La Grande evening observer. (La Grande, Or.) 1904-1959, April 29, 1921, Image 2

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FRIDAY. 'APRIL 29, 1921
pAge .two
LA GRANDE EYEING OBSERVER
- - -
END Op'TKE WWM
s s Rut rTOen. 'Each is'afe
1 rftroWATa Ony ii Ti Ckvn Sex in Business, JZutTli&vt.Shqlvh.the
I . ' m. cv., .J )ir.M ; TTnroJcrn Trade. . .
rRacIiOneiy These Wdrien fita a Big 5j6h ;
asssssaaaasse. -assessawi-
m
' X)R SA'rtJURAr ONLY
Viitmm':a 'iwwrvtu, ami ;. QS.Tm
ruimn's Crwt, M m'bts
Iwuawhe Lut Clulhtf $1.50
$1.00
W White MktriKra ,. ..,... : $ 1 .38
i 1
Women's Silk Hone,. alt colorx ;.' ....98
Women's Silk Mouses, special $4.08
Choice of a lot of KprinK Hat $4.05
, Extra larire Ruth Towels , 5)
Llnn ('rash Toweling; t. ; tiHtf
Women's Summer Union Suits 40'
Children'M White Poplin lSlooniers L.L BISt
i
Hill's Dep't Store
.
Special
Regular $2.00
REAL RUDDER
FOUNTAIN SYRINGE
Now nt
$1.29
PUTMAN'S DRUG STORE
I ' The Rexall Store
A Week of Sundaes.
In fuct, one for every duy In tho
month. A vnst array of the finest
aundaes in Bilvorthorn's Family Hrug
Store. 4-aH-tf
I FAMILY OfVUa STORE
UK nANPt.Oir.aON
J lUlJ
flood Chewing.
Tuffies, tarame.li and other chew
ing confections. Our own make
products of purity tliut mukeii them
delicious, bu t infy and safe, J-HH-tf
Palace Confectionery Co.
Shark hunt fry1 sense of smell.
SUPERFINE
BREAD
Every Loaf Perfect '
with ItH golden-brown
crust and its soft white,
light filling-. Thut's tho
kind trf bread you jet
here every duy. Ue
cua we use the lst
maUriuls, employ only
exrrt huker und liuve
tho fmet f;K.'ilities. Our
tivtl in titvrr ratter
un Uf '.(hull another.
Ik W nlway.s porfoct. . "'
. HUTTKH.HOIWS iOtf Lm .
fW? Twio ll4l. Ufi
'nrn steak m:s 1 jy
tln tiling for that fishing- trip. 0ie pie is enough
lur ii .liViy. Filled will U;tk jhi4 thV " .
IilhiKH.'
' "iflllPP'li
DIRF.C.1 INO Reexport btn
0CS4 ofi compiny engaged
in forin trtdt of iold
(icojitjprioi i nntrlly ccptrd
ht rf POB bilitii hold no terrors.
' iur thr wciptional omrn ho
will In rWU-jit'r to the innunl
convention of the Ntional For
eign Trade Council in Cleve.
land next May. Tkey i trad
Wacn.in a r hue of women I
effort.
All of them are young, all
are optimitti on the future of
Ameriiafi industry, all are en
tiniiianic in their confidence
that American enterprise will
ultimately dominate the world's
markets, and ll have pit into
the development of their tasks
the instinctive tact and con
sideration and the tireless appli
cation that inevitably 'becomes
a part of every woman once
responsibility is thrust upon
her. And each has acored a
success as distinctive as it is
well deserved. ,
Their ; individual Mtmpltt should
urvt at a wonderful stimulus to the
young business woman who' aspires
id making a reputation for herself
in her particular Held, in ctfch instance
it was simply a case of taking oppor.
tuniry b' the srrurf of tlie neck and '
shaking it until it aurrcnslcred. . Acci
dent cut no figure whatever in the
attainnienr of tneir goals. -
''he case of .Miss Lucy A, fjold.
smith, aho is export manager for the
Aeolian Company, of New York, is
typical. A mere slip of a girl then,
living in South America, several
ihqosand miles away, she decided that
she was to hecume a cog in the - big
Aeolian Company orgsni'ntion. To
day thesis spoken -ol as "one of the
best ejeport merk in the country,"
and it's no joke.
