You will then instantly
recognize why Chrysler
cars ; by the rrfoat as
tounding price savings
which result from a huge
and rapidly growing pub
lic demand are today
more than ever the most
marvelous motor car val
ues in their respective
price groups.
A- S K
FOR
All Chryllw MMi "52." "62," "721 'and Sew 1 1 2 h. p.
Imperial "80," in the nv tKrwtnalic r!or rombinaiiont
an diiplay a: the Aula SKou' and in all dealer,' uilciraanu.
& BUCHANAN
CHRYSLER ::
D EM O N ST R A T I ON
taki-: Tin-; k.ii:s im lsk
V.'hen the engine, overheats, do
not lie satisfied merely with filling
up t-ho conllnjj system with water.
Overheating1 simply may mean that
the system has been short of water
or closed, (tut It also may mean
that serious trouble Is brewing In
one of 1 li o vital parts of tho. car.
It is well to make absolutely suro
of the cause he Torn proceeding.
'Headquarters of the American
Automobile association in Wash
ington. I. C reports the story of
a Ftnchtnan who, after tout tnfc
tho Flitted States for the first
time, voieed bis praise of our sys
tem of htKhwuys In the following
manner:
'Yoo-hoo!:
IMen Jonm, K, wnr a pretty red
coat and "yoo-honed" to auioinohilt
fit (vert In Cincinnati. Thfn her
lft year-old lnuliid relieved tltetn
of thiranlt. At WftV. no the
(olUa. who Uav arrtmted hr.
U MtHl IMMMIMMMMt
LOOK OVER OUR WANT ADS FOR BARGAINS
BUILDER OF MODERN PROGRESS
Caterpillar Tractors have done much to develop our peisenl
day highways; like a spider's web, they reach from north to south
and east to west highways that have developed a greater civili
zation. . '
Then, too, on, the many farms throughout the United States,
Caterpillars are used to turn the soil. They have proved to be
an economy and a necessary help in the production of better crops.
We shall be glad to give you the details on this remarkable gift
to modem progress.
BUNTING TRACTOR COMPANY
La Grande, Oregon
T3oi.se, Idaho I'ocatello. Idaho
lM&'9&asi&fciiii,.isl
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