La Grande evening observer., February 26, 1927, Image 9

Saturday, February 26, 1927.
LA GRANDE EVENING OBSERVER
Page Three
1926 BEST YEAR
SINCE PERKINS
CO ORGANIZED
Ford, Lincoln Garage Is
Celebrating 4th Anni
versary This Month
BUSINESS VOLUME
; UP 20 PER CENT
Several Additions Made
During Past Season
, Used Car Market to Be
Continued.
The Idlest year since Htnrtluf,
inXo IiuhIiicks hero In 19 I'll whm qx
perleueed by the I'orklim Motor
comnnny during 19:111. This month
marks the fourth nunlversury of
tho company In Clnimle, havlntf
sturtcd horo In I-'cbruury, llii'3.
Tho company's volumo of (just
ness for llC'li shuwod an lucre line
of I'D per cent over nny previous
yeur hI neu tho establishment of the
html news In Ia (irande four years
ao. and now the company 1m look
luts forward with opthnlum to the
flftli year in Iji (iruhdc. -
Jurltik' the year wus tbo addl-t
tion of a used ear market, which
tho company operates on the lot on
Adams avenue ueross from tho c:ir
tie us an outlet for ued curs taken
in on nalcs. ,
The Kord Kunio here or the
Perkins Motor company Ih one of
tho largest Kunitfos In Kostcrn Ore
Kon. housing many departments in
tho Iuvko hulldinu. In addition to
tho shop, which Is cxclusfvoly a
Kurd shop, the parts and accessory
department, servleo ..tut ion, etc.,
tills year a special Lincoln depart
ment was added and u tire vuleun
lzintf department and u luequer
paint department.
lii the parts department of tlie
Karate a complete line of genuine
.Kurd parts are carried In addition
to a full line of accessories. ..
'! Insist on Ford INirts. ,
-Ford owners should always In
sist on irenulne Kurd purls, accord
ing to W. . Perkins, because of
the fact that parts mado by other
nmmifacturcrs are. not inspected
closely enough and for this reason
do not flttwhen put in place, caus
ing a strain on other parts of the
cur and proving unsatisfactory.
Another reason why .Kurd own
ers (Khould demand Pennine parts
Is, Air. I'erklns says, the fact that
Kurd parts are made under, Ford's
own process of steel nmnufuctur-1
Jmr. while similar parts made by j
other ma n u fact urers u ro usua 1 ly (
made of material as cheap as they
arc able to procure and fur this'
reason arc not satisfactory.
Lincoln Depart incut
The Lincoln department of -tho
Kurat'e Is equipped especially for
servicing Lincoln' cars in this ter
ritory nnd a plan Is hired cspcclal"
ly to do this work, and, nlthougii
he specializes particularly In Lin-
coin work, ho also services other
makes of cars.-
.'The Verkins Motor company Is
one of the few waniKes In the city
which has a regular gasoline serv
ice station in connection with it.
Many of the garages have gasoline
pumps, but few of them are equip
ped to give regular filling station
service. At tho Kord service sta
tion Jied Frown gasoline Is soldi
and various kinds of oil, includ
ing Mobile, Ciuuker 'Mtuto, Veltcx
and Zerolenei
Jlesidcs having one of the largest)
ghrages In the city and doing a big
volumo of business the I'erklns i
Motor company1 employs a largo i
number of people for a ebneern of
this kind. Last year 27 people were
employed by the com puny here and
with the addition of new, depart
ments for 1 !'J7. others will prob
ably be added to tho list of em
ployes. Payroll Large
During 1 !- tho payroll Mas a
trifle over 4UMHj.
Although the number of sales
on Lincoln cars In 1 KL'G did not
come up to tho 1925 figure which
wjfcs an exceptional year the Lin
coln" car business was good, Cy I'er
klns reports.
Fonstitiil Improvement
"According to Ford's policy of
no changes In models, but constant
improvement, we aro pleased to
announce the various Improve
ments in Ford cars during tho past
year." Mr. I'erklns stated.
