Local
Target and Smith Family
Bookstore use marketing
and word of mouth
to attract college students
By Caron Aiarab
News Reporter
When freshman Alex Cole first ar
rived at the Hamilton Complex last
week he thought he had brought all
the college essentials — bedding,
toiletries, clothes. However, after
seeing his "not that big* room, he
realized he needed to go on yet an
other shopping trip.
Tve bought everything 1 didn't
think I needed," he said, while wheel
ing a shopping cart through a local
store. "Now I've got more stuff than I
can handle*
With students getting back to
school, many Eugene businesses are
working to attract young shoppers.
And while some businesses use con
venient location and long-standing
reputation to their advantage others
see new products, different sale tactics
and a younger image as the hooks to
lure the college-niche market.
In the midst of the fall-term rush
for housing must-haves, local Target
stores are stocked and ready to help
Turn to
page8
CAMPUS
Tuesday
PERS Update, EMU Fir Room, 9:30 a.m.-ll:30
a.m., must pre-register. This session explains how
recent legislation will impact members of PERS -
► including the impact of retiring before or after
March 1,2004 - and benefit calculator.
Art exhibit LaVeme Krause Gallery in Lawrence
Hall, 10 a.m.-5 p.m., runs through Oct. 2. Fea
tures Master of Fine Arts printmaking by Kristie
Johnson and Chad ToHey, along with MFA visual
design by Mayela Gardenas.
Academic English for International Students
placement testing, EMU Walnut Room, 9 a.m.
noon.
Road Trip Nation video, 100 Willamette Hall, 6:30
p.m.-8:00 p.m.
Bike repair meeting, EMU Walnut Room, 6:00
p.m.-9:00 p.m.
CORRECTION
In the graphic text box accompanying the Sept. 22 article "Faith groups offer students a spiritual
community," Chi Alpha Christian Fellowship’s phone number and Web page were misidentified.
Students interested in the faith group can contact Director Jack Hammond at 913-1293 or visit
http://www.uochialpha.com.
The Emerald regrets the error.
0170811
Welcome Back Students
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• New/used furniture and re-built beds starting at $99 a set
• Name brand and vintage clothes
• Major appliances with 90-day warranties starting at $99
g| dePaul’s
nPI St Vincent dePaui Society
6 locations in Eugons to
^ 555 High St, 344*2115 (our newest location across from Sth St Market)
• 2345 West Broadway, 284-5024 (huge warehouse of used furniture)
• 705 S. Seneca, 345-8036 (lots of clothes and mist household items)
• 1880 W. II th, 683-8284 (peat selection of appliances and new furniture)
• 201 Division Ave, 762-7837 (clothes, books, furniture, beds, appliances)
• 450 Highway 99,607-4541 (our hup car lot)
Natural selection.
How smart is this: All the textbooks you need for up to 60% off retail prices. And all you have to
do is go to half.com and type in the book titles, or ISBN numbers.Then let nature take its course.
llQlf.conr
hvefiflY
Same textbooks. Smarter prices.
"Average retail price of a new college textbook: $73 based on 2002 data from Follett Corp., Associated Press. 1/27/03. Average Half.com college textbook price: $26 based on site statistics, January
2003. tFirst time buyers only. Limited time offer; excludes shipping and handling; offer subject to change or termination without prior notice. Copyright 2003 Half.com, Inc. All rights reserved Half.com
and the Half.com logo are trademarks of Half.com, Inc. eBay and the eBay logo are registered trademarks of eBay, Inc.