La Grande evening observer., June 18, 1923, Image 2

PAGE TWO
THE LA GRANDE EVENING OBSERVER
Monday, June IS, 192.1,
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CHAUTAUQUA
June 24th to 2 9th
The people of La Grande are ortunate to have Hie op
portunity of attending a Chutauqua program of the
Riverside Park, beginning
continuing throughout the
'ays and musical numbers will
lie given each afternoon and evening and we urge you to
buy your Season tickets t once.
caliber that isMo be given
next bunday, June l'X,
week. Splendid levtures,
'if'
A Good Place to Trade
20 STORY HOI
FOR TRIBUNE'
OAKLAND, f'alir., Juno IS (AIM
The I .linn, outi tu nrv-Mur y. con
crete ami pteiiHrd brick onklnml Ti 1
hune Towei;, ihe tallest iMiil'liiiK in
iIiIm city, ,win in- completed October
1. itCcOt'iHnK to il tduteriient
made here hy Joseph K. KiAvlanil,
jnthlishci of the, Trihune.
Tin-
The Work of Advertisers
Builders of The World
ivy a i ni nit nmsiiwi:
The convention nf Associated" A1-
vorlihinft clubs of the World at At-
yi'ars they have- They want to fin
h in one lifetime. Advertising i?
(ihe eels, the temperament, the shift
;in moods of the public
Atlantic City will welcome the ad
verlisinjr cluhs who are to business Hm ic;ideiH more udeiuul(
many things, inclumnK the short cut
to success, and the possibility of do
inif in one lifetime, that which, with-
iout advertising, would require a ser-
of icnuerations.
Trihune Tower; which tornns mul in
, t-ui iil pari ol tlif irexnt six story
Trlliime huihtirw, will be a conibina
, t luii newsi-upcr and orTice building.
The firM .nix. rloorx ol I hi' new
liiilhllns win be connected wit h the
'old hull'IiiiK,.. and the editorial, lino
type and press roonus will I mj on tin
, fourth third ami .hast'tin lit II o oik, re
spectively. T'ic basement or tin- new
building will be made into a itewa
'. paper n-.is room ol the latent Im
proved design. A ten-cylinder inullt
eolor unit pica;- luiK hern ordered
and will he Installed hh soon art the
'hnlltliiiK Is completed. New liliotypo
:maehlneH will n ULvment. ol the ha It cry
of t Wi-nty-foui' "linos" now heiny: us
,ed. The new mechauieal equipment,
it it: stated, will Ktvt Uk. Tribune one.
Of the largest and most modi'rn news
paper tiiipini-nt.'. oa Hie l'aeifit!
roast .
On the twentieth floor of the tow
a fitHI-walt radio studio will hi; In
stalled hy tin Trihiuie, An unteiiinL
i which will he "JJii feet hikrh at I ho
Tribune end and 2 Hit feet high at
the Oakland Itank end, will he the
second huhe.st. broadcasting antenna
in (lie t'nited States, according to .Mr.
Knowlmd.
! The r'm-wutt riidlo equipment will
! place the Tribune In the sanm class
iwtth the stations operaed hy the 1 e
lrflt Newft,, CliieaK" News, I .us All-
KfleH Time.S and Portland Oregon.
.The Trihune ( K I.N will operate on
an exclusive national wavo m length,
and, in addition lo its reuLtr iwo
hotir concerts, will feature leeturei
'and plays of the University of t'alif-
ornlii, ...
. . One of the features of the new Tri
bune arrangement will he the. trans
ferring of the "Ask the Trihune" de
partment from Ihe fonrf It floor of
the old building to the ground floor
or the new huildliiK in order to Kivu
facilities.
I' he "Ask the Tribune" department
has grown to such an extent that four
persons are employed In answering
questions. Telephone calls aro re
ceived hy the depa rt merit on the
.:.v:;.fi ol one every thirty second, I
and the ni-MtlotiM cover everything;,
from MOcrlCH r ftaidlu huhlea tu da-!
la for patriotic and political KpeecheH.
