La Grande evening observer., August 15, 1925, Image 9

Saturday, Aufcust 1.", 102o.
THE LA GRANDE EVENING OBSERVER
Page Nlne
Highway
and
Auto
Dope
Traffic
, and
Tourist
News
r
PRICES ARE
GUT AGAIN
Overland and Willys Cars'
Take Another Drop
nil TT 1 il. . m 1 l I
mis wecK, me loieuo
Factory Announces.
Announcement 1b m:ide from
Willys Overlnnd Inc.. Toledo. Ohio,
of sweeping price reductions or. ii
modela effective tit once and cov
ering both bIx ad four ..cylinder
models In (he Overland und the
Wf)lyn KniKht Hum.
The ruts on the. nix cylinder
Willys KniKht models ninire from
f!i.r on the open models to .0ii
on the Seibm and the Hi-oughtm;
on the four cylinder Willys Kniirht
line the cuts are $100 on all mod
els with the exception of the Sed
i n u-hirh has droned $125.
The new low prices on the Over-1
lnnd Six were announced two weel;a
On the Overland Four, the rut
oil the DeLuxe Sednn is $45 and
on the Standard Sedan and the
Coupe, '.'. Prices on the Tour-
inir car remain the same in the
past.
The pronounced drops on the;
six cylinder Models in both the J
Overland and the W'tl'ys Knight ,
lines couteH -is a distinct surprise,
after the low prices named on j
these models when they were in-1
troduced.
The newest prices on the Over
land Four maintain tor this cur
the distinction of belli; the lowest
priced four cylinder cur on the
market equipped with u standard
thfee-forwurd speed transmission.
Reports from the Pacific Coast
territory indicate that the demand
for all models has been above the
quoins set for the territory while
alt over the country the price drop
comes in the face of a sustained
demand which has Kept Willys
Overland production at the high
est point ever reached in the his
tory of the company.
No charge jn specil lent loi n or
iiuiptuent are announced or con
templated, the price drop beini?
justified by the high output re
rWids of the Factory which have
Kept the manufacturing cost down.
.Local representatives lor Over
land and Wlhys Knight when In
terviewed reKardiing the price
drop, said, "That is was entirely
unexpected is borne out by the
fact that nur reKiontit sales meet
inir just closed Saturday uriU at
that time had no information re
Kardlntf the change.
"It comes only u day after the
urrival of Mr. John N. Willys,
p-esident of the Willys Overland
Ins., from a trip to Kurope and is
undoubtedly a part of his general
program which is aimed ut keep
ing the high production figures
of his company up to their pre
sent rate all during the full and
winter seasons.
"We have felt a pronounced
trend toward the Willys Knight
und Overland products this year,
not particularly because of price
but because ot the recognition on
the part of the car buying public
of the values we have" to offer.
These new prices make this value
more evident than ever lie tore,
"On our standard production
WOMEN ARE
SAFER PILOTS
Researches Recently Con
ducted Tend to Explode
Iheory lhat Men Are
Better Drivers Than
Women.
LET FRED
The Battery Man
Save Your Springs
. By Installing a Set of Gabriel Snubbcrs
25 DISCOUNT
For". Ten Daya Only!
FRED T. BURGESS
1308 Jefferson Ave. .
From the standpoint of sifety,
the advent of millions of women
drivers must be regarded as nn
encouraging factor for the reason
that net ual tea's conducted under
scientific ohs'M-vationa have proven
that women drivers are every inch
as compel cut. If not more comp
etent thtin men, according to u
statement Issued from the uulton
a I headquarters of the American
Automobile association.
The A. A. A. slutement, which
is a direct challenge to the popu
lar belief that a woman tit the
wheel on an automobile is less de
pendable than a man. is bused on
u series of tests recently carried
out here by scicntis's and phych
ologisis. Ho far as the tes:s have
gone, the women have scored u
higher averaue as regards those
iiualitii'8 essential In a good driver.
The t(s;s themselves were cult
dinted by in. F. A. Moss of the
Institute of government res-arch
who is one of the leading psych
ologists of tin country. Dr. Mos.'.
was assisted by H. H. Allen, an
other expert, who is attached to
the median lei I engineering de
part ment til bureau of standards.
