La Grande evening observer., November 30, 1927, Image 9

Wnliit'sriay, November 30, l!)27.
LA GRANDE EVENING OBSERVE!!
The New Ford Car will sell
r -
ata Surprisingly Low Price
Compl
ete details of the new car which will be
officially announced
this FRIDAY
XHE MINUTE you see the pictures of the
new Ford car you will be delighted with
its low, smart lines and the artistic color
combinations. There, you will say, is a
truly modern car.
. But a still greater thrill awaits you
when you slip into the roomy seat behind
the wheel and start away for your first
ride. Then you will know that you have
found the most unusual value ever offered
in a low-price car.
You will like the feeling of speed and
power that the new Ford gives you the
comfortable, prideful feeling that comes
from having a car worthy of any occasion
and equal to every emergency.
You will like the flexibility and safety
Nof the new Ford car as you weave in and
out of city traffic its flashing pick-up as
the light turns green and the sign says
"Go." You will like its smooth, quiet
steadiness on the open road where you
can lazy along according to your mood,
or do 55 and even 65 miles an hour if
you desire. The new Ford has unusual
speed no doubt of that!
tA smart, loiv, speedy car that
' has been built to endure
The new Ford will climb hills that you
never thought a low-price car would climb
on high. It will pass cars that you never
thought you could pass. The longest
trips will seem easy, for here is a car that
puts new joy in motoring. .
There is still another reason why the new
Ford car is the most outstanding value ever .
offered in a low-price car. An important
three-word reason that ifieans a great
deal to you endurance durability
. long life.
The new Ford car is made to stand up
under thousands upon thousands of miles
of steady running over all kinds of roads.
It has even more stamina than the Model T
Ford because we have learned to make
every part stronger and sturdier without
increased weight or greatly increased cost.
- - Many1 of the Model T Ford "cars are '
still in active service after 75,000, 100,
000 and 150,000 miles. This new Ford
car will do even better. In the words of
Henry Ford: "It is our ambition to have
every piece of machinery or non-consumable
product that we turn out so strong
and so well-made that no one ought ever
to have to buy a second one."
Four-ivheel brakes and standard,
selective gear shift
On the right, we are printing, for the first
time, the complete details of the new Ford
car. Read them over carefully, especially
the paragraphs dealing with the new
engine, the new bodies, the new standard,
selective gear shift transmission with roller
bearings, the new four-wheel brakes, the
new hydraulic shock absorbers, the new
mechanical design ignition, the new oiling
system and the new dry-plate, multiple
disc clutch. i
Then decide that whatever else yau do
Friday you are going to set aside at least
fifteen minutes to get the fuU story of the
new Ford can It is mpre than a new
automobile. It is the advanced expression
of wholly new idea in modern economi
cal transportation.
Ford Motor Company
O 1927. F"d Mm C'
Detroit, Michigan
FEATURES OF THE NEW FORD CAR
55 TO 65 MILES AN HOUR .
The new Ford has unusual speed; It will do 5 5 to 60 miles
an hour with ease. This is a conservative statement. In
many road tests it has exceeded 63 miles an hour. So well
does the new car hold the road that you can travel at high
speed for long stretches with a new feeling of comfort and
safety. Even bad roads may be taken at a fast pace. You
will be .delighted too with the way the new Ford climbs
the bills. You will face the steepest grades with confi
dence, knowing you have power and power Co spare to
' climb them all without greatly reduced speed, without
strain, or unnecessary shifting of gears.
40-HORSE-POWER ENGINE
At 2200 revolutions per minute, the new Ford four-cylinder
engine develops 40 horse-power. This r. p. m., or
revolution speed, is low for such power and shows that
the engine is unusually efficient. It also means long life,
for the lower the speed of the engine, the less the wear
on its parts. The bore is 3 inches and the stroke 4Vi
inches. (S. A. E. and N. A. C. C. rating for license
purposes 24.03 horse-power.)
