La Grande evening observer., November 29, 1927, Image 9

Tuesday, November' 29, 15)27.
I
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IMPORTANT "FACTS ' ABOUT
THE
Complete details of the new model
will he available this FRIDAY
in this city
XRIDAY of this week will unques
tionably be one of the most important
days in the entire life of the automobile
industry. On that day, complete details
of the new Ford will be available in
this city.
You willrbe surprised when you get
the facts about the new Ford car, for you
, never have dreamed that such a really fine
car could be produced at a low price. As
Henry Ford himself says
"The new Ford car embodies the best
results of our experience in making 15,000,- '
000 automobiles. We consider it our most
important contribution thus far to the
progress of the motor industry, to the pros
perity of the country, and to the daily
welfare of millions of people."
The new Ford car is distinctly a new and
modern car, designed" to meet new and
modern conditions. It is more than a new
automobile. It is the advanced expression
of a wholly new idea in modern, econom
ical transportation.
An entirely new car
in every respect
,
The minute you see it ride in it
you will realize that it is not a mere refine
ment of the former model T Ford, but a
veiv car from radiator cap to rear axle!
Many features of it are exclusive Ford
developments. Some are wholly new in
The new Ford
car has exceptional beauty of
line and color. It is, in every
respect, a. new and modern
car, designed and created
to meet modern conditions.
FORD
C 1M7, fonl Maun CaWI
I A GRANDE EVENING
NEW
automobile practice. There is nothing
quite like it in quality and price.
The new Ford car has unusual beauty of
line and color, . . , It has a 40-horse-power
engine. ... It will do 55 and 60
miles an hour with ease and has actually
run 65 miles an hour on road tests. . . .
It is quiet and smooth-running at all
speeds. ... It is remarkably quick on the
get-away. . . . It has specially designed
mechanical four-wheel brakes. , , , It has
hydraulic shock absorbers, . . . It has a
standard, selective gear shift. ... It is
quick and easy to handle in traffic and
steady and sure on the open road. . , .
It runs 20 to 30 miles on a gallon. of
gasoline, depending on your speed. ...
And it has the stamina and reliability
that you need for mile-after-mile and year-after-year
service.
The new Ford car 'will sell at
a surprisingly low price
When you think of such features as these,
you think instinctively of a car costing
much more than the new Ford. The low
price is as unusual as the appearance and
performance of the car itself.
The low prices of the six body types
are undoubtedly lower than you thought
they would be when you first heard that ;
Ford was making a new car. They arc, in
fact, lower than we thought they could pos
sibly be when we started to make this car.
We determined to bring new comfort,
beauty, speed, safety, economy and relia
bility within reach of everybody who drives
a" car, and then forced ourselves to find
ways to make the low prices possible.
The new Ford car is the result of years
of careful planning. Every part of it has
been tested and retestcd in actual practice.
There is no guessing as to whether it will
be a successful modcL It has to be. There
MOTOR COMPANY
Detroit, Michigan
OBSERVER
FORD
The new Ford has
unusual speed and potver. It
will do 55 and 60 miles an
hourwith easeandhasrun 65
miles an hour on road tests.
is no way it can escape being so, for it is
the sum total of all wc have learned about (
motor car building in the lifetime of the
Ford business.
Some of the features of the
new Ford car
In this connection wc call your particular
attention to the new engine; the new
pump, splash and gravity oil system ; the
multiple dry-disc clutch; the new pump
and thermo-syphon cooling system; the
new battery, coil and distributor ignition;
the low center of gravity and minimum
unsprung weight which combine with the
hydraulic shock absorbers to make the
new Ford such an easy-riding car; the
irreversible steering gear, with the column
and the housing of the steering gear
mechanism welded into a single all-steel
unit; the seamless, all-steel torque tube;
the new one-piece, welded, steel-spoke
wheels; the three-quarters-floating rear
axle in a forged-steel housing of excep
tional strength; the theft-proof coinci
dental lock; and the aluminum pistons
which were selected after many tests
because of their light weight and heat
conducting qualities.
CAR
"21 e new Ford car embodies
the best results of oip experience in
.'making 15,000,000 automobiles.
We consider it our most important
contribution thus far to the prog
ress of the motor industry, to the
prosperity of the country, and to the
daily welfare of millions of people. "
' Steel forgfags are used throughout ex
cept, of course, for the engine castings.
More Steel forgings, in fact, are used in
the new Ford than in almost any other
car, regardless of price.
We ARE able to sell this new Ford car
at a low price because we have found new
ways to give you greater value without a
great increase in our own costs. Because
wc own our own ore mines, coal mines
and timber lands and the source of most
of our raw materials, Because we make
virtually every part used in the new Ford
car. Because it is the Ford policy to make
a small profit on a large number of cars,
rather than a large profit on a small
number of cars. '
There is nothing like it in
quality and price '
No other manufacturer can possibly du
plicate the new Ford car at the Ford price
because no other manufacturer does busi
ness the way we do. The public made
this business possible. We believe we
should share our profits with the public
by continually giving greater and greater
value for the money.
There arc good and substantial reasons,
therefore, why the new Ford car is the
most unusual value ever offered in a low
price car.
By all means, learn about the new Ford
on Friday when it Is officially announced
Jn this city. - You will know then that
there is nothing quite like it anywhere in
quality and price,
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