Kord models now come In colors
nnd are finished in lacquer Instead
of varnish. 1 letter carburetloii has
been provided and some of the
mileage tests recently held over
the state show as much as ul miles
to tho gallon of gasoline. "While
this may be extreme mileage from
DO to 4" mllos on a gallon of gas Is
not uncommon.
' I Setter motor performance has
1-ecn provided by lightening the
working parts of the motor pis
tons, connecting roils, etc., and be
cause the motor Is being fit at a
greater degree of precision, which
has n tendency to Incrense the
powtT nnd limit, the vibration.
The Ford two-door sedans, four
door sedans and coupes now come
in fawn gray, highland green mih!
royal maroon. The roadsters and
touring cars come In phoenix
brown and gunmetal blue und the
trucks in emerald green.
The company had a very satis
factory truck business during 'J'Si.
selling about 1' I trucks during tho
year. A great many people are
of the opinion that Ford trucks are
light and for that reason should
only be used for light hauling. Wut
during the past year a great many
Ford trucks have been Sold and
equipped with extra transmission,
and In some cases trailer-, nfcik
Ing a two-ton truck out of them
to be used ia hauling logs, lumber,
wheal, gravel, etc. -y
New Itrnke Slem
As an Improvement In Lincoln
ears four-wheel brakes have been
structcd that with the addition of)
the Tour-wheel brakes .there la a
six-brake atein -tho four-wheel
juet'hank-al brakft. Hie etiiert'euoy
il ft! JMTVr 5 ill frfc J h f
An interior view of
front showroom facing
taken to insure comfort
THE
Above is ii picture of the lVrklns Motor company, local distributors of i
Kuratfc, one of the most Imposing Jit La Grande, Is located ut' llio corner of
avenue, near Hie federal hulldhiK
New; Paint Shop and
Department Added
Two new departments, for the
purpose of better serving the auto- .
mobile owners of Lui Grande, have
been udded to the Perkins Motor
company garage hero during tho
past few months und are now in
operation.
Tho, two additions are a lacquer
paint department and a tiro vul
eunlzlng shop, both of tho most '
modern typo and equipped with '
the newest machinery. I
Tho lacquer paint shop, which !
is one of the most modern to be
found In the stulo of Oregon, has
Just been finished. With spring
approaching when uulo owners feel
that their curs should look the
best this-will In all probability bo
a very busy department.
llcst of Fqulprneiit
NcowKiry equipment for u de
partment of this kind of the most
modern type available has been In
stalled. Tim Hprtiy room hus been
mado as nearly dust-proof us pos
sible one of the necessary ele
ments for successful painting and
the wiring Is of the murine type.
protecting It from water, or either
elements necessary In this Itind of
work.
The m w department will re
quire two additional men for Its
operation, both experienced In tho
line of work.
ViileanJ.iug Department
Thi! other new add II Ion ut the
garage Is a tire vuleanl.ing depart
ment, where tho Firestone method
of tire repairing Is used and bus
been found to be very successful.
The system is very new and Is fast
becoming more and more popular
The department, which linn j"t
been Installed hero, is the only one
of its kind In this section of tho
stale and there nre only two or
three of its typo in Portland.
Instead of using tho older cav-Ity-moUP
process of mending tires,
what is known as nrms lire used In
the mending work and aro said to
bo much more successful.
.No Cliaucx of nroaks
The damaged part of tho tire Is
completely removed and : a new
piece Is set In, Including tho Inside
cords, which are carefully arranged
to correspond with those of tho
tire and safe-guarding against any
break. After the new piec6 has
been s.t In... a matrix.' with the
same linn-kings nS th- old tiro, is
used and a new tread is placed on
the tire, then samb d down until
after the ear has been driven a
short distance there Is no differ
ence between lho; new section und
the original tire. -
More Men Fmploycd
Additional men have been cm
ployed for the tire vulcanizing and
have been turning out some ex
cellent work.
In addition to using the Fire
stone system of repairing tho Per
kins Motor company also has tho
agency for Firestone tires In I-a
(irande, which according to W. ('!.
Perkins urn the best tires manu
factured today.
