Danielle Hickey Photo Editor
Adjunct instructor Carla Meeske interacts with her students in her Value to Customer class Thursday afternoon. Research done
by University marketing faculty has been cited more than any other public business institution in social and business publications.
MARKETING
continued from page 1
Marketing Department Head Peter
Wright said the survey brings some
much deserved recognition.
"As a small department, we some
times get overlooked and an objective
analysis like this gives a fair compari
son of Oregon's marketing depart
ment against much bigger depart
ments (at other schools)," he said,
adding that the department has nine
faculty members.
The survey examined the median
citation rates of a department's facul
ty in business and social publica
tions from 1975 to 2003, according
to the release.
Wright said the survey shows both
younger and older faculty members in
the department are strong researchers.
"It indicates we have a strong de
partment top to bottom," he said.
He added that research is impor
tant to the department because it in
fluences what will be taught in
schools around the country.
"Research has an impact on stu
dents nationwide because it teaches
the teachers," he said, adding that
much of what is found in textbooks
today came from earlier research.
Associate marketing Professor
David M. Boush said the survey al
lows him and other faculty members
to trace how their research has been
used by others.
"These are hard figures," he said.
"You can see what you've done that's
had the greatest impact."
He said one of his articles pub
lished in the Journal of Marketing Re
search in 1991 has been cited many
times. His research analyzed how con
sumers thought about brand names
when the names were put on prod
ucts usually not associated with the
brand, such as Campbell's brand on
frozen food items.
"Those kind of processes might un
derlay the strategy that a marketer
might take," he said.
He said most of what gets pub
lished is usually basic research that
ends up in textbooks.
"You can most of the time trace it to
the academic research," he said.
Boush said the study will help the
department attract more quality stu
dents and faculty by bringing recogni
tion to the school.
"Mostly I think it's good in practi
cal ways for the students and the Uni
versity," he said.
Marketing graduate student Jeff
Stinson said the survey's findings
came as no surprise.
"The quality of our faculty is the
primary thing that attracted me to
Oregon," he said. "But it's great to see
that public recognition of that."
He said working under quality re
search faculty members will help him
with his own research as he strives for
his degree.
"You know that you're learning
from the best people in your field," he
said. "What more could you ask for?"
Contact the higher education/
student life/student affairs reporter
atchelseaduncan@dailyemerald.com.
CLARIFICATION
In "Study: Many are skeptical of
recovered memories" (ODE, Feb.
26) the article stated that forget
ting about a caregiver's abuse is
more common than continually
remembering the event. It should
have said that forgetting sexual or
physical abuse is more likely when
the perpetrator is a caregiver, such
as a parent, than when the perpe
trator is not a caregiver, such as a
family friend or a stranger.
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CORRECTIONS
In "University student accused of
stabbing childhood friend" (ODE,
Feb. 24), the victim of the stabbing
was misidentified.
The Eugene Police Department initial
ly reported the victim in the stabbing as
23-year-old Zachary Mahiohao Payne.
The Emerald reported this information.
However, Zachary William Payne, a
21-year-old computer and information
science major, e-mailed the Emerald
on Wednesday to make note of the
mistake. Zachary William Payne said
he is the victim of the crime.
EPD acknowledged that it made a
mistake
"It was an error on our part," EPD
spokeswoman Kerry Delf said.
EPD now has in its records that
the victim's name is Zachary Mari
on Payne.
In "Study: Many are skeptical of re
covered memories" (ODE, Feb. 26), a
quote by University psychology Pro
fessor Jennifer Freyd should have
read: "In our opinion, if people are bi
ased against recovered memories, it's
kind of like a prejudice."
014248
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