WEDNESDAY, AUGUST 22, 1917.
LA GRANDE EVENING OBSERVER,
PAGE THRE3
1
ALFALFA HAY
BALED AND IN THE STACK
Carload of Tono Coal Just Arrived
See Us if you need Coal and Hay
SMITH-NOBLE PRODUCE CO.
Home Ind. Phone M. 734
Union County M. 291
LA GRANDE,
OREGON.-
Wm
arid
PISTOL CARTRIDGES
' r-rrTi11KTi
TTOST tnen use their revolvers but seldom.
Yet they hold pronounced opinions about
uior unmumaon aue to tne torce or example!
That is Remington UMC opinion. You see your
guide with a belt full of Remington UMC. You
find your dealer handing you Remington UMC as
a matter of course. You hear the men at the Pistol
and Rifle dub insisting on Remington UMC as
strongly in'.22calibershortsas in the .45 automatics.
There's a thought here for every man who is shoot-
ing any kind or make of pistol or revolver.
Remington UMC Revolver or Pistol Cartridges are
produced for every standard make and caliber of arm.
Sold by Sporting Goodi Dealers in Your Community
CI fund nil your sun with REM OIL, the cumbimttian
PenUr Selrtnt, lubricant nnd Rnit Prrmlire
THE REMINGTON ARMS UNION METALLIC
CARTRIDGE CO., Inc.
LdTtat Mtiutfctunrt of Firtatmund Ammunition in the Woili
Wool worth Building, New York
ENGLAND'S SEA LORD FORMER STATION AGENT.
(By Lowell Mellett, United Press Staff Correspondent)
London, Aug. 1. (By mail) They used to say that the
fastest thing on the B. & Q. was' the Royal Blue Limited.
They were wrong. The fastest thing on the B. & O. was
a young hired hand named Eric Geddes. Naturally it
wasn't known then, but the appointment of Vice-Admiral
Sir Eric Geddes the same young hired hand and not a
whole lot older to be ruler of the navy that rules the
wave ougnt to prove it.
If the new First Lord of the British Admiralty had a
middle name it would be Speed. If he accomplishes the
same results in the Admiralty that he has accomplished in
other branches of the government this much is certain:
British naval officers will cease to marvel at the hustlo
of the American navy: they'll be too busy speeding ud
their own. ' N
Sir Eric was born in India forty-one vears ago. lie was
educated at Edinburgh Academy and Oxford Military
College. When 17 years old he went to America. Ho
worked in southern lumber camps a bit, then for the Car
negie Steel company in Pittsburgh and became a switch
man and afterwards a station agent on the B. & 0. in West
Virginia. Four years later he left to go back to India.
In India ne entered the service of the Rohilkund &
Ivuinaon Railway, building a railroad through the
jungle, a job tht made him something of a reputation.
Thirteen years ago Sir George Gibbs, general manager of
me JNortneastern Kailway cabled mm asking it he was
prepared to accept a place on the Northeastern staff.
"Starting Monday," Geddes replied.
In a short time he was appointed deputv ceneral man
ager. Lord Kitchener saw him in 1915 and enlisted his
aid in speeding up munitions. When the Ministry of Mu
nitions was created with Lloyd George in charge he made
Uecldes Deputy General Director. Early in 1916 he was
iransierrea to tne war ottice as Director of Military Rail
ways.
Called on to assist in the preparations for the Somme
campaign ne was transferred, at Sir Douglas Haig's re
quest, to France as a member of .the Commander-in-Chief's
staff, with the title of Director General of Transportation
anu me ranK or Major-ueneral.
Lord Peel raised the Question of the nronriotv of rpnl ap
ing a military officer with a civilian.
But," said Lord Dcrbv. "the civili an in this flnsft is Riv
Eric Geddes."
That settled it. , "
In May of this year it was decided his energy was need
ed in the Admiralty. The post of Controller was created,
a little job that called for meeting the combined require
ments of the Admiralty, the War Office, the Ministry of
Shipping and other government departments with respect
to design, construction, alterations and repairs of war
ships and other vessels of all classes and the requirments
of the admiralty with respect to armaments and munitions.
So he ceased to be a Major-General and became a Vice
Admiral. But Lloyd George came to the conclusion that Sir Eric
didn't have enough to do and now has made him First
.Liorci and tne real ruler ot the Queen's Navy.
THE ADVERTISING NEWS, Week Ending July 14, 1917
ADVERTISING AND DEMOCRACY
BY W. T. MULLALLY
MACLAY & MULLALLY, Inc.
What made the Liberty Loan a success?
Not patriotism, for patriotism is the emotional
efof; of dornn stimulating: cause it has first to be
aroused. Not the bankers, for the bankers had to be
protected. Not the individual workers for the Loan,
for the war would have been over before they could
have reached the nation's mMIonj. . ,W.4ll't
What force alone made posible the reaching, edu
cating, convincing and inspiring to action of over
K,u..uuu jjuopie, and the over-subscription of the
Loan by more than three-quarters of a billion dol
lars all within thirty days?