REMARKABLE ACCELERATION
The new Ford is remarkably quick bn the get-away; In
tests in high gear, with a Tudor sedan body and two
passengers, it has accelerated from 5 to 2 5 miles per hour
in 8!i seconds. This acceleration is an outstanding
feature of the new Ford car;
PREVENTING VIBRATION
The engine in the new Ford is practically vibrationless.
This is due in part to its lower r. p. m., the statically and
dynamically balanced crankshaft, and the aluminum pis
tons. To insure quiet, the timing gears are made of bake- ,
lized fabric instead of metal, and the cams on the- camshaft
are so designed that the valve push rods follow them
closely, preventing valve clicking.
GASOLINE ECONOMY
You will get from 20 to 30 miles per gallon of gasoline,
depending on the speed at which you drive. Feed to the
carburetor is by gravity from a unique welded one piece
steel tank integral with the cowl;
UNIQUE NEW OILING SYSTEM
The oiling system is distinctly Ford in design, being a
combination of pump, splash, and gravity feed. The pump
delivers the oil to the valve chamber, from which it flows
by gravity feed to the main bearings of the crankshaft.
An oil dipper is provided on each connecting rod bear
ing cap, so that the force of rotation of the crankshaft
drives oil into the connecting rod bearings, as well as
splashing oil over alt working parts within the engine.
This is a simple but entirely dependable system, assuring
proper lubrication of each bearing and each cylinder,
without pressure.
PERFECTED COOLING
The new Ford car has a centrifugal water pump, and large
radiator. The fan runs on the pump shaft and is made
according to airplane propeller design. It is exceedingly
difficult to maka the new Ford engine overheat; only
abuse will do it, such as running without enough oil.
IGNITION SYSTEM OF NEW DESIGN
The ignition system of the new Ford is unique in mechan
ical design, extremely simple, and will give the car owner
exceptional performance with a minimum of trouble.
There is only one coil, in a water-proof case. The distrib
utor is located on top of the engine where it is clean and
easily accessible. Connections are made to the spark
plugs by short bronze springs. The coincidental lock on
the new Ford is placed in the ignition circuit. It not only
replaces the regular ignition switch, but in the "off"
position grounds the entire circuit. From the switch to
the distributor a steel cable protects the primary current
wire, this wire being grounded to the distributor casing,
thereby making it impossible to wire-around the device.
The new generator is of the power-house type.
STANDARD, SELECTIVE GEAR SHIFT
The new Ford transmission is of the selective sliding gear
type, wius standard shift. It has three speeds forward and
one reverse. The main shaft runs on ball bearings, the
countershaft on roller bearings, and the reverse idler on
a bronze bearing. This is the highest typo of bearing
mounting and is unusual on light cars. All gears are made
of heat-treated chrome alloy steel. You wilt be delighted
with theeasy, noiseless shifting of gears in this new trans
mission. You can gff from one to another easily, silently,
with the pressure of a finger.
EXCEPTIONALLY EASY TO STEER
The steering gear oo the new Ford car is irreversible.
Shocks are not transmitted back to the hands of the driver;
You need not grip (he wheel tightly. A light touch is
enough A guide t&e car safely. Large steering wheel is
made of steel, covered with bard rubber. Light switch
and born button are conveniently located oo top of wbeeU
NEW FOUR-WHEEL BRAKES
The brakes on the new Ford car are an exclusive Fori
development. They are of the mechanical, internal ex-panding-shoe
type and are self-centering. This is the
most reliable end the simplest type of four-wheel brake
aod the easiest to adjust. All adjustments are made from
the outside whhoul removing any parts. No special
tools axe needed. Uniform, correct adjustment oo each
wheel is quickly and easily obtained; The brake pedal
and the hand lover each operate all four brakes Total
braking surface is 168 square inches. All brake working
parts are cadmium plated to make them rust-proof. .1
MULTIPLE DRY-DISC CLUTCH
The clutch in the new Ford is of the. multiple dry-disc
type, which is the most reliable; It is also the easiest to
operate, for it takes hold gently and smoothly. It has foil,
.. driving discs and five driven discs;
COMFORTABLE TRANSVERSE SPRINGS
The springs ire of the transverse, semi-elliptic types
designed and built for the new Ford. This type, which)
was used in the Model T, was adapted to the new caff
because no better spring type could be found; They arc
built of the finest spring steel, and the leaves are wide
and thin. Each spring is built up of varying sizes and mun
ber of leaves to give proper flexibility and to meet riding
requirements' of the different body types; The siie anil
number of leaves used in these springs is one of the rea
sons why the new Ford is such a comfortable car. The
construction of the transverse springs also contributes to
the safety and efficiency of (he 4-wheeI brakes; '
HYDRAULIC SHOCK ABSORBERS
The finest type hydraulic shock absorbers are standard
equipment on the new Ford. These combine with the)
low center of gravity, the minimum unsprung weight,
and the easy riding qualities of the transverse springs to
make the new Ford one of the most comfortable cart 00 -the
road today.
