I
Saturday, May 9, 1925.
THE LA GRANDE EVENING OBSERVER
PAGE NINE
T
Highway,
and
Auto
Dope
'Vi::
1 I ... 1
FRENCH TAKES
OVER AGENCY
Popular Car Lines to Be
Sold in Wallowa and
Union Counties; Deal
er Appointment An
nounced Yesterday.
Announcement wiu mmle yester
day Hint Harris V. Krench of f.:i
Oranile has been appointed dealer
for the l-aifje-Jewett, Jlaxwell
Chrysler and Kranklin lines in Un
ion nnd Wallowa counties.
These well known cars have been
iiandled here until recently and
many or them nro at present ope
rating on the roads in this district.
The J'alse-Jewett .products were
formerly sold in Ja CJrande by
M'raeey llollisler and the V. Jf.
llohnenkump company were for
umic years deah'i'S for tho Maxwell-Chrysler
und Franklin com
panies. The new Paige nnd Jewelt cars
rank unions the finest in the six
cylinder line. The I'nltie la the
heavier and more expensive of the
Awo and lias maintained a reputa
tion for some years as a strictly
uunlity car. Although Hie Jewett
has a shorter wheelbasc than the
l'aige and is somewhat lighter the
same high iiuallty is built into it.
The I'aige-Jewett line Is distribut
ed through Cook and Cilll. Inc., of
1'ortlnnd and It wa-s tlirough their
representative. C. K. lioyce that the
territory was placed with Mr.
French. lr. Uoycc lias been in Iji
Orande during the present week
and while hi re sold a new Jewe tt
sedan to tills Veal and a Jewett
coach to Jlerb Drowning. Two
used Jewetts were also delivered
this week. Mr. French expects to
have u carload of Jewett cars in
about 12 days.
The Franklin has always been a
very popular car in this territory
clue to its easy riding qualities nnd
Ihe lldvanlages of the air cooling.
At the beginning of the current
kcjsoii Franklin announced u new
line of cars Incorporating a num
ber of Improvements both from a
mechanical and uppeurance. stand
point. The now bodies on the
Franklin cars arc very distinctive
in appi'iirance and were designed
by OcCausse. the noted body firm.
Since the Chrysler interests took
over the. control o t'lo Alaxwell
factory and started manufacturing
Alaxwell and Chrysler cars these
Studebakers Selling1
Rapidly; Four Cars.
Delivered This Week
Konr of the new Ktutlehnkers
have 1mm delivered to purchasers
in I nlon und Wallowa counties in
the last three days by M. J. Cloas.
Harvey Uucknutn, valley rancher,
purchased a new Standard Six
roadsler. C. T. Mclaniela of Wal
lowa took delivery on u Standard
Six t iu loHi'd car, A. Collin .H
worth or Joseph is driving
Standard m-duii and H. Klrohuin, u
stage driver bought one of tho new
roadsters.
oir, to si-it m:i:os
It is possible lo obtain different
result) from car by varying the
kind of oil or grease to be used in
its various units. This is particu
larly trun In winter where the va
riation should usually run to lighter
lubricants. To forestall the possi
bility of pump breakage the engine
oil should be reasonably light, but
consideration should be made for
the fact that In normal driving the
engine will be operating ut u high
rVniperaturo. particularly if the
dlrver climbs a sleep bill and for
gets to open the radiator shutters
wide. Kor short jumps, with long
waits In the cold in between, the
engine will bum-fit by a very light
oil. Deviate from this extreme in
accordanco with tho use to which
the car is put and its age. Yon can
gel better results from the traes
misslon in city winter work h'
adding plain engine oil to the case.
This not only reduces gear drag,
but helps to lubricate the shifter
forUs. If you were going to climb
mountains in winter, or take long
trips as a regular diet, however,
such light lubricant might be in
jurious to the gears.
two ma-ve made great headway.
The Chrysler is tinhine in thai
it incorporates the power and
speed of u, big car in a machine
built on a relatively short wheel
base and with economical gaso
line, oil and tire consumption. The
advantages of the Chrysler are tho
result of the advanced engineering
built into the car, itseir.
The Maxwell, too, like the
Chrvsh r embodies many advanced
engineering features which places
it among the leaders in the four
cylinder cla.s.s. The new Maxwell
cars develop exceptional speed and
power with a motor of light piston
displacement thus combining eco
nomical operation with great roau
ability.
Mr. Krench will lie located for
tho present in Ihu Washington av
nu garage across the street from
the Klks club.
Better and Better
Dependable ten years ago, and five
years ago, and more dependable than
ever today, Dodge Brothers Motor
Car simply represents the latest phase
in a process of continual betterment
The first cars Dodge Brothers built
established a world-wide reputation.
The cars they are building today in
corporate the accumulated refine
ments of those ten intervening years.