Advertising did it!
Here was the mold in which public opinion was
cast; here was the bellows which fanned into a
mighty flame the smoldering embers of patriotism,
the wand which transformed sentimentality into
active support 'the vehicle by which the ideals of
democracy were conveyed to the consciousness of a
nation.
The Mouthpiece of Civilization
Here was an implement which fashioned enthusi
asm out of indifference, loyalty out of prejudice,
enlightenment out of ignorance.
Here was Advertising the mouthpiece of civili
zation, the spokesman of humanity, the dynamic
force which welded together the nations of the world
and arrayed them against the enemies of liberty and
progress.
With the emblem of freedom adorning its crest
Advertising took up the battle gage for Democracy.
It illuminated with the wondrous light of Truth
the common cause of right and justice, and with its
dazzling rays it fastened the impotence of blindness
on those who would be earth s overlords.
Without advertising, the Liberty Loan never could
have been floated.
Advertising has made itself so great and promi
nent a factor in the success of this initial loan that
it has already foreshadowed the part it is to play
in the next issue of three billion dollars.
Honor to the Advisory Board
All honor to the National Advertising Advisory
Board, and the corps of tried and proven advertis
ing men who gave their services to the Govern
ment, and enabled it successfully to carry its tre
mendous responsibility?
With past experience as a guide, the success of
the next loan is assured, if a seasoned advertising
executive is placed in charge of an adequate appro
priation. That the world has reached its present stage of
progress and enlightenment is due solely to the dis
semination of intelligence Advertising.
The idea of a world democracy lived and was
expressed even before the fifteenth century, but was
held back by physical handicaps because it lacked
a proper medium of communication, the tools of
advertising.
That the desire to perpetuate thoughts and ideas
in some imperishable form existed in the earliest ages
is shown in the crude and labored efforts to record
them on stone. The development of the great agents
of publcity is interestingly described in Victor Hugo's
Notre Dame. No power on earth is equal to that of
Publicity.
Few people reach their conclusions through their
own reasoning faculties, but have absorbed thoughts
and ideas coming to them through one or another
channel of publicity even those thoughts that gov
ern their entire lives.
So has a great nation enunciated a living truth
through the perpetuating and immortalizing force
of Advertising.
With so powerful a weapon at hand we can face
the future with full assurance of ultimate victory,
yet realizing the grave problems to be met.
Will Make Next Loan a Success
We know that because of Advertising the next
loan will succeed, as will every subsequent loan. Wc
know that Advertising is striking terror to every
craven heart, and stimulating every courageous one.
Autocracy has been overthrown because it could
not stand the light of publicity an agent which it
has always endeavored to control.
Democracy has survived because Advertising is
both its handmaiden and standard, bearer. Whut
would have been Russia's fate if Advertising pub
licity had not enlightened her, if President Wilson's
message had not formed the basis of an inspiring
propaganda which reached even the soldiers in the
first line of trenches?
So has a great nation enunciated a living truth
through the perpetuating and immortalizing force of
Advertising.
Given Death Blow to Autocracy
Through Advertising the peoples of the earth have
given a death blow to autocracy while vitalizing the
forces of democracy. With its power well harnessed
and ready to our hands we boldly face the future,
and though we fully appreciate the grave and bloody
nature of the problems before us, we know that "Vic
tory is sure to rest with Truth, for Truth, crushed to
earth, will rise again. The immortal years of God
are hers; but Error, wounded, writhes in pain and
dies amid her worshippers."
The world must be made safe for democracy.
This message must be carried to the world, it muRt
be placed where he who runs may read; and only
Advertising, in its broad sense, can render this service.
Drafted Men Will
Have No Luxuries
BY GEORGE MARTIN
Washington, Aug. 22. (United
Press) Loving mothers, sweethearts
and kind friends must not load down
drafted men with clothes and comforts
when they, start to camp September
mm rrovost Marshal General ruled
irunks are forbidden. Suit pasbb
and nandbags are frowned upon. The
war department recommends that men
oring only the necessary toilet article
one change of linen and undercloth
ing in a neat, small bundle.
SOLDIERS' MAIL MUST
HAVE RIGHT ADDRESS
Washington, . Aug. 22. (Special!
man tor American soldiers in France
will not be forwarded unless the ad
dresses show the company and regi
ment or the name of the senarate
unit to which the soldier belontra.
fostmaster-General Burleson direct
ed postmasters today to return to
senders all mail not addressed in that
manner. The American postal ag
ency in France has been swamped
with mail bearing such addresses as
somewhere in France." "care the
American expeditionary forces," etc.
