La Grande evening observer., June 02, 1923, Image 4

TITE LA GRANDE EVENING OBSERVER
Sal unlay, June 2-1 02H.
PAGE FOTTH
"i
i
La Grande Evening Observer!
AH INOKPHMHJNT H-I:WHIAI"-11I.
nrann, crirut, ny i.a iirnin i;vmi-
fiiK uiptrvi'i- I'liitiiHhiiiK ' "infny,
J1IIUCI3 UKNNIM. Killlur.
FJntnred it Ih F'njMnfftr ht ln nrTii1
Ort'ifott, am HiiMitid i'lnx Mail -Mailer.
Ad1n8 all cmrimunlcntlonii to Till?
DUSKKVKi:, Hlb A. lain Ave,. I A
II y Mtill.
IVilly, pep yftir. in lvnn .
li'illy, ..tlx uiuiilhs In fnlviiHci' i:J..'n
rm
Ihillv. llll'Olt mulltllH. Ill HllVdlK't!
):iily, iT immih f.lli'i
Illy, ip month &'"
(Mi fin I In olher ftllon--Op.-Kt-ii llt'-lf
N h'h srntttl, I 'nr I land: Impt riitl .m-v
frit -mil, I'oi tlnnd; M lilt rioliuili N't-ws
rXniiil. Ptirilnnd.
Iiy Currlrr.
Rally, pr month 7r
m 1 1 tr Ihn mnnthfi $2.2!
linily. ji'-r fix mo., in arivnnra S - --"
Vftuy, kiiikio ciy
JMI'IOtt.
ik.miii:k of annouatku i-hksh,
Th AwwoMntwl IVfMH In px:1hk1vi,'Iv
pnlllled jd for publiivitlun or all
fii-wrt llHiali-iii-H -i-cdHt'd lo n or not!
Mh.rwlm iTi-dhcd In MiIh j-mt, uim'
Imii 1 1 loi-ftl HrWH piibHnliml i)lT'-in.(
All rlliU of r-inililriiiiori f mm-uiuI.
(UspUllllH iMTtfill fllHlt hvh rftfiivd.
OFFICE CAT
TflAOC MARK
I;K.HT AM) IJKAITH AND SAF-i
KTY: Then -shall thy litfh. break j
forth as the morning, uml thtiu
health" shall spring forth speedily; j
and thy rijfhteousiiens slufll tf be-1
fore thee; the fflory of the Lord J
.shall he thy reward. Isaiah 58 :H.
BY JUNIUS
tiilnlnir t lint (rnili of the saying, jit had in ISM!, yet the total circula-
" i nounng new uiMi-r unction et mc .New urk morning ncws-
sun," Is to nail the iiimnir columns, pnpers lias doubled meanwhile- There
I has been a decrease in the number
Tie May In-arn Vet. I of newspapers but newspaper read-
Occasionally Hi" 1'ilmr or Wales lew are constantly inereusiinr. so-husi-
gels through u whole week w it bout noss would seem to iustifv mere null.
h.lng tuuildcd on his horse. lishers rather than fewer.
"-! I Thn vorv him. ... . ir...ll
A man Is jus. a l.n.lle or l..-.l.l " ... ' .. ' ., " "UB'
wi'iipiic.l up in an aptiotiii'
The Hi-ert l n ry of Die trr
.papers a town haa .the better. Tlii.s
is true for the same reason that
'Sll-loilO l...,l,r,,, I ;.
What Builds Business
The only mini; about the movie
hero that, wi: envy is his uhlllly to
ik'ep a Hhlrl i-N-an thiont;li all n.-j'-rit
y.
The I'imiI Aluloi-jst.
To warning sIkiis,
lie taiil no heed,.
And now Jte'a jcono
Where l lu re is no need.
