Saturday, August 22, 1 925.
THE LA GRANDE EVENING OBSERVER
is
e Seven
Traffic
and
Tourist
News
OMOB
ILE NEWS -Wm
1
PRICE CUTS
CONTINUED
Further Price Slashing Is
Indulged in by Manu
facturers in the Last
Few Weeks.
NKW YORK. Price reductions (
in passenger cur lines are contiu-'
ulng. Only one or two Importnnt
1 lines still remain unaffected by the)
general downward trend. The re-1
ductlons have served the purpose!
of stimulating sales at u time of j
year when demand usually falls
off materially. Following the best
July In history, August flu lea and
production are holding up well.
Karnlngs In the last half of the
year are likely to be less than in
the first half because of the price
reduction, since there is no strong
likelihood that production for the
second half will exceed that of the
first half by any very wide inur-
trin. Reasonably good profits!
aeeni assured, however, for some
time ah. ad. The third quarter this
year will be tar ahead of the
third quarter of 1'j:4 unless ull
presents signs fail.
I'arts and accessory concerns
are participating equally wlih the
vehicle manufacturers in current
prosperity. I 'arts plan.B in general
are working well over 76 per cent
of capacity, while some are push
ing their facilities to' the limit.
A group oi eight representative
parts makers showed net profits
for the first half of 1'JJ.b which
were per cent in excels of
their earning during the same
period last year.
Production cupacity In the pas-J
longer car field is being increased j
although at a conservative rale in i
moat cases. Production still is be-f
ing held closely in line with sales
and dealers stocks are normal in
practically every part of the coun
try. Two more new models are being
announced this week and several
more are expected within the next
fortnight. After that, announce
ment should fall off in number,
ul though one or two rather im
portant ones are expected around
the first of September.
Favorable, prospects for crops,
especially wheat, make automo
tive executives parilcularly opti
mistic about full and winter busi
ness. Funnels buying may be a
large factor in determining outo
motive production for the last
four months of the year. Conse
quently, agricultural conditions
and prices are being watched
carefully.
The automobile industry moved
with a degree of caution during
the first quarter of this year, in
order to avoid the repetition of
market congestion that occurred
in m'4. Ktarting th second
quarter. how ever, out put and
sales gitined so rapidly, according
to reports to Dun's ltevievv, int
the fUst halt of thtf year closed
with the volume of business from
10 to 80 per cent In excess of
that for Iho comparative period of
1S24. Demand for cars has In
creased to such an extent that dis
tributors nre behind in their de
liveries. Manufacturers of busses
are operating at capacity, and in
some instances, demand for this
particular type of commercial
vehicle Is ahead of production
The used car trade is in In better
condition than for a long time.
winnr nnnnrnnT .
ifiil I rir r n I '
muni, uumi uu i
Important Improvements
Made in Dodge Broth
ers Panel Commercial
Car.
lloattm-a Vaj Heavy J'iiies
MAKSHKIKM), Ore. Boatmen
of the Macleay Estate company,
whose boats are in use taking sal
mon from Itorcue Hlver have been
fined nearly $10,UUft. Heeent in
spections of boats there developed
few were complying with govern
ment regulations.
U U 1 LA V I
These new low prices
have brought the
All Steel De Luxe Sedan
down to the lowest price level ever reached for a
full size, five passenger enclosed car with four
doors and a sliding gear transmission
Otlty - . . roomv. comfortable.
easy tiding, beautifully fin
ished car of acknowledged ,
longer life, greater economy
and more useful power, than
any other car at anywhere
J. o. b. Toledo . cartherce.
SENSATIONAL REDUCTIONS on other
Overland models bring these startlingly low prices
Standard Sedan 645
AU-Steel Coupe 625
Touring 495
all plica f. o. b. Toledo
See these cars at these prices Your old car in trade 18 months to pay
Gettings & Hanks
J.112-14 JEtTEKSON ST,
Ililllliill!!
LA GRANDE, ORE.
A Beautifully Finished And
Equipped
5 Passenger Coupe
But we call it
a Coach
It is ;i coach in style and design, hut hcynnd that tlio name is inadequate. :o
.vond that this Special .Six model is a Coupe in its fine finish, its excellent eiuii
mcnt, its comfort and appearance.
Of course Studchaker performance iin(1 Studehaker power arc inte
gral parts of this fine motor ear making its value all the more
unusual.
M. J. GOSS
Stuclcbakcr Sules and Sen-ice.
"This Is A Studebaker Year"
The passenger auiomoliile of to
day. Liiiinun'd with tliai or a lew
yeara ago, shows clearly tho results
of almost unlimited effort which
designers and engineers have de
moted to increasing driving ease and
j riding comfort. Controls arc easier
!to operate. springs longer mid
j more flexible, weals and upholster
ing are more comfortable, bod leu
arc more roomy, closed ear pro
duction has been vastly increased.
j "Hut how much effort has been
Mr. U C. Smith, the Iodge. Broth
ers dealer, "to making the com
mereiHl car and truck more coin
forcible for the driver. This man.
who ntt'! drive wis days a week,
many miles a day, through all kinds
of weather, deserves all the com
fort which can be built Into his
cab."