'Then; Is no question but what
they ure the best." Perkins stated,
'our tire salos Increased last year
about 40 per cent over tho previous
year, one reason perhaps beiug be
cause we were aide to iH tires-und
llu,in ittth miiil Older house
and chain stores, many times our
atiil ttip fKt bntki. whlrh wltl li!
WiiyM u-urk Hlimilrt unytlilliK ltll"C-n
tn the mwhnni-al Itnikt?. In other
worilu the brake n.vHtetn ( the Lin
coln otr.h absolutely "fool proof"
a'.xoi'JIlig tu Mr. l'erl.his.
AN INTERIOR VIEW
the. Perkins Motor company,' local distributor of Fords and Lincolns. The above picture shows the
both on Fourth street and Adams avenue. The interior is especially attractive, as every step has been
for patrons. . Through the window may be seen one corner of the company's gasoline station. .:
PERKINS MOTOR
! I
Vulcanizing
to Perkins Garage
prices being as low or even lower
than tires sold through the mail
order houses or chuln stores.
"Fin-stone built balloon , 11 res
about two years before anyone else,
which la perhaps one reason Tori
Ihelr quality. Another reason Is
that a gum-dripping process!
used, which Is' not .used , by; uny
other tire manufacturer' .
Isle Koyale In Luke Superior, u
whole township of Keweenaw
county. Michigan, has but two win
ter residents, a game warden and
his Wife.
LA GRANDE'S
Pioneer Service
La Grande Filling
Station
KUHN and ZWK1FEL
Cor. Jefferson and Hemlock on Highway to Island City
OF THE PERKINS MOTOR COMPANY
CO
oicl ami Lincoln cars. The
I-oiuih street nnd Adams
NEW HOTELS TO
BRING TOURISTS
' Modern Accommodations
Will Make La Grande
Stopping Place
i Tourists: a 'modern day caravan
(of scenery seekers that apparently
'j has no end, are expected to be di
verted In ever increasing numbers
to Im (irande and from m (!rande
Into the Wallowa county country,
with lis Wallowa, Aneroid, Ice and
other lakes, lis majestic mountains
m -t M??
Station
Still leads today in careful attention to details
you need not soil your hands when dressed for a
drive. Let us check your oil, test your battery, fill
your radiator, clean your, windshield and side
glasses.
WE GIVE SERVICE
because we appreciate your business and to help
you out in every need wc carry a stock of neces
sary accessories, including light' bulbs '01' a" ca'S
tire repair kits, flashlight batteries, body polish,
liquid radiator solder, top dressing, cup grease',
spark plugs, etc.
Miller and Racine Tires, Tubes
Veltex Gas and Oil
and innumerable pleasures for the
summer trivelciv
And a major reason for. this will
bo the construction of our ami
possibly two six or .more' story
hotels In this city this spring and
summer.
Tourists us n class, aro divided
into two groups the driver who
"frumps" from town to town and
ekes out a meager living and gino
llue and oil money us he-travels,
and tho vacationist, who leaves Ills
homo for a trip ranging from two
weeks to two or three months with
his pockets bulging with money.
Demands the llest
Tho latter class, demands the
best as ho goustalong his chosen
routo whether It be hotel accomo
dations, scenery or what not.
With the best hotel accommoda
tions in Kastern Oregon, and that
Is what La Grande will have before
tho fall season arrives, and with
this city leading into one of the
wonderlands of America, the bet-I
ter-cluss tourists will bo attracted I
to tho (Irando Hondo valley In over
Increasing numbers.
Day Trip l'acli Way
When completed, there will be
no better hotel accommodations to
bo seen red between 1 'ort la ml a ml j
liolse and to the hiotorlst who is
going along the Old Oregon Trail,
highway, whether east or west. La
(irande will becomo tho central
stopping point. A day from Boise
to Lu Orande, ft sldo trip to Wal-:
I Iowa wonderland of a day or more,
I and another day to Portland or
j vice versa, will become a regular
schedule on east and west trips
; through tho northwest, It Is gener
ally believed.