Two of the tests In which the
women out scored the men aro oi
particular importance becue
they aro among the primary fac
tors that constitute driving abi
lity. These are:
First, speetl with which the
driver reucls to danger und takes
steps to avert It, such as apply
In;; the brakes.
Second, the cons'slency with
which the driver responds in such
a situation. ,
Not only did the women show
a (iiicker reaction time but they
were also less variable. The groups
tested cons sled of men and wo
men selected from the students
of George Washington university
wiio had come from all over the
country. Precautions were taken
jru that they averaged about the
same as fur in previous cxpeth-n-ce
in driving was concerned.
FORD FIREMEN
HAVE PLENTY OF
WORK TO DO
nKTItOIT. Mich. A change In
the policy of Henry Ford's pub
lication, the Dearborn Independent,
yrcn announced today. Advertising
will be accepted bKlnntmr with ihe
October 3, 1925 Issue of the. maga
zine. The 1 tearborn Independent hus
nut carried a Hue of paid advertis
ing since It has been the property
of Mr. Ford und the change in
( policy reflects a growing feeling
j on the pait of the puubc to ex
Jpect us a buying guide to a certain
liinuunt of advertising In magazines
of tU choke.
However, advertising in The
Dearborn Independent is to be kept
wah in certain definite limits. Vu
der the new policy the magazine is
to be increased in size from S2
pages to 4X pages, but the amount
of space available In each i.nhuc will
be only tiurty-liiree and u ihird
per cent of the total space inside,
or, in the is-puc maKaziiu- on.y
It! pagi s will carry advertisements
.exclusive of covers. This rule is
aid to be unique in the publishing
leld. Other requirement are. mauu
relative to the kind and nature of
advertising which will bo accept
able. The Dearborn Independent, then
a Muuu country weciily newspaper,
was acquired by Mr. Ford in I'Jlb.
AH paid advertising was dropped
and the paper changed to a Stx-iccn-put;c
niugauuc. in May oi iiu.i
year, with the Installation of new
pressiS. the magazine wa-s increa.-ed
o i2 pages of standard td.e. The
I'elirboi a Indepvuuent, riuiee be
coming a Kurd property, lias be
ouiue one of the iiiuh, widely dis
,cusscd publication in tile woelu. it
s diatr.uuleu to over 0UU.00U paid
. ubci iijer.i.
rasES IN
GIG DEMAND
the Fulverslty preys. The first
bids wen rejicled.
The new bulldliiK, according to
ponding plans, will call for comple
tion by the opening of the univer
sity Heptemher SS. Hwever. the
actual opening date Is still pending. Terrible news from Par la. Men
The new building when completed are wearing wrist watches. Does
will huus? the unlverMity press und It mean they arc ready for another
all university publications Including war? "
the Oregon Daily Kincrald, student I Iavv laughs at loctfsmlths and
newspaper. -ush. b bill collectors.
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IS' UMBER 200,000
ISSUED BY STATE
AUTO LICENSES
We Have Installed A Beeler
Auto Axle Gauge
This machine eliminates guess-work in straight
ening axles. You can now have " perfect wheel
alignment as specified by the manufacturer. This
is especially important to owners of cars wita
four-wheel brakes.
Save Your Tires and Bearings!
La Grande Irons Works
SAI.KM, Ore. For the first lime
nn Oregon automobile is carrying
license number 2ft0.oon. The dis
tinction of having that number lias
fallen to t. V. Nelson of (lend.
Tliis, however, docs not mean that
the actual number of pa.-senger
cars has yet reached lhat number,
since the numbers from sn.noo to
9!.9!t9 have ben reserved for
trucks. The net ual total licenses
issued Is 197,097.
tiny are the lowest ever notched
In the history of the organisation.
We are more than ever in a posi
tion of being able to serve the
price demand better than 90 p--r
cent of the entire car buying pub
lic from one organization with
one basic source of responsibility.
"This will add to the strength of
our position and t the pr-s-'nt
time we rank as the third birKesi
and strongest motor car mainli
ne! urlng company In t lie world."
The cars are now being sold ot
ihe new prices by GettiiiKS and
Hanks.
All That Glitters Is Not Gold
IiUT THK UKKaiT, SNAI'l'Y GOLDEN COLOU OF
MOTOR
OILS
AKK G'OLDKN IN (Jl'ALITY '
More motorists, in Union County are provinjr this to their own satisfaction daily.
