La Grande evening observer., April 28, 1927, Image 8

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;Page Eight
LA GRANDE EVENING OBSERVER
.Thursday, April 28, 11)27.
e created , , ,
of differeiiee
a
shade
in flavor
, , ,that
is changing the
habits of a
nation
SI
;o Other Man, per
haps, could have
done it. A southern
er of the old South,
born with a genius
for flavor. To his
great work Joel Cheek brought
something more than the usual
traits which make men outstanding
(figures in industry.
Women who have dined at his
own table, say that they learned the
secret there: in his own exquisite
knowledge of good things to eat
and drink.
No task in the world of foods is
more difficult than that to which
he set himself years ago down in
Tennessee. Hundreds of kinds and
grades of coffee, each with its own dis
tinct flavor, yet each lacking in some
thing! Differences almost too fine
. Years av'Jmt huk'fctifated this blend which today has won such fame as never btfort came to a coffee
to taste to be studied and valued.
The blended flavor that he dreamed
of to be built up, step by seep.
Finally, that shade of difference,
that mellow richness which has now
won for Joel Cheek's blend such
fame as has never before come to
a coffee.
It was the great families of the
old South who first enjoyed this
blend, so wonderfully full-bodied
and smooth. Lorn
ago
Maxwell
House Coffee became the first choice
of the cities of Dixie.
Today it is pleasing more people
throughout the whole country than
any other coffee ever offered for
sale. The .blend that Joel Cheek
perfected in; the old. South years
ago is swiftly changing the habits
of a nation. ;. . .
And how. this same blend with
the same touch of special richness
that delighted the old South years
ago, is offered to your family. Your
first taste of itsmellow liquor, your
first breath of its fragrance will tell
you why it has now so rapidly be
come the largest selling coffee in
all America".
Cbee&Nea!CoffeeCnmptiny,Neti'York,Nasbi?ile,
Houston, Jacksonville, Richmond, Los Angeles.
Tune in every Wednesday
Weekly Rdiopregrm ftatitring nottti sing
en, imlrumtnlalisli, trclmlrm from W'J.,
Niw Ytrkj KB., SfiriMgfiM, Man.)!
WBZA, Bnton; KDKA, Pilhkurgbi K YV,
Ciitago' Tune in every VI tdntiJ.i? from
y It io P. M. Eaittnt 'lintrf for lti Alo
uelt Home Lofftt program
Maxwell House
Coffee
7 is pleasing more people than any other coffee
ever offered for sale
'Good io the
last ch op "
J
) iX.r-zrrnt:'
Coffee