The com menus of a number ot
me rchants and drivers who were
In the display room yesterday to
look at the new closed cab Dodge
Brothers commercial car show that
1 they are quick to perceive the
I many improvements.
The seats are truly comfortable
j because the cushions are built ex
jnctly ilke those of a pnnseiigfr car,
Uvith coiled springs aim plenty o(
padding and are upholstered with
genuine leather. The cab w roomy
and the controls uro easy to reach
and operate.
One feature which Instantly at
tracts tho attention or every driver
is the tray or shelf above the wind
shield for carrying books, gloves
and the like within easy reach.
The new cab la nil steel through
out, with full length steel door. The
side window are raised and low
ered by means of cranks similar
to those used In high grade pas
senger cart). The plate glass win
dows slide in guise U-tih ruttwuy.s.
The full ventilating typt shield h
wind and water proof.
Tlx spare tire carriei Is mount
ed under the rear of the body, leaving-
tho full side panel available
for attractive display advertising.
"Increased comfort and pride in
the attractive appearance, easy
handling and smuoth running of
thbt new coinnierrial ear, mounted
on Dodge J trot hers dependable
standard chase-is." sa Mr. Smith,
''entourage belter care and inspire
the driver to added interest in hta
work. The all-day-long smile nnd
cheerful disposition of the driver
does not suffer with discomfort,
strain and fatigue are business as
sets which it would be difficult to
overvalue."
Chevrolet Makes
Cross-Country Trip
At Very Low Cost
1.03 Amreles to Detroit at u total
coat ot Ji'.U. That ta what it
costs lit a Chevrolet according to
Joseph I. . Hcfrer .Hollywood, and
A. V. Oallina. l.on Angeles, insur
ance men who recently "made tin
tr.p oi .1.IU4 milts at an expense
of 4't.4! for gasoline, oil and foot
or seven-tenths of a cent per man
pet mile.
The Chevrolet used was a sedan
owned by Mr. Gullinu. It had been
driven only fluo miles before they
decided to make a vacation tour to
the .Detroit home of Mr. Rogers
brother. Clifford V. Kogers,
Alternating at the wheel, they
made the trip in five days and IS
hours .only a day and one hair
longer (him tlie time made of tho
transcontinental flyers which tra
vel a much shorter distance due
to the winding roads.
The tourists gave no particular
thought either to the speed or ec
onomy ot i he trip until they were
questioned in Detroit by the mana
ger ol a Chevrolet service station
where they stopped on tho arrival
to change the crank oise oil. He
Induced them to visit W. R Knud
scii, president of the Chevrolet Mo
tor Company, General Motors
bmMing. Alter Inspecting and dri
ving the car. Mr. Knudsen pro
nounced it in excellent mechanical
condition.
"The trip was In no sensn a
stunt," said Mr. Kogers. "We had
no accidents except a puncture,
the repair ef which Incidentally
is Incluiivd in the expanse budget.
Our omy adventure was finding
two I ml kin children nearly dead
of thirst on a lonely stretch of des
ert land in New Mexico. They fell
on their knees when we gave them
a buttle of water."
INCREASED
SALES NOTED
Following the regular semi-annual
directors' meeting of Ktude
bak;r held at Mouth Uend on July
SI. new .Stmlehakcr prices were an
nounced effective August 1st.
Greatly Increased bu!s. due to the
widespread public approval of
Siudebaker's announcement In June
that "yearly modelH" would be dis
continued, has contributed produc
tion economies directly responsible
for the price reductions.
A report of the finances of tho
corporation as revealed at the di
rectors' meetlrg showed that sales
for the second quarter of 1926 were
the targeat In history representing
an Increaae of 4 8 per cent over the
corresponding period of 1924. Al
though complete figures for July
are not available It Is understood
that July sales wilt be at least 200
per cent greater than in 1924.
j As a result of Studebaker fnp
I toriea working at peak capacity
I through May, Juno nnd July
i months when the volume of busl
i ness generally tapers off produo
i tlon costs hve been lowered. Prof.
Its have automatically Increased.
I In keeping with the policy of ex
) acting' only a fair profit on its cars,
j the management accordingly de
J cided on the last day of July that
' savltiKB effected through Increased
J production should be immediately
; paasea on io tne puimc in ine rortn
of new prices to become effective
August 1.
FORD NOT AFTER
HUDSON COMPANY
SAYS EDSEL FORD
'There Is not now t and nrver
has boon any foundation for tho
rumor that tho Kord Motor Com
pany has acquired or la seeking
control of tho Hudson Motor Corn
puny. This rumor has persisted
until In some quarters sheer re
petition has given . It a status of
fact. Tor this reason we now
make formal denial and state that
the rumor In all Us forma In un
founded." 1.
