FOOTBALL
Football boosts local economy
By Erick Studenicka
Emerald Sports Reporter
While agriculture .ind the
timber industry remain main
stays of the region's economy,
Oregon football also provides a
substantial economic boost to
Lane County
in addition to revenue for the
athletic department generated
by ticket sales, Lane County
businesses benefit from home
games through other forms of
tourist expenditures. Benefits
experienced by local industry
range from decreases in hotel
vacancy rates to increases in
retail sales.
Rick Schaufier, the director of
marketing at the Valley River
Inn. said his hotel has experi
enced some of its best business
on the weekends of Oregon's
home football games
Oregon tootoau nas a
tremendous impact on our busi
ness." Schaufler sail) "On the
weekend of the Washington
football game, we were at 100
percent capacity. On a normal
weekend, we’re probably at 70
percent Plus, we did a tremen
dous business in other areas,
including our Sunday brunch
and our lounge."
"I would say that the week
end of the Washington game
was the best two-day period in
this hotel's history," Schaufler
said "When you take into
account that every hotel room
from here to Koseburg was
hooked, the impact of the one
game on the region easily
reached into the millions of dol
lars."
John Erickson, the general
manager of the Red Lion Inn,
said that his hotel benefits
directly from home football
games.
“We're contracted with the
athletic department to lodge the
Oregon players the night before
home games," Erickson said.
"So just by having the players
here, our vacancy rates are
affected."
Both managers said that it
Direct Revenue from Oregon Home Football Games
1990
Tick el Sal**:
San Diago Stale
Idaho
BYU
Utah
ASU
Stanford
IX'J-A
Total Horn# Tw k*l Rrmiue
TV Rights
Cofsceaatons Food
Parking
Football Program*
Novelty Sales
/
$313. 235
$273. 813
5521, 63.1
$277. toe
$137. ttt
$ I Ml 956
$504. 227
$2. 596 524
$49 655
$207, 326
$H1 034
$2 3. 509
5)1 107
Direst Rmnu* from f ootball (lame* $3 OJU 157
was ililticiitt to put .1 precise
number on the amount of
mohtfy directly generated from
football fans.
"We (han't ask guefts Their
exact reasons for staying in
Eugene," Erickson said "We
also end up making money from
football fans not staying in the
hotel For example, there is a
football bus stop in front of the
hotel and we get a lot of people
coming m the coffee shop while
they are waiting for the bus "
The athletic department's
marketing office conducted a
non-scientific survey m toot) to
determine an estimate of one
home game's impact on the
ESne County economy
The survey, which took place
at Autzen Stadium before the
UCLA game that fall, asked Htit)
participants to estimate how
much money each person
expected to spend on Oregon
foetliall. including tickets. Ii«lg
trig. food, concessions and other
costs v * •
K>'sults of the surv> \ showed
that non-Lane County residents
spent more than SHU per person
m order to attend the games
Overall, the marketing depart
rnent estimated that the single
UCLA game provided a S.t 1
million boost to the region's
economy.
Obviously, home football
games also provide an economic
boost to the athletic department
Of the department's total S.t 4
million in ticket sales in HI90
91, S2 hi! million (77 percent)
resulted from football ticket
sales
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