THURSDAY, JANUARY 7, 1915.
LA GRANDE EVENING OrSEBVER
JEKiOUS
VARIED XINE OF BUSINESS AT
LAND OFFICE. ' , j
Men from Many Counties Come to
File Their Anptteationa.
-i' ' i i w..v
' The following entrymen submitted
final proof upon their homos teads
and other entries V the United States,
land office yesterday:' Earnest Wright
Enterprise -Carlos Gossi, Copperfieid
Baker county; Joseph :D,: Wilmoih
Bitter, Umatilla 5 county;' Ottis W,
' Cramer, Durkee; Victor E. Moaler, Mt
Vernon, Grant county; : nerman u.
Rosenboom, Hitter; Christiana Freu
venberg, Joseph; .Retta H. Taylor.
Keating ; William A. Wymtt, Rich
land,' Baker county;' James Engum,
Richland; Elbert B. Hoffman, Pendle
ton, UmatUl Indian tend; Gilbert G.
Ellis, Ukiah, Umatilla county; Avis
Simmons, ZurnwaK, Wallowa county;
Sam . Hughes, Monument, Grant
county; Robert, Clifford Walder, Her.
miston, reclamation homestead; Wil
liam L. ' Corbet, Enterprise; Ira,; C.
Endicott, . Joseph; : Thomas Sheridan,
Lena, Morrows county; George t W.
Basking, Enterprise; Hugh C. .Ford,
Enterprise; Hugh E. Denham, (Baker
Ida L. McGuire, Joseph; Nancy A.
Mirhael, ; J oaeph: Georce . B. Taylor,
Gurdane, Umatilla county; Charles
Osten, . Heppner, ( Morrow county;
Thomas F. Burden, Baker, f ' g
v Mineral application' waa: tfiled in
the land office by W. a Bo wens, ab
stracter, Baker, for ''the Co-operative
Copper and Gold ". Mining company.
William C. Baker, Pilot Rock, filed
application for an additional home,
stead entry and Asa P. Craig, Enter
, FRATERNAL,,, ORDERS.
A. F, A A. M. La Grande Lodge No.
41, A. F. oV A. M. holds regular
meetingsflrst , and third Saturday
. at 7:80 -p. m. Cordial welcome to
11 Masons. .
C. W. NOYES, W. M.
t . ' A. C. WILLIAMS, Sec. '
B. P. 0. E. La Grande Lodge No, 433
. Meets each Thursday evening at 8
- o'clock in Elk's club, corner of De
.. pot street and Washington avenue.
Visiting brothers cordially invited
to attend.-'." -"' - '.;';':
I , M. B. DONOHUE, E. R.
ADNA R , ROGEaS, Sec.
WOODMEN OF THE WORLD La
Grande Camp No. 169 meets every
, first and third Friday at XV of P.
Hall. All visiting neighbors wel
comed. ; f. :
JOHN A. READ, C. C.
J. H. KEENEY. Clerk. -
MODERN WOODMEN OF AMER
ICA La Grande Camp No 7708
meeta on the first and third Thura-
, . day evenings of each month in the
K. of P. hall Visiting neighbors
4 welcome. ;... ..V...
H. C. BALL". V. C.
' W. F. LANDRUM, Clerk.
ROYAL NEIGHBORS Iris " Camp
. meets every second and fourth Fri
day afternoons, every month in K.
' -Pr--HML All visiting members
.coroiany invited.
NELLIE CHARBONEAU,
;- Oracle.
LILY C. KIMMELL,
Recorder.
PHYSICIANS AND SURGEONS.
A L. RICHARDSON. M. D. Phvsl
clan and Surgeon: over Hill's drug
store.' Phones:! Office, -Black 1862;
residence, nam 60. ,"
DR. R. E. L. HOLT. Physician and
j. surgeon; successor to Ur, . Moll
tor; corner Adam; avenue and De
pot street. Fhones Office Main 68
Residence, Main 730.
DR. M. K. HALL Physician and) sur
geon. , Office West-Jacobson . Bldg
none Main 63. Rooms 11-12-18.
C. H. UPTON, Ph. G, M. D. Physi
cian and Surceon. Soeclal atten
tion to Eye, Ear, Nose and Throat
Office in La Grande National Bank
Building.. Phones: Office Main 2
- Residence Main 32.
DR. H. L. UNDERWOOD Physician
ana surgeon. : Diseases of the eyt
a specialty : -
DR. DORA J. UNDERWOOD Dis
. eases of women and children. Of
f ices Adams avenue, over Red
Cross- Drug Store.