Look for the sign before you buy oil or gasoline. YOl'U dealer should carry it.
FLETCHER OIL COMPANY
T. R MAXWELL, Msr. A HOME COMPANY
Tcftc
TIME IMPORTANT
ELEMENT WITH
FORD FACTORY
DKTliOIT, Mich. In every great
inuiistr the element of time plays ,
a most important purt, but it would (
be difficult to find uny iustltuiion
where it requires Much close alien- j
ilon as in the Turd organ twit ion j
winch tiol only keeps one Watch
maker continually at work, but in
addition keej h a corp.- ot clock myn
busy seeing that some hundreds of
clucks tick the time to the second.
This dement of lime radiates in
to every division or the Kurd in
dustry, regulating the hour when
lumber reaches the mills, when coal
is loaded, when the ore reaches tlm
blast furiiiLces, when molicn metal
Ih poured, when motor cars are
completed, Wlien I'oru rnir:
l-ord ships sail, Kurd airplanes
wiug their way into space nnu w hen
l-'ord employes come to work and
quit.
Today a Kurd sh 1 p. mi II I ng for
(home after carr nig the name of
l'ord across the Atlantic to Euro
pean ptirts for the first time, Is
proceeding on its way with clock
I hat were checked and regulated
in the l-'ord engineering Inborn
torh s at Deurborn. Mich., where
preuudon in everything is the
watchword. A not her Kurd ship,
plying the Atlantic coast, Itkewise
carries clocks regulated In these
laboratories, the same as the giant
Kord steel freighters which ply the
(.treat Lakes carrying coal and iron
ore.
It Is the business of a watch
maker, wluifse workshop Is In a
bright little room at the Dearborn
laboratories, to see that the ships'
clocks are in perfect time, lie al
so k'-eps check on the watches
used by trainmen on the Detroit,
Toledo tc I ronton railroad, the Kord
railway, und this alone Is un im
portant job.
Incidentally, the D. T. & 1. is
the only railroad in America which
supplies watches to its trainmen.
Some ;;Mi wa.tche are constantly
In u he. with !() 'loaner.s" in the
Watchmaker s room leady to go out
whenever the occasion returns. No
cinpUe ot the railroad is permit
ted to either set or attempt to regu
late the watt h be cart i s. Any
timepiece that Is oif standard time
even a minute must lie turm-d In
fur a "loaner" until it Is repaired
and regulated.
Four chronometers and two mas
ter clocks, checked daily by radio,
iire standard um-i1 lor regit hi I 'ng
I all railroad wale lies and HhipB
clocks. In the great Highland P..rk and
;IthT l:o ii plants of the Kurd
'Motor company more th-in lon.nnii
; employes register In and out every
I day. Their time Is cheeked on
cards by more than 41M) clocks and
i H special staff of men In maln-Itain-
fl to tev that every clock ret?!.--hi.rs
time day in niid day out. werv
! ing impartially ihe workers and the
company alike In the great scheme
I of manufacture, for It i.s esential,
! in order to maintain proper pro-
I duction e o s t and eifielencj
I I hroim-hoiit t h" nrgnufxatinn t hat,
j ver 1 hint proceeds in exact order
jand uxn the minute, so that peo
ple through the world who are us-
I mg and desire Koid products may
be served.
Although the law of the IS'JTt
session of the legislature, requir
ing all owners of motor vehicles
In the male of Oregon to make
appiiea.tion for and receive u cert
ificate of the title to his vehicle
Irom the Secretary of State, went
motion and pro?retis w.s serious,
ly Impeded thereby. In other sta
tes, where similar stuluUs are in
operation, from six mouths to a
year was allowed for preparation.
