La Grande evening observer., June 23, 1914, Image 2

TUESDAY, JUNE 2, iow
PAGE TWO
LA iiVE.NLU OUSEK VEH
FAKE ADVERTISING
(Continued from Page 1.)
principle is chasing a shadow and
losing the substance.
He is a (load one or soon will bo
end ought to go to the morgue and
j-.ve himself up.
Members the Gold-Brick Layers
Union are artistic Mars who write
ads which sooner or later acts as a
boomerang on the merchant who per
mits it. A bum steer is always a
boomerang.
When a man hasn't a reason for
doing a thing he has a mighty good
reason for not doing it.
Jhf things you do today or this
monthshow up in your business
batting average next' season be
careful of your score.
.If you really want to lie do not
print it tell it orally the printeo
page stands for you when you ar;
not there and it should be clean and
truthful.
The man or woman who has had a
lemon slipped to them do not always
make lemonade out of it.
The newspapers of Portland and
Oregon are cleaner today than they
were a year ago.
These heart to heart and liver to
liver talks of the fake medicine man
and the quack doctor are now on tht
toboggan.
This movement throughout the Uni
ted States, that is being fathered and
promoted by the 10,000 ad men that
make up the Associated Ad Clubs of
America, is going to make outlaws
of the men who prey upon the un
wary, the ignorant andl the sick.
The weak, the sick, the fickle nnd
the poor read them believe that here
at last is a cure, they fall for it as
a drowning man grabs for a straw.
You do not have to own a Bee to
get stung.
I saw a lady on the street today
that had been given up by two beau
ty doctors. I want to hand you one
more it's a dandy.
Some of you or your wives have
noticed ads for some one of the
many cures of Madam Yale. Her
"skin foods" (Skin is mighty appro
priate) "Hair Tonic" ('Complexion
Bleach" "Fertilizer Tablets or Blush
of Youth." .
Take the last one "Blush of
Youth" 'here is the way part of the
ad reads "Refreshing as coneon
tinted dew spiritualizes the expres
sion gives the countenance the glow,
lustre, and beauty of childhood and
preserves the morning of life Indefi
nitely." How's that for good stuff? What
lady or man either could refuse to
Jbuy in the face of a statement like
that.
That kind of copy would sell hot
sand to an arab or find buyers for
Ship Anchors in Kansas to be used
in cyclone weather.
Hero is the government analysis for
Yales "Blush of Youth."
Alcohol (5 percent, Glycerine 4'l.r.
water fiO percent.
There is your fountain of youth
water and glycerine and a dash of al
cohol. Any scheme that perpetuetes er
roneous ideas and makes people skep
tical is a wrong scheme. An hon
est nd printed along side of a fake
ad stands about as much chance as
a bow legged girl in the town whero
the has been raised.
We poor suckers the public have
advertised to us by men in this state
"Oregon Wool Blankets" and Oregon
Wool Cloth that is a fake of the
v.orst kind and which has already
done much harm to what, can be made
a grout industry in Oregon. If qual
ity was the watchword instead of
price- Oregon Cloth would rank
higher.
I nm not kicking if I buy adulter
nied fabrics- but what 1 urn kickimr
r.t is buying a half wool garment
that is advertised as all wool.
One Portland firm now is volun
tary branding suits shoddy when
they consist of shoddy and wool only
when it is fleece wool.
The time is coming and I hope to
live to see it when Uncle Sam will
have suits, men and women's bianilt
ed shoddy wool Just the same r
food inanufactureres are now com
pelled to stamp (he label on the bot
t'.r. of these recti cherries that you
men folks sometimes see in your
cocktails and which roads on the
label "Artificially colored." Some
times I think that even the cherry it
self Is artificial.
I tell you gentlemen f you want to
pay your business a. fine compliment
tell the simplo truth yi your ad
vertising and tell It well.
No graft is equal to honesty- So
many people have had their leg pul-j
led with cheap goods, cheap services, '
cheap advertising that the field for ,
real quality and service is practically .
open.'
Harry Thaw a man that has done
nothing that the world wanted done
Harry Thaw a man that has
ncthing that the world wants Is giv
en free space which if charged for
at card rates for the past five yean
would make enough in dollars ami
cents to pay off the National debt
I want to ask if it is fair to the Ad
Club of the country to cheat them
out of the reward for their labors.