The rather or Knirlislt Literature,
Chaueer, Hliellerl as ho nleaseil. Ii.mi
a slenoirrapher.
like
Iiusiness competition is coming: back into the world with a
vengeance, and the merchant,, manufacturer or hanker who ex
pects to get ahead from now on must fight his way upward, de
clared George Woodruff, Chicago hanker, in an address before
the South Dakota Bankers' association.
All business men will profit by reading what this clever banker
and business man had to say.
Adverlisinir. Mr. Woodruff asserted, is tho most effective ofj
ll ...oniv.no I., flm fioht tny Inisinpss mid nmoiiff tho various kinds An Mien iu d m Sew York
.... .,...,...., ... . I:'i","1'-ui a l.niKiniKe nobody rouhl
01 advertising, newspaper advertising is unnuesuonaoiy me iig;uuiieri.iud. n ian,ie,i in jt ,ni,
rtoelhn" nf them ll. !,.,W." l,u hu"M '"' l-rU-vlty
ni iu lie.
r nmenV'r , i'"i"" ' ; systems. Duplication of service is
e. nmenl for the ,,st vet.r. Hnl will j expensive. The reason why six bi
'. :" '"'' I'-om eaen dailies in New York censed niiblic.-i.
oi iih and promise lo lease it alone lj,,n within th Ins. :. u i t.l
ffll- IL VfllY't !'. I. ..I. I- i .. . j "- - t
-' """"Hi iiim. lf:ill.-f ltnh ndnarlicn. an, .... I.-U -
racually rallied behind the larger
KiirMtnn iu . . mi -i 1'iuiiu ociiiiiu uie larger
or modesty: sometimes a man can't Kt much bet er' service at less co.'t
jl-..'!.., i,n,nB e:e to say ..bout IN,, business man wish" to run an
We're koIiik to the hall came tomorrow!
-pl.iiued At I.nst.
Amos Tash says It Is tin- tin that
mai.es Hit; ml!k pale.
idverusen.ents in two newsnnners
w hen by using one he can reach the I
same people ut one half the cost- The
interests cf the subscriber ure akin to
those of the advertiser. He is bet-!
tcr served if his town has one Rood ;
newspaper than if it has two or more !
j weak papers. j
; Pendleton is not larjre ' enough for
,two newspapers. Portland has but
three big papers and would save!
money and be better served with only
hwi if r;n,l ..II : ...
EASTOREOONIAN NOW HAS IN- The susoensicti of 1 the S :
vKhASKO ItlCSPOXKimHTJES daily means elimination of economic
The suspension of the Pendleton waste. If the East Oregonian can
Tribune as a daily publication was due serve the territory properly, as it
partly tc local causes but it is also will prove it can, the change here
ime witn a reneral tendency i " ve a lorware. step, me recent
Editorials from
Over the Nation
throughout the entire country. The
trend is toward fewer newspapers
jand better ones. In an address lo
the Associated Press members a few
weeks ago President Harding "tallied
shop" and called attention to the
i act mat during the I.-im, 10 year.-
"First, you must secure interest," he continued. "Your adver
tisement must be so well laid out, so attractively worded, so com
pelling in appearance, it will secure tho reader's interest.
"Secondly, you must create in the mind of your prospect tho
desire to patronize your hank and make use of the service it offers.
You must show how and why it is advisable from the reader's
viewpoint to save money.
"Granting that your advertisement has aroused interest and
A lOiirnponn diploma! sayn. "Any
tool ran make war." and It Is also
line that any war can make a lot or
ioois.
Did you ever not lee thai I he fel
low who has plenty or lime lo waste
always uses It to hoi her people win
hi.ve lo work?
' ItllJ-S. ICS I'M'llVsN.
Kvi-iy litth. while some foolish per-
'l:illl l-:l.tes Him. In ti.-l.... tn .....
