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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (April 13, 2004)
An independent newspaper http://www.dailyemerald.com Duck women continue to excel Page 7 Tuesday, April 13, 2004 Since 1900 University of Oregon Eugene, Oregon Volume 105, Issue 132 % Danielle Hickey Photo Editor (Left to right) Juniors Ben Deines and Jan Dubofsky and graduate students Thilo von Wissell and Phedon Palingimis are all part of a self-study Portuguese language class that meets in Pacific 122. The Yamada Language Center also offers Arabic and Greek. Speaking in tongues The Yamada Language Center has self-study classes for those wanting to learn new languages By Chelsea Duncan Senior News Reporter Not even University language teachers know the best way to teach students a new language, but with traditional cours es and self-study languages available, stu dents have the opportunity to test which methods work best for them. Along with the University's more com monly taught language programs such as Spanish and French, the Yamada Lan guage Center offers a self-study program for languages that aren't typically offered on campus, such as Arabic, Portuguese and Greek. Jeffrey Magoto, the center's director, said the desire to learn a variety of lan guages is increasing as students are ex posed to more opportunities to travel the world. "The range of international opportuni ties is greater than it's ever been," he said. "Students want to go to places that are way off the beaten path." But finding the best way to teach such languages is a challenging process that depends on many variables such as stu dent goals and motivation, he said. "We don't know the best way to teach a language," Magoto said. "We know lots of best ways." He said students who have more per sonal reasons to learn a language, such as to increase awareness, to build career skills or to leam more about family his tory, may find more success in self-study programs that require more self-disci pline. He said students taking regular University language courses are most Turn to LANGUAGE, page 12 Advisory Board strives to end tobacco sales The Campus Advisory Board plans to petition the EMU Board of Directors and Student Senate to help end the sale of tobacco at Erb Essentials By Lisa Catto News Reporter Students will no longer be able to purchase tobacco products at Erb Essentials, the convenience store on the ground floor of the EMU, if the Campus Advisory Board is successful in its new cam paign. The Campus Advisory Board, a group within the University Health Center that works to educate students about smoking will appear before the EMU Board of Directors and the ASUO Student Senate on Wednesday to ask for help in ending the tobacco sales. Paula Staight, director of health education at the University Health Center, said she hopes that the EMU Board will recom mend a stop to the sales. "By virtue of selling cigarettes, (the University) says it's not so bad," she said. "It's a bigger issue than the freedom to buy a ciga rette." The EMU Board will meet at 4 p.m. in the EMU Board Room, and the Senate will meet at 7 p.m. in the same location. But senior international studies major Carly Weaver thinks Erb Essentials should be allowed to sell tobacco on campus, even though she doesn't buy it there herself.. "Campus prices are exuberantly high," Weaver said, adding that high prices encourage her to buy cigarettes off campus and save money. She has, however, enjoyed the ability to buy cigarettes in Erb Essentials with her campus cash over the last couple of years, she said. According to EMU Board member Julian Pscheid, the Board can only make a recommendation to EMU Director Dusty Miller to have Erb Essentials discontinue tobacco sales. A CAB report given to the EMU Board and the Senate prior to the meeting states that the University has fallen short in its com mitment to "community well-being" by selling tobacco. "Selling tobacco on campus normalizes the behavior and Turn to TOBACCO, page 6 iPod embodies move toward individualized products Apple’s popular MP3 player is accompanied by a slew of optional personalizing accessories By Steven Neuman News Reporter The little white boxes and ear-bud headphones are ubiquitous devices on col lege campuses, but the iPod, like other fad giz mos, is an accessory that often demands its own accessories. Although there are other MP3 players on the market, the faddy nature of the iPod has spawned an entire af termarket of products de signed to make it run longer, work better and appear slicker. This accessorizing is emblematic of the trend toward marketing and selling products to consumers that promote the individualization of mass-produced goods. Assistant Professor of marketing Simona Stan said that there is a tension, especially when it comes to young consumers, between the desire to conform and the desire to be an individual that is epitomized by accessories. "This generation of young consumers is different," Stan said. "Baby boomers fell for the mass brands; the Nike shoes, the Levi's jeans. Generation Y grew up with the Internet and personaliza tion; you buy a Dell computer, but it's made just as you want it." Stan said that people use accessories to invest themselves in the product. "You belong to a group at a brand level, but you're different at the product level," she said. "For example, we all have Apple computers so we belong to a group ... but we each have our own colors and styles that makes us an individual. That is very appealing." According to Angie Reinhart, who works in the electronics de partment at Target on West 11th Avenue, Apple products have such a variety of options because of their trendy nature. "There is a lot of advertising right now," Reinhart said. "They've been pushing their product and they want those accessories avail able right when you buy the player." Target offers both iPods and other MP3 players, with Sony and Philips being among the alternative brands. Less expensive MP3 players, often equal to or better in quality than iPods, don't have the same options for accessorizing, Reinhart said. IPod accessories run the gamut, from cases with belt clips to car-chargers, remote controls, portable speakers and FM radio transmitters — all designed to turn the stock iPod into a hot-rod of digital music. There is even a company that offers to paint your iPod like a hot rod. Colorwarepc.com paints players in a variety of candy-col ored hues for $49. Consumers can also buy brand-new pre-paint ed iPods directly from the Web site. And many users are willing to spend the money for the extra gadgets. "It's not like (iPod buyers) have to plunk down that money for extra stuff— they want to," said Charles Tishman, who works in the University Bookstore's Digital Duck computer department. "Some people will come in and buy a case and be done and some people will keep buying." Turn to GEAR, page 12 WEATHER i i 'I 1 ) < * * » , ■ ■ < V t ? » « , , . > INSIDE Campus buzz.3 Classifieds.11 Commentary..2 , i j 1 , t , Crossword.11 Nation & World.4 Sports.7 NEXT ISSUE Health Services cuts won’t be as deep as expected
