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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (May 6, 1921)
V 1 . 2 FRIDAY, MAY 6. 192V LA GRANDE EYENINQ OBSERVER PAGE THREE Advertising as a Batik Msset years lir n;lv.TilsliiS luix 4t$-wJi$I SMr?'. ":":. iSKIk n -.iV?S B.FRANCIS H. SISSON, Vice President .Guaranty Trust company of New York. most Inli'rost- "litiient nf iho lustl mlviTtislii:: liu hivn the (1i'vHniiiiK of ml- Yerilslii" by tin -iul lintllutlniix. It tfus nut so Iiuij; iii-'o lliat'llio bunks in tills rniiniry, following tliv (fXWini'li's sut liy tli KiikIIxIi hunks rml lontliKMituI hunks iii'iuTiill)', looked upuu advertising us umllj;- ElnViL 'J'iicre nre spvituI Institutions In Now York today that spend eloso to l.ulf a million dollars a yeur in !lulili iy of various sorts all a de velopment of the hist Ave years, ur.d It Is significant that the Institu tions that have had that courage und vision are the institutions wliiuh are today leadlliK the llmm clul world In. tli in service rendered and protlis made and In crowtli. Now, that Is Just one side of the picture which, perhaps, will five a 'Letter Idea of the hanking uttltude towards tnlitlcity and advertising, end it Is rapidly developing and has bteii, for the last few years. lint uti oven more sinilicant dovelop nipi.t lia.s hen ;he Inclusion of od-t-riNiiiK toed will as a haukahle ussi-t in (he credit ollices and the credit hraiiches of every inrire tumm-lut' Institution of New York and In tnnst of the large centers. 1 ; could cltt; you many Instances- of the vis, Me manifestation of Unit state of mind. For Instance, last winter a certain company was bought hy a little group of bunkers und refinanced. At that time there were -visible assets of ahout five million dollars, tihernlly npprnlsed, but the owners sold the business to u very eonsetvatlve i;roup of bnnk ers for twenty-flve tnllllon dollars, and In turn that group of bnnkers passed the business very largely on to the public, which willingly paid considerably more than twenty-tive million dollars for It. , The fact Is that anywhere i.om tweuty to thirty million dollars In the final sale Id that particular transaction was advertising good will, and It was trented as such by the shrewdest financiers In this country In appraising the value of that property and refinancing It for public consumption, " I might go down thiugh the whole range of Ainerltmu business eOUSATIONAL MCrT'NO ) WOAMCRS IN A bi AMERICAN INOOSTRIAL B ANT INOuS TRIAL PUOOCiry l$ COIKO FAP TOAHO MINCING ABOUT Rt ASOMAD-.f cOUPiUAl ION WITH LABOM. interests nnd cite many Instances of the same generul character. The progressive and Intelligent banker today, as be sizes up the balance sheet of any Institution, tnkes Into consideration In a very large de gree the earning power, the diame ter of the men Included In the or ganization, the ownership of the business and the prestige and good will that have been crented for It by on Intelligent promotion elToit. Advertising as It Is understood hy the hanks today has tnken on a very much bronder scope than a mere selling effort. A great ninny of them conduct very elaborate ed ucational campaigns and approve very blghly of the educational cam paigns undertaken by their, clients. And that lesson Is belns driven home. I bad the opportunity of rending recently a report from one of the Important committees of the American Bankers' Association rec ommending thnt the Amerlcnn Bankers' Association as an associa tion raise a large sura of money for a three years' campaign to edncnte the American people npon Impor tant economic truths first, the ne cessity of thrift ; second, the neces sity of social nnd political stability, and third, the service that the bnnk renders the community in ull of its ramified efforts. Now, that educational wo. Is not altruistic entirely or even In a lurge part, uor instance, take this rail road sltnntlon Itself.' The few mil lions of dollars that wore spent in railroad publicity resulted In an In creased valuation for the railroads of hundreds of millions of railroad securities. You can see It written ,TAAX&!eniNG(f mint Fan 3HAUUC pnc.ccrti, am UMfKl.CPVO '.EC'lONOir CAUF-JMNIA- rn PUBLIC I Bwll.'Tna .lAtV 15 fUPObY TuMIO MSMATUAAL lt SC.UII.itC INTO TANGiALC , . W1AI.TM. on the rlbf side of the ledger of every rullriiad In the L'uited States today. 