La Grande evening observer., December 10, 1926, Image 9

ii
Friday, December 10, 1920.
TX GRANDE EVENING ORSERVER
Tape Nino
URGES PUBLICITY
TO BOOST APPLE
Salvation of Industry in
Northwest May Depend
; ; upon Advertising
'WKNATCHKI3, WuhIi., Dec. 10.
Coulter MoKeever. Seattle, ma.n
iigo'r for the II. K. McCuun Adver
tlKliiK company derlurea that tho
ultimate tuilvatlun of the apple In
dustry of tho Pacific northwest ran
he brought ubout only through
clj.nime In the coiiHumtng hubilH of
the American petiole.
M.cKeever laid down hroal p:ln
ciplfs on which consuming chungoN
(on I 9 brought ubout. That it 1s
cMscHtially un advertising problem
and must be met through iri'.lnr.'il
udvciilslutf on a bit? 'boiiI-. over n
ljiK period wuh hU muni conien
iion; lie Kuve figures of the fruit.
Imltrmy of the country fin 31 years,
h imiiitf the KwinK awuy iVom ap
ploh between 1890 find 19-iu.
SIiowh Consumption Dcrmise
From 18b0 to 1899 npilu con
Ni.mntion represented 60 per ctni
of ihft total fruit production of tho
unhurt ry, according to McKeuver's
figures. During the next 10 years,
the percentage decreased to 43 per
cent und in tho last 10 year to 30
per cent.
''I'eople are eatjug more fruit per
capita than they have been," Aic
K paver said, "but they nro not eat
ing so many apples. The trend has
been toward citrus fruits, mich as
oranges und grapefruit. The ialtor,
virtually unknown 30 years ago,
and the former, only nutrketut e
about four months in the year, en
joy, u, trpinehdous demand through
out tle 12 months. Advertising is
.what has done It. v
''Orange growers of rnllfornia
have been advertising steadily more
13 CONVICTS UNLUCKY IN PRISON BREAK
I- MA Mi F4 W&VAS
! If I :
I 4; r ' W '
r.
ft
r
Front entrance of tho nlate penitentiary at Columbus, Ohio, through which 13 desperate convicts
shot and stabbed their way to short-lived freedom, is shown at tho right above. At the left Is James
Johnson, one of the 13. being Veturned to the prison with bullet wounds . in the leg and shoulder,
lie was at liberty only three hours. Inset is "Jlggs" Lostcincr,. Ohio bunk robber und murderer, who
led tho-futlle break. , . , '. . , , ,
than 20 years and arc not satisfied concerned, - Apple consumption has ers ihave T advertised Intensively
yet with their results. But In that! dropped off. There has been little' alonw edttrutlunnl lines. Dried fruits
j mcreasen ouu per rem in prouui--
Uon irom to una, uui ineir
pricet). have Increased' ' 1 -00 per
cenC -
time they have changed the eat-1 or no concentrated educational ad
ing habits of the American public vertlsing. Citrus fru.it cuiiHump-
k tar as appios ami citrus iruils are tlon has increased steadily, (irow
A POUND bought today
promises to be the begin-,
ning of its day-by-day use
at your home.
Gem-Nut
Margarine
is so good you will be glad
to serve it regularly.
Swift & Company
u. s. A.
Makers of Premium Oleomargarine.
Pasco Grower Has
Big Lettuce Yield
-lAHt?0. Dec. ;10. K. F. Clem
ans has closed an exceptionally
successful year on his irrigated
ranch by breaking all recordH for
head lettuce culture. Clematis has
Just finished harvesting 57Ti crates
of high grade lettuce from one
acre of ground. Half that amount
Is considered a good yield. He also
has one and one-half acres on the
same ranch from which he has al
ready cut f00 crates and hus about
1U0 crutes which will bo harvested
of the weather remains favorable.
