La Grande evening observer., May 20, 1916, Image 9

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SATURDAY, MAY 20, 1916.
LA GRANDE FANNING OBSERVER
PAGE NINE
' Tim Gtet Rubber iaittatiTc of the Ae hv been develtped in GOODRICH Laboratories- group of buiidingt purpo.ely iiolatcd, and remote from the Factory.
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To
ire
THE greatest Word in the whole Lexicon of
Commerce is NOT "Service!"
It is ' INTEGRITY!"
Because, that tenn embodies Good-faith, Depend
:ability, the Intention to play fair,, at any cost, trs well as
.good Service.
Its essence, so far as business is concerned, consists
in living-up to the last .later of .that Americanism,
"The Square Deal."
Jt demands from its practitioners not -nly a due
respect for the Rights of Others (whether they be strong
enough, to enforce these .'Rights, -or weak enough to be at
the mercy.of the strong) but goes further.
'It implies a charitable attitude toward those well
meaning persons who see "'Rainbows,'" . and who cannot
live up to premises they really intended to keep.
An old-fashioned Virtue ,is'this'"Busmess 'Integrity."
sometimes crowded close to theVall by that modem
idolatry called "Business-Expediency."
But there being something MORE than Money,
worth striving for, in Business-Expansion, (as well as
.Money) this old-fashioned Virtue lives on, thrives end
flourishes, in many quarters, like the Folk-Sonvrs of a
Nation that never die.
May we here, pay tribute to "BUSINESS-INTEGRITY,"
wherever it abides, and, with ail due modesty,
CLAIM it as .the Watch-word which has ruled Goodrich
Activities over 47 vears of Rubber .Manufacturing, Selling,
and DELIVERING?
This, exclusive of 'the Good-will, Prestige, and Public Con
fidence that flows from 47 years consistent practice of such a Policy,
"which may well be worth as much more, in personal satisfaction, to
each Goodrich Stockholder, each enthusiastic Officer, and each loyal
Employee of the B. F. Goodrich Co.
But, "How does this Concern YOU, the Consumer?" you
now ask.
It concerns you, first of all, as a proof that Square-dealing,
Straight-thinking,- and Business-Integrity PAYS, even in Coin
of the Realm.
It concerns each Parent and the Son and Daughter of each
j Parent, as a vivid demonstration of 1 he fact that the modern god of
j "Expediency," is a false god, and lliat all the brilliant feats, and
dexterous manipulation of facts, which pass current as "Expediency"
I are needless, for permanent Success.
Irf It concerns the Consumer of, or the Dealer in, Rubber Goods
"because he knows that, in dealing with a Mouse of Integrity he can
it TRUST the Statements, the Products and Trade-Marks, of such
a House, implicitly, can save Time and Trouble and can abandon
that costly and unpleasant Watchfulness which is necessarily involved
in buying anything under the old Law of Caveat Emptor, (Jet the
i Buyer beware).
m
B'
1 1 T UT. docs this Policy of Bus'iness-Intetrritv
pay, in Dollars .and .Cents.'1 the Cynic may
inquire. 1
From even that cold-blooded standpoint we may
answer (to. the growing youtlrof this country) YES!
it HAS paid even in material Success.
Witness the Goodrich growth from a very small
"Acorn" indeed, to the 90 Square ACRES of Floor Space
in the largest Rubber Factory of the World, at Akron, re
quiring 1.5 Square ACRES of Window-Glass alone to light
these Goodrich Factory buildings.
Witness the Tire Output of 1915 which, if the
Tires were placed fiat on the ground in a row, would reach
more than 1,400 Miles, from New York Cit y to Omaha,
although Tires are only one of the 26.7 lines of Rubber
Goods made by Goodrich.
Witness the present Staff of 18,147 People, who
produce the 120,000,000 pounds of Rubber Goods, manu
factured, marketed,and shipped, during the year, by
Freight, from this Goodrich Factory, in addition to the
10,000,000 pounds manufactured and shipped by E.tpress,
from same Factory during same period.
Contrast this Goodrich Rubber Goods Output, -with
the total Imports of Crude Rubber into the entire United
States, during 1915, viz: 172,068,428 pounds, and the
total WORLD Consumption of Crude-Rubber for same
rear.--viz: 142,000 Tons, or 284,000,000 pouncjs!