The purpose of the law is to pro
tect the motorist and every mot
or vehicle owner in the state who
has not already made uppl toot ion
for his eeriiiicate of title
should do so Immediately,
At the end of 19JI there were
llU.iMiu lu-t-nsed motor which H lit
the state. At the present time over
L'uO.umi licenses have been issued
for ihe year 195 und it is esti
mated that, if the same ratio of
increase is maintained during the
balance of the year over the 194
registrations us exists at present,
there will be between 210.UMO and
2 1 5.000 licenses Issued. I'ircuiar
letters accompanied by applicat
ions forms, have been mailed to
the owner of record of every mo
tor vehicle in the state. Keturns
are cumin? in at thv rate o
tween 3,ono and MOD per day
and, to dote, approximately i0,
0(H applications have been receiv
ed. To date 4.2nu certificates of
title have been Issued and mailed. '
1'Yom the fact that approximate
ly one-third of the applications
received have to be returned for
correction and missing essential
data It Is apparent that all re
cipients fill out the simple forms
and the necessitates much addit
ional labor, delay and cxpeua" of
admin-st ration. f u r t h e r more
since the law provides that no
transfrr of tltlo can be made un
less certificate of title be taken
out by the owner of the vehicle
on July 1, 1915, over 7,500 tripli
cations for transfer of title are
held up pending establishment of
ownership and authority to trans
fer as of that date.
Some motor vehicle owners are
Inclined to Ignore the. operation
of the law and refuse or neglect
to make application for certificate
of title. Since, however, . no
transfer of title, can be made and
a renew e of license lor the year
1 92(1 can not, be procured without
first, obtaining certificate of title.
It obvious that much trouble
and annoyance of the future will
be avoitled by immediate attent
ion to the requirement! of the law
an the manadaiory provisions are
inescapable, n expected that
the law will be put in full opera
lion December 1, 191i"i.
KMVKItSITY OK O U K CI O N.
Kuj?env Ore. hlds for the con
struction of the m w- press building
on the I'nlverslty of Oregon camp
us will be opened August IS. ac
cording to Itobert Hull, head of
to
WHEN BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM
BUICK 42 door Sedans
Buick now introduces a line of 4-door and
2-door sedans that" sets a new standard of.
comparison for closed cars. Never before
have such values been offered at such low
prices. And these new sedans are but one
of the many features in the Better Buick.
See it today at any Buick showroom.
BUICK MOTOR 'COMPANY - FLINT. KlTc'lUGAN
Otvititn tf Ctntrtl Maltrl CvrtaretitH V
Jennings & Shumate
Buick Sales and Service
EC
'"""i -nvihriri itii mim1 u -"nr -r-n-r -p '-'- '
D- ....... ..... jj8Lj'K,u.na,3.
ti
II
i fxoiEKM i; to ii.i.r.itmn;
1 i:i ;i;n k, oi c,-Th p p;e ot
iKl'ir' tice are planning a btf; e.d'
: hi at ton Labor d-'iy, iktih ding to
Ib nry I,. IJet u'nt;n. bunker d
ithal eit.v. ''ho here. The nr.
; e-istoil of the et ). bra t Ion a ill !.
' t he ;i w a r dine of first t out met in
I,.jne county on the IIooe. elt
highway.
Th-- biimnu of pubMe. rn;ids has
advert i 'd for bids on the cm-
ttt ruction o( sevi-n mibH of t h
'highway b adini: up the i from
li' lnrenee, 'I hey tl be opened In
I Pot I la ud A UK'mt I 7 a nd It Is ex
;pected (hut the contruct will bo
Ut toon falteiuurd.
Guaranteed Used Cars
- j-v m lias Uunipers, front and rear, Dash Light, Hear
iy4 lOUpG View Mirror; newly painted. Price ......$373.00
-.f f-ua Overhauled anil newly painted.
1923 Touring 1 ?r,r,.o.
- Jt 4--New''y painted, engine, transmission, etc., com-
jL.j JmitJt JtvOclCl&lCx pletely overliauled. Has Delivery l!o: on rear.
11 ice ?230.00
.fj 1 j i New Tires, Spare, I'.ox on Hear; completely
JLijJdJL JrCOa.QSLGroverhauled. Price S173.00
Other Good Buys
)'f) SLOAN Sun X'isor, iMoloi mct( !.
Price ? 1 25.00
fp T()l ItlNft "!,f; "assler Khock Ah;'.oil)er.!, Starter, Battery,
etc. Price . 100.00
J91J) TOURING Demountable I Jims, License.
Priced S05.00
1913 TOt'RINtJ Battel y LiKhts, License.
Pi ice $13.00
1918 ROADSTER 1 relivery Box on rear.
Price $75.00
1916 MAXWELL TOURING lailc-r. Battery, Liceme.
Price $50.00
PERKINS MOTOR CO.
-I lit sad Adams
hi
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