That important improvements in the
comfort and appearance of the car are
made from time to time, implies no
basic departure from Dodge Brothers
traditional policy of progressive
rather than seasonal development.
L. C. Smith
Lu Grande, Ore.
Z-" ZEZ
E
IRKS SUNDAY
La Grande People Invited
to Motor to Lake to
Watch Filming of Mo
tion Picture Scenes.
A number of . tlrande people
have made plans to drive to Wal
lowa lake tomorrow to see the
Frank Lloyd motion' picture com
pany at work filming ' Winds of
Chance," the Hex Utach story fea
turing an exceptional cast of mo
tion picture actors and actresses.
The bad weather which unfor
tunately ret in .shortly after the
company arrived at 'the lake lias
made necessary certain changes in
ihe plans but the filming is being
lone, as ncurlv as powalblo accord-
U w fat? -O j. K
UK -i,
WAU.OWA I ALUS
ing to schedule.
, Most of the Lake ljnderman
scenes were completed during Ihe
week and it is probable that the
sheep camp scenes will be taken
tomorrow. The sheep cump shots
are to be taken a short distance
from the head of thu lake toward
the Wallowa falls.
According to present plans most
of the extras will be used in the
sheep camp scenes to be taken to
morrow. No more exurts are need
ed. The company wilt work tomor
row If Ihe weather Is at nil favor
able. The roads to the lake nro In ex
cellent condition and may be driven
LLOYD TROUP
easily In from two to three hours. I
Frank Lloyd has ulready extended
an Invitation welcoming anyone
who wishes to watch the compuny
ut work.
HENRY SENDS A
PRESENT TO HIS
FRIEND, THOMAS
Henry Kord has sent to hi" friend
Thomas A. Kdlson, the first com
plete set of Johansson gages manu
factured In Ihe Lulled Wales. I ne
set consists of eighty-one blocks
and these delicate lilt pieces of
steel nro accurate within fuur mil
lionth or an men. Tin-y are con
tained In a new developed llakelite
case.
For many years Johansson gages
have been accepted ns standard
for measurements throughout the
world, and until recently they were
manufactured exclusively in .Swed
en, the native land of the Invent
or. Carl H. Johansson.
In order lo take care of the
Cnlted States needs, the Johansson
company ncquired a plant at
I'oughkecpslc, N. Y.. but before
manufacture of blocks began the
1'ord Motor company, in 11123. pur
chuncd the plant together with the
American manufacturing riglrts.
.Mr. Johansson joined the l'onlor
gunlzatlon us a member of the en
gineering staff to further develop
his precision instruments.
And so It was in the new lab
oratories or the Ford Motor com
pally at llearborn that he recently
completed the set Mr. Kurd has
Just presented to Mr. Kdisou.
Now tho SfMirc llntlcry
Itadto has added something to
motoring. A lot of car owners are
using regular uutomobile. storage
batteries for their radio sets in
stead of the neater type usually
used for home purposes. When
iho radio battery needs charging
they put It into the car for a day'K
trip. And a number of owners find
that Ihe radio battery offers its
services as tin excellent "spare"
when the car's battery gives out
on a cobl morning. The radio bat
tery Itsn't always discharged.
Our Own
Life, for the owner of a car Is just one darn thing
after another. First the old crate runs out of
gas and then that casing you thought was good,
rrocs out on you.
Hit even all this wouldn't be so bad if your
friends didn't come along and chirp a lot of high
sounding advice about what they'd do under
the circumstances.
If worst comes to worst afb r you have tink'-rcd
with the heap for some time and bavi; cliHsed a
little, ituiybe, you can always call up the cur foun
dry for a.sHistancc.
(;-tling toned In Un't the mo; I pit abiuil thing in
th moi'M, but at tlx- s.i in- I hti" a ft-How can't
help feeling that h;iing tie- old can run so
quietly U woith the money.
In fpile of the- minor diflniiHi" I here t noth
ing ilile like the thrill a f )bn gctM w In ii pilot
ing his own bus down the aven ie, nn proud hh a
kbl with a new pnlr of shot n,
CAR BUYERS
The automobile buyer o( today Is
a different sort of a perosn from
the buyer of yesterday. He is dif
ferent in that he has a different
motlvo for buying.
Looking on tho motor car as a
necessity instead of a luxury, he
enters the market with tho same at
titude he has in buying other eco
nomic necessities, ills Idea is to
select car that gives him tho most
satisfactory service for every dol
lar expended. In other words he
seeks the best value.
