Testing the trees
m
LAURA GOSS/Emerald
This tree near 13th Avenue
and Kincaid Street teas re
cently tested for Dutch Elm
disease. Earlier in the sum
mer, the City of Eugene re
moved a tree near 15th Av
enue and Agate Street be
cause of the disease.
Shepherds offended by TV ads
that satirize ineffective schools
The Assoc iald Press
ALBANY, Ore. — TV ads using
humor to send the message to Ore
gon students that they need to
study hard to meet higher test
standards have angered two rural
state legislators.
The offending commercial de
picts a high school counselor
telling a bov his aptitude tests
show he's best suited to becoming
a shepherd. Another shows the
same counselor telling a stunned
mother and father their daughter
should become a pirate.
Rep. Liz VanLeeuwen, R-Halsey,
and Rep. Carolyn Oakley, R-Al
bany, have lodged complaints with
the state Department of Education
about the ads after hearing criti
cism from people who raise sheep.
The lawmakers say the con
stituents were offended by the im
plication that tending sheep is easy
and takes little brainpower.
In one of the ads, which were in
spired by a “Candid Camera” skit
from the 1950s, the counselor
says, “Well, Ned, your records
show you have the makings of a
fine... shepherd.”
“A what?” the dumbfounded
boy replies. He later lets his head
fall on the desk.
The voice-over then says that
Oregon schools are changing so
this won’t happen,
“If I were a counselor, I would be
up in arms,” Oakley said, adding
that she was “disappointed that
they are picking on any vocation,
even in jest. The agriculture com
munity is not happy about it.”
Tanya Gross, an official in the
Education Department in Salem,
which paid $60,000 to help pro
duce the spots, said the ads' cre
ators tried humor because educa
tion-standards messages have
been serious for years — and most
people still don’t know about the
new school standards.
Gross said the ads would con
tinue running. "Our intention was
not to demean shepherds or the
agriculture industry,” she said.
“One nice thing: It’s clear people
are seeing the ads and they’re
memorable.”
Portland ad agency Wieden and
Kennedy donated its professional
services to develop tire ads.
The state is paying $350,000 to
have the commercials broadcast
on TV stations in Portland, Eu
gene. Medford and Bend.
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