Oregon daily emerald. (Eugene, Or.) 1920-2012, January 11, 2002, Page 6, Image 6

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Banking on bowl games
{tom]
A comparison of the
revenue awarded to the
University in its last four
major bowl appearances:
Total Pac-10 share:
UO participation share:
UO membership share:
Russell Weller Emerald
*02 Fiesta
Bowl
$11,787,000
$1,150,000
$1 million
’00 Holiday
Bowl
$2 million
$92,000
$1,090,000
’96 Cotton
Bowl
$2 million
$74,000
$1,250,000
*95 Rose
Bowl
$6,740,000
$555,000
$1,180,000
Source: UO Athletic Department
Bowl games
continued from page 1
This year’s Fiesta Bowl generated
an $11,787,000 base share for each
team in the Pacific-10 and Big 12
conferences.
The Rose Bowl, which hosted this
year’s National Championship, has a
separate contract and pays its partici
pants directly when Pasadena hosts
a non-BCS game. Then, according to
BCS rules, the conferences split the
money among the schools in the con
ferences — the “member share.”
Each Pac-10 and Big 12 school will
receive a member share of slightly
more than $1 million this year.
“Every conference has a different
distribution scheme,” Rose Bowl
CEO Mitch Dorger said. “The Pac
10 is a ‘full-share’ conference,
meaning whatever comes in is di
vided by a certain number and allo
cated in an equal share. ”
The Big 12 also is a full-share con
ference, Dorger said.
Besides payments to teams and
conferences, the BCS contributes $4.2
million of the total sum to Division I
and II conferences to ensure college
football’s overall health. The BCS also
pays $100,000 to the foundation that
manages the weekly BCS rankings—
the National Football Foundation
and College Hall of Fame.
BCS revenues, which come from
ABC Sports and the bowl executives,
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are more lucrative than payments
from non-BCS bowls, Cotton Bowl
spokesmanMichael Konradi said.
“This year, our payout was ap
proximately $2.5 million (base
share) to each team,” he said. “It’s
the second highest payout of a non
BCS bowl behind the Citrus, but it’s
significantly less than what the
Ducks made for going to the Fiesta. ”
But the BCS also awards a flat
payout — the “participation share”
— to the teams just for making it to
the bowl game.
Heeke said the University’s partici
pation share was about $1.1 million,
and nearly all of it paid for Fiesta Bowl
travel expenses such as hotels, a char
tered plane and, chips aside, meals.
Player perks
But it was tough to put the chips
aside this year at the Fiesta Bowl, if
only because of availability and
sheer volume, Athletic Department
officials said.
Each bowl generally awards par
ticipating student athletes with
gifts, but the decadence of those
gifts has limits.
Under NCAA rules, a bowl must
limit its gifts to each player partici
pating in its shindig to $300. For the
Ducks, that meant Fiesta Bowl T
shirts, jackets, and the aforemen
tioned, corn-based hors d’oeuvres.
“As with most rules, we try to set a
standard for everyone,” NCAA
spokeswoman Jane Jankowski said. “If
there’s no limit, you create a competi
tion that we prefer not to have, with
one sponsor trying to outdo another. ”
E-mail higher education reporter Eric Martin
at ericmartin@dailyemerald.com.
012463
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