“ONE DAY
MOTHER MADE
US CHANGE OUR
SHORTS
THREE TIMES.”
—Tim Hoyle, President, Columbia Sportswear
Mother Gert Boyle,
Chairman
I distinctly remember thinking “Finally, something my mother can’t
possibly find fault with. A nice, simple pair of lightweight shorts. They don’t
even have a fly, for heaven’s sake.”
Wrong. First she tore into the waistband. “ It needs a dash of color-put
in a belt,” she barked. Then the inseam. “ It’s as obvious as the nose on your face.
Add 1/4 inch.” Then she had
us zip the back pocket
And make the shorts
A
bigger and blousier. Use double pleats
instead of single. She even challenged
the very fabric of the shorts. “We came
up with Perfecta ClothM to be the
most comfortable and durable
nylon around. Now use it!”
What can I say?
My mother s always
right. Or else. A> Columbia
° SfxrtswtarC kmipanv
6600 N. Baltimore, Portland, OR 97203. For the dealer nearest you, cal
-BOYLE. In Canada, 1-503-295-8000.