It is also believed here that tho
construction of one or two modern
hotels lu Lu (Irande will nlno in-
I ctquko rail travel to the Wallowa,
j la ko country, with u stop over in
this city.
j Tho Union Pacific system and
(other intersecting rajlroads may bo
! expected to devote more and more
J space in their publicity to the
Kastorn Oregon country seen
from La Grande, because such
systems. In their advertising, strive
!
to furnish only the bust for their
patrons, ,
ack of hotel accommodations,
such as the city Is soon to enjoy,
have been a major Horn In failure
to sccuro groat publicity, It Is con
ceded. 1m (rondo Xutunil Ktop '
Now the jruvHer may stop at'lJi
(irando, enjoy every comfort and
convenience, play a gamo of golf If
he chooses, und thon motor to Wal
lowa, lako, u plcusunt thrco-hour
WHAT IF YOUR WIFE
Throwing Money
Tossing to the four winds so much good cash without reason
able chance of getting it back? Sounds idiotic, doesn't it?
Hut that is what you will do if you have an automobile acci
dent without protective insurance. Smash your own car, dam
age someone else's car, injure somebody and you pay the bill,
:io matter how big, UNLESS you've already hired a reliable in
surance company and relieved yourself of all that worry.
Don't jeopardize your bank account and your entire estate
get our figures today on adequate automobile coverage. When
you have an accident, you'll get a check for all the damage IN A
HURRY! That's what counts in insurance and that's' typical
of Security Land & Savings service.
Security Land &
Company
Real Estate -; (i. L. Pulton, Mngr. Insurance
IPOPULARITY OF
NASH MODELS IS
INCREASING HERE
Trachsel and Trekell See
1927 as Sure to Be a
Good Season
lncludeTackards
in list of autos
Several Improvements
Made to Modern Gar
age on West Adams
Avenue,
A year und u -month ago A. Hs
Trachsel cume. to La Graudo and
sturted Into business as representa
tive of Nush automobiles, and to
day the number of Nush cars In
this territory is noticeably greater
than a year ugo.
Present Indleutlona aro that even
more Nush curs will bo sold this
your than evor before, considering
tlie popularity and demand for this
make of cur over all tho country,
Truchsel deelures.
About the middle of lust year the
Nash agency moved from the
Hohncnkump building on Jcfforson
uvcnuo to tho new building which
drive through a country noted for
its wonderful scenery, spend as
much time as ho wishes to at tbo
resort or in the rugged urea back
of tho lake, return to La t'rundu
and continue his trip.'
I
Out Of The
Window?
It now occupies at Adftma avenue
and Third street, built especially
for the agency, which now has one
of tho no west and most modernly
equipped garage in tho city.
Joined by Trekell '
Rluco moving to the new location
Trachsel hus been Joined by Hurry
Trekell, who cumo horo from Couer
d'Alene, Jdu., and tho firm Is now
known a Truchsel and Trokoll,
In addition to the garuge build
ing, which houses a completely
equipped shop for doing Nash and
Packard servicing particularly, of
which Kenneth Keonoy, known us
one of the best nfechunlcs hero, has
churgo; one, of tho most attnautivo
ui'tnuiohllP- show room In the clty.i
arranged with nu Indirect lighting
effect, which gives It a pleasing ap
pearance at night; tho office und
the parts department consisting of
uulo purls sufficient to moot tho
needs of tho cars handled, and a
stock of accessories, a service sta
tion Ia maintained located at tho
corner of Adams uvcnuo und Third
street.
The service station was opened
shnrjjy ufter tho movo was mudo
from tho old locution, July 31 of j
last your. Two kinds of gasoline '
General and Union aro handlod'j
through tho station, along with '
Parabuso, Quakor titato, and Arls-
to motor oils, which, according to!
Truchsel uro second to none, j
Severn! Improvements
1 Miring tho past few months sev-r
oral Improvements have boon made
at tho station, 4ill of which are not
quite completed. The grcaso pits
were covered over and a wush
rack. Installed, Tho grease pits aro
now equipped to do ull kinds of
unto g reusing, featuring the Ale
in I to service. f '
, Tho wash room will bo finished
. (Continued on ragCj fi)
WERE
Savings
Dept. Main 250