Tin- hmfe lower clock will he trans
ferred t9 the top floor of the Tower, I
and wilt not only be visible across ;
the buy In San Kranslsco, hut on the'
continental side In Ilcrkcley, A lame- ;
da and adjacent clllcH.
"Oakland hulld lug permits fur !
lAlureh, tolallltik .f.M, !SI, exceeded
Itliose of the corresponding month of j
I hy $ii'iir.'HHi and the larnyst j
i single Item was for the construction ,
jof sbiKle-story tlwellimr," sold ,Ir.
i Kliowlaild. " 'outerporaneously, the
bureau of census announced that :
f ( lak land's population had Increased i
Imr the total number of resldeiitd to
dale. iHa.Mit. Coilinieree in the cH
has increased proport Innately with
the Kiowlh In population.
The church a man belongs to Is the
one he iroei; turlhesl from for hit; Sun
day outlllK.
lantic City concentrates attention on the great time saver
the work done by advertising- They say in England that a busi-
Jt in first of all constructive work, nuss built up slowly without adver-
Thc first essential to success is lah
; the second y spotliKht.
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RED PEPPERS END ;
! RHEUMATIC PIS
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1 o
ower
The three most vital units in theconomical
and satisfactory operation ofhotors are the
Piston Rings, Piston and iffston Pins, all oZ
which we carry in stick, ayf with our cylinder
grinding equipment he afe able to give you a
very complete pistoi acmbling service.
Leighton's Welding &
Machine Works
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WE are endeavoring to maintain the highest possible
standard of quality and service.
WE carry the most complete line of meats and kiv
supplies in the city.
WE cuarantee the quality of every producitve handle.
WE serve fair and sati fy fully.
AVhcn you are suffering with rheu
matism so vou can hardly cet around
just try Ked I'cpper Kub and you ytfll
have the quickest rcliet known.
Aothin; has such concetj'atedJpene
tratine heat as red oenners. Jn Xnt re
lict. Just as soon as you afpiy iea
Pepper Kub you feci the tinging heat.
In tlirp minutes it wartjp the sore
spot throiiKh and throuKlr Frees the
blood circulation, breakaiwip the conges
tionand lthe old rhttnatism torture
is cone. I
Row les lied rcpnff Rub, made from
red pepp-s, costJlittle at ny drug
store. Get a jarat once. Use it for
lumbaso, iieurilR, backache, stiff neck,
sore musllesjolds in chest Almost
instant rerMawaits you. Be sure to
get the genuine, with the name Kowlcs
on cacii package.
The Grand(
le Meat Co.
' CITVjflAHKET
irjvi:it MAKKET
SI'ltlOET MAKKET
IOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
It actually builds factories, stores
' 'jrreut rrKMnixation.' jjreat ftn'tunes,
while supplying work and waes to
millions.
A hundred words occur to your
mind- and every one means .timtoul
vertisin has created a name, and
that the name represents a erent
business that time and competition
Itself cannot injure unless the owner
of the name allows it.
Advertising builds, and what it
builds it builds perimiiiently!
Take the two words. Atlantic City,
and ycu know instantly that you
havft before you something that has
been created first bv intrinsic merit
and second by inteiiigc.it advertis
i"k". -
Any nne cf a half, dozen nutotnobjle
names means petnutnent prosperity,
gigantic production, thousands of
men well paid, tens of thousands of
customers well satisfied, and all that
is built on merit and advertising.
What is the art ol advertising; It
is the art of getting u truthful idea
from ui brain into another or intt.
fifty million other brains.
jn advertising, first you must
create a thing the people want. That
is the task of the manufacturer, the
business man who mule inlands pro
duction and quality.
After that you must make the peo
ple know that ycu have it. In ad-'
dition to that vou must, hv descrip
tion and convincing argument, make
i no people want it.