1 believe that advertising men In the various technical activities of the country can do u great ileal In the furtherance oT such productive advertising .along educational lines. For Instnni'e. how closely In touch with the great labor problem and how llnpiuiulit It Is Unit there should be a hMter understanding of tho elements that' enter lulo that labor problem and how Impoi-lnnf It la that there should be a belter nn derstnndlng for the sake of our whole' business future. And thei-e Is Nnolher llelii winch is vastly Inipiiiy.iut to the American people today. That Is the Held of foreign trade. The iib.vsnial Igno rance of the American .people about the .Importance of export trade in their business future fairly terililes me when I get nut Into the country and get In touch with the Average business man and worse than te.-rl. fles me when I meet the average mnn and the average fanner, and yet the wheat-raiser of Hie NorHi west and the coiton-grower of the South and the cnttle-ralser of the far West should all tie as sim-erelv and deeply Interested In the deveb opment of our foreign maikeis as the Industrial representatives of our business community, mid we have got lo drive flint lesson home to the American people. We have got to make them see that Ameri can prosiierlty Is absolutely depend ent upon the protection and expan sion of our foreign trade and that unless we can market our surplus production, unless wo can keep the markets of (he world open to our' goods of every description, we are not going to have the prosperity at home to which e are entitled. BIG GAME HUNTERS ARE PLANNING FOR THE LONG TRAIL " ' THAT LEADS TO YUKON'S UNSPOILED HUNTING FIELDS if ' - - rTMt - CF K-'ilHTV OF BAjiGDx; biAn-LihE - niC u-uLt-j mw I LKb TJ I Uc YUKON r lr Are vou Dlar.n nw in hunt turn iti the VuK-n Our st-as-or. ' If 0. ha n; -fii'PK-'l V l jruid:i? If vuu Ita v e no4. l"s 1,0 . Bore time in ilcii so. (.i;:.hf nr nt too fc!ntifii! in "(h- f?r n -r'h arid lfth truuif hi-I trMnrHttn art IwiriK tnukt'ii I v .uii,it (ji.-ir. to ttf the b -tfir! I (f 'N! 'tT- t..at have time to i IV ? .i-;. A i,.rt l.a ru.- iul fr-tm of Vukon's U st r; .w;. iiunit-. lo the t-rTit Wit -r rtf ni-.r-- lit nttf f :!, t-vtr:ft,i km-, are rn' in rn irn:tt 1 : r. v i:t two pr,ftiaJ d;?'J( if.. !. K!iariH White Kiver ami .h. rrtt..r. 'i, !;,t -if e?r i nu.tr .fro- Wi Hut. SMi!!itt Ji-'ru-l 15 r- f - l u ll-vUJ i'tc, tL Ah. ...er wjtnl.v Uv .anil Ouilitt int utnt.ef ir hinifd IntmtdiriK par niv t'v dune ;M White (Jurs Sotiw jt cr should t-ont rri for ervice at I. htfrit t.f iit ttlotiir thir own nut jcmlv t po.it.fe Huntinii in the '"u rf'.n uni tft'iMiriif hut i hi- ! nkt.u ir an e i'r-ive wwrt. juI .iiini'i-sarv as ukon oui fit iTf 1 rt.i nutkei it all the more attrac tive 10 the ii)'.rtm"i u ho can af ford it, I ht lirr.ited number uf t" a ' I" iti'f whr. l fiecl. nd ;r r-a to fur.nh H ltr 'i-Jruti 1'f-rrifd hv the i;iim '-(. af'( hr: K'j, rrKT'titf $!'U. rt Me i.a White Ifhr; i'r'.ili fifty to siv d: r,itir t-f t!''iu-t Tu,- fhf huntnp inp. Ai.v ihir.a ui.dei fif;y (tas 'it-mand? a n: nr..rli.,Iy- .. .. .f h...iU h'intri hii v:t t hif vast, rirb r tin'fv nre to tfpt ood hai H:id yi&i'1 emnniiimJ frmn 41 Um tKr Hny nhde sf(nd iruides, col f. cw.t n en arid hrll'n Kt f(in it, fit uer ditv 1 he coat a Y:jkn huntint; 'np will total tit wUiHum n, iai,4,ijt niiMtw. Le: from S:.;mi to f. ,.