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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (April 18, 2000)
All Wavs Travel Spring Sale Chicago London Paris Hong Kong •tax not included; r fton't forget aEurailPass!!! k-mail: awtCa}luv2travel.com - $198.00* - $499.00* -$550.00* -$579.00* J restrictions may apply. Subject to change without notice. r ALL DAY TUESDAY m ALL YOU CAN EAT EVERY TUES! includes Garlic Bread 11:30 am-10 pm 25 pizza 2673 Willamette • 484-0996 RECYCLE UO ad team gets national attention ■ The team wins a regional competition and will go on to nationals in Las Vegas By Lisa Toth Oregon Daily Emerald The University advertising team is headed for Caesar’s Palace. The team placed first in the American Advertising Federation National Student Advertising Competition held April 14-16 at the Hilton hotel in downtown Portland. The win sends the team to the national competition in Las Vegas on June 20. The panel of five judges weren’t the only people impressed with the team’s ad campaign. The 14 member team, composed of stu dents from the advanced advertis ing campaign class, spent six months researching their cam paign for The New York Times. The team, named “upstream,” competed against eight schools from the area, including Washing ton State and Portland State Uni versity. Each team had to create a fic tional ad campaign for the Times based on real information about the people who read the paper. The Times instructed the teams to target 18- to 24-year-olds who nor mally wouldn’t read the paper. To prepare, the University’s team surveyed real people in the target market to see how they think and use the newspaper. “This is the best way for an ad major to understand what it is like to put together a real campaign,” senior journalism major Whitney Williamson said. By the April 4 deadline, the team had produced a final cam paign and slogan: “The New York Times provides the reader with in tellectual ammunition.” The campaign worked so well that Guy Tasaka, regional manager for the Times will come talk with the team Thursday. If the meeting goes well, the ad campaign could be implemented in Eugene papers as a test market, and from there to other papers and cities. Williamson said experience on the ad team will help her get a job out of college where she will be taken seriously. She added that the support and suggestions from advertising advisers, faculty and ASUO members helped them pol ish their presentation. Visiting Associate Professor David Koranda from the School of Journalism and Communication advised the team as the campaign was compiled and prepared for competition. N,elson said Koranda helped the team figure out how to make deci sions on their own. "He was a leader in terms of morals and counseling,” Williamson said. Koranda said it was his respon sibility to help the team learn how to ask themselves what they need ed to do to create a successful campaign. “It has been great for me to work with these clowns,” Koran da said in a joking manner. Ben Martin, a senior electronic media journalism major, also helped behind the scenes. “He was an integral part of the success of the creative part of the campaign,” Williamson said. The ad team members said they are hoping to bring home the tro phy and beat last year’s winner, UCLA, at the national level. Piano continued from page 1 the French horn, Maggi started playing the piano under his father’s influence 13 years ago. Maggi said he does not bring music to practice from, he just plays from memory. Making music “is an extension of the body,” Maggi said. “You need skills in art and dance, but with music you don’t necessarily need training — anyone can sing ‘la, la, la.’” He practices the piano 15 to 20 minutes a day, which he does not consider “hard core.” However, he devotes more than two hours daily to the French horn. “It would be the coolest to win an Oscar for Best Original Score, but in reality, I will probably be come a high school band director in a large suburban area,” he said. Maggi composes his own pieces with improvisational skills and ex perience. His ideas are spurred from arrangements he enjoys, such as the “Feather Theme” for “Forrest Gump.” He also relies on music as a motivation while studying. “Music keeps my mind going,” Maggi said. Music education major and freshman Jennifer Gilding said she enjoys Maggi’s music. “He can play the piano, and I can’t, [but] I know what kind of talent it takes,” Gilding said. While the pianists get their kicks, students milling in the lounge also benefit from the tunes. “This [EMU lounge] is a good place to study,” junior history ma jor Larry Platzke said, as he lis tened a recent musical offering. “The people who play here are not typical. I’m from Alaska, so I listen to a wide array of people, and sometimes I’ll hear something really amazing.” Music business major Jose Amado Correa is an exchange stu dent who came to the University from Mexico. On his