La Grande evening observer., May 28, 1910, Page PAGE THREE, Image 3

LA GRANDE EVENING OBSERVER SATUItDV, 'U
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PAGE THREE
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Bay has dawned ! Eveiything is booming.
The day has feeeii set for a hew age
wav of the world is to throw up its greasy nightcap tor the rellow who wins, but
never to help him win---to down him if possible rather like the genii in the Arabian
tale, the world wiM matte a smve 01 you umcsa yuu maivc m nunu uv. .
mark! when the word makes you its slave it destroys you: when you make it your slave, you
make your fortune! Now make the world your slave by making it produce oil, California
oil, for you. Isn't this the wisest plan ever suggested.
We call your attention to a fact of signal
Importance to yourself.
There are two positions In life for you.
You must follow your own dictation and be
Independent, or you must follow the path laid .
before you by some member of the old school
and follow the old rut, and mayhap still drive
a delivery wagon.
Knowing as we do, that you are to be in
dependent is our reason for addressing, you. ;
Listen and we will tell you how to gain that
independence..
. PI rat make vour monev work for you.
Second, save from the money that you earn
from the money that works for you, and make
that work too.
Third, save from the savings from the money .
that you earn from the money of that money
that works for you and make that work also.
Everyone knows that very little can be done
from the Interest that one receives from the
savings banks. Therefore a better means of
Investment. Something that is safe yet earn
ing large dividends. : '
And it is of this that we are about to talk. .
Surelv vou wouldn't care for a better Invest
ment than California Oil.
Investors in the east derive the paltry sum
of three and one-half cents on their hard
earned dollar for its use for one year, while
the stockholders In the same bank paying 3 -2
per cent to the depositors receive no less than
140 per cent on their dollar invested in the
stock of the bank, during the same year. These
figures are taken from the actual report of the
directors of one of the wealthiest banks in New
York city, and any one who wishes to know the
truth of it can easily enough determine It on
the commercial sheets when the dividends are '
declared. And the dividends so declared are '
largely derived from money invested in Cal
ifornia; more often than not in the oil indus
try of the Bo-called "Golden State." Being in
terested almost solely in oil, from which vast .
fortunes are realized yearly, we would like to v
make a statement of the reasons why we be
lieve that oil affords today greater chances
for legitimate returns on investments than '
any other Industry. -
In the first place, oil is the great fuel of the
Pacific coast. Two and one-half barrels of oil
are the equal of one ton of coal in thermal
units. In other words, the same amount of
heat can be obtained from 2 1-2 barrels of oil
as can be obtained from one ton of coal. But .
the difference is very great Coal, producing
the same amount of heat per ton as 2 1-2 bar
rels of oil, costs anywhere from $6 to $8 per
ton wholesale. Two and one-half barrels of I
;oil, figured at the market delivery price of $1
per barrel, costs $2.50 a saving of from $3.50
to $5.50 on every ton of coal displaced by oil. ,
Under the circumstances it would be Impossi
ble that any other fuel could be obtained which
would displace oil, and, such being the case,
we have a guaranteed consumption from every .
railroad on the coast as long as the oil fields -hold
out., From government reports we may
not expect exhaustion until Borne future gener
ation. Here is the firmest kind of foundation
upon which an industry could be laid; 'an ab
solutely assured consumption. -
The wheels of industry must turn,, and at
the lowest possible cost, with the cheapest util
ization of labor. This point, economy in the -utilization
of labor, leads us to the next con- .
. slderation, namely: money saved commercial
companies in wages, which would be necessa
ry with the use. of any other fuel.
Experiments have damonstralted the fact
that it coBts four times as much to load a car
with coal as it does to fill a tank car with oil.
Probably 75 tons would be a very high aver
age car load of coal; fifty tons would be near
er the general average. It requires two tons
of coal to do the same work as one'tpn of oil.
At this rate it has been figured out that it
would take six car loads of coal to do the work
of one car load of oil! So much for space.
.The advantages of the uses of oil have been
bo greatly appreciated that within the last very
few years, in Los Angeles county alone, over
5,000 factories have adopted it As coal con
sumers they could not possibly have existed.
In Northern California the use of oil is be
coming more and more general. Flats, apart
ment houses; homes, business blocks, hotels,
factories, mills and power houses use oil for
fuel. Its cleanliness its economy in the mat
ter of space, its. actual dollar-saving capacity,
combine to make it the ideal fuel of fuels.