EYE, EAR, NOSE, ' THROAT SPE
CIALIST. .
DR. H. M. BOUVY Practice limited
. exclusively to diseases and surgery
of Eye, Ear, Nose and Throat Also
- the . Fitting of Glasses. y Office West
Jacobsor, Bldg. ' Office Phone Red
' 8431. Residence Red 2021.
DENTIST.
REBEKAHS Crystal Lodge No. 60 jG. P. MOSSMAN Dentist: rooms C
meets every Tuesday evening in the
I. O. O. F. hall. All visiting mem
bers are invited to attend.
LOUISE DOUGLAS, N. G
ZOE GOLDEN, Sec.
and 7 new West Building. -. Phone
Black 1521; Office Hours 8 to 12 a
m., and 1 to 5 p. m
UNITED ARTISANS La Grande As
' sembly No. 30, meet regularly every
rim ana taurd Tuesday oi . eacn
month in the K. of P. hall. All
. visiting members are invited to at-
tend. - - " v
F. R. SUYDAM, M. A.
NJiRVRORTSj
L O. O. M.r-La Grande Lodee Nft
- 850, Loyal Order of Moose holds
; regular meeting every Tuesday
night, at 7:30 in Moose Home on
Adams ave. Visitors adways wel-
.k -come.
ANGUS STEWART, Die. '.
F. A. EPLING, Sec
KNIGHTS OF PYTHIAS Red Cross
- Lodge No. 27 meets every Monday
night in Castle hall (K. of P. hall).
A Pythian welcome to all visiting
K.nignts.- ' '
H. E. DIXON, C. C. i
HAL REES, K. of R & S.
K. OF L. OF SECURITY Mt Em
- ily Council No. 2646. Meets sec
" ond and fourth Wednesday even-
higs at 8 o'clock in the Fifth floor
of the new Foley building.. Visit-
- ing memDers are welcome. . -ANGUS
STEWART, Pres.
CLARENCE E. GRAVES,
' Fin. Sec.
'ROY E. GREEN, Red. Sec
O E. S. Hope Chapter No. 13, 0. E.
S-, holds stated communications the
second and fourth Wednesdays of
each month.', Visiting members cor
dially invited. 1
MRS. A. C. WILLIAMS.
' MARY A. WARWICK, Sec. '
F. O. E. La Grande Aerie No. 269
on each and every Friday evening at
8 o'clock in top floor of. New Foley
... building. Visiting members cordial
ly welcomed.
W. C. HANSEN, W. P.
L. F. BELLINGER, Sec;
WOMEN OF WOODCRAFT CIRCLE
No. 47 Meet second and fourth
Tuesday nights of each month at
Eagle's hall in Foley Buildine. AH
visiting neighbors welcome.
LOUISE HILARY, G.N.
LILLIE ALLSTOTT, Clerk.
AUCTIONEERS.
TOM JOHNSON Auctioneer, makes
a specialty of fanners' stock aad
machinery sales. The nan that
gets yoa the meaey." Leave or
' ders at Observer effioe.
OSTEOPATHS.
DR. C. H. DAY Osteonath -i Phv
aician. Over Lillys Hardware Store
- Phone Main 63. Residence phone
- Black: 761. successor to . ur, zim
-.merman.1'
CHIROPRACTOR.
MYERS & KELLY Graduates of
Universal . Chiropractic. College of
: Davenport,- Iowa..: Offices in New
i Foley Building. Phone Black 1871
VETERNIARY.
DR. H. W. RILEY Graduate Vet
erinarian Hospital, 1409 Madison
Ave. State Stallion Inspector,
;. Stock Inspected for shipment Home
Independent Phone. . Black 41.
''" Farmers Co-Operative Phone, Main
ATTORWEYS AT LAW.
COCHRAN & EBERHARD Geo. T.
; Cochran and Colon R. Eberhard
Attorneys. La Grande National
Bank Bldg., La Grande. Oregon.
T. H. CRAWFORD; ROBT, S. EAKIN
CKAWfvBD & eakin Attor
neys at law. - Practice in all the
courts of the state and . United
States. : Office West-Jacobson build
ing, La Grande, Ore., rooms 9-10.
R J. GREEN Attorney atf Law
Rooms 9-10, Sommer Bldg., La
Grande, Ore. Practices in all tat
and Federal courts. ; ' :
UNDERTAKERS.