breaks from working in the kitchen at Carson dining hall, Amado spent time en tertaining the people who came to eat meals. Eventually, he was hired to play the piano in Carson dining hall Monday through Fri day at dinner time. “I really need the money, and it’s great that they can pay me for doing this,” he said. “It’s much better than dicing tomatoes in the basement.” Amado has been playing the pi ano and studying vocal singing for five years. He was 18 when he touched the piano for the first time. Because he started at such a late age, Amado compensated by taking piano lessons and practic ing frequently. “I wish I had started studying music when I was 6 years old,” he said. “Music is like a language, the younger you study it, the easier it is. It was not until three years ago that I really decided to learn Eng lish and come to America.” Amado said he wants to gradu ate and then work for a record or opera company. He said he thinks he will have more success as a singer than as a pianist. “The piano, for me, is mostly for fun, as a complement for my studies,” Amado said. Amado said the rewards of the job are what keep him playing, and he occasionally receives tips and compliments from listeners. He said he constantly keeps his listeners in mind while playing. “It makes me nervous, and I make mistakes sometimes,” he said. “But I will get use to it. This was my first week.” 009037 Does your future include working with high-risk youth? Next mentor training will be held April 29th. Call Committed Partners for Youth 344-0833 or e-mail bolderoptions@hotmail.com Virtual Office Systems inc. in Partnership with The University of Oregon Bookstore 3131 West 11th Ph. 343-8633 Open Mon-Sat 10-6 AMDK6-2 ‘Power Player” $869.99 Ml • AMD K6-2 3D 400 CPU • 8 MB Diamond AGP •6.4 GB Western Digital • 64 MB 100 MHz SDRAM • 15,f .28 SVGA Monitor AMD K6-2 450 add $10 AMD K6-2 500 add $20 Upgrade to 8.4 Gig Drive, $10 Built the Way You Want It. The “Ultimate" Pentium Hi® 550 $1199.99 Soyo BX Motherboard 8 MB Diamond AGP 8.4 GB Western Digital 64 MB 100 MHz SDRAM 17” .27SVGA Monitor Upgrade to .25 monitor, $25 Upgrade to 10 GB Drive, $10 Many other options available -kunar • All systems include A TX case, keyboard, floppy, sound, spea VOS Inc. Systems are also available at the UO Bookstore. Parts available only at VOS Inc. Prices good through 04 22 00. AMI). k(>. K7. AMD logo and 3I>NovD are trademarks of AMD. Inc. Prices subject to chance. ndows 98, 52X CD, 56K v.90 modem, mouse, ers, 1 Year parts/ 2 Years labor warranty. . . .. . PO. Box 3159, Eugene OR 97403 The Oregon Daily Emerald is published daily Mon day through Friday during the school year and Tuesday and Thursday during the summer by the Oregon Daily Emerald Publishing Co. Inc., at the University of Oregon, Eugene, Oregon. A member of the Associated Press, the Emerald operates inde pendently of the University with offices in Suite 300 of the Erb Memorial Union. The Emerald is private property. The unlawful removal or use of papers is prosecutable by law. NEWSROOM — (541)346-5511 Editor in chief: Laura Cadiz Managing Editor: Jack Clifford Community: Sara Lieberth, editor. Darren Freeman, Brian Goodell, reporters. Freelance: Eric Pfeiffer, editor. Higher Education: Ben Romano, editor. Adam Jude, Serena Mark strom, reporters. Perspectives: Bret Jacobson, Laura Lucas, editors. Jonathan Grubet, Beata Mostafavi, Mason West, columnists. Pulse: Jessica Blanchard, editor. Rory Carroll, Joe Walsh, reporters. Student Activities: Jeremy Lang, editor. Emily Gust, Simone Ripke, Lisa Toth, reporters. Sports: Mirjam Swanson, editor. Scott Pesznecker, assistant editor. Matt O’Neill, Jeff Smith, reporters. News Aide: Lorraine-Michelle Faust. Copy: Monica Hande, Molly Egan, copy chiefs. Jonathan Allen, Michael Kleckner, Tom Patterson, EricQualheim, Heather Rayhorn, Jamie Thomas, copy editors. Photo: Catharine Kendall, editor. Kevin Calame, Azle Malinao-Al varez, Ryan Starkweather, photographers. Hiroshi Nakamura, Katie Nesse, Tom Patterson, Lindsey Walker, photo technicians. Design: Katie Nesse, editor. Kelly Berggren, Katie Miller, Russ Weller, designers. Bryan Dixon, Giovanni Salimena, illustrators. On-line: Jake Ortman, editor. Timur Insepov, webmaster. ADVERTISING — (S4l) 346-^712 Becky Merchant, director. Melissa O’Connell, Van Nguyen, advertis ing assistants. Rachelle Bowden, Doug Hentges, Nicole Hubbard, Jesse Long, Adam Rice, Amy Ruppert, Hillary Shultz, Chad Veriy, Emily Wallace, Lisa Wood, advertising sales representatives. CLASSIFIEDS — (541) _ Trina Shanaman.manager. Erin Gauthier, Lauren Howry, Tara Rothermel,5fo/f. BUSINESS — (S4D346-SS12 Judy Riedl, general manager. Kathy Carbone, business supervisor. Sarah Goracke, receptionist. Il-ju Chang, John Long, Sue Ryan, Krista Ostoich, distribution. PRODUCTION — (541) S46-4S81 Michele Ross, manager. Tara Sloan, coordinator. Laura Lucas, Katie Nesse, Melissa O’Connell, Laura Paz, Ross Ward, ad designers.