Miking the people know that the
thing Is to be had and making the
people want that thing, such is the
task of the advertiser.
Nature was the first great advertiser-
And she did her best adver
tising in color, which would interest
.Mr, Kobler, of the Hearst American
Weekly.
The first great and effective color
advertisement was the brightly col
ored flowers, the blossoms advertis
ing the honey to be obtained from
them, thus attnictinir the bees ami
other insects necessary to carry the'o
pollen and produce more flowers.
The next great colored advertisement lo
the rainbow, announcing 'no!
more flnoils"
Learn from nature and the colors jo
f thn flowers and the plumage of
the hit ls to make your advertising ! 0
attractive. jo
In advertising or in conversation g
it is ju.-t as easy to present your o
facts in a pleasing way as in any o
other. 1 2
tisiug, from father lo son, for a hun
dred years or more, is a respectable,
nice business. And it is- 'Hut you
can see in the United Stales the
same kind of business, a hundred
times as big, .built up. in ten years
by ' American energy, plus efficient
advertising.
that
Uusiness men should realize
advertising is a specially.
They should realize that the ad
vertising agent is to a 'business what
the architect is to a building- The
owner's money and the contractor's
technical, knowledge build the build
ing. Hut it is a poor building if j
nu mm l nave uu hi collect, mapping
it out for you in advance anl .super
vising it as it goes on.;,-,
Ho with businoss'nnd. tlie advertisJ
ing agent, the Hpcemlpd. who in the
imnteet of business. -
Kc-r the young man advertising is
a promising career- Advertising is
in its infancy. There are plenty of
chances ahead.
Advertising, intelligently under
stood, trains the mind in a hundred
different directions. To be a thor
ough advertiser you must under
stand clear, simple and convincing
writing
A poor advertiser uses a hundred
lines to make the reader think one
line. The advertiser of real genius
uses ten lines and makes the reader
think one hundred lines.
What you write and put in the
paper ycur employer pays for. v'nnt
you make your iimdor think about
your goods, after he has read it, you
give lo your employer for nothing.
That is th thing fcr the adverlis-j
ing men to remember. ,
Advert ising properly understood
develops a good style. It compels
the man who engages in advertising
to study and understand the mind.
lOOOOOOOOOOOOOOOOOOOOOOOOOO
Summer Sun
This ix the airp of hurry. Men
want to .In all tlii'V run in the fmv
nil-: nir i iVii i in
nhnulri um-. for tt Ik
Kt''i u Knu.i. Hliurp .ik rn a pom
ly 1fnip-r.-. iiiii nor r:tn v.in K. n
your t'tniT In n ynu lr lo nn.'
m il n tool. Our kIim k nf ti.nin in
complete iiml nil jin- ir'HxM.'iu
pprwl: lhi-y tin ynur work unliKtup.
(orlly. Wi uliinJ Imrk of I li. lunl,
in' KUfirnnlfp.
AT MI.I.VS
rmli.ry nml llnnlunif.
Urines Complexion
Illemishes
Use
GARDEN COURT
S TOILET AIDS
o
KouRiie .
O i .
o i owner
o i iiieinii ooe aim ipe
o Toilet Water JpliO
o Cold Cream ()c
o. Shainiioo. Cream ...J'ii)c
6 Douhle Cliinhinatioi
Cream l'anishiuir )
rv
Ron.oin aid Alnind
Lotion V i)Oo
Especially lUajle for
Those WillA I'Xrtirular
ftct your Siminier's
Supply
Exclusively
The Charm of Fine Things
; t 0 Combined With Long Wear
t , iyfi ROLLINS
Till, "Anlt the 'I I I 111 111 " ili'part Uli'lll lfv 1 I X I W 71 ni jt' I
I,:,h emn to H.,oh un oxlnil thai lour . VW K iSrillOl VXClWjf
' - m ir i . in yi i r vj i i j.x x J ml v a.
ies of generations. . cclved hy tin- deP:t rt m.-nt on the X CXLLKJ I I I V W I
' - - J--77''!1Vv. IaB I In our hosiery diWrtment we
ffce r . -. r i A i Tw ?T"U feature styles Jat combine-
g Made y (J gp
' Hat V S , pri FnCh f 20"T. OVKRSI7.E ' 1 fs) ,'4fe5lS4,'
mtti ir- Kra The Toggery .