Jlow She Went About It '
' Miss Goldsmith is modest, exceed
ingly so. She refuses to see anything'
remarkable in her experience and ex.
plains her success merely as the nartiral
lesulr- of doing her work conscien. '
liously., : ,
"In the first place," she explains,
"(he great bulk of our.cariy. export
trade was with South America; is
yet, in fac;. And I KNOW South
America. Ir was my home.- J. know
die countries, llie people, tlicir ustes
and temperaments. ' ..' . '
' "In the second place I hand-picked
my own work, ( don't just happen
to be workitnv for the Aeolian Com
pany. I decided long ago, down there
in Colombia, that I wanted to be with
them, and I came. I mode my. own
job to a great extent,
"In the third place, it means study;
, tremendously thorough ntudy. More
even than in most work one must,
in export business, learn to put
'outsell in'' the other person's place.
You must understand the psychology
nnd the'iacial characteristics of the
yeuple ,ilh whom ou are deahugj
jnii must rrali the underlying reac
lions on individuals. Hu must lie
iwt. pathetic and not anlai.om-.tu-i.i
,inl ihat diflerent psychology.
"And fnally, an) l olly could do if
il l.i - or li were ilully iniercstcd
--r . 1 i7t in b I -5'
W-MJI-1
ir
J
f ft.-. J.
s. 'rs. t, "- in f ni ii
v'X Bk.PlL liW4J L
is J I
j 1 1 1 i 1 1 1 i i i i i i i i i i i i i i ii i
Mlllllllllll
t ; 1
A1 .
Goldnutf
in the thing being tioM nnd the people'
who are buying it.
0 .She Became Stenographer
Thar i' Mist Ooldsmith's whole
explanation of "how - the did it."
There art fomc pertinent details, how
ever, wlui;K. lire missing from that
tkclcronicd account, thut throw a
bTtjjhtcr"1 light on just how nnd why
(he has estnlijishctl fcs she hus the place
cif womttivkn the export ficlil.
' tiAVhilfl-tshtr'.Na- living -in CoUunbin,
this ttirl , v hose enthusiasms dnniinftted
her ihfn as,.tliev do now. saw an otlvcr.
tiiemcnt' 'oY tne Aeoliiin Company.
Right tiifn'"iind there she .decided tu
work for. it I- A few months later sh
came 'to- Kew York with her family
and weiHi direct to the Aeolian office.
1 hut waif back in the days, not so
very long ago after ' all, when com
panics employed girls as stenographer
and- iltntd was all.' Other kinds of,
wnrkitM'ttitii jiever thought of in con.
ncctioit yiti them, reyurdlcss of their
pariicyjar, abili;tes or inabilities Thar
was tplained to ' her. "rery well;
then Til iterome a rcnogrprljer,"
the saidi And she did.
With ni;r,;heud filled with ai much
ittntigriiptiy as she could, cram iio
it in a iiiutt a lime as po?bilij, l'
"our wonderful instrumenta" when they
were in town. I rom time to time
she made suggestions on what seemed
to her possibilities of trade on that
continent.
Friendly Trade Foreign Trade
The company, at that time, had n
export department in New York.
It had an immense Furopean business,
but it was done through branches, in
the various countries. There was no
one in the New York office whose
business it was to be a liaison officer
between those foreign branches and to
tcrve as the concentrated point of
contact between them for the home
office. GrndHy Lucy Goldsmith
began to be such a person.
And finally everyone suddenly awak,
kened to the fact that such a position
had come into existence and that Miss
Goldsmith, still a stenogr.ipher, was
holding it.
That is the way she made her own
job.
