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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Dec. 5, 1994)
Oregon vs. Penn St. ROSE BOWL 1995 January Z. 1995 Rose Bowl berth offers more than football aame Tasha Eichenseher OwQon 0&ty t'irmmki On Inn 2. 1905 approximately -*00,000 - people will be watching (he Mo 12 Ore gnu Dm ks lake on No 2 Penn State irt the Hist edition of the Rose Bowl. There will he parades and floats and Other opportunites - like a 60-serond spot on ABC - for the promotion of Ore gon, its football team, marching band and the University in general The football team was better off finan cially even before the Rose Bowl announcement. The Ducks, who were only scheduled to be televised once this season, were actually televised five times, each broadcast receiving $150,000 They received $600,000 more than expected, according to Sandy Walton, business manager of the athletic depart ment at Oregon. This money will be borrowed by the marching band so that they can buy new uniforms It will also go toward the pur chase of some new medical equipment the Dui ks will take with them to Pasade na. said Walton With the extra money that comes into the athletic department from the Rose Bowl we’ll do some upgrading,” Wal ton said. Since 1989. Oregon has been to three bowl games - two Independence Bowls and one Freedom Bowl Bet ause these howls just pnv a flat fee to teams and don’t pay travel and non-travel expenses, Oregon either broke even or lost money by participating According to Dan Williams . vice pres ident for administration and director of athletic s at Oregon, apprnxiinateh $10 12.000 was lost on the last two Indepen dence Bowls in which Oregon played IN THE GREEN ■ ROSE BOWL PAYOFF: The Pac-tO and the Big 10 each receive S6 5 * million. ■ MERCHANDISING Manufacturer;, pay 14 percent m royalties on Rose Bowl merchandise Seven percent goes to the Pasadena Tournament of Roses licensing department The other 7 percent goes to Penn State or Oregon - dot -*'riding on which logos are used {hiring the Freedom Bowl the University just broke even, he said A unique fixture of the Rose Bowl is that it gives teams extra money so they can afford to bring their band, cheerload' ers and other enthusiasts to Pasadena According to Jim Muldoon, an assis tant commissioner specializing in public relations for the Pm 10 Conference, $ti 5 million from the Tournament of the Rose* is split ten ways between all of the teams in the Pm TO Conference All ten teams rei eive approximately $500,000 each year, regardless of hether O! !i• >t t f:.■ \ ari' , uuqie'ing u; tie Rose Bowl. The same amount of money, $0 5 mil lion. is also given to the Big Jen Confer ence I be money that Oregon receives from the Tournament of the Ruses goes dire* 1 ly into the operating budget of the athlet ic department, said Williams This year, since the Ducks defeated Oregon State and earned a Rose Bowl OREST VILLAG APARTMENTS See 'Ipi % 'PclAtutert#, Always come home to a QUIET apartment. 2 Bedroom, 1 xh Bath On Spencer’s Butte, Corner of Donald & Fox Hollow, S.E. Eugene • 687-1318 bid, they will also receive 400 rmmd trip 111*11h In kets to Pasadena and an extra SHfiO.OOO toward non-travel expenses, such as food and housing If you manage that well you ran save a little money but not mui h. ' Williams said "It's very valuable but not m a dol lar* and rents way. "The real advantage is not financial, it is the visibility that you get for your foot■ ball team Tor many, the visibility and public itv are the exciting part of the game And for others, the money gamed from a Rose Bowl berth provides the excitement as the University of Wisconsin found out last year The significant impact of the Rose Bowl came in the area of licensing royal ties said Vint e Sweeney marketing and lit ensing director of the athletic depart tiieitl at the University of Wisconsin at Madison 1 he Badgers reprt.tiled the Big Ten in last year s Rose Bowl An coding to .Sweeney, the year before the Rose Bowl. Wisconsin made $300,000 in li< ensing royalties The year of the Rose Bowl, the gross revenue had increased by nearly 4ro perc ent to $1 4 million A large amount of the revenue Wisc on sin made from licensing its Badger aiid university logos went toward sc luilar ships from the chanc ellors office, and noarry $ oHl.ocin went n> the , nnstrui turn of an athletic supports system, which is a tutorial and resource servo e accessible to all students, Sweeney said According to Matt Dysie. licensing director at Oregon, manufac turers pay 14 pen ent in royalties on Rose Howl mer chandise they product* Seven percent of this money goes to the Pasadena Tournament of Roses li< ••using department and the other seven pen ent is divided between the schools represented on the produc t, Dyste said So. if a r shift has a Rose Howl logo and an Oregon Due k logo. Oregon vs ill ret eive seven pen out of the sale If the shirt also has a Penn State logo, Oregon would get t 5 perc ent of the royalties and Penn State would also ret eive 1 5 per cent The money Oregon earns from licens mg royalties w ill go first to support the licensing, public affairs and development department After that it will lie three ted toward funding other departments, Dvste said I here are many benefits, and Oregon will experience all of them. I'm sure Sweeney said "(I he Rose Howl) obvi ously helped from a recruiting stand pom! anti in ibuiim standpoint Alumni nr** more likely to gwe to their I how yveil the sc hool is doing, explained Sweenev Von can expect an increase in dona tions from the enthusiasm generated." said Multloon Money is already pouring into the Ore gon Bookstore tna the Autzen Stadium from the blossoming sides of Rose (toys I products We're estimating we'll do, on Rose Howl merchandise sales from now and the game, someyvhere Imtween $300,000 to $750,000, said University bookstore general manager |im Williams Williams said he anticipate* the stu dent and faculty cbs« omit on hooks at the University Bookstore will go up from nine to 10 or 11 percent liei accse of Rose How l item profits January 2, 1995 Pasedena, California Get Ready. Get TAN. 10 Tans for $18.00 New butts' r i •Wolff System Tanning •Open 10am-11pm daily •Plenty of parking in back VlUU$ TANNINC i44 2691 1888 Franklin Blvd.