The lettuce is of fine'quallty und
throughout the season. The local
has ."Commanded a hif,'h price
lettuce growers association has
shipped fifteen car loads to date
from l'anco and Independent grow-'
ers ,hivvo shipped a number of
car loacls..' . ;. ' '. 'Jy
Bafcer Grangers-1
Elect John King
DAKKR, Ore., lec. 10. John
Klngi of Missouri Flat, Was re
elected master of I In Iter county
romona grange at its quarterly
session here. King is the. first Po
mona muster, having been chosen
when the county unit was formed
at ft 'meeting two years ago. Other
officers chosen, several' of whom
were reelected, ire: '.J Jen Jacobs,'
overseer:. Airs. J. F, Jtalley, lec
turer; Arinand Perkins, steward ;
Steve Jackstm, .assistant stj'wurd:
J. I. J I oi land, chaplain: Uyron i
Vandecitr, treasurer; (leorge Fish
er, secretary; J.. F. Ayres, gate
keeper; NetKc Itussard. Ceres; Airs.
Ilarley- Murray,- Pomona; ' Mrs,
C.eorgo Curtis, Flora; Mrs. V. A.
Sclg, U A. S. i
Autos Displace
Horse Vehicles
In Idaho County
1.KW1STON. Idu.. Jiec. 10 NVa
Perce county commissioners met to
equullEe the personal property tux
roll, the tax from this source for
1926 being J3R.400..- This roll In
cludes all property not attached tc
real property for the purpose of
tuxution. '
It Is noticeuble the. Inroads tho
automobile Is making on tho mode
of transportation in the county in
the luHt 10 yours. In 1917 there
were 150" wagons and buggies in
the county und this year but S3
are llBted. Work horses seem to
be holding their own, however, the
difference between tho two periods
being 176, In 11)17 the number be
ing 81! 80, n gain st S105 this your.
There oro approximately 4000
automobiles In oporutlon in the
county.. In tho lust 10 years there
has. been a decrease In common
cuttle of. 800. 1 )
Public bath-houses for dogs are
maintained ut the city's coat for
tho sportsmen' of Strasbourg.' '
lOHMFit A. V. MAX 1HFS
lOftTIAND, Ore,, Duo. 10 AU)
Sydney U, .Vincent, who was
correspondent of- the - Associated
Press at Portland from liluQito
1913, died hero Thursday following
un operation lust Hunduy. 1 Hlnco
leaving, '('he Associated Press he
had been engaged in various bus
iness enterprises, -and . for somo
years ho was numaff"1' of 'the pub
licity department of' thu 4'nrltund
chamber of commerce. ' Itccently
he. had . been seorclfiry ' of the
Oregon-California Power company.
He was born -In' Sai Frunclnco
and entered the dcrvlcoof tU
Ass elated
Press In that city..
"KIjVSK AHOl'T vomi:x" '
' LONDON (AP)-aenerul Sir Itm
Hamilton,-In u, speech which . he
called; "Slusli about 'women," said
the praise of woman und assertions
of her' taking the; place of mitn,
"hue -.been --.'overdone altogether
t hero's nothing W It"; : .. . , f
-woman is not mggmg ueiund iy
iinv melius, and Hhtt mnv Mninht nnd
drink cocktails, but men will always
do the work In the mlnesy in the
steel mills and 'in the executive of
fices ;und in the trenches of war
where hurd, solid .thinking Is neces
sary tnv sicetss,V ho declared. ' '
The Prince of Wales does not
reud any music, ills effective pluy
Ing of (he ukclele la duo to his ear
for music-
After an engagement lasting 2fi
years. John Wllsher and Mary
Marshall were? married ut a Cln,)
ton church in London.
Sheik's Spirit Talks
- jr " XT
Through a mednint. Nnta'lm
llamhovii, former wltv of the late
Itlldolph VaJoil I no, has com
iniinfcated with him In the astral
world. )ie saifl iipn tier return
from turope. when this photo
YOU GET
OUBLE ACTION
FIRST in the Douen
x nLn in me vven
in TdsinF-
kPOWDER
I Also Finer Texture and Larger
Tf i . v T i
voiume in iour x a Kings.