"There-is nothing so effective as
friendly trade to maintain friendly
relations with foreign countries," Miss
Goldsmith declares. "I realized this
more emphatically than ever before
when 1. went to Brazil and the Argen
tine, in l'M5, for a' little survey trip.
I saw then the effects of. German
Mie wa enKa?d. Then she began, propaganda, supposedly conce rne a on y
ing towaru ine iuumiuiii m-
Jc?rdnriao
H. Church.
GfjJ,smith returned ' their offices.
herself; to troaden the Hue of her wit(i trade matters.
u..rn ..f K 1. Am.nr, kk- liuni which would be
knew personally, tu come in and lee to Germany if-
advantageous
when war' khuuid
romc between her and any other pt
ut the world. , -
"We are not looki.for trade rr.
latioiis Lae We nre expecting war,
'but- we do need the understandin'fi;
which results; from closer trade offiiia-
- tion, ju?t as dses every other country.
Personally, 1 ln-lieve it in, worth wliih
for bur niiinuiacturers to extend
.frediu-j whenever and as far as flic 0
effn ut such rimes as this, or instance
when exchange is aint our 'foreign
buyers, in order not to lose' what foot
hold wc have gained. . 1 hope-that the'
matter of rierijr extension il( be
one of the thint taken up at the
Cleveland convention of the National,
Forign Trade Council in May. ' If
is one of rlie most important matter.)
we have to discuss. ' '
''O.ur own company, in its rxperienc?
of years upon years in thosi: markets,
has conclusively proved ihat the
extension, of creti.it, provided ir be not
indiscriminaiel v done, is a wise and ,
found policy. Some of our best and
most promptly paying dealers in an
n urn Iter of countries are iccounr.
that were built up and encouraged b
iiber;,! ited'i extemled by us in forme.
ears."
Miss Goldsmith is an optimist 011
the general outlook for foreign trade,
"just as soon as the United States
italizes how much it means tu every-
cnei whatever his business, then I .
believe we will thrcbh oiir a lot of
, questions surrounding foreign trade
which will be of tremendous value
us," ihe said. '
"Get Foothold and nuilj"
lake Miss Goldsmith, both rlfis
Gladys Liggett, export manager for
French & Ward, woolen manufac
turers of New York, and Mrs. Jessa-
mine II. Church, export manager for
ihe Selby Sljoe Company, of Poits
i.outh, Ohio, are enthusiastically
optin.ir of the future of American
export trade. hcth cmourage the.
smaller manufacturer to investigate
its possibilities, feeling that in the
greater numbers of American exporters
lies a greater strength lor American
interests tu (he markets of the tlorld. .
"A satisfactory and remunerative,
foteign trade can be established with '
no .investment whatever' for adver
tising or personal investigation of
foreign fields," Mrs. Church declares.
"Providing of, course that one's product
js. of general use onfl he is willing to
meet the demands of his foreign cus
tomer in the matters of manufacture,
delivery and perhaps occasional credit
concessions. 1 1 is merel y a matter
of getting a foothold and building upon
it. I' know- several concerns whose
business abroad now runs consider
ably in excess of 100,000 annually,
who made such starts."
Miss. Liggett adds a woitl of wirn
ing also stressing service, "The most
potent factor in foreign trade," she
declares, "is service. You use it,
you give it; so does your buyer., your
competitor. Service to our foreign
customers inevitably means more busi
ness for us. The more; you give the
more yoii will receive. ,
- "It is an indisputable fact that the '
industries of a country control, to a
high degree, the national feeling toward
all other nations. The upbuilding
and strengthening of service in your
export business cannot fail to act as an
impetus to the promotion of a friendlL
internarional spirit tow an! us. I..f .
each American add his shur? ;o ir."
"D1NTV" MAKES
. m r ataroai)k
" ; . ; .,' i r
Wraloy n'arry'n iMiut on tho aereen
as a stac Ui.'Mlnly," which oponod nn
nkTUKvmnt at the .Arcade. Theatre
last nlKht, is the crowning; achieve
ment of the freckle-faced younimtcr'n
meteoric career.
