The Psychology behind
the Citibank Classic Visa card, and the
emotional security of the Photocard. The Citibank Classic Visa'
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instills m students feelings ol safety security and general wellness not unlike tlx*se experienced
in the womb. Therefore, it is the mother of all credit cards 1 Some experts attribute these feelings
to the Citibank Photocard, the only credit card with your photo on it A voice inside says. " I his
is me, really me." (As opposed to. “Who the heck is that a common response to the photo
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on one's driver's license ) It's an immediate form of
II). a boost to your self-image. 1 Of course if your card is
ever lost or stolen and a stranger is prevented from using it.
you'll feel exceptionally good (showing no signs of Credit
Card Theft Nervosa). 1 Other experts point to specific
services. such as The Lost Wallet Service that can replace
your card usually within 24 hours Or the 24-Hour Cus
tomer Service line, your hotline, it you will, for any card
related anxiety whatsoever. further analysis reveals three
services that protect the purchases you make on the Citibank
Classic Vis,i card, at no additional cost I. Buyers Security can cover them against accidental
damage, tire or theft, for lX) days from the date of purchase (preventing, ot course. Insecurity).
2. Citibank Lifetime Warranty allows one to extend the warranty tor the expected service
life ol eligible products up to 12 years X \nd Citibank Price Protection assures you ol the best
price You need onlv see the same item advertised in print lor less, within 60 days, and Citibank
will refund the difference up to SI50 thence no h*st Purchase Depression). '{ Special student
savmgs are particularly thera|vutic. I here's the free Citibank Calling Service from NIC 1 to save
up to 26'r on long distance calls versus A KYI ’ (You’re encouraged to call Mom and Dad regu
laris preventing Parcnta Non Support us) And a $20 Airfare Discount* on any domestic flight
(Case studies indicate that a Fear of Flying is overcome when Spring Break in sunny Florida is a
possibility.) Not to mention the low variable interest rate of 154*;' and no annual fee for college
students Suffice it to sav. you'll have a credit card you can depend on while building a credit
history. So call 1-800-CITIBANK, extension 10, to apply over the phone (students don't
need a |ob or a cosigner) or to have your photo added
to your Citibank Classic Visa card ‘J It we say that a
sense of Identity is the first component ol the Citibank
Classic Visa card, a sense of Security the second, and
a sense of Autonomous Will from your newfound
financial independence the third, don’t be crazy. C all
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The Monarch* Notes Version:
The Citibank Classic card gives
students peace of mind, protection
against Freud—or rather fraud—a
Km rate anti no fee. Apply today.
Call 1-800-CITIBANK, ext. 19