W. H. , "OHNENKAMF CO., Un
dertaking and Embalming.. Strictly
modern. Day phfbne, Black 24L
Nigphone Rd 3971 or Red 3412.
. C. HENRY Undertaker and Era
balmer; 20 years in business. Day
phone, Main 62; night phones, Red
3131, Red 562, Black 3811.
Stage or Car Fare Paid.
To students enroll in ir for the mid
winter term, paying four months tui
tion in advance . Write for particulars.
BAKER BUSINESS COLLEGE.
W. P. KINOM, Prop.
Adv. tS 2 e d tf .
prise; Gust R. Ringdahl, Enterprise,
seek to file on homesteads. Sam Os-
mundson, Zumwalt; PaiksD. Conant,
ZumwaH;' Tred R. Smith, Milton;
George W. Yardley, Pine Grove seek
to file on faomesteada.
A ruling in favor of the defendant,
Lena, Howard;, in the contest of the
umtea states .Government over a
timber claim near Durkee was hand
ed down in the hvnd office at La
Grande yesterday. Testimony in the
case was: taken last November,
the contest being filed i-s the claim i
of the defendant, who at that time
was refused the patent
SAGE TEA DfillUI
TOD!
101
HI
Notice of StockhoMera Meeting. ,
The annual meetinc of the stock
holders of the SUte Bank ofImbler
wjH be held at the bankingyfooms on
January in, ii&, at z:uo o ciock p. m.
for the purpose of electing directors
for the ensuing year and for thf
transaction or sucn otner ousiness as
may properly come before the oneet-
- SHERWOOD WILLIAMS, '
It f Cashier.
. Dec 18-25 Jan. 1-8
High Grade Job Printing costs no
mo' than the other kind. Observer.
Lvak yean yovngert Use Ae old
tsme Sag Tea and Sulphur .
and nobody will know.
. You eaa turn gray, fatM hair bean
tifnllv dark and lustrous aunoat ortt
night If youll gt a 40 sent botUe of
'yeth's 6e and Sulphur Hair Kenedy"
at tnv drug store. Millions of bottles of
this old, famous Sags Tea Recipe are sold
annually, says a well-known druggist
acre, baoMue . it darkens the hair so
naturally and evenly that no one eaa
tell it has beta applied. .
, Those whoM hair is turning gray, W
eoming faded, dry, straggly and tout
k . anrnriao kmIUiiv them, htwinas
after one or two application! the gray
hair vanUhes and your .locks become
luxuriantly dark and beautiful all dan
druff goes, soalp itching and falling hair
topa.'.- . y f'":.'
- This Is the age of youtav Gray-haind,
unnttraotive folks arent wanted around,
o get busy with Wyeth's Saga and Sul
phur to-night and youll be delighted
with your dark, tuuadaome hair and your
youthful appearand within faw days.
Adv.-,.. ..n.S v::-f,-i :,:r,.
- The House of Ccnfcrt
it
v Special Featar ,
The World Film Corporation Presents
HARRIET BEECHER STOWE'S
N AMERICAN STORY
"UNCLE TOM'S CABIN"
; In Five Splendid Parts and
an All-Star Cast. .
" VAUDEVILLE
HELENA BARRETT, VOCALIST, -In
"Sonjss of the South."
' AND THE PRICE IS M CENTS '. ' -
mm. R. FONG MEDICINE CO.
CHINESE ROOT AND HER3 REI1EPIS3 , j
j C!uTf Bodily Diseases With Root and Herb Treatment : 3
' Phone 762 , Free Coiuniltatlon La Grande
t 1412 Adams Ave. Or. j
mmmmmmmmmmmmmmmm
(From the Saturday Evening Post's Advertising Section.)
A Story of Public Service
SOME people believe that advertising merely takes
business away from one man and hands it to his. -competitor.
They think that if everybody stopped v..
advertising, business would go on just the same, aad
things would be cheaper. '
It sounds plausible, ut it is not true. , : '
Advertising is, of course, much used asa couapeti- .
tive weapon, and a very powerful one. Any method of
selling advertising, sshow windows, ck-rks, traveling
men gets business that without the selliing effort would
Tiave gone to some other firm. Most of us believe that
competition is a good thing.. It keeps down, prices. It
keeps up quality. It makes business men more eager
to give the public good service. : Any economical method
of competition ought therefore to be regarded as of ben
efit to the public. And the economy of advertiaiag .
purely as a competitive method has been so clearly dem
onstrated in many industries over a period of years that j:
it need not be discussed here.'' ... " .