As "Dinty" O'Sullivan, a fiirluinn
Sun Francisco newsboy, yuinr Barry
,'hus completely 'ciiptivated his audietic-
Us. In his own inimituble wity he
ij.hrinKS out thii tears and IttUKhs ut
ji will.
s; How I i t t y becomes king: of the
! Newsboys' Trust, works his w:iy into
ithe good graces of the usHistunt dis
J'trict attorney, uids in tlu recovery of
litis fiancee who hos been kidiiuu'ped
I i... . A mi i...lr 1... 1 1
I uy u a"11. ul imii-uivnis, siu;
"The stars of the Sonora Grnnd
Oporu Company, who uppeurod at the
I Finney, gave something more ' th:m
I a concert. Their performance was
I brightened by their costumes, that
; f iflcd the parts they sune, and by
in it .Hiss IVkfuid ilemonstrntrs once (their ifesturinir, until the transported
thnr. hn is Amoricu'H irreat i listener coum almost duiiu aoout
bM.selr.es. of Spnng Air.
The -sofi soutiil of water rnovtr.g
cmnug thoiikuiiiiw of vrnss luiles Is (n
th buorlni; the sweeti.esa of spring
ir to tlio s .'ent. .11 la ho fulnl .anil
o diffused t:.at the exact spot ulieoce
It Issues cutinot be discerned, yet It p.
distinct, slid my foutstvps nro slower
a I listen. Yonder, lu, the corner-
Hirnin thiif. Khf Is
ru.. u. t,4 in aiftinnrt of the iatar i them, in imagination, the environment
is a cast so perfect that the priiduc-!'" 'ca the song." . - . , some euirel vapor. The nnsh:iw'
tion micht well be termed, all star. ! ! 8H', ln " alr there'.us If the seen.
Twentv-Three Kinds'. ,,m winu mti Drusnms
away. Hicliard Jeffrlca.
There is plenty of good comedy pro
vided,, especially in the tiyly reels)
and a thrilling shipvreck scene.
It's in eight reels.
THE MONKY CHANCERS"
AT STAR, SATURDAY
Twenty-three' different kinds of
chocolates. ' A pound of one or a box
containing rII. Our own chocolates
for your own pleasure. J-28-tf
Palace Confectionery Co.
"The Money-changers,'' the feature
ut the .Star Theatre ' Saturday and
Sunday, is not H crook play, nor a
drama of hih finance' nor a Chinese
play, but '1 is a study deftly cofnliin-
ing all I'm in a powerful story of;
New York that takes in alike the
It pays to advertise
Her Sartorial Procpecta.
. She "Suppose I dliln'-t dress as- ivell
as I do now, would you love me Just
the samer Her Fiance "tVrinlnlv.
denr. Why, that's as much us to suj
1 won't care for you after we are mur
rleil " lt.ivi..n 1 ttiiiu-rint
T'--y Reai.t C-i-jy. ;
ThA iiorihuesiern liulluiia nearly
aluu.vs made their iu;i-.l. polet out of
-..isiern red ccibir. tun Hits choice
nns protnhlT rtur un're In ih f.el
lllltl .tlie !,.rfir t-nsy tn w nrg ,Q)
ejiiremely uni .-. ( . i . iimn i Its fra-Smni-e.
It riiiy tie ta);rn as a. very
of the mead., the aimophere Is full oiL,,,' MJ , ,del...
some ethereal vnnor. The ftinsh',T k ... . ' ir.. "
'liiulfr.ea.
! Do. :
-Anierlciiu Fori-strs- alaga-
S'-lcklng Close to His Suslnesa. '"
A irnnige uuiier, wearied of Ibe COB
veniioiiiil "entrame" nnd exit" ovl
his doors, has hnil them replaced with
more. api-1-irliiie signs rending '!.
take1' nnd "llibnust." Ilostou Tra
i-rfit.
jrettg.neer. a .Ktie romHiue-o, nisown ; lilt(.1.i 5,,um,ul. of the richest
. ,-u . .. v,. 'l.ityvhigh,v-i aueiety anil the colorful.