The day of tho good sized pre
tender whe in a small sized doer is
gone forever We have got his num
ber. . . . I
It is a part; of the duty of every j
loyal citizen to give up some of his
private time for the public welfare j
and in no way can you help so easily
a-i to support this movement against j
the advertising faker.
Snatch a few colors from the rain
tcw they are continually painting foi
the unwary. -
Seasonable sales can be held and
U made profitable to buyer and sel
ler, but when it gets to going so fast
as having them every hour, I grow ,
dizzy and I want to get off. I
I am going to admit that I am in
the grocery business myself. It is ;
like taking a rag off a sore toe to .
talk about it. j
The Pure Food law is a splendid ;
idea but it dont go far enough.
In some of its practical appliances.
it comes mighty near being a joke. '
Uncle Sam stops at the label but
cion't lift a finger when the adver- ;
tising makes all sorts of ridiculous
claims of what the stuff is. i
Some of these fine days Uncle Sam
if going to put over a National Ad- i
v rtising law I hope that I may be
alive and help celebrate. I
We do not try to bulldoze anyone.
Our observations is that the bully
always calls the wroyg man a Hat
before he dies.
It has to be done in one way or
another because it is a duty that we
owe for our right to live in and en
jcy organized society.
Every man should have two sets of
interests one for himsjlf and one
for public good.
We want advertisers and publish
er! to come to that belief that hon
esty in advertising is the only profit
able way.
Any kind of a lie is a liability.
Truth is always an asset.
Any man who can dig up a nicklo
can ride the street car the railway
is a public carrier if the man has
the prL-e and behaves himself they
are obliged to carry him.
It is not that way with the pul
li her it is his privilege to accept or
reject any ad goodl or bad that i.;
offered.
His power for good cannot be cal
culated. I
Human Beings that have their fight
to make and they arc traveling in the .
right direction as fast as they can. j
They realize that the business of ;
merely selling space and not caring a I
nip about what goes into that space ;
has got to bo stopped. j
I believe it was that great self j
starter, Col. Roosevelt who said '
"Play Fair Don't Foul But buck i
the line hard." !
Let us swat the fakir some one !
else can swat the fly.
Former Union Girl Succumbs.
.Tune IS, 1014, at St. Anthony's
hospital, Pendleton, Mrs. Bertha I..
Wigglesworth, wife of W. Karl Wig
glesworth, died. Deceased was born
in Union county August 2, 1887, and
was the oldest daughter of W. Ed
ward and JK itt ie Turner. Mrs. Wig
gicsworih grew to womanhood in
Union county and received her edu
cation in Union schools. Juno 17,
1 !('., she was married to W. Earl
Wigglesworth of Morrow county, and
to them were born two daughters and
onv son.
Mrs. Wigglesworth went to the hos
pital over three weeks ago, for what
was thought to bo an operation, but
death ensued. She early became a
Christian, uniting with the Presby
terian church at Union, when but in
years of age.
Mrs. Wigglesworth was a devoted
wife and mother who will be sadly
missed by her circle of friends in Mor
row county. Funeral services worn
held at the home of Kohert Wiggles-1
worth, where she came as a bride I
eight yonr3 ago.
Many relatives and friends followed
the remains to the neighborhood com- j
ctery on Little Butter Creek.
m
Handsome
Nickel Plated
i v r 1 r 1 ii
o cr czr 1 1
While, the Supply Lasts X
Clutch Pencil
To Each Purchaser of a 40 -cent Tin Humidor of TUXEDO
This imported novelty is well-made serviceable
stylish. The lead unusually thick and of fine quality -able
to any length and can be dropped inside of case when
Fashion's very latest fad. Handy easy-writing durable
popular pocket pencil ever made. We make this unusual
as an inducement to you to try mild, healthful, delightful
-and very
-is adjust
not in use.
the most
Free Offer
YOU CAN BUY TUXEDO
EVERYWHERE
Convenient pouch, inner-
lined with moisture-proof af
paper ,
Famous green tin with
gold lettering, curved to
fit the pocket . . . .