( i f.r a ftftjr mi ffivep. y Mits tiy he irutu-n ! :dav!ip. Tin ,um in. of course, mufctn;: W.n side : t to the par ,-cltjrive of o-t of fir.inrtatioo ootUr h:iun:s they Tavor. I'leni in re;;thiiii thr Yukon, which In--:l :..; f!-h;(. tuny be tijuvd n : rliid-a a tlir- and one -half dSvV -thr trip ixrvaife hv av of the lail ytkoii vui ka hue no iuper iori. f n '.i"e arorjt the cuail BrititU a! i.k oUief, ctw:t Uiiiig, their J toiuiuhia, : .. . " And Chamberlain's Tablet rr-Mild (Jentle lo Effect, r OO The laxative effect of Cha'uWUin's Tablets is so mtlil nnd gentle that you can hardly reulite that it has V'eu proilui0l by a nieilicine. aJv. PleaseS'ote Ajowtt I'rift-s. AI Cain sys: Sugur is ceafl, milk is cheuper. plain cigum is cheier. Hence: You vftll note hisf rices arc us follows froi'Ais .time on at ?lie Palace: ; lee Crriun,"by th pint . . . s. , . ..SO.- Ice Cream, .by the guart . 6t'c Ice Cream, plain, by the dish Itk- Ice Cream Sundaes ............ l.H- Ice Cre'im Fruit Sundaes 'illi. Krvsh Strawberry Sumlr.es . . . . 2"u- Fresh Strawberry Sundaes with Whipped Cream . . ., Itk Ice Cream Sodus ,..'.;. , . , . 1,'ic Palace Confectionery Co. : Head -the adverlislni?. fj!lOI Jf!Y-X V v i-V ad 1 -A3 TOM NOT CIIAXII' ON AHA.MS KXilXfi.- N l HARKY W BKfil A Ell B ', . T II E. HKY Wll.l,' KG I'K SATl'llOAY O O 5.B. III i "'"tll I II1IU l.ll.fil t;o. O ' o e This is a rheuiOatism of iho tUAih'K if the back. It comes og KudtU'iily atul and in quite painful. Kvery movtM?iont 1 aKyrnivates the diseaso. Go to bed. ! kt p quiet and h:ivt Chuntbertain's j Liniment Applied add quick rocov- ery may be 'expected. Mra. K. J. ' i)amt Hrvh'kport, N Y. writes: "I : can juestly say that (ihamlVrlain'a , I.iniliieirWfUit'd imr( Itiinbatro a year ago last IVmmed. MJicn J h'Kti us-! ini? it, 1 fl it onXny back in bed , and could muViirn to V left or riht. I h:i a btdtlekf Chuillifiiain's I. ini- j meat in the houSt anJ thin was ap , plied to my back. TVT'rtiPy dove' away tho pains and aches.'--adv. SPECIALS-FRIDAY AND SATURDAY Do you 'suffor fi'om Tthvunuitism, Kidney or Stonuult Trouble? If yoi ciity, May 6th luu! Lang's Mineral VVt On sale Friday ami blood tonic in use Nature's remedy. No nli Only 25 1' May 6th . i SNAI'P'S I. A tio can a van. v nor RV VaiurtVy toda lumS Vhil, nckieB I Vnd t our store Friday and Satur- et full "0 day troutnuiet' of ular sale price $2.00 for $1.00 onlv at $1.00 Greatest reds are bi'injr cured daily to drii'fs. Natural irmi tonic n Sale at $1.00 71h, 1921 1K I'll ARM AC V - Ladies' White Footwear In Philips or Oxfords, caifvas or poplin, sev eral dill'erent style's. " Ladies' $11,00 Canvas Oxfords $2.15 Ladies' $:5.00 cnnvius onu-strtip Pumis... jj2.45 Ladies' $3.50 canvas Pumps or Oxfords... $12.85 Ladies' $ l.r0 poplin I'umps $3.65 Ladies' $5.00 poplin j'winps or Oxfords, $3.95 THE HUB THE WORKING MAN '3 STORE i ii Sis Iarca D F Bom WANT TO BUy.OR SICLJl, SOMETHING? TRY AN OB IKVKtt CLASSIFIED AD. j TODAY Adults 35r SATURDAY Children 10 I . ITTlIHIll II Hljb"1 1 t!1" i fl" J"g " MAURICE TCMRNEUR " ORTOB MOHlCAKfS THE LAST -'- -Ti JnJmmcan drama rimvial-liy James Arniuorr (popVr Diivcd'il liy MAURICE TOURNEUU tini CLAUHNCE L BROWN The story of a prince without , ' a kingdom COMINt; SUNDAY, KIH.'KNB'o'ISRIKN You Too Will Want A Second Glass-- IF IT'S-WELCH'S. .GRAPE JUICK JTIii-s breakfast fdass -of sunsliine is sure lo please Arial in your Vvn home will 'convince you of it's supeVority over ai others, . Veirry All Aes. Phoni- Maiu 80 PATTISON BROTHERS GROCERY PHONE MAIN 80 THE HOME OF AMERICAN BEAUTY FLOUR OBSERVER WANT ADS GET RESULTS For Sale OR Trade New and CASHO 'sed Cars. TERMS What hsv. you to.lt.U J if if if if if if if if. if f if ae The Bread BOX lit your house will be a very popular place for the boys and girls when you stock it with our Superfine bread. Spread with good' butter, or cheese or jam our bread makes a most delightful treat for the children. I Harris F. French'-'? Phone B. ,1ft)2 11!.-, WaSli. Av, t . " V V "o"'- ft ...... L-i