"Ililltv" ill bs the fe.lui-e -attrac-
I tion ak the Arcade Theatre today ami
Jj. Saturday.
j M AMY VICKMIRD IS
AT SH f . K K 1 S TODAY
AND TOMORROW ONt.V I"
myslenous. drug laden atmosphere or
the Oiieiitul isnderworld. .
Itas.d i"n the. theme of Mr. Sin-i-'uir's
f;iniuua novel "The Monoy
t'hangets," the story revulves about
a man gfi.dv for money. A respect
ed member of society and president of
big drug I'oinpany.Jt was not known
that he ,Uo the guiding spirit of
a rtna cf dmg traffickers. At the
w-t of the sitils of men and women
that "linns-, I
. A . r m H Bk jM M saw Iw .aw CI
.! . " W !l
iMSry Vickfotd, "Amesica'-- ";5Vet-
h..r, " h..r IntuA, 11,1 it... i
"innHluVtilSn. ".The live I .iehl ill Iw. U" Kr' v,l ' " wilh m"",'.v
Itho attraction at tlw Sherry Theatre j1"' 'lruB-' .
'4(Z.T0 '"'. u"minm k sin;krs pp
S -The I.eve l ight"- present. . 'NKRIT Alt K COMING
I'ickford in syi entirety new jsart. a'd j 1 - .
jjin aneentircly .tifferrnf sort, of a v.. Fiv ainget of the first merit, who
9 hide tan she has he I weekly. The I ;,,,,,.,, 1U.r lllst Vl.ar wilh th,
star plf,0the part of Utiian gill ; sm.ia 0(iiS;,a. Opera Comnanv, o-
residing on the-ctvt of sunny lta! ?, g,..h,r i-h0 xht diif jer of the or
swho aftee hetr ftfen lo brothers rhesvsa. i,;?s. tu JVI r.tillo. t
V'to th war, fSund that l suppdls' a,(-.milll,,,e ..f, , two-dav eft-'
American h'baml is a. German spy I gagement t lie Arcade Theatretitxt
a .,u .imn ss,sw9 ciw "j,.iy. dip in iicl tSA.y iWI pre-
; nis
S er,
ueiMti nrnier man oy oiaeruprisoni s,.nt al!'Drl'.irrm''- oneritat at-eel ivns
Tin hereby taXen froi-j het iv-ianaa ik.nulisr iniai all sumr .fs-
people thirsfc (i!fi is craty, itJiiuiea-. e S? . m
happinr ith faith l)u,nr 5. ,iar,X .ueivOful eturace-
ul irillaDaa Invati1 I
cause
si last fnYds
e)1 V aeximriy majaarc ret) itv.l StSftesnian
i-nT in U.nje. the critic
Bnil etura
of tbxTWO
I
Ob
The Union County Ad club anil the Elwyn Concert Company an
nounce the appearance jn .Ln. Gi'ntle ott
SATURDAY APRIL. 30TH.
. of tlie celtrated
New. York Philharmonic Orchestra
r t ' '
Jrtstunnf . .
71 nrtists ami the worUl-fiiinous foiuiiictor Josef Stransky.
. PRICES: ll.W, 1.5, liltfl. Anyuf thesu, Seats1 may be resfiti'd at
. Van Burefl'j C.gtsr Stoi. betfirmini ;'it 10 a. m., Af.ril 20th. Ojif of
town mit onltji's .given preference on J2.00 ai fl.50 grades, Sne
fejv jvrVser;d swits, but very .limited. 9
.
,t .sISirst lumber. ajta8:45 and hip9 H'atetl lui? Rendition of any
'.number. Fijst nuiejbier of.ul)sit h;tjf iKjjr duration, Ijence ne?e.e.y
rly sea(sK., " . 8
if
.
01
Seal
9 e -
0
0s of them as follows:
' 9