Buy it and try it! Buy a Safe-n-Sound” cassette or compact disc aod it you're not completely satisfied - retire the cassette or compact disc within 30 days and we will exchanoe it tor another cassette or CO of the same value Receipt will be required for exchange $4499 $A99 | | compact disc cissatta This sale runs November 15 through December 15 Look for 6 new titles on December 15 JOE ELY LIVt AT LIBIHTY LUNCH TItOUIlt TRItl »»• • ' IV... MATRACA BERG LYING TO THE MOON <ukt Art ‘V 'N^-. *» f" The Soup Dragons LOVEGOD KINGS X Faith Hope Love ENTERTAINMENT „ f 0*o»vners’ , ^ **•*•" H Di«« Mi kh. gagiHSIil • have a * •** , ^.V/, KAVE radio wakes people up from boring radio blues By Layne Lakefish Emeiald Enteuainment Editor in a mom nestled on the 11th floor of the Hilton comes a new voice that < an lie heard 45 miles away. Adjoining that room lie three others, filled with a number of not-so-long-distuni e voices, hut still as important. KAVK radio, Kugene's newest station, makes its home here On Odmr Day. Sept I. at 12 tit p in KAVK radio, located on the dial at ‘15 t. hit the airwaves with "Radio. Radio" by Klvis C’.ostello This debut however, was different from most radio debuts The three men that co-own KAVK were out to change ra dio rhev wen* tired of fin it kv radio formats where only cer tain artists and songs get airtime "We all had the same vi sion of making a station whose format was not pro grammed," said Km Alterman. one of the co-owners "We wanted to show that radio i ould lie something good, even if it's not a com men ial prod in t 1'his idea turned into the beginnings of a plan track in April of 1 MHO The three men. one in advertising and two in law. joined fones and set out looking for an up-for sale ra dio station "We knew that this kind of station couldn't be done any where." said Iordan Seaman, another co ow ner Now not only did they have to find a license tor sale, but they had to find it in a i.it\ that was ready to try something new "Kugone has a reputation." Seaman said “We had heard that people here were more likely to go for something like this " The next year was spent looking and learning. "We went on a full-scale search and education hunt. ' said Dave Mill er. the third co-owner. hast March the hunt ended The men bought KZAM's li cense. a long-time Eugene station th.it had changed formats three times and then decided to sell "We were in California talking to a radio owner in Ft Hragg and he mentioned that there was something in Eu gene." Seaman said. "That same day l flew to Eugene I didn't even wait to get a spe< ial fare." "We just knew that it was right." Alterman said The next six months were spent getting ready and making changes they thought ne< essars after buying k/.AM Among the major changes was moving the tower lo Hlanton Heights, giving them "tremendous signals. " Alterman said Coming up with a name for the new station was another big event. It was Seaman who came up with KAVK. "I could not believe it when the I CC said that KAVE was not taken." he said. "It was perfec t There's something mys terious about a cave." After months of planning and preparing, the long process came to a close on [arbor l)a\ Today KAVE radio operates 24 hours a day with a cast and i rrw of close to 25. Together they have made KAVK radio what they had originally wanted it to be a station set apart from the rest. All three men said that they hate KAVE being classified as a classic rock station. "We don't churn through the top forty of classic rock. We just pluv good, quality rock and roll.” Alterman said. And just what is "qualitv according to these men? "Quality music is music that is not written based on a for .... j mula." Miller said. "It's music that comes from the heart, whether it be the vocals or the- music or the guitar that ' makes it quality.” •] Using these standards. KAVK is known for taking an al bum that may have had a huge hit on it and playing (he oth er songs that never got quite .is much airtime "We play >'• songs rarely heard on the radio." Miller said "I’ve had people say that we* an; the history of rock and roll." Seaman said "They say we play everything that made history or is making history." ■ V\ hat kAVI', is trying to do is fill a nic he "We’re trying to ! do something unique in the market." said Andy Gilbert. ;.i t diversity student and kAVI. disc jockey "We're trying to till that hole with real rock and roll." As far as on-air talk goes, kAVK deals maturely with the i audience "This is no hype radio." Alterinan said "We’re ,j not zany on air, we don't use- whac kv sound offer ts and the -'.j disc iockeys talk as grown-ups to the audience " '' kAV'K radio is doing something new They are taking roc k j and roll radio seriously and making their own rules "We . ; break a lot of rules, but we’re always rock and roll orient ' i ed." Alterman said vJ In the song they used when kAVK first hit the airwaves : j Klvis Costello sang. "Radio is in tin- hands of suc h a lot of 3 tools trying to anesthetize the- way that you feel " They . ' . picked this song for a reason . ■'! "We’re trying to show people that radio c an In- a fun and exciting thing.” Miller said "Our job is to invite people in and let them decide " • The Great American SMOKEOUT Leave the Pack Behind —Do you Smoke? If you do cut down on the # of cigarettes you smoke or stop smoking for the day. —Do you have a friend that smokes? Adopt a smoker today by being supportive, helpful and encouraging towards quitting smoking. I For additional information visit the Great American Smokeout table in The EMU today or stop by Health Education located in the Student Health Center. • Sponsored by the Lifestyle Planning Program, Student Health Center Spring Forth! Don't bo left behind I Book Spring Brook Trmroi Norn to Homok. Monico or Ski Europo' Round* rip hom Porfleod I Honolulu $329 Mazetlan $362 Munich $590 EuroU Room. IT countnos SMI ontytm Rurchooo by Doc 31 lor tpnnghrummm trovol ol Wpricot, | CoU tor a boo 1991 Student Travel Guide Cound Ikawd 715 S W Morrison #600 Portland. Or 97205 803 22S1900 1I00 228 29S4 EMU Recreation Center © 9-Ball Tournament Sun., Nov. 18 2 p.m. $2.00 Fabulous Prizes From Face the Music • Napoli • House of Chen I Engine Service 1000 S Bertelsen Rd fl Eugene OR 9740? One (lock North olW nth Nolen Ind Pier* Specializing m Volkswagen Service For 32 years 342-3952 Student and Faculty Discounts VALUABLE COUPON FABULOUS FUN FOR EVERYONE! •Snack Bar •Group Rates. Parties •Quik Shot Basketball • Indoor Miniature Golf •Video Games. Pinball Pool Tables Try Us Today! --jW! One free game of miniature golf with the purchase of a regular game ADULT $1.75 CHILD $1.00 ■ Open 7 Days a Weak Only 10 minutes Irom UofO 1300 Mohawk Blvd. Mohawk Shopping Cantor Expires 11/30/90 DOUBLE TEE PRESENTS MIDNIGHT STROLL TOUR BAND I (‘.Muring THE MEMPHIS HORNS I WITH SPECIAL GUEST i LLOYD JONES I STRUGGLE I December 11 Hult Center $18 00. $19 00 Reserved ! 5 Tickets at oil Mult Center outlets call 66 7 5000 Subject to service chorge ond or user fee HAVE A FUN FILLED WEEKEND AT SCAW FRIDAY NIGHT .. COMEDY NIGHT Well-known Northwest comedians. The fun starts at 9:00 p.m. SATURDAY NIGHT u LADIES’ NIGHT ☆ Drink specials for the ladies CASH GIVEAWAYS ☆ Drawings for CD’s, Cassettes, & Roses WATCH FOR THE BLUE LIGHT SPECIAL! 3434/34 * 1121 Centenial Blvd <ru*xii«Auucn stadium)