We screen print and
embroider t-shirts and
sweatshirts, etc. for
fraternities, sororities,
dorms, etc.
865 Conger St. #16 • 686-5890
9 am. - 6 p.m. M-F
Regular Lunch & Dinner
Buffet served everyday.
004025
&>ui*ui Nett* lJe<feia>Ua*t Mettu ^bcultf,
Lots of tofu & vegetable dishes, veggie egg rolls, pot stickers & more.
906 W 7th, Eugene • 344-9523 » Closed Mondays
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web: http://www.cyber-dyne.com/
Open Mon.-Fri 10:30..-6:00,. & Sat. U:30„-S:00,.
An artist’s rendering shows LTD’s planned extra bus lane on West 11th Avenue.
COURTESY
LTD: Public meetings planned
■ Continued from Page 1C
capacity for LTD. The agency has seven specific steps
to achieve a goal of reducing passenger travel time.
The service features are: exclusive rights-of-way; few
er stops than traditional transit service; signal prioritiza
tion technology to reduce delays; increased service fre
quency; smaller, neighborhood friendly buses that can
improve service coverage; easy access, low-floor, multi
ple-door buses; and prepaid fare instruments.
The project has begun by planning a pilot corridor
that extends from Springfield through Franklin Street
and Broadway and down West 11th Avenue. This
corridor has the highest LTD ridership, Bergeron said.
“If we don’t do anything, as it gets worse for cars,
the buses are going to slow down, too,” he said.
This program, which will not affect local taxes be
cause it is paid for by a government grant and LTD sav
ings, is being engineered on light-rail transit principles
even though it involves buses. According to LTD, this
gives a more overarching perspective to the project.
In addition, with this program, LTD is setting itself
up for light rail if it is ever necessary in the hiture,
Bergeron said. An early study conducted by LTD
found that light rail would not be a feasible or cost-ef
fective transportation option for Eugene and Spring
field right now, but could be by 2015. This would put
the Eugene area in line with many other major metro
politan areas in the United States.
Because BRT is being planned for busses with light
rail in mind, the project is being engineered with
those future needs in mind.
LTD has held earlier public meetings in Eugene and
on the University campus to get community feedback,
Bergeron said. By giving feedback, the public will es
sentially dictate the actions taken to solve Eugene’s
transportation problems.
Students ride for free on LTD
as a part of the incidental fees
The optional refund was
discontinued last year
because it was too
expensive to administer
By Michael Hines and Michael Burnham
Oregon Daily Emerald
The University and Lane Tran
sit District, the local public trans
portation agency, will this year
continue the contract that subsi
dizes student rides.
Essentially, each student is
charged $6.87 per term to ride LTD
as often as he or she wants. Law stu
dents pay $10.31 per semester. This
is expected to generate about
$340,000 for LTD. There has been
one recent amendment to the con
tract, and that was to eliminate the
stipulation that allowed students
who did not ride LTD to get a refund.
“It was costing more to adminis
ter the contract,” ASUO Vice Presi
--
dent Morgan Cowling said. “Not
enough students were using it, and
this year we took out the clause. ”
Additionally, section nine of the
contract, which is signed by Diane
Hellikson of LTD, ASUO President
Geneva Wortman, Cowling and
University Vice President for Ad
ministration Dan Williams, stipu
lates that “LTD will provide de
tailed information to U of O
students regarding its services and
schedules, and will actively mar
ket its services to students through
out the academic year, to encour
age bus ridership in support of the
program objectives. In marketing
its services, LTD will make stu
dents aware that their incidental
fees are funding this program. ”
“We do a variety of things,” said
LTD spokeswoman DeLynn An
derson. “Radio and print ads,
print stories and information at
bus stops themselves. We do a real
mix of mediums.”
According to Anderson, LTD
spent about $14,500 in its 1997-98
budget promoting bus service to
University students, faculty and
staff. The budget number includes
promotion for ridership to Univer
sity events such as football and
basketball games.
“We are doing some radio spots
specifically targeted at students
through September,” Anderson
said. “Our focus for this year, I’ve
been told, is not as much on print
ads, but on outdoor display units
and radio in general."
Specifically, LTD is focusing its
radio budget on KDUK FM, KNRQ
AM/FM, KKNU FM, KMGE FM,
KEHK FM and KZEL FM.
Although the focus for LTD’s
student-oriented advertising will
not be in print media, the agency
will use print advertising for spe
cific events, Anderson said.
Salsas ♦ Bean Dips ♦ Hummus
Kitchen
Box 23236, Eugene. OR
For People Who Choose
Their Food As If Their
Life Depended On It.
Organic Ingrepients ♦ 17. Sales to Humanitarian & Ecology Projects
Any Yogurt* %
(*F.xr(»nt «mall 'V
(•Except small
cones and tinies.
N
Expires 12/11/98)
Campus
SUBSHOP
Mon.-Fri. lOam-lOpm
Sat. 1 lam-9pm
Sun. 12pm-9pm
1225 Alder
345-2434
Not valid with any other discounts or coupons.
One coupon per customer.
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