, i .... ,. , , i.i..: : u.. :i .1 it...; lii-L on ill
Cieaieci desire, ll It. IS to Oliuuil iiiumiiiuiii iiiu.io imu.il. ii; j. ympiuinzo with him liecause he did
mid insnire enthusiasm over saving monev. over naving bills bvl .,rp' "'" """'''v worth while at
check or protecting their valuables by a safety deposit box that
they will be ready to put their desire into' action.' Before your
advertisement may be considered a success it must compel action."
Furthermore, tho same rule applies as in all other fields of
endeavor. Don't advertise spasmodically. Regularity and con
tinuity of puipose in advertising pays the highest dividends.
local troubles of the local morning
paper conirinuieu to its end. But
the Tribune had troubles over a long
pcikd of years- It was never a suc
cess. It did not succeed for the
same reason that duplicating news
papers elsewhere failed to succeed.
tending a prize t'luhl.
Conscience Is an tilnini clock Hint
helps a mini io rise in his own estimation.
Public Taste's The Blame
While the substantial American periodical is read as largely
as ever, no regular purchaser of magazines c;ui fail to he struck
; by the inordinate amount of literary garbage that is thrust into
: the public's face nowadays under one palpitating title or another.
1 Edwin Markham, author and critic, bemoans the emphasis made
'in much modern literature on "slush and mud."
In the case of magazines, no particular inquiry is necessary
' into whether their material may constitute art and enjoy whal
i ever immunity is afforded the sincere nrtislic essay at realism,
i Many of them are blatant in their eroticism and patently designed
. for the render with a vacuum above the ears and ample leisure
' for its cultivation.
They are assembled by gentlemen who would be engaged in
; the honorable occupation of junk dealing if their tendencies and
; talents were utilized to the best public advantage. I'ut obviously
, these publishers are only accessories to the fault. The public
'makes the propagation of trash possible.
Education is an easily cited remedy for almost any condition
of affairs. Education, however, is about the only practical curoj
for the prosperity of the trash publication industry. When the
world is generally educated up to decent things tho clientele of
1 the sex thriller will be much reduced, if not totally eliminated.
Greatness
The most ahsenl minded man we
ever knew was one who stayed up
until one o'clock tr.vlnj; to think what
l.e wauled to do noil then rememher
ed that he wauled to no to hed early.
YKK'I KUIIAY Is dead Korifet It.
Tomorrow has nol come Don't wor
ry. Today Is here 1'so It.
She Sleeps.
She sleeps lienealh the daisies
No help can reach her now.
There sure Is somnlilnn doln;
When a fieinhl train hits a cow.
ll Is slranue thai, the sailors who
hoasl proudly of having "a. girl In
'very par!" do nol discover that the
fill usually has "a. lover oil every
hip."
Charlie Chaplin was ii.fT.l a million
dollars lo do eljrlit movies. II pays
It) he a Joke.
"That was a corking good dance,
"gi'eed the man with the peg leg.
the proof on
ih per cent of the newspapers of the!!11 the main it was lack of opportun-
Umted States have eithe r suspended 1 lly rather than lack of good nianage
or have been consolidated with other 't. Had there been a real oppor
papers. ' tunrty the management would have!
There are several reasons for this. I 'een forthcoming. Several times the j
Increased ccst of production is a lit;Tribune was in competent hands.
fartor. Newsprint and Ir.bor the big! T,,e suspension of the morning pa-1
item's of expense. Ncwspi int . costs j per ? not leave the East Oregon
approximately twice as much as in'"rl without competition. We co.'n-i
prewar days and the mice is stif-!Pcto ,01' readers with the Portland,
I'ening. Labor is much higher than Papers. In the east end of the coun-
in prewar days. Years ago news-!tV wu al'e direct competition with I
papers were "not seriously wor.icd ! ,H'a" VValla newspapers- In the!
over newsprint expense. Today they i natidiing ot county news we compete!
are. Jason lingers, publisher "cf thelwith numerous weekly papers in va-!