Women managing a restaurart
In Cnnton; China, found cooke )t
their own Bf Incompetent and
were compelled to "man" their
kitchen. In China, the sphere pt
woman does not Include houno
worU. j'
"Where the child doth well, let
(he master praise him. and say,
here ye do well. For I assure you
there m no such whetstone to ahar
pen to good wit and encourage a
will to learning, na it piiise."-Kog-er
Aschain, 1M5-15GS.
debt at the rate of $1.00u,onn a
year, effecting a saving in Inter
est of JHtUioo. The first iiiHli.ll
m"nl of tf.no. 0011 of bonds on thin
eui"n (piota was redeemed In May
and, the remain iiik SMMi.mxi will
tie called in November. At th end
or this year, funded debt will stand
at $7.ono.tHMi and Interest savings
effect cd l he past t hree yearN
through retirement of bonds will
amount to nearly $2a0.tt00 iinnual--.
-
Kelly-Kpi ln;rrield tires arc? sold
In li Grande by K Kmilh, local
Dodge Iirothers denier...
ren
dletoe Round-up
At
e lou
boing?
We have made arrangements for storage space in one of the
garages plosc to Main Street for our friends and customers.
A place to leave your car where it will be safe while you attend
the show. And they will be glad to service your car with VeJ-,
tex Gas and Oil.
Ask any Veltex dealer about this and get your space number
as soon as you decide the date you will go.
FLETCHER OIL COMPANY
The First IiiucperidiT.l Oi! Company in Oregnn.
ettoA
WILLYS SIX IS
PRAISED BY
ROUTE MAKER
"It. certainly Is a plennure to
drive the Willys-Knight .Six. be
cause our steady driving has not
been a bit tiresome win the tele
gram received at the Willys-Overland
factory from Frank J. Kru
Ilk uho in In charge of the I'ath
finding car Inr the Illinois Auto
mobile Club's "Florida Motorcade."
Kroiilik, who Ik editor of the Ill
inois Motorist, official publication
of the I. A. '.. nd bin associates
s-hcled the Willys-Knight Six as
their Falh-Findiug car in charting
the route to be followed by the
Motorcade when mom I han 1 an
t'hicagoans, their families and tri
ends will drive through to Florid"
and ret urn in 1 hn most pri tcul -lous
tour of organized motorisiu
ever attempted.
"We are thanl.rul wi. chust- Hi-Wlllya-KntKht
Six. fur it has given
us no trouble whatever, and is the
smoot hst running car we have
ever ridden in" was the way Kroii
lik expressed his opinion of the
the cur on his trip. The- I'ath
Kinding VVlllys-Knigt, In addition
to charting the trip to Florida
and return, will return to Chicago
in time to act us lilot Car over the
routes st-b-eti-r) when the- Motor
cade leaves Chicago ill October.
Kelly Tire Company
Shows Increased
Earnings Recently
June M,irs of Kelly-Springri.id
Tire company were the jii'et III
t he company's history. ee4iltng
in dollar volume any preceding
moiii h.
Home pmgrera has b'eit made in
re-eMahliKlnng operation on lt
profitiible hii.tjx. Although U ha
not ben t h policy to insoie a enii
:innual report of earnings, ami of
fteial wlatenienU are made only nt
the end of the year, operation In
the firnt ft ruon'hft nbow a pmfH
iill'-r d pr- lution and ln 'r-wt
char g-s.
it la epeeir,j earnings thf hist
hiilf will be b'-tt'T, and the niun-agem-
nt in mntid'-n or cloning th"
i.jr with a profit in contract to
til"' Hli-'lble dellcPS Of the p;iM tVO
The rfMiipijiiy in prrttrelri on I'h
crude rubber r''i",trf mr-nts t (a
oruble priet's, ,md iotwitht.indinji
i-rrt'tte flurtii.itionn in the i-oiu-ni"dl'y.
Its Inventor! s ( i, n p.. con
verted a( a profit.
fliiuk (nans it r- somewhat lower
Iii.il) at this lime iViat .war u:ul out
standing debt 1m being reduced. The
sinking fund ut rvduciiitf tuuded
1 IT
o usee
uarantee
1924 COUPE
Just like new A Bargain! Price .-. $115.09
1923 COUPE
Al mechanical condition Has all the accessories. Price....$375.00
-
1924 TOURING
This car has been driven about 5,000 miles. Cood as new.
Price :....$395.00
tars
LOOK THESE (JOOI) MJYS OVER
I'JKi MAXWELL Price...
191(5 I)0I)(;E DELIVERY - Price...
!)1(5 IK)IK;E TO! 'RLNti - - Price...
!)2() TORI) TOl'RLNtJ - - - Price...
1922 FORI) DELIVERY - - Price..
,.$ 50.01)
. 75.00
. 125.00
. 125.00
. 175.00
All Cars Have 1925 Licenses
PERKINS. MOTOR CO,
llh and Adams