La Grande evening observer., June 30, 1924, Image 6

PAGE SIX
THE LA GRANDE EVENING OBSERVE? ".,-,n
Monday June 30, 1924.
.1' . .
PRIDE. IN A P PE AR A N
CE
The Meaning of
Pride In Appearance
American women oro Known tho world ovi-r for
their iliThH, Xowhorn el ho Jiiivi wmmn linen mi
ijulck to realize tho Im porta ncc of clothes, u nl.
. uh u coiihojUoucc, no who io else have, ho many
WOHH Il lll'On H 0l(-(lUHI)0ll.
Willi tho American mun, tho on ho has boon dl!
foront, l-'runklln. In (evolutionary days, appeared
before the court h of Kurojto clud In homespun,
And until recent times the American imui tfonor
u)ty has not usually vlvon inuoh utlt-nllun to up
pearaneiv 'J'hu sumo mun who Is proud of tho
uppeuruure of liht wif und daughter, who IiihIkiw
that they Ik ueHrdresaed. Iiuh often himself Im-oii
fiojrlltf nlt If his wlf or duughtct- should nmke u
puhlo appearance badly dressed, he would reffurd
)t as rusting discredit upon himself, hut hn htm
it-Mom if Hon much thought to 1 1 Im own Online,
r considered that ctolhes might hi (uken us an
Index, to soolul standing. -
This condition was pernup natural in a new
country. J.lfe wua hard ami as a rcnuK ip-n
' bad II It In tlmo to givo to appearance. Jn lh
HQUtli in on look pains to look their parts ami In
dress In arrnrdaucn ' with - their soolul slumlanbs
hut Hi in wni a, notable 1 exception to tho rest of
Uo nation. ,
f Jiydnrf 'PujyoniB, horycr, there , has boon
decided change. Ah Dip nut Ion ban censed !-
h a pioneering; rountry, mon havo had mor
leisure and havo realized tho Imporlunco of prop
or drnw. Not thai 'clothed' juako tho mun, hut
tltry do givo tho first Impression of n man. A
woU-dressed man given un Imprfsslon of careful
noss, of prosperity, nnd nhovo (ill of n woll-ordorod
existence. Ho Iirh nn nr" about hlm of being de
pendable, while a portion badly clot hod Ih jnslly
suspected of being careless In other IhinKS a I no.
To ho suro, no man la ndmlrod for giving over
anxious attention to his riot hen, hut few men to
day would arguo tltut un Ill-fitting Htilt was ft
help In business. Kor clothes are . perhaps (Im
moBt Important single Item In piling a good flint
Impression.
Thin change may ho mini mod up In n phrase;
"I'rhlo In Appoaroncc." Men regard elothea tod ly
fia Homethlnfc more than n necenlty. Thoy tvRntd
them ua a source of constant ploiiHtire and nattt;
faetton, und ua a standard by which tho world
nt luiffo measures their social' slnndlnfr. Men
have come to realize that they owe It to them- .
solves, their families and their positions to mIivmh
well. .
This mnvcmi-nt for hotter dress, the liido in
AppenioiKt" movement, Is swooping tin country.
It Is i vhlenced by Die attitude uf men In biiylnr
clothes. In .the past tittle attention was Riven to
nnythtni; hut whether a mitt uf chit lies won I )
wear. Today this Is not enough. A man d
minids Also that It ho we1ltallored, that It b
well cut. And he has discovered that correct,
careful droHs Ih not a matter of spending nior-i
money, but of chousing clothes more carefully,
unl as a result he chooses his clothes with more
eur In u word, he has come to know mof
about clothes and has bwotiic more dlscrlinlniittiii;.
Tlh lHdc hi Appnriiiu'" inoveiiient In ulno
evidenced by the iitlttude taken by clothing imin.
iifneturrrs. M.inufiicluivm uhu are quick to re
spond to public opinion, reult'4e the linpurtauee of
tho movement und tire paying inure ot tent ton
to the rhaiaotr of thflr product. Aa a result,
better values are to bo found In nun's clothe
today than huve ever before been offered vol ins
w hich make It possible for every niuu tu be In t
ter dri'Hsed to take "Pride to Appearance."
J
HATS
Stetson und Mallory
Tliero are two styles of hats that
are particularly good this season;
the careless effect with the brim
turned down, and the well rolled
brim on a full sturdy shape. We
have both, in a wonderful assort
ment of the season's smartest
shades.
$5 to $10
A Magnificent Display Of
"Pride in Appearance"
Our
Event
Our Participation in This Nation-wide Movement Presents a
Remarkable Opportunity for You This Event Will Long Be Remem
bered for Its Splendid Assortments, Better Styles, Greater Values
The "Pride in Appearance" Movement is sweeping the country.
Everywhere mon have come to realize that they owe It to them
selves, to their families, and . to their position to dress well.
Everywhere, men arc demanding new and better things.
beginning today, and until July. 4th our store is given over
U "Pride in Appearance." This event will present to every man
in this city a. wonderful opportunity to procure the best in
men's wear.
We began our preparations months ago. Wc realized that
we must offer the newest and best in men's wear. We have
searched the markets for the finest. .. We have secured the
cooperation of leading manufacturers, who have furnished us
finer merchandise than ever before.'
As a result, never in the history, of .our store have we had
such splendid displays of merchandise. In clothing, shirts, hats,
hosiery, neckwear, we have assembled the latest and best.
The new spring Society Brand styles are a revelation in
clothes comfort Cut on the new, loose, easy lines, they are
' the best clothes ever turned out by these famous makers. .
In hats, there's a snftpto the spring 'st yles we haven't seen
"in years. -In scarfs, there's a selection here to suit' the taste
of every , man. And so--on through the store new things in
shirts, hosiery, and everything men wear.
And not only are the assortments larger and the styles bet
ter, but the values are greater, than ever before. The values
offered alone will make the "Pride in Appearance" Event one
long to be remembered.
THE NEW SUITS
for men and young men are marvels of the makers' genius.
Powder blues, plain blues, Cambridge greys, Wales stripes and
plaids and- neat patterns in unfinished worsteds.
These Gruops Are Unusual Values
$35 $45 $55
r.r c7 .
W8
cmrf ru
THE STORE FOR MEN
SHIRTS
Manhattan and Argonaut
There's nothing better looking this
season than the colorexl shirt in silk,
broadcloth, poplin and novelty ma
terials. The soft shirt, with collar
attached is .popular and perfectly
correct. We have them in a rich
variety of shades and pattern
everything in smart shirts.
$1.50 to $9
NECKWEAR
Cheney and Superba
Foulards are going to be as popu
lar as last year; the bright patterns
jn endless and colorful variety, Iwth
four-in-hands and lows. Knitted
ties, too, of course they will al
ways le good also French Silks,
English Silks, Austrian Silks, Swiss
Silks. They're all here-
35c to $2
HOSIERY
Holeproof and Vassar.
Following the lead of neckwear, hos
iery is more colorful this season;
well dressed men are going in for
smart effects to harmonize with
suit, tie and shirt. We have a splen
did assortment of plain shades and
unusual patterns along with the
standard colors.
35c to $1.75
if
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