In days gone by, there was reck
less sort of clement in buying. The
prospect, saw In the street or In the
showroom a type of car that ap
pealed to his fancy und he bought,
regardless of its economic or util-
jily value.
j Today the buyer is shrewd. Hc
; cause he knows more about cars,
he asks sensible (ucstlons, makes
n thorough study of the vehicle,
launcher: a systematic survey
! among his friends. He takes the
stand lhat here is a product that,,
like his store fixtures or his office
'equipment or his factory machine,
will enable him to hold his own
against competition, lie treats it
as a regular business and economic
factor and he buys in tiie mnnner
! of the expert purchasing agent.
Because he demands comfort, he
must have a car that has ample
room tud rides ensity. He must
have a car which he can rely upon
lo leMputid to any of his needs at
any time. . (
I Kcmiomy of maintenance !s nec
t ssary. The cost of running the
car niui.t be low; it must require
a mini mum of service at lent ion.
Then, H must look well so as to re
tted t-redit on Ihe owner, his fam
ily, his business house.
The reason for tho increasing
Movies
popularity of som cars Is the fact
that these fuctoru have been kept
utmost in mind. Wo have realized
the importance of the motor car us
a business and economic factor,
und have bull l out curs accord
ingly. The new buying trend is a heal
thy sign- It means that nvlth more
cars, more intelligence being ap
plied to tho purchasing process,'
tho manufacturer of tho product
thnt continues to gtvo tho public
the best motor cur value will con
tinue to survive and prosper.
MIDDLEMAN NOW
ELIMINATED BY
BATTERY MAKERS
Completion of reorganisation of
Its merchandising machinery, and
application of thu resulting sales
economy to a flat reduction in the
price of automobile batteries, is
the subject of an announcement
just made by U. J. Hoffman, vice
president of the Prest-O-I ,tte Co.
Inc. The movement to sell direct
to the moloriM, through the Preat-O-Llto
retailer, Instivid of using Iho
factory -Jobber -dlst rlbutor- retailer
route to the user of its starting
and lighting batteries, 'was begun
by the company iat August, and
the reorganization of the entire
sales machinery Is now effective
throughout the country.
Tills is one or the most drlstlc
that has been undertaken in the
automotive field.
"The factory-Jobber-distiibulor-relailer
route to ihe motorist was
innugurnted when the starting and
lighting battery industry was in Its
infancy," Buys Mr. Hoffman. "The
newness of the business necessitat
ed very expensive sales organisa
tions. " Ilatteries had not been per
fected, and consequently ' service
was a costly item to distributors
and retailers. With the steady Im-
WE SPECIALIZE
ON
Generator
Starting
Ignition
An Electrical Repairs
To Your Car
Guaranteed
Service
Fntl Lino of '
Service Tarts
Battery Electric
Service
1311 Wash. M-753
VELT
You can buy VELTEX at these stations
La Grande
La Grande Filling Station
Square Deal Filling Station
Auto Electric Service Co.
Oregon Tire and IJattcry Co.
L. ('. Smith Dodge Garage
Jennings & Shumate, IJuick Gar.
Orchard Filling Station
Elgin
E. F. Hug & Co.
Summcrvillc
J. J. Wagner
FLETCHER OIL COMPANY
T. It. MAXWELL, Mgr. A HOME COMPANY
provement of batteries, however,
service demands have deermscd,
until this alone has meant an ap
preciable, economy to the manufac
turer and his sales outleUi."
Ci I'UjTY NIMUMtt KVKS
Perhaps tho hard riding of your
ear has Fomething to do with the
DODGE BROS.
MOTOR CARS
Prices f. o. b. La Grande
TOURING ..$10G5'
ROADSTER ...$1025
COUPE ..$1190
SEDAN ...$1315 .'
COACH .,...$1315
Smith's Garage
IF SOMEBODY
STEALS IT-
If Miiiicmm drives your vnv ofr mmw tlark nlglit--lts it
tousiilernble loss.
HIT, what ir ytflt hit a child hi tho street mmt tiny
accidentally? Tluit's iar more serious than tlto I bo ft of your
car. Would you he protected with tho right kind of in
surance? Liability Insurance, for your vnv costn llttlff yrt it rtHlevctJ
you of (be big share of tho burden If an accident does hap
pen. , Sco us today about a policy.
DUnON "The Insurance Man"
Willi The
SKt riUTY I,ANO & SAVINGS COMPANY
Ia Grando Katlonnl Hank Hltlg. rhono Slain S6
Union
Oregon Trail Garage
Rex Gamble
Brown's Garage
Cove
W. F. Ureshcars
Leonard Towlc
Imbler
Andrews Hros.
A. Page & Son
Alicel
Uryant & Brjant
J. Itosscn
spring shackles. Just because you
uro ablo to force grease through
the spring bolts Is no reason to as
sume that, thero are no points that
uro binding. Sometimes tho eyes of
thu spring ends are not even at all
points, with tho result that tho
spring bolt or Its nuts will be bound
at certain positions.
EX
i.'.