Then, who shall question that the Goodrich Watch
word and Policy, cf "INTEGRITY FIRST" pays, even in
material Exults.
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WHEN, therefore, the largest Rubber Factory in the
World (with a 47 year Experience in Rubber-Working)
and 47 years o Business-Integrity, Good-faith demon
stration, and Square-dealing, TELLS you that Money can't buy
BETTER Fabric Tires, at auv price than Goodrich Fabric Tires at
their very moderate "Fair Lisl" price, you can well AFFORD to
believe it
When they tell you that nothing but Business Integrity prevents
their charging you prices as liigh as those charged for other Makes of
Tiref , of no better quality, you can rely upon this:
''J ''a difference in price is then a REAL Saving.
It is the Cash Value, to you, of dealing witha House which has
made "Integrity" its Watch-word through 47 years of Rubber Manu
facturing and "Selling, and which has never yd sacrificed Principle
to Profit, nor Good-faith to Expediency,
Then accept this SAVING which Goodrich Integrity brings to
you every "time you buy the best Fabric Tires in America, at the
.following "Fair List" prices: '
miirjM--TO-nirarnTMiMMiw mil mil mil I il liflfaWwrriaminiiMWrt
Goodrich "Barefoot" ' Tires
LIGHT in weight, and close grained, because
relatively free from inert substances or
J "fillers" that give excess Weight to Rubber,
at the expense of Liveliness, Springiness and Endurance.
Goodrich Safety-tread Tires, of black "Barefoot"
Rubber, are therefore Lively, Springy, Clingy, and Long-
lived. ' .
Through their high Pneumatic quality, they give
"Pep" to Car-Action, while stretching out Mileage, per
Dollar invested, in a way that sets' Users thinking.
More than 200 different Makes and Brands of Auto
Tires were made and sold in U. S. A. last year, 1915, to
the total extent cf about 12,000,000 Automobile Tires.
Of that 12,000,000 total Tires, the B. F. Goodrich Co.
made and sold one-fourth. .
Yet Tires are only one of the 267 different lines
made by the Goodrich Rubber Factory.
This indicates why Goodrich Best-in-the-Market
Fabric Tires can be, and are, sold to Consumers (via
Dealers) at the lowest price in America per delivered Mile
of Performance. -Compare
price-list on left column and see!
4.
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Goodrich Truck Tires
REPLACEMENT." of other Makes of Truck
Tires with Goodrich Truck Tires during last
four years were as follows: to
1912 Change-overs to Goodrich 3,590
1913 " 6f857 . ,i
' 1914 " " " " 10,725
1915 ' " 14,000 W
These Change-overs to Goodrich tell their own story
to the thinking Truck Owner. ' .
ri
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Goodrich "Fair-List" Prices
BLACK "BAREFOOT" SAFETY -TREADS
30 x 3 I
30 x 3Vz)
32 x 356
33x4
34x4
36 x 4y2
37x5
38 x SVz
Ford Sizes
($10.40
I $13.40
$15.45
$22.00
$22.40
$31.60
$37.35
$50.60
Goodrich Bicycle Tires '
ERE, in America, the B. F. Goodrich Co.
was the first and largest Maker of Pneumatic
Bicycle Tires, developing, among other
types, the famous "Thread--Fabric" Tire called the Palmer
Bicycle Tire. -i
"Integrity" of Construction, and Square-Deal in
Treatment of Consumers and Dealers, results in our hold
ing this largest business in America on Bicycle Tires, as
well as on Truck Tires, and Automobile Tires.
H
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G'
ET a sample of black "Barefoot" Rubber to
day, Irom your nearest Goodrich Dealer or
Branch!
Stretch it a thousand Times, to its extreme limit..
but BREAK it you CAN'T!
That is the sort of "SERVICE" which Goodrich
Integrity of Purpose and Policy, translates into.
THE B. F. GOODRICH RUBBER CO., Akron, 0.-
A.
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A Quartwi" Section, only, of the Goodrich Rubber Factory, at Akron, O., the LARGEST in the World, wills more than 90 Square Acres of Floor-Space