In Tin Humidors, 40c and 80c
In Glass Humidors, 50c and 90c
IOC
III w
The Perfect Tobacco for Pipe and Cigarette
i Tuxedo is smoked and enthusias
tically endorsed by thousands of
famous men. It is the favorite
tobacco of the majority of critical
pipe smokers in this country.
The "Tuxedo Process" of treat
ing the finest, ripest leaves of selec
ted Burley tobacco has never been
successfully imitated. Tuxedo posi
tively cannot "bite" it soothes the
most sensitive throats and tongues
and has a delightful mildness,
fragrance and flavor that affords
complete enjoyment. There is no
other tobacco like Tuxedo as a
trial will prove to you.
Take advantage of this free
offer today and avoid dis
appointment, as dealers
have only a limited supply of these pencils
and cannot obtain more. Get a 40c
Tin Humidor of Tuxedo and ask
for a Free Nickel Plated Pencil.
W IV IL IL. of f er today and avoid dis- II 1 1 1 1 1
M a in in
,
m
S;'can . tobacco c,o . SSSfe THE AMERICAN TOBACCO '
Standard Oil to Knlerpriso. !them with the proper vouchers with
Kntei prise. Ore., June 22 A tank I ' s'x months from the date Iicreoi io
station for distributing its products "IC Administratrix at her home five
through Wallowa county will be cs-i miles Fast f I .a Grande, Oregon,
tnblished t once in Enterprise bviUaiel Jiine 2'!, 191-1.
WANTED Woman or girl for gen- or call 902 Pa.
eral housework. Phone Main 715 Read the advertisements, too.
the Standard Oil company. Suivt
MARTHA II. GOEDEN.
ors were in last wick and laid our Administratrix of the Estate of
the grounds on the railroad track
just oast of the stock yarih. I!Ms
have been submitted and work will
begin as soon as the contract cm te
let.
huge tanks, on co.iiiote or sitmo
foundations, a warehouse, and she.!,
all surrounded by n board and wile
fence about 9 feet high. Each tank 10,1 RENT Furnished housekeeping
Charles K. Golden, Deceased.
d-;-2:j-:;0-7-ll-21-14.
1 HKEE lURXISilED housekeeping
rooms for rent, on 110'! S. Ave., at
S15.1HI per month. Inquire at 1;1T
'f Ave., or p',,irc Rod 11. G-22-fit.
will have a capacity of one and one
half tank cars. One tank, it is un
derstood, will be for kerosene, a sec
ond for gasoline and the third for
distillate or nnptha. i
rooms, also new 4 roomed cottage,.
cheap. Red. 1751. fi-22-tf. I
How's This?
We offer One Hundred Dollars j
Reward for any case of Catarrh :
that cannot lie cured by Hall's ;
Not ire to Creditors.
Notice is hereby given to n!l whom Catarrh Cure.
it may concern, that Martha H. Gold- 1 Tc.r;h3;F;s,F-Y t&S" ?oMo-J?-, i
, , ' . . we. the undersigned, have known F. J. I
eTi has heyn appointed bv the County Cheney for the lusi 15 years, mul bellevo
cii,.t r.f !!,,;., r . r, , i perfectly honorable In nil business .
.ouit of Union .County, Oregon, A(k transactions and tlnanrlnlly able to enrry
niinistratix of the Kstntu m rkr'. ol" n"5' "hllKations mmle hy Ms tlrm. I
r. ' , fctate ot Cnar.e.s xatIo.nau hank ok co.mmf.uce. ,
k. Golden, deceased. I . Toledo, o. I
,i, , , . . Hall's Cntnrrh Oire Is taken internally, I
.All persons nirvimt, claims njaint netinu directly upon the blond and mu-
the estate of siid ,ln.l rk..l, voua jurtiwrs of the system. Testimonials
int esiJtte ot said deceased, ( nnrleSj sent free. Price 74, cents per bottle. Sold
E. Golden' are required to present' '''i.".11 "Kifi'-
1 ' ' IJiestni Tok uir Kamllv run for comtlwtlon.
o o 0 o o
o o o o o
H
O
Er
your orders in early
I III I . -1
siuie win ciose ioinoi-
row at 1 2-noon sharp
Yours For a Good Time
City Grocery and Bakery