Postal authorities in France. Enp-.
land and Canada have taken similar
action.
. Ask Anyone Who Has Used It
There are families who alwavs aim
to keep a bottle of Chamberlain's Colic
and Diarrhoea Remedy in the house
for use in case it is needed, and find
that it is not only a e-ood invnt.Tnint
but saves them no end of Buffering.
s us reliability, ask anyone who
as usea it.
Adv. 8-1-17
(TRAINING CAMP FOR
ARMY
BAKER
New York, Aug. 22 (United Pres.)
Arm bakeries for troops in train
ing here are to be established at Get
tysburg, Pa., Washington; Syracuse,
N. Y.; and Fort Ethan Allen, Vt., by
the quartermaster's department. Cant.
John C. Pcgram is enlisting 1010 bak
ers. There will be a total of 10 bak
eries. Later big army bread factories
will be placed along the American lines
of communication in France.
Stomach and Liver Troubles
No end of misery and actual suffer
ing is caused by disorders of the stom
ach and liver, and may be avoided by
the use of Chamberlain's Tablets.
Give them a trial. They only cost a
quarter.
Adv. 8-1-17
"Central" Appreciates
Your Kindness
There are three operators concerned in every
telephone callyou, the party you are talking to and
central.
All three parties must co-operate if the best ser
vice is to be had.
The telephone operators are human, just as you
Being human, they appreciate kindnoss and cour
tesy, but resent unkindness and discourtesy Just as
any of us do.
Kindness begets kindness, courtesy creates cour
tesy and patience encourages patience.
If you wish to get the best out of your tele
phone, make it a point to be kind and courteous
to the operators.
HOME INDEPENDENT
TELEPHONE CO.
i
. Sheriff Is Arrested.
Russellville, Ky., Aug. 22. (Spe
cial) Sheriff James N. Taylor, a
member of the Logan County exemp
tion board, and J. W. Edward, County
Judge, were arrested here today by
a Deputy United States Marshal on
the charge of conspiring to violate
provisions of the selective draft law.
Chronic Constipation
It is by no means an easv matter t
cure this disease, but it can be done
in most instance by taking Chamber
lain's Tablets and complying with the
plain printed directions that
any each package.
Adv. 8-1-17
LEGAL NOTICES
J. D. UOlt. Of Fnrtllln1 rotnjmaA
home Monday after visiting his broth- ,pa.r foroBUch board and present
Notice of Meeting of Board of Equali
zation ......
Notice is hereby given that tho
County Board of Equalization for
Union County, Oregon, will convene at
tho court house, La Grande, on Mon
day, September 11, 1917, and publicly
examine the assessment roll, correct
all errors in valuation, descriptions
or qualities of land, lots or other
property, as assessed by the county '
assessor, and it shall be tho duty of
all persons interested to appear at
the time and place given.
All persons having grievance re
garding tne 117 assessment may ap-
er at iSummerville for a short time
Mr. and Mrs. S. E. Maharry and
son Virgil, of North Powder spent
Sunday here visitinor Mis Martini
Miller..
their affidavits containing grounds for
complaint. AH such affidavits must
oe presented during the first 15 days
of the meeting of the board.
U. G. COUCH,
Assessor for Union County.
Adv. 8-20 to 9-11. . ; . .
Auto For Sale
Paige - Six, Seven Passenger
Good As New
A Great Bargain
Inquire at IMPERIAL HOTEL
Phone Black 641
AMERICA'S HOME SHOE POLISH
BABY'S
ftUilrf HOME SET $
'it ' 'it iTrrrN '.Trr-l,
UADaVl .Ann.. . ' 1 ' ''Ml
SnuioiA preserves shoes, sheds moisture, and won't rub off.
a. unmani, lasting snine. uver 50 6hines per
B.ey upemug oox prevents
oroiien nails and soiled fingers.
ShinoiA Home Set
Substantial bristle dauber, and
soft lamb's wool polisher.
Makes shining convenient and
easy. Ask Nearest Store.
BLACK TAN WHITE RED
ALFALFA HAY
Ninety per cent of the hay In Walla Walla County,
In. all probability, has been sold to cattle and sheep men,
leaving a very small percentage to be shipped out
I am extra fortunate in having about two thousand
tons of strictly number one leafy alfalfa hay to dispose of.
I can sell the same within ten days to be shipped away,
but much prefer to see the sheep and cattle carried
through until spring, as I realize that there will be a big
stock loss the coming fall and winter unless properly fed.
I can furnish feed ground for tho most of this hay.
You can ship your stock to Portland via the O.-W. R. & N.
on a 'feed in transit" rate, and stop and feed my hay with
no extra charge.
Hay will be $25.00 before January first You can get
this hay from me, if you speak in time, for $20.00 per
ton. First come, first served.
Phone or Write
E. C. Burlingame, Farmer
Walla Walla, Washington