New York Olobe. is authority for 1 nous PaI'ts of the county. We there-!
this statement: I fore have an abundance of cenmeti-1
"It is a safe bet that the print ! L,,."!' without having our local field
paper hill of any great metropolitan ihvided.
daily today far exceeds the total cost I Being alone in the daily field here I
oi jioi:.ucuou in iiiin anil is prooaoiy inn i...sl wregonian win strive more'
tWC to five time.i IKOi". ni-oilnctiiin than ever to livo on to its nossil,il!
costs iti most cases." j ties. We purpose to show morcj
On small dailies the increased cost! energy, not less. One step cnntem-i
ot newsprint Has heen serious but; plated lor the future calls ler a
not proportionately as on the metro-j Sunday morning paper that will be
politau papers. On the other hand , worth while. Wo will imake other
tho increased labor expense has bit I betterments from time to time in an
small dailies proportionately harder leudieavor to publish a paper of which
than it has the big city dailies. Com-! its patrons may bo proud. We will
positicn work on a small daily does I he under greater obligations than m
not l ender the same proportionate ' the past to be fair and impartial in
service as on large papers because of j newsgiving, to be as unpartisan and
the larger circulation enjoyed by the , aufactional as possible, consistent
big city papers- Therefore .news- with gocd journalism, yet reserving
print costs is the hugbear of the big i the right to support such causes as
publisher a.id labor expense pin-;! may be seen for the public interest,
other costs threaten the existence of I The first and principal aim1 of tho
the small daily. In both fields the 'paper will be to serve Umatilla coun
husiness is going Ihrough an evoUi-lty and Eastern Oregon- To this end
tionary stage wherein only the; it will uphold such moves as seem
strong can hope to survive. (good for this region an.S will defend
Hpt thnt is not all of the story by this territory against all its enemies.
any means. lletore the war and ; whomsoever. Pendleton Oregcnian
when proiluc.ion costs were not espe
cially troublesome the same tendency
towards elimination cf needless
newspapers was on- In IRIPi Chicago-
had five morning newspapers.
Now it has but two. Yet the circu
lation of those two is vastly iu ex
cess of toe total circulation of the
five that existed in lSini. New York
has three less morning dailies than
Kiddies Play Suits
Made, of good reliable Wash Materials such as
Twill, Denim or Devonshire.
Nothing quite fills the place of
a one-piece garment for children.
They are more comfortable, easy
to wash and the most practical.
Kute Kut Clothes or Jane
Dandy Suits fills the, require
ments. Shown in blue khaki or
stripes, Dutch waist, round neck,
short sleeves and red trimming.
$1.25
VFairy Frocks
A wondeiful assortment of Rompers for
children who are takina.'&ieir first steps.
Crepe or ringhairy'and combinations of ma
terials in atti activftolors and neatly finished
with embroideu These dainty suits must be
seen to be appreciated.
$1.65 to $2.25
L.D.S.
WE HAVE A FULL LINE OF
APPROVED
UNDERWEAR
NOTICE OF FINAL SETTI.EM ENT final account as such administrator
in the County court of union ot said estate, and thai Wednesday
County, State of Oregon
In the Matter of the Estate of
Annie J. Hubbard, deceased.
Notice is hereby given that the un
dersigned, administrator in the es
tate of Annie J. Hubbard, deceased,
has filed in the County Court of
Union County, State of Oregon, his I May l!)-:?fi .Ii
the 20th day of June, 192:1, at the
nour ot iu o clock a. m. has been
fixed by said Court as the time for
hearing of objections to said report,
and the settlement thereof.
SHEKWOOD WILLIAMS,
Administrator.
!-n-10
The only thing that works 24 hours
on a stretch in these soft times is
a rubber band.
A fortunate country is one that
hasn't much of anything to worry
about except the price cf sugar.
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO0OOO 000000
o
o
o
ARE NEVER SOED
A bonk, characteristic of America, is that classic entitled,
"Who's Who," tho true inwardness of which is only discerned
when one knows that the contents wre written by each person
age himself.