YM 30Jtsm,Sr si.c Vijk Look at the wonderful An.lrew. Brw. A Jm-...'' 7 Cjt
, . Yfmk Xl aJ23 "' riifiired- trend at Ute BELL ' 1 IlClrCWS VariflV tOff
ll 'J '' f ' f fi"eSt "ia" 1 T ailllJT tsJLUi C
I AJ Li 3 S'lsSS war and tear that thi. - - .. ... TV". . .. . . . . .'
i tSi I U l,x4:' Siraisiit Sii' 2S.75 tread can stand. The kind ' iu y-i
Ml .Byt- v.rSiZc-Heavy SERVICE IWsj SAFETY
VTOlTl. Jn fir II X1'0 mmtcr where you live, whether roads are V 7 Vfe'' ' " 'A1 " T " """
VlHS !ri JBod or b:ld. the HEI.L COHU will live up to iSSlwilxV fc
'T TL rJft VttS It8 wonderful reputation lor SEKV1CE. I j E I
fimk. Wi 3 Tr'Ple Cui,ri,n,';e: M'aEo-QMlily-Wrkmanship ' !MtUW IP ' I
' f8tj8 VSs-i'-l SoM under a nvt liberal policy-Send no ) li mi L mSEm, IB L - I
7 VmSbSSmm "wy- ship C. O. D. thn very same day k 7
Jw vviui tor n.nt.in iMt.. on tr your order is received and allow examination I " Jli'rrV -'-sSl J
M -nH-rf"i " tiihkh. If tires do not meet with your approval, you Ji- "c-l V I
.M rr 77. , TH need not accept them. ' A a tv . f
'M PositivelyNo Seconds r Vv ftnSvtt'i ti i I
' : CM or Retread Tires r" "" no ra Aa"e'" " TT N VilXiMOnj! X LuJ
' ' Mail Year Order ta-day. J j '
I 'Sfl'Skf! i TW b,mk "" 8"u cuuleuly . il
oooooooooooooooooooooooooooooooooooooooooooooooooooo I f j --
fj ' j ,"INSURED"on our checks
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Reynolds and Zimmenrian
Funeral Service FarloiV Licensed rnbalmer,
ihnl.-inpp Srrv5r. Plinnp Afnin (Vv
1505 Fourth Street, LaGrandc, Oregon
J. E. REYNOLDS QSIMMERMAN,
Licensed Embalmer.
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Ijr ' -
A Teleph on
IS THE IiUSINF
the iiomfs ri;
THE CHILDREN
OIIDEK THIS FA MIL
Home Ind
Telephone
ALLY
i
t)TECTI(A
t DELIHT
T SEinr
ependent
Co.
ANT NOW
V
sh ,:.
m n o . i t
unr-rsnrnrv' n. i
means positive protection.
It has always l)een ti earnest desire.
the United States Nationkl Bank to furi
its customers with the belt protection
ii- i i. n j.r i L i it i
nie anu at an nines, nuiiaoiii 01 our responsi
bility, to take care of thi ir businesjr in the
most modern and thorough manner We feel
indeed proud to offer our jepositos the add
ed service and the supenoilprote.ion afford-
prl in the use of our newlSn
sural checks.
This service but typifies the protection
this bank strives always to give its customers.
We welcome your account
The United States
National Bank
LA GRANDE, OREGON
Y
' J
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-i - Mniuimm