The Psychology behind the Citibank Classic Visa card, and the emotional security of the Photocard. The Citibank Classic Visa' •f instills m students feelings ol safety security and general wellness not unlike tlx*se experienced in the womb. Therefore, it is the mother of all credit cards 1 Some experts attribute these feelings to the Citibank Photocard, the only credit card with your photo on it A voice inside says. " I his is me, really me." (As opposed to. “Who the heck is that a common response to the photo W»k» t suffering fnmi ( mlit (<ml Theft Vm«*w/ Wn < I tiller rvx mi( tllfhink Clown Visa f'hotm'unJ on one's driver's license ) It's an immediate form of II). a boost to your self-image. 1 Of course if your card is ever lost or stolen and a stranger is prevented from using it. you'll feel exceptionally good (showing no signs of Credit Card Theft Nervosa). 1 Other experts point to specific services. such as The Lost Wallet Service that can replace your card usually within 24 hours Or the 24-Hour Cus tomer Service line, your hotline, it you will, for any card related anxiety whatsoever. further analysis reveals three services that protect the purchases you make on the Citibank Classic Vis,i card, at no additional cost I. Buyers Security can cover them against accidental damage, tire or theft, for lX) days from the date of purchase (preventing, ot course. Insecurity). 2. Citibank Lifetime Warranty allows one to extend the warranty tor the expected service life ol eligible products up to 12 years X \nd Citibank Price Protection assures you ol the best price You need onlv see the same item advertised in print lor less, within 60 days, and Citibank will refund the difference up to SI50 thence no h*st Purchase Depression). '{ Special student savmgs are particularly thera|vutic. I here's the free Citibank Calling Service from NIC 1 to save up to 26'r on long distance calls versus A KYI ’ (You’re encouraged to call Mom and Dad regu laris preventing Parcnta Non Support us) And a $20 Airfare Discount* on any domestic flight (Case studies indicate that a Fear of Flying is overcome when Spring Break in sunny Florida is a possibility.) Not to mention the low variable interest rate of 154*;' and no annual fee for college students Suffice it to sav. you'll have a credit card you can depend on while building a credit history. So call 1-800-CITIBANK, extension 10, to apply over the phone (students don't need a |ob or a cosigner) or to have your photo added to your Citibank Classic Visa card ‘J It we say that a sense of Identity is the first component ol the Citibank Classic Visa card, a sense of Security the second, and a sense of Autonomous Will from your newfound financial independence the third, don’t be crazy. C all I CITIBAhKO I -eTTTfTT' I idmjU 'WkUbH gmmrn U28 0012 9*»S% •V/T> m LINO* MAUCI -3B U Not just Visa. Citibank Visa. Icrtam tixkl>t««u <aI rukivawtv IV«x rcler k> mwi Sumnuo id Add.luxvti Inkxmatain Buyer* Se»ufrts n undr* written hs The /vfkti lnlfriun»«*l l K limited < num tniuinim and fimnai»«n* apgds I ndr' x i mm hs ihr New Hampshire Insuiaivc « <«np*n> Sriske Isle etfMKtaiks sanr* Ns pt* xJud and is M ka\i the minimum based .*« retail mdusirs daia Drill tin <4 soser age aie asadaMr «r» ssnit Nummars 4 Addiinvnai Program Information Savings claim is hwsrsl <>n a minute night wrcArnd *ai‘ in Ihr l<M! to V|*»' 4gr hand - mg SH I 1 ( ard C nmpsii .hii.i s rate* »* A TAT \ standard tailing k axd rale' rfhrtlrve 4.*t\ l itrfsaiik l ailing Server kxtg disiarve usage sanraa hr applied 1.■ dxjin hrnrhts undet am <ahrr Ml I partner program .* .4»rt iv Hading travel award pngjrams •(MVt rtpors b ttk**-t Minimum twin punha-e price »» %*»■» Rrhutrs are k« Cm thank -.iudrm 1 ardmrmhrr* on t*krts nwd Ns ISf l lights on!> ‘Ihr Annual Hrnrntjfr Rate hx puivhase* •* HP* as id A*J' ami mas itn quarterls The Annual fVneniage Rale fix »a»h adtanse* is |4jp* |f a finance charge is imposed ihe minimum is VI sent* there 1* an addilaxsal fuvuvr .tv»fgc *»x rash .ash wham c if ansa, is xi rs|ual to id ihr amount id cash cash ad*a«ssr transwiaxi h«*ese» 4 will mx M le** than V^lkl ie greater than Skull Vk«v»rv.h* N.ar» are published Ns Mxsarvh Hess. 4 drs .saxi id Simon A Schuster a PfcramutiM ( .mmuns alaxis i . nrqwrrv l sed Ns pet mrxurxi .d the puNfsJhrr * xdxsnk stedit sard* »i c ssurd Ns i abint 'South IktksMai N \ ClWl ( 1 lit sank V«uth IVskiaai NA Member T I'll The Monarch* Notes Version: The Citibank Classic card gives students peace of mind, protection against Freud—or rather fraud—a Km rate anti no fee. Apply today. Call 1-800-CITIBANK, ext. 19