A search through these pages of self-praise is a rewarding
work. I.tt the question of who is great cannot always be fath
omed in this volue of greatness.
Here and there the truly great have penned a few terse son-!
fences, confined to pure- fact; while the half-groat and the would-bfl-great
have adorned their names with degrees and affiliations,
and have not spared the adjectives of honor.
Which reminds us, by way of contrast, with the self-written i
eulogy of Thomas Jefferson, in tho form of an epitaph. Twit".
president of the Tniled Slates, this man wrote an estimate of his!
importance to the world in general, in one brief paragraph, to he
enisled on the enduring marble for the contemplation of the ages.
"Here lies buried Thomas .Teffei-son, author of the Declara
tion of Independence, the Statute of Virginia for Religious Five-'
dom, and Father of the University of Virginia."
Twice a resident of the While House and yet not referred to
as a mark of greatness.
Nor was Jeffei'son's judgment at fault. The Declaration still
lives, religious liberty is notion-wide, and the I'niversity of Vir-!
ginia is still serving his native state.
. A Who's Who of true greatnesst would prove an absorbing
volume, if it recoi-ded the great ideas sponsored by iis characters,
and not the petty milestones of a busy life.
Incidentally, it would not bulk large.
Bryan proves the truth of the theory that the weaker a man's
argument is the stronger his lungs are likely to be in the effort
to put it over.
The recent scramble for apixiinlment to the office of Collec
tor of Customs was somewhat of a poker game Dr. .McFarland
holding the hand seldom dealt a royal flush.
Secretary Hoover says ho is in favor (r pros-x-i ily lx-ing made
pciTnanent, but he neglects to mention who isn't.
Head the Observer Classified Ads. 2
- I CIBWIWWMIII M 1 q
ll dfli w ' if m, v ! 1 "fill
Saturday and Monday J
Ij'l A few- of our specials
.
F7f "S3? ' -Mrzn
V, V JT! k I I VSt'lKB-w: II
:S fI vn I
I '111 )m- V 1
U3 mwr
! i STATIONERY II
COFFEE Ki ry '( i rmvm - 101
! Kne Hotter i r'1. " " "
32c 1... X2"Kr Vic I ' 3'r
ARIil'TAS VAX- OLIVE OIL ; FOUNTAIN PEN
! . . " t ...i.i or I
IMIl.M..l.KI-UU T,....ll-U !!,.,:, P,l, II
None Hotter Made - 12.Wj.-oz. Rottlcs Gold "hated I
1 2 lor Glc 2 for $1.01 2 for $3.51 j
1 Komi'inber theso goods are all FRESH, having arrived here last Tuesday.
j vhy isrv old sto(1:' I
r'-:V .11
j illhlMIIIIMI , P
: 1... ThcTmSkjtcre J j
hckage. W&m&x&
till you are saiisfied.
The broadest possible
guarantee of satisfaction
goes with every pi
every package.
CHOCOLATES
A Double Guarantee Ours and the Makers
Red Gross Drug Store
ooooooooooooooooooooooooooooooooooooooooooooooooooooo
A man might lose a for
tune liy a single stroke hut
very few of tiiein are made
tli.it way.
A fortune Is usually the re
sult of r.ui ii'i ami systemat
ic use of every available re
source nt ll,,. individual's
command.
You can start th nneie,,
around which a fortune may
later develop by starting
SWIXtiS ACCOl X
In our bank.
7
Quit bloulm bubbles',
start makmli briclcsx
A dollar Is all vu need to
start your aeeoutff. and a de.
sire to sc.. it Riivv will bring
siirnri.sini: resui'i.s n a year's
time. i
And no- Is Hie time to
start buijfini; for the future.
VZOUUD -RELIABLE ' PtfOMESJJVfr
IT TAKES 100 YEARS TO GROW TIMBER
ITT OUT YOUR FIRES
J
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if i'ij0 tjCy7
t . . ''''.'',''. - - - " '