The main question, however, is: What does advertis-
ing do besides stimulate competition? '
- As a matter of fact, its chief use lies entirely beyond.
It creates new warkett, new demands, new desires. . It ..
makes possible new products, new ways of doing tilings,
a better national life.
The Story
' .In one of our large cities, a few years ago; fifty-one
: per cent of the stock of the local gas and electric com
pany was acquired by a national public-service organ
ization.' The way the new management went about -
its job sent, thrills of apprehension through the minority
stockohlders,,1 who wee , local citizens. . The dividends
paid the year before liad amounted to $i4,000. Immedi
ately the new board cut the price of both gas and elec
tricity. Figures showed that, with the same consump- . v.
tion as the year before, the total dividends at tlfe new
rates would be only $4,000. , . . '
But' there lay the difference: The consumption
was not going to be the same. The. company began a
strong campaign of advertising. To the local stockhold
ers this seemed ruinous folly.- They reasoned, "Have
we not? a complete monopoly? f We control ; exclusive
franchises on both gas and electricity. : Why in trfie '
world should we spend money to advertise whea we
have 'em both coming and going?"
possible by using small "electric motors In their shops
found out through advertising. Local merchants were
shown the increased trade that they could get by having
their stores better lighted, . Electric signs were popular'
iied. -
What Happened?
' The first year the advertising sold seven carloads of
t gas stoves. It sold gas heaters, irons, futures and novel
ties. It put up electric signs and ornamental lighting
effects, v ' ' '
In these ways, as well as through the stimulation'
. of ordinary consumption, it very greatly increased the ,
use of gas and electric current. ' ,
At the end of the' year the total dividends which '
estimates - had said were going down to $4000,' were ;
$44,000. At the end of , th second year of the same 1
policy the aggregate dividends were $76,000.. And this -.with,
all bills for advertising paid. And with the public
baying its gas and electricity far cheaper than it ever
had before. ' , - v
But, apart from better dividends and lower price ;
to the consumer, what did Jhe advertising do for that :
city? '
What Was the Effects?
No Competitors
If ever a case existed where advertising solely for
competitive purposes would have been absolutely futile,
this was it. The company certainly had the city both
coming and going. But the answer was, "We are not-
going to spend money in advertising. We are going to
invest money in advertising." . -
Half pages began to appear in the newspapers. la
the course of a year, the gas and electric company used
more space than any of the department stores, which,
of course, had been up ( to that time the heaviest ad
vertisers in the city. . ,
Cooking schools to show women the merits of the
gas range were installed and advertised.; Men who
had never thought of the saving of labor and expense
It gave the city better-lighted stores anad streets. '
It put labor-saving devices into hundreds of homes. It .
cut the cost of operation for scores of small, struggling . :
manufacturers. It showed people how1 to get and use
things that made their lives cleaner and easier. It made ?
in short, a more comfortable, more alert and prosperous
community. , ' ,
What lolal advertising did in that city, national '
advertising is doing all . the time for the nation. We :
pick up a number of The Saturday Evening Post and,
seeing the advertising of 17 makers of men's clothing, -we
think, "Here are all these manufacturers just adver
tisihg against one another," We forget that advertis
ing of ready-made clothing has made this a better-dressed
i nation, that it has showed hundreds of thousands of men.
the way to cheaper and better-fitting clothes, that it is
always effectively preaching the gospel of the import
ance of looking well. . .
Creating Humon Activity
Advertising is like the railroad, the trolley, the tele
' phone, the newspaper, the school a creator of human
activity. Like all of these, it is a force for the wider
and quicker dissemination of information. It brings '
, within our ken things that we never knew exited, or :
never thought we wanted. It teaches us to want things
a little beyond our grasp and to work a little harder in
; order to get them. It is like the rifle that the' modern .
Tom Sawyer saw in the window. He had intended to
loaf all summer, but he wanted that rifle. In order to
; get it he had to have money: To get money he went
;- out and painted fences and ran errands and mowed
lawns. The knowledge that there was a rifle he could
have if he 'worked for it made him a producer instad of :
a dependent.
True Public Service
If we believe in a constantly advancing civilization, if we believe that people ought to keep on trying to live a little
better and have a little more comfort, a little more convenience and a little more ambition if our philosophy includes
these tenets, then we must believe that' whatever shows people the way and rouses their ambition to possess and
to produce in order to poesess is a public service. It is upon that basis that we declare advertising to be, not
primarily a weapon of competition, but primarily a means ol constructive public serve.