UNIVERSITY
Better quality key to newspapers’ future, editor says
Jonathan Marshall
By Kimberley Bardm
Emerald Contributor
There k gwxl news for the
fnturv of newspapers despite
continuing readership declines
a long-time newspaper editor
and publisher said Thursday
Newspapers are slowly dying
because ilie\ are overly i au
tious and dull, but new life i an
be breathed into them with dv
namic, bard hitting new s ( over
age. said Jonathan Marshall,
who published the .Si nttSil.ilr
I'rogrno for 2 s sears until
198 ’
Only sf> pen ent of respon
dents s\ ere loyal new spaper
readers and: those under age in
fell thin didn'l have the time !u
re,ill the paper. ,u t ortlipjj to .1
survey rnnduited by the Amer
a,ir, Sot tety ■ ' Newspaper !•<!:
lor*
i.mv readership slum* from
i 1 • ..pit- not getting wIi.h they
need from newspapers. Mar
shall said lidltors are frequent
iy mil ol loin h with they re
readers vs ants and needs
Readers iHilleve the lu st cm
ered news arth les include 1 las
sin.-d ids and national sports,
whili' thr worst oyerrd news
articles arc about lix al and re
gumal issues, uncording to the
> u r v 1 • V
V 1 -ha'! said In- trtiliuv us tills
i i. s 1! quality 111 local i-overage
is one of I he biggest reasons lor
dec lining readership
Ms newspaper cover's! ev
cry major national ami interna
hona! iii'io event, bn! the rna
jor emphasis was on Ux al sfo
nes ami :! was a berk of a
a;, i. nl is si p M i rsli.i 1 i
said
Newspapers sheiii,i have per
sniiahU wilts colorful svrdlng
and solid ioi ai lu-ws inserage
1 lies should be objective and
not afraid to hit haul or admit
when they re wrong. hi' said
If newspapers imp I fine nt
these c hanges. readers is ill start
to c nine tmi k Marshall said
in addition, thereneeds to tie
,i treatise effort to entourage
people to read again One plane
to start is n nationwide c.mi
paign rtxjuirlng head start pro
grams. to tear h i htldren to read
Ih-Ii ai they begin m himl Star
shall said
The young adults of today
were not introdui ed to analyt
ii u reading until the fourth or
fifth grade and by then their
reading habits are set. he said
Marshall ret elver! Ills mas
ler's degree from the I 'ntversi
t\ s lourtiallsm <a linol in l'lti.’
I Wo y ears ago. Marshall en
dowed .in annual leatrhing
award lor Innovative tear lung
at the school Professors.'Tim
II lea son ami Hill Kvan are this
year ret iplents
Daily Emerald
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