t:
11t’s easy to use. [
In rhc beginning, there was the o imputer.
And it was confusing.
Confusing t<) set up, etinfusing t< > learn, and
confusing to use.
So at Apple, we decided to make a new kind
of computer—an easy-to-use computer. Before
we designed it, we did extensive research on h< >w
human Ix-ings think, learn, read, c< immunicate,
rememlxT, and understand, as well as Ikiw they
internet w ith technology and machines.
We took what we learned and created
Macintosh—the [xts< >nal computer designed to
work the wav pe< >ple work. It was the w< >ii(I s first
inluitiiv a>mputer. And it was <|uk kl\ reo igmzed
as a maj< >r breakthrough in [xts< inal o imputing.
3 You don’t have to read
computerese.
I)o you recognize the images t<> the IcIM If mi.
vihi r.m iiv: .1 Mai mtosli Hiat sbet any tlx
images, i h in his yr hi see < hi a Ma< intc sli
screen look and act like everytlay (ilrjois ythi
already use lhe re|X»n yrmi write is npre
sented fry an icon that looks like a r-|xhi
Hk* file folder vou store your re|xrt in lus
an k i hi that kx >ks like a file k 4der And
the tnrsh t an von nr to dm iw away files
lus an h i hi that k«>ks like a trash < an.
You don’t have to be
1 a computer science major
1 to set it up.
lltere ate jtLst thar simple steps to set up
a Mat intifth
1 !*Iug in the kedx vird. m< >nnt h. mouse
and |x iwer cord
1 Mipthe t hi switi h
3 f >> ips, sony nverels iX'step three Vnm
already tkme Vixitkin'l have t hassle with
formatting; iIk- lunl disk t >t installing the
system software. Ixa auv it A 'lone toi you
And \ou-don't ha\e to tell the > impute: what
coni|x>nents six li as ponteis mixlerns. and
( I > K< )M drives aie Ixxiked up to the
system. Ixs arise the Mat intosli km iws
automalk allv
r You don’t have to speak
) computerese.
lijsrt'.ici < 41 r>iHH MS I k is minaixts Mith .is
COPY! \V( )Rl )I’K< K ' J >KAITI x X \ WORK
Matmlosh use's familiar wt nils that an- c.isv u >
understand and use mh t ts( i>p\. Rave,
and Print
6
You can give files
any name you like.
\ fill- rontamim; m Hes In >m vi an (lluu< al
I’su In il i.;\ i lass should la named something
like"(limit al Psvi la «l< Nt at s, ni;hl 'Ail!
Mat inti >sh, vi hi t an name it |ust that In
(umpansou MSI* >Sand Windows in
systems limit youi tile names tony,hi
11 la rat tns Ion toy \ou to name vi mi tile
v in elhing like "( ! IM N IN lluee i:" ills
later, you'll lie wondenng what in the work!
i Mill I la' in a t I.PSi N IN tile
“7 It runs HyperCard.
/ I Ivjmit aril was imenied In a team i a si >lt
waie engineers at A|)plr It s a irvi >luti< >nai\
[in (gram that lets \i hi stole, organize, anti
piesent information in new anti laiier wavs
O It keeps things up to date.
^ ' I lie publish and stil isi ilia It alines } ; Ip \ :
keep lllli HlliatH H: Hi O ' a M.li 111! 'sll .Ip I dak
In pn Aiding an autimint link la-iwtrn
tit n umeiiLs \\ ith a lew i In Lsot the nn him
you t an puNish' informant >n, sueli as a than
v< Hike t reatetl wnli a
spir.uLslK.vt program, .mu
(hen 'sul^cnlx*’ to (he*
mlornution from an< xhu
tkx ument, mkIi .is .1 ivpwl
vou'rr writing with .1 wortl
pn x essing pn >gntm
Whcnevvi v< >u make
i hinges to therlutl
in trie spretasneet, \< >111
repm is u|xLitnl, d»> antimutH .illv
Q It’s got connections.
/ Ibomntt t .1 prinu t .1 modem, .in ext
iunl disk, or Hist .ilxnit anv other |X*npheral
to .1 \Ui mtosh, simple plug it in I1i.it s .ill
their is nut
11
Inis week v< hi a- maj<>rini» in [>hil*rsophy next week it s mu lear
Ithvsics. After all, no one kn<jws exaeth what the future will
hrini’. That A win millic >ns < 1 students have t< uiiul that investing
in a Macintosh is a sman mow. Because Macintosh can
immediately help vou d< > whatever y< hi do I tetter. And if,
“I bought my Macintosh in
the summer of 1984 and
I’m still using it to do just
about everything—word
processing, charts,
spreadsheets, and games.
I even take floppy disks
from my Macintosh and
work with the data on
newer Macintosh models,
such as the Classic,
SE/30, or llsi.
I've upgraded my
Mac twice—once to add
memory and once to
install a double-sided
floppy disk drive. Upgrad
ing was easy and the
transition was smooth.
My programs and every
thing else still worked.
I was just able to do
more."
—Lisa de las Fuentes
Senior, Human Biology
conic tom<)i!'()\\;v< )ii hnct that
mu want to do something
lilFcrent. nt ) pn >blem. it’s easy t( »
upgrade w >ur Macintosh to help
u hi tise to the challenge.
1) It’s great for college
^ and beyond.
I v ling v< >ur wt nk better. faster, ;uxi inoa‘
i reativelv is al.v i a plus in the w< irking
vvi >rld and that’s prmsdy why
Macintosh computers are used in
"a j k_t( ent ol Fortune 1000 companies1
| 2 It’s what you’d expect
1 J from Apple.
Apple consistentk prtxluces innovative
to line ik igy that .sets industry standards
Iliat s why the features that set Mac inti >sh
a|un todav will probably lx.’ found on othet
computeis tomorrow Well, [X‘t1ia[xs a lew
rears from tonx >rn >w
Whatever you dot
you can use Macintosh
to do it better.
Ihi Kismets i il programs .ire av~ajlank* lot trit*
M.h tninsh, lo i)d|) you take i hi anthropology,
zoology, and even!lung in Iviwtrn
* has«! or .1 Mirvv\ 11 muIucted hv (* 'mputci
Iniclligcm r in February 1991
\r
People love it for the same
reasons Abhi does.
“I don't read manuals—never have.
But I use all the most popular
programs. The menus for
Macintosh programs are so similar,
you just say to yourself, 'This one
can’t be that different.’ If you make
a mistake, you just use the Undo
command and you’re right back
where you started. And you don’t
have to memorize any fancy
commands, such as Control-F1 or
Shift-F7. Use a Mac once and you
can come back years later and use
it again. It’s like riding a bike.”
—Abhi Vakil
Senior, Sociology
1
With Balloon l!c!|i'“ you can [xunt to amol>tcn
i 'ii the smtn, .md .1 balloon will ap|x-ar that tells you what the
"ii|( t is anil what it does Balloon I lelp lets new users loam
f V
This is a folder—a place
to store related tiles
Folders can contain tiles
and other folders
J
the basics < >1 Macintosh
quickly, and gives
ex|x .rienml i isers
a convenient way to
cxplt xe m< ire advanced
featutes