Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Jan. 29, 1996)
SUPER BOWL XXX SPORTS EXTRA Close game adds to the TV hype ■ COVERAGE: The 27-17 Delias victory l8 a nee complement to NBC s broadcast TEMPE. Art*. IAPI — That was on* funnv Super Bowl. and then it got rwatly good!, too With ail that excitement and comedy. It waa one tough act to follow for NBC's hit sitcom. Friend* Combine the creativity of Madison Avenue, foot ball analyst Paul Maguire and NBC * crack car toonist*. and you've got a mega-million dollar hit Throw in some football, and you've got a really rare Super Bowl Initially hoping for rating* in the 45 are*, or about 135 million viewer*. NBC might now want to set it* sights a little higher after Dallas' 27-17 victory over Pittsburgh. A blowout it wasn't Finally. "It's every* TV executive * dream to have a great game in the Super Bowl." NBC Sport* President Dick Ebaraol said "We said going in we might get a 45 rating Wa ll all know in about 11 hours " Entertaining, it was. and it wasn't all because of the Sleeler* and Cowboy*, who pul on the best Super Bowl show time the New York Giants heat Buffalo 20-19 in 1991 on Scott Norwood's missed field goal. The commercials alone were so good you almost had to wait for the game to go to the fridge Pepsi win* the ad wars for its hilarious series of spots featuring a dancing gold fish, the thirsty Coke distributor who upsets the Pepsi reck at the store, the backwoodsman with the pop can stuck to his lip. and. of course. Dei on as the Roadrunner Meep* Mwpr A close second was Nike * salute to pee wee foot ball. Go No, 30. and tuck in your shirt From an advertising standpoint, the nadir was the Budwetaer frogs When is somebody going to get ticked off at Busch for using Kermit-lise pup pets to make beer commercials that are so appeal ing to children? Remember the furor that the comic strip camel. Joe tool, stirred up in the cigarette ads* Same thing Milkmaid's got into the act with a very good ad about a playful T-Rex skeleton, lack Balance was chilling as usual for Ford, and Pizza Hut was absolutely charming with it* salute to l.rttl«* IeuK'*1’ right fielder* But this. sfter all. was a football game. not « 3'v hour rdimnrn ial. and Ih* game had many fine moment* that NBC captured faithfully. A classic sequence tame in the second quarter when NBCl camera* t aught Deion Sandora try ing to pull off one of loot hall* rarest. moat difficult feat* — tackling Kwneooe without touching him It w*» a ore»1*m ttppy-toea, finger tip* move a* Deion sprawled on hit fat e with Andie I lading* nuking track* down hi* backaida NBC* broadcast crew consisted of Dick tntwrg. Phil Simms and Maguire, who ha* hacome one of TV'* top analyst* and played a large part m mak ing NBC.'* three man booth a *uci e*« Jonathan you got your hand* on upside down,** Maguire admonished Steelera tight end Jonathan Have* a* b# hobbled a peas And when he i*n't the funny man in the booth, he is the good-natured object of a lot of humor When Stealer* center Penmmlti Paw ton hiked one over O'Donnatr* head, hnberg remarked. That * the kind Paul Maguire would tall hur catch on " "The three-man team became everything I dreamed it would become heck tn Marc h." Ehersol *aid "I felt all along it would be great because of the obvtou* contrast* between Simm* and Maguire — one a defensive specialist. the other offensive One'* a wonderfully humorou* cynic, the other * a nice, innocent straight arrow." Maguire was also featured in one of the cute lit tle cartoon* that NBC. used to help illustrate the game One of them had a player wearing Maguire's old No 35 crashing through a brick wall at the 20 yard line, illustrating Dallas proficient v in the so called red zone. Didn't Disney buy ABO It was not all funny business for the NBC crew, however Both Simms and Maguire are good at (lick ing apart tlrategie*. and Enbaig. working hi* sev enth Super Bowl, makes the perfect traffu nip. keep mg it from getting too busy in the booth Well, as producer John 1arat/is put n