Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Oct. 3, 2000)
Haven’t got a clue? Buy an idea on the Web ■Those students short on cash should not hesitate to log on to ldeaExchage.com to sell an idea By Beata Mostafavi Oregon Daily Emerald Clothes, books, accessories. These are the types of items people normally buy and sell on a daily basis. How about a marketplace for ideas? Online since August, IdeaEx change.com offers a platform where people can request, list, sell and buy ideas on the Web. On Sept. 25, the Web site launched Campus Tour 2000, which targets college students. IdeaExchange representatives will visit the University from 10 a.m. to 4 p.m. today at the Fish bowl Terrace in the EMU to talk about the Web site and answer questions. Kristina Faraclas, IdeaExchange representative, said College Tour 2000 aims to prove to students that r all ideas are significant and can make a difference if pointed in the right direction. “We’re trying to teach students that ideas have value, and if these ideas are supported, they can turn into something,” she said. For a handful of lucky students nationwide, the value could be a full scholarship or a new car. IdeaExchange has partnered with Student Advantage, a media marketing services company spe cializing in the student market, to give out College Creativity Awards. Between Sept. 19 and Feb.28, Web site users can earn points for buy ing, selling, listing and requesting ideas on the site. At the end of the time period, points can be used to ward a variety of awards, includ ing a four-year scholarship and a 2000 Range Rover. The site has two main categories for ideas: a business section and a humanitarian section. The busi ness portion focuses on ideas that users hope to sell and purchase, which includes issues as simple as “keeping bees away from a barbe cue” to more complex innovations such as “keeping your insurance company from knowing about you.” These ideas are automatical ly copyrighted and can be posted online for a fee of $2 a month, with a three-month minimum commit ment. IdeaExchange collects 20 per cent of the profits from each idea sold. The humanitarian section of the site includes ideas that can benefit the world globally, such as envi ronmental issues. These innova tions go into the “Ideas for a Better World” portion of the site and are divided into sub-categories that in clude human rights, personal and social responsibility, environmen tal issues and poverty. These ideas can be posted and viewed at no charge. David Whitby, college program coordinator of IdeaExchange, said college students are targeted be cause of their overlooked place in today’s market. “College students are more apt to hear our message and what we’re all about because they were raised with the Internet and tech nology,” Whitby said. “College stu dents have lots of valuable ideas. Unfortunately, in our marketplace, we look at the college market in a cynical view because students aren’t in the real world. This is a program where students can not only express ideas but get value out of them.” But some think the value of ideas is the last thing the site pro motes. “This commodifies the creative process and devalues thought,” Survival Center coordinator Randy Newnham said. “Creativity is such a wonderful thing and by com modifying it, you’re cheapening it. Creativity is something priceless, and some of the best ideas in the world aren’t going to make a dime. But in this society, every idea has to have value that can be ex pressed in dollars.” However, students with a busi ness interest in the site don’t seem to mind that the site allows price tags to be placed on ideas. Freshman business major Jared Dairy, who plans to post an idea on IdeaExchange.com about an un named feature for a television re mote control, believes the site can benefit many people. “I always have random ideas, es pecially about products that could be made better,” he said. “But I never know what to do with them. This is a good place to try them out.” Calendar Tuesday, Oct. 3 What: Campus Tour 2000. Represen tatives from ldeaExchange.com are visiting the University to answer questions about the new Web site that allows people to sell and buy ideas online. When: Tuesday, Oct.3 Where: EMU Fishbowl Terrace Source: IdeaExchange.Com $13.99 at robbie williams sing when you’re winning The new album featuring the bloody great new single and video “rock DJ” www.robbiewilliams.com hollywoodandvine.com ©2000 Capitol Records, Inc. 860 East ^Ave. (across from U of 0 Bookstore) 16 Listening Stations!! We buy & sell used CDs, and they’re guaranteed! Look for coupons in Eugene Weekly 345-1010, or access music & news at facethe.com P.O. Box 3159, Eugene OR 97403 The Oregon Daily Emerald is published daily Monday through Friday during the school year and Tuesday and Thursday during the summer by the Oregon Daily Emerald Publishing Co. Inc., at the Univer sity of Oregon, Eugene, Oregon. A member of the Associated Press, the Emerald oper ates independently of the University with offices in Suite 300 of the Erb Memorial Union. The Emerald is private property. The unlawful removal or use of papers is prose cutable by law. NEWSROOM — (S4titt6-S511 Editor in chief. Jack Clifford Managing Editor Jessica Blanchard Community: Darren Freeman, editor. Andrew Adams, Rebecca Newell, reporters. Freelance: Serena Markstrom, editor. Higher Education: Simone Ripke, editor. Brooke Ross, Kristy Hessman, reporters. In-depth: Ben Romano, reporter. Perspectives: Michael Kleckner, editor. Jayna Bergerson, Bret Jacobson, Pat Payne, Eric Pfeiffer, columnists. Pulse: Monica Hande, editor. Josh Ryneal, Ma son West, reporters. Sports: Jeff Smith, editor. Scott Pesznecker, asst, editor. Peter Hockaday, Adam Jude, Rob bie McCallum, reporters. Student Activities: Jeremy Lang, editor. Emily Gust, Beata Mostafavi, Lisa Toth, reporters. News Aide: Suzanne O’Kelley. Copy: Sara Lieberth, Katie Mayer, copy chiefs. Jessica Davison, Lori Musicer, Tom Patterson, Jessica Richelderfer, Rebecca Wilson, copyedi tors. Photo: Catharine Kendall, editor. Dan BruneH, Kevin Caiame, Erin Swanson-Davies, photogra phers. Design: Katie Miller, editor. Azle Malinao- Al varez, Russ Weller, designers. Bryan Dixon, Giovanni Salimena, illustrators. On-line: Carol Rink, editor. Timur Insepov, webmaster. ADVERTISING — (S4l) ^46-3712 Becky Merchant director. Erin O’Connell, Van Nguyen, advertising assistants. Doug Hent ges, Nicole Hubbard, Trevor Kuhn, Jesse Long, Adam Rice, HHIary Schultz, Chad Veriy, Lisa Wood, advertising sales representatives. CLASSIFIEDS — (541)3464343 Trina Shanaman, manager. Kara Fallini, Tara Rothmermel, Amy Richman, assistants. BUSINESS — (541) 346-5512 Judy Riedl, general manager. Kathy Carbone, business supervisor. Sarah Goracke, reception ist. Greg Gallo, Masohiro Kojima, John Long, Gretchen Simmons, distribution. PRODUCTION — (S4l) *£4381 Michele Ross, manager. Tara Sloan, coordina tor. Laura Chamberlain, Jillian Johnson, Melis sa O’Connell, Laura Paz, Ross Ward, designers.