Ttsdesstltan of higher priced brands
SAME PRICE
POR OVEr35yEAR5
25 ounces for 25
Two Big Lumber
Companies Merge
i noiSIi:. Ida., Pec.10 A now
million dohi'r corporation ' will
come Into be:ng this week,-when
the Kccles Lumber company, oper
ating ut Vuscadc, will absorb the
V H. Ecclea Lumber company,
an Oregon corporation. '. The old
corporation had a cupltal stock of
$250,000, whllo tho new; corpora
tion, tho pupers for which will be
filed in Valley county this week,
H. 8,HKocic says, will have a capi
tal stock of u million dollars,
. Associated with tho new com
puny will bo a number of capitalists
and businessmen of .tho Inter
moimtuln company, who have
jnudft definite plans for un expan
sion program. . ' :'
Tho Kcch-s company formerly
operated at Hukor, Ore, Two yeuri'
ago it mo fed Its plant to t'aacade,
where It bullt Avhut Is said to ho
one of the finest mills In tho tn-!
termountuln country , It has a
capacity of 120,000 feet every ?
hours. Connected with tho plant
Is a box factory and power plant.
IMuo stumpH found on the bot
tom of tho Haltic .Sea prove that
the southern tip of tho Hcandinu
vlan peninsula' wns once, connected
with the Kuropean continent, muk- 2
lng the Hultic an inland, freshwuter
body. ' . '
The poat office In Sweden, is a
money making institution, tho nut
profits for the last year being 3.
371.S17.6Q or $55 Pt inhabitant.
v
Millions of Pounds
Ztsed hq Our Government
I
Doing It In A Bier Way
yy ),: At This Great . 5
'Christmas Sales' Event t
- it's the outstanding sales event in this store's j
history. Conditions conspired to make it un-
usual. Stocks are greater than in any previous j
sale and interest is aroused as never before in
the tremendous savings it brings; Christm?-s
will soon be here and "now" is. the time to buy 2
at these tremendous savings. ; 5
LADIES' HOSE g
Regularly priced , 65c 2
Now , jj
3 For 51.00 .3
This is & medium fine i
gauge 'rayon silk
hose full length, in
light colors. ' ; y
-DRESS HATS J
A most complete as- S
sortment for Christ- 5
mas. Also. Cowboy !(J
hats . j
$1.95 to Si. 15
IMPORTED SCARF
The ideal gift for,';1 g
TT -M ' ' ' 1
HEAVY
S. UNDERWEAR
S Part wool garments
generally sold at
$3.75, .Christmas Sale
Price
$2.19
WORK SHOES
Harvest and Pac
style, paracord sole.
Regular price $2.89.
Now ;
$2.15
WOOLEN SHIRTS
k Generally Priced
$2.85 .
S $1.39
Ji This is a two-pocket
I , shirt that has been
Jj one of our most serv-
"Him"
$1.89
5
: S
s
S
5 MEN'S WEAR
? "V '" " Mdriiiy-Savlnir Cash Store For Meff
Jf Corner Adams and Elm La . Grande
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FOOD FOR THOUGHT .
Sensible Christmas Gifts
Good Thi Eat
.$6.95
$1.49
4?c.
. 95c
60 lb. Tin Pure Light Color Oregon Honey . . .
io lb. Tin ... . V'. . . . . . ; . .
3 Fancy Combs Honey for . . . . ......
3 lbs. Soft Shell New Crop Nuts . . . . ... .... .
10 lb. Box 20-30 Size Fancy Italian Prunes. These are the
largest size packed a very acceptable gift . ...... ... .
25 lb. Box Same Pack. . .... . . .
4 lb. Pkgs. Fancy Sultana Raisins . ;
10 lbs. Fancy California Peaches
Tea Garden Fancy Preserves in 1 lb. Jars Figs, Strawberries,
Raspberries, Blackberries ' . . . . . . 345c-Size for $1,09.
49 lb. Sack White Spray Flour, finest in the west . . . . . . $2.85
49 lb. Sack Federation Hard Wheat, Our best value ..... $2.39
Grande Ronde Grown Spuds, best ................ $1.98
"WHERE THE THRIFTY THRONG"
Vvm IMhwru ww - t r J' ' 2 Main Line
Any size order nooverized brocery
A 100 Per Cent Community Food Slore
$179
$5.95
.43c
.$1.95
Phones Call
Main 40
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