We did n't have to go to our B' material tonight “ NFL commissioner blasts Dallas owner ■ DISAPPROVAL: Paul Taghabue speaks out agamst Jerry Jones* marketing Peals TEMPE. Art* (API ~~ |u*l hour* before Sunday- » Sw|w Bowl Mwwn Dallas and Pittsburgh. NR. i omiuisaton *r P»ul Tagllabue issued a blistering attai k against Cow hoy* owner lerry Jon** on national television Appearing on th» ABC pm gram This Week With David Brinkley. * Tagliahue was Juestioned shout Irani hue ■«» ojpwu v and imum of rev •ftue iluumij ami rust* Whan h*»*w »mi«twfuj*nt marketlog deal* with Nike. Pepsi Cola and A merit an Ks press were raised. Taghabue bristled ' Jerry Jones dishonors the agreement he made when he came into the NFL partner ship," Tagliahue said. "H* lakes what does not belong to him The NR, Is what we sell It belongs to U) teams, not the Italia* Cowboys The league sued Jones for I too million when the inde pendent marketing deals were announced lanes has filed a 1750 million l ountersuit Lather In the week. Jones said. That's America Amer lea didn't come along as a commune, where people got out and worked and gained a**ett and pottttnn, than turned around and gave it back la wnyhady elt* who * not work ins Thai * not Amer lea. to t think the thing* that w» do and are trying In do in lha NFI. are vary helpful. or I wouldn't b» tuggettmg I ham," ‘Tin a long-term guy in the NR. and have a great chance of titling here 25-30 yean from now. healthwlte. (ami lywite and ownenhipwite." lone* added "So. I Have at much or mure interest in the future of the NR. than any body elte in the league “ Tag imbue a let rwitaated ihe theme he pmwnlwl Friday in hit dale oi Ihe league address, taytng the NFL share* the «moi miit of fan*" fitting Iran chite* to other cilia* "It it incoherent la dettroy %vhat it took 75 yean to build." he said When atked how Ihe league could do that after two Iran chile* left Lot Angela* latt year aiui Cleveland and Hout ton plan move* for neat tea ton. Tagliabue taid the NFI. I* examining solution* "We are going to resolve thl»." he taid "If expansion becomes part of the tolulion. then we ll pursue dial If mar ket* don't tupport team*, another alternative may Im< lo rwli* ate a team that I* not tup ported where it i* “ Litke: Switzer still trying ■ Continued from Page t2 Before the night wm through, the line of admirers siren.hed all (ho way l*i< k to the White House "President Clinton." Switzer screamed into the mouth (net v after tones handed him the phone, "you stayed positive And that's a lesson for all of us." And the lesson of Barry Switzer getting to go round and round with the Super Howl tro phy in his arms for one night is (hts Don't he afraid to keep try ing. Sometimes, the down Is ihe only kid in class who knows the answer, and some times the kid who never studies ares the biggest exam of his life "When I stumble," Switzer said, beaming. I lust reload.** lint Litke it a tporit columnist for the Astociatml Pres* I Get Unplugged! When I've got a break in the day, I like to access UOnet get e-mail and surf the Web from anywhere on or near campus." tt utf out tht»* iXJrwt I m*l Th* mmmi l You** got * leptop A desktop A phom »m* And • modem but cm you «tw*y» connect > Whet d you never got* buty ugnei ? Whet rf you hed 00 ten* Whet rf you COuW umpky get onimeJ From vwtuelty •nywh#** Ort <n neer cempu* Anytime you need to Jutt by hootung up • owrtm modem to you* computet That's right. Wireiett it*l called Ricochet. N% a <w*+n» modem and terete e that dritvert up to 2® a kbpt at fait or lauer than (Nr weed modem you are uung n wmp*y doet everydtong a weed modem doet And it t avadabte at the Microcomputer Support Career **id .-***kfH CdNRfWJ fePJf ^®NT ® 0^ ricochet ""Wireless - modem «?d service •Microcomputer Support Center 202 Computing Center • Monday-Friday • 9 am-S*m mpp.uoregon.edu e mail mpp#oregon 346-4402 unplugged@ricochet.net M5 ontutvm muf> h* to nmr tubu/tpuant. packog* » MM mo*W>*» tor th* dutoHon of wnvtt* 4gn*rmr* Morfemt *** *Ho mmUm tor pure***.
