Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (July 18, 2000)
Nike grant fortifies sports marketing program in China ■ i ne joini venxure will link tne university s Warsaw bports Marketing program with a fledgling venture in China By Kristy Hessman Oregon Daily Emerald Professors from the University’s James H. Warsaw Sports Market ing Center will soon be flying across the Pacific to China, and Nike will be footing the bill. In the hopes of creating a major sports market in China, Nike has given a $150,000 joint grant to the University’s sports marketing pro gram and The Fudan University School of Management in Shang hai, China. The grant, which will be spread over a three year period, will be used to cover travel and administrative costs. “China features the largest pop ulation in the world, yet its sports marketing industry is truly in its infancy,” Rick Burton, Director of the Warsaw Sports Marketing Center, said. Developing trained leaders is an essential part to China’s diver sification in the sports market. “When the leaders in China de cided to make a credible bid for the 2008 Olympics in Beijing they needed to educate leaders in the industry, so they came to us,” Philip Romero the dean of the Lundquist College of Business said. “Our sports marketing pro gram has been seen by many as the best sports marketing program in the country, if not the world.” The partnership will place the Lundquist College of Business among several colleges and uni versities throughout the world that engage in faculty exchange programs with Fudan’s School of Management. “Faculty from the Fudan Busi ness school will come and sit in on classes, and we will send pro fessors over to China to teach,” Romero said. Contributions being made to public institutions from private businesses, “is a trend that we have been seeing happen for quite a while,” Michael Dreiling, a Uni versity sociology professor, said. And, it seems to be a trend that may require a few questions. “We have to ask the questions: Where is this going? Are these funds being used with integrity?” Dreiling said. “It can be a problem if the private interests determine the direction the University will go ... It’s a matter of accountabili ty-” In this case the University’s fo cus is education. “Nike is not trying to tell us what to teach or how to teach it,” Romero said. “We are preparing our students for careers in busi ness, and if we get the chance to get a hold of qualified business people then we will jump at the chance.” While Nike’s grant will aid the University’s program, Nike will gain from the project as well. “The decision is very much in Nike’s interest,” Romero said. “But, it will be a long process, and I admire them for taking the time. ” Many involved say they think the grant seems to truly reflect a business relationship. “It is an investment,” Dreiling said. “And we shouldn’t be sur prised to see that the investment has returns.” Despite the motives behind the grant, many say they believe that it will provide a more global per spective from which business stu dents will greatly benefit. “Overall it is a win-win situa tion because Fudan’s interests are identical to ours,” Romero said. “And it’s not because of the influ ence of Nike but because of what both schools will learn.” ( ( When the leaders in China decided to make a credible bid for the2008 Olympics in Beijing they needed to educate lead ers in the industry, so they came to us. Our sports marketing pro gram has been seen by many as the best... in the country, if not the world. Philip Romero Dean of the Lundquist College ^ of Business / MCC director continued from page 1 ing back the students.” Fuller-Shindler graduated in 1993 from Mills College in Califor nia with a degree in writing and video productions and a minor in ethnic studies. After earning her master’s degree in Africana stud ies from Cornell University in 1995, she began working toward her doctorate in anthropology at the University of Florida in Gainesville. Fuller-Shindler focused her re search interests on women of culture, development of non governmental agencies and non profit corporations, and formu lating initiatives that aid women and children, particularly in resi - dential communities and pro gram housing. And for the MCC, Fuller Shindler’s background in working with students in a multicultural setting was part of the committee’s preference for her filling the spot. Before pursuing her doctorate, she completed the core curriculum at Florida as a graduate student in counselor education, aimed at school counseling. Employed by the UF Dean of Students Office for the past three years as program coordinator, Fuller-Shindler initiated and di rected various programs including leadership and diversity confer ences and multicultural celebra tions. Fuller-Shindler also served at Florida as the multicultural ad viser for the Asian Student Union and the Native American Student Association for the last three years. Fuller-Shindler will be filling the position of MCC director from July 20,2000, through June 30,2001. “The position has been offered and accepted as interim director,” Lobisser said. “The position does not automatically roll over to a permanent position. We will be doing a search for a permanent di rector, and Erica is fully eligible to apply at that time.” A stint as an interim director is r another area familiar to Fuller Shindler, who worked as the inter im director for the Institute of Black Culture at UF for three terms in 1997-1998 before serving as the interim director of the Institute of Hispanic/Latino Cultures during a summer term. With a wide variety and depth of experience to draw from, she says she is eager to begin. “I’m excited about the level of activism here on campus and looking forward to further develop it.” LOW Student Airfares Europe* Africa Asia*South America More Than 100 Departure Cities! Eurailpasses ~ Bus Passes Study Abroad student universe •com IT'S YOUR WORLD. EXPLORE IT. StudentUniverse.com 800-272-9676 RECYCLE little Caesars Nw MEDIUM PEPPERONI OR CHEESE PIZZA 1711 Willamette (next to Blockbuster) 343-3330 #1 in overall customer satisfaction for four years running. ‘ locally owned & operated — “Restaurants & Institutions” Serving ... Springfield Chase & Ducks Village 746-PAPA (7272) 1402 Mohawk Blvd. South Eugene & U of 0 484-PAPA (7272) 30 W. 29th Ave. Carry Out or Free Delivery Isiseoo Papa’s Combo Large 2-Topping Pizza I and a 2-liter soda... *9.99 Not valid with any other offer or special. Exp. 7-22-00. Lunch or Late Night Buy any large pizza for the price of a small. iiUlKi Not valid with any other offer or special. Exp. 7-22-00. P.O.Box 3159, EugeneOR 97403 The Oregon Daily Emerald is published daily Mon day through Friday during the school year and Tuesday and Thursday during the summer by the Oregon Daily Emerald Publishing Ca Inc., at the University of Oregon, Eugene, Oregon. A member of the Associated Press, the Emerald operates inde pendently of the University with offices in Suite 300 of the Erb Memorial Union. The Emerald is private property. The unlawful removal or use of papers is prosecutable by law. NEWSROOM — (541)346-5511 Editor in chief: Jack Clifford Associate Editors: Jonathan Allen, Jeff Smith Copy Chief: Molly Egan Photo Editor. Azle Malinao-Alvarez Reporters: Kristy Hessman, Rebecca Newell On-line Editor: Timur Insepov Design Editor: Laura Chamberlain ADVERTISING — (S4l) S46-S712 Becky Merchant, director. Erin O’Connell advertising assistant. Doug Hentges, Jesse Long, Hillary Shultz, Chad Verly, Lisa Wood, advertising sales representa tives. CLASSIFIEDS — (541) S46-4S4S Trina Shanaman, manager. BUSINESS — (541) S46-SS12 Judy Riedl, general manager. Kathy Carbone, busi ness supervisor. Ashley Kweder, receptionist. Qutaibah Hamadah, John Long, Sue Ryan, Meghan Seeley, distribution. PRODUCTION — (541) S46-4S81 Michele Ross, manager. Tara Sloan, coordinator.