THREE -QUARTERS -FLOATING REAR AXLE
The rear axle of (he new Ford is of the three-quarters
floating type. The axle housings are made entirety at
steel, built up by welding steel forging to steel tubing
The differential housing, to which these housings era
bolted, is made of rolled channel steel. The axle shaft
carry none of the weight of the car, the wheels running era
roller bearings on the housing. All bearings in the tea
axle ore of the roller type. Drive is by spiral bevel gear.
FORD-DESIGNED STEEL-SPOKE WHEELS
Original design and great strength are two features that
mark ftlio unique, Ford-designed steel-spoke wheels
Each wheel is assembled by welding, and becoaMS one)
piece of metal. Spokes cannot work loose. Eaclt spoke
has a tensile strength of 4000 pounds. Outside spokes)
do not cross, so that the wheels are easy to clean. There
arc only 30 spokes in each wheel.
IBEAUTIFUL NEW LOW BODY LINES . ,''
There is a bit of the European touch in the coachworlg
and contour of the new Ford. Bodies are steel. Fenders)
are of the full crown type. Appointments and hardware)
are of a luxurious type seldom found in a low-price car.
Upholstery is of rich, durable material. Cushions are
deep and easy. Door handles and window lifts are full
nickeled. Speedometer, gasoline gauge, ammeter and
ignition lock are mounted on an instrument panel of
satin-finish nickel, illuminated by a lamp in center. Head
lamps and radiator shell are fully nickeled. Closed car
have the new military-type sun visor aod crown roof; .
Great care has been taken la designing the new Ford to
provide generous seat space and ample leg room. Clear,,
unobstructed vision is assured at front by unusually nar
row pillars and at sides by specially designed doors with
large windows.
CHOICE OF FOUR COLORS
The color combinations used on the new Ford are espe
cially artistic and attractive. Four color choices arc offered
for each body type a most unusual feature in a low-price
car. Purchasers may choose any one of the following
colors Niagara Blue, Arabian Sand, Dawn Gray, ami
Gun Metal blue. Belt and reveals are finished in con
trasting colors, with attractive striping. The finish is
pyroxylin lacquer, one of the finest and most enduring;
finishes for automobile bodies. It is not affected by heal
or cold, withstands all kinds of weather conditions, and
is nut easily marred or scratched. The lustre actually
improves wilb washing;
A QUIET CAR
In designing the new Ford, every precaution was taken to
prevent squeaks, rattles and drumming sounds. Body
panels and frame sections are welded and riveted together
wherever there is possibility of the body weaving. In ail
structural details the new Ford bodies are built 10 afford
the utmost Quietness and comfort;.
GREASE GUN LUBRICATION
The chassis of the new Ford is lubricated by the pressure
grease gun system, the simplest and most effective method
of lubrication.
STANDARD EQUIPMENT 1
Starter
Five Steel-spoke Wheels
Windshield Wiper
Speedometer
Gasoline Gauge
Poor Lock
Dashlighl
Mirror
Rear and Stop Light
Oil Gauge
Ignition Lock
Complete Tool Sel
Page Nine