A general demand is being felt in all of the
fields for enough oil to supply the foreign as
well as the home markets. Russia is a largo
consumer of oils. Japan Is reported to be
about to remove the duty imposed over a year
ago on our oil and that means to revive a very
fair-sized foreign market. In China, our oil,
In a refined state, . is very, largely., used, Jndeed.
An official of the Otandard Sil Company recent
ly informed the writer that the high grade r
light oils of Sumatra were cutting into ar
Mongolian trade very considerably on account
of their market for It; but the American oil
consumed by China is an enormous quantity.
Our own provinces consume a great deal of
the product, and with oiling stations for the
, navy, we may expect an unprecedented ac
tivity among producers to. supply our distant
oiling stations, as they can barely keep up
with the demand now; ,
For four thousand miles and more up and
down the Pacific Coast line California oil is
transported and burned. From Nome to Val
paraiso and from as far east as the Rockies,
west to ultimate Siberia, perennially clad in
snow and ice, as well as from the southern
runs of the Southern. Pacific and Santa Fe
Railroad Companies to the palmy Isles of the
Orient, more California oil Is carried for con
sumption. To be financially Interested in the
oil business is to have an added prestige given
you by business men the world over, and Is
just cause for pride la one's common sense. .
In the matter of intelligence' used by those
Interested in the oil business. It was recently
said by a writer In the Petroleum World (Lon
don) that the greatest aggregation of brains
ever got together was behind the oil industry,
The constructive genius of the officials of the
great Standard Oil Company was held up and
lauded, and the business methods of a great
British enterprise suffered severely by com
parison. " ,
The richness of the Industry in' California
isv rarely appreciated by the outsider who
carelessly reads an article like the present one.
. There are several reasons for this, among them -being
the magnitude or the industry, the mil
lions upon millions of dollars Invested and
the general inability to grasp what has not
been seen with the eyes. He has not viewed the
oil fields; he has not seen the remarkable
forests of derricks at Bteady old Kern River,
nor driven down the country road in "Won
derful Coalinga;" knows little or nothing of
marvelous Midway, with its gushers, and has
probably' evinced little Interest In the other
fields of the state, although people are so
clamorous for news of the oil world today that
the most phenomlnal boom In oil in the his
tory of California Is in progress now.
A sight of the million dollar refineries, of
the miles and miles of pipe lines whtch dls- 1
, charge oil drawn from the fields at tidewater,,
and a knowledge of the engineering feats per
formed for this transportation; a few views
. of great storage tanks and pumps would prob-
ably revise a few notions of the uninformed
on the oil situation in California. . . ,
' It -Is most probable, however, that a glance
at the dividend sheets which appear with Bolar
regularity every month, showinr that nearly
a million dollars Is paid out, while some com
panies do not make public their dividends to
swell the amount, would doubtless quicken tho
appreciation of the uninterested man and
would tend to show him what the oil business
of California means to those financially inter
ested.,! . - iv :-. i
v It means, If Interested, In a good company
whose stock is handled by reliable financial
agents, a steady income; oftentimes a thou
Band per cen( on the original investment. This
amount of money has been realized by no
small number of men In this state, and outside
of this state, men interested In California's
oil fields have done as well. The trouble is,
generally, that It is almost too good to. be be
lieved, and skeptical persona lose the chance
of a lifetime merely because they will not
take the trouble to investigate! "Merely an
other California tale," is the way they put It.
And they are right it IS another California
tale, with millions of dollars to prove its
truth.
In closing we wish to say that we believe
the time will come very soon when oil shares
will be at a premium' and that the boom now
started will sweep the whole country. While
not in . the predicting business, It is easy
enough for us to speak what la an undoubted
fact. ;
The California National Crude OH Company
owns several thousand acres of oil lands in
the wonderful Coalinga District, which they
will develop and are selling stock at 50 cents
per share to carry on the developing work.
This company is organized on a sound basis
with 80 per cent"bf the stock In the treasury.
You have seen the Btock advance from 40 cents
to 50 cents, why wait until it advances again,
buy this stock now and save money. Don't
wait until tomorrow.1 DO IT NOW. You can
easily see the reason why you should Invest
In an oil company. Now the question arises:
Which Company? Well, the company that
should interest you is the California National
Crude Oil Company.
California National Grude Oil Go.
. IV. Hellman Bldg., Los Angeles, Ca.
Gentlemen : Enclosed find
for which pleass issue me -
Subscription Blank
. Dollars.
.Shares
of the Treasury Stock of the above corporation,
' Address
California
National
Crude Oil Company
L W. Hellman Building, Los Angeles, California
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