Buy it and try it!
Buy a Safe-n-Sound” cassette or compact disc aod it you're not
completely satisfied - retire the cassette or compact disc within 30
days and we will exchanoe it tor another cassette or CO of the same
value Receipt will be required for exchange
$4499 $A99
| | compact disc cissatta
This sale runs November 15 through December 15
Look for 6 new titles on December 15
JOE ELY
LIVt AT LIBIHTY LUNCH
TItOUIlt TRItl
»»• • ' IV...
MATRACA BERG
LYING TO THE MOON
<ukt Art ‘V 'N^-. *» f"
The Soup Dragons
LOVEGOD
KINGS X
Faith Hope Love
ENTERTAINMENT
„ f 0*o»vners’
, ^ **•*•"
H Di«« Mi
kh. gagiHSIil
• have a * •** , ^.V/,
KAVE radio wakes people up from boring radio blues
By Layne Lakefish
Emeiald Enteuainment Editor
in a mom nestled on the 11th floor of the Hilton comes a
new voice that < an lie heard 45 miles away.
Adjoining that room lie three others, filled with a number
of not-so-long-distuni e voices, hut still as important.
KAVK radio, Kugene's newest station, makes its home
here
On Odmr Day. Sept I. at 12 tit p in KAVK radio, located
on the dial at ‘15 t. hit the airwaves with "Radio. Radio" by
Klvis C’.ostello This debut however, was different from most
radio debuts
The three men that co-own KAVK were out to change ra
dio rhev wen* tired of fin it kv radio formats where only cer
tain artists and songs get airtime "We all had the same vi
sion of making a station whose format was not pro
grammed," said Km Alterman. one of the co-owners "We
wanted to show that radio i ould lie something good, even if
it's not a com men ial prod in t
1'his idea turned into the beginnings of a plan track in
April of 1 MHO The three men. one in advertising and two in
law. joined fones and set out looking for an up-for sale ra
dio station
"We knew that this kind of station couldn't be done any
where." said Iordan Seaman, another co ow ner Now not
only did they have to find a license tor sale, but they had to
find it in a i.it\ that was ready to try something new
"Kugone has a reputation." Seaman said “We had heard
that people here were more likely to go for something like
this "
The next year was spent looking and learning. "We went
on a full-scale search and education hunt. ' said Dave Mill
er. the third co-owner.
hast March the hunt ended The men bought KZAM's li
cense. a long-time Eugene station th.it had changed formats
three times and then decided to sell
"We were in California talking to a radio owner in Ft
Hragg and he mentioned that there was something in Eu
gene." Seaman said. "That same day l flew to Eugene I
didn't even wait to get a spe< ial fare."
"We just knew that it was right." Alterman said
The next six months were spent getting ready and making
changes they thought ne< essars after buying k/.AM Among
the major changes was moving the tower lo Hlanton Heights,
giving them "tremendous signals. " Alterman said
Coming up with a name for the new station was another
big event. It was Seaman who came up with KAVK.
"I could not believe it when the I CC said that KAVE was
not taken." he said. "It was perfec t There's something mys
terious about a cave."
After months of planning and preparing, the long process
came to a close on [arbor l)a\
Today KAVE radio operates 24 hours a day with a cast and
i rrw of close to 25. Together they have made KAVK radio
what they had originally wanted it to be a station set
apart from the rest.
All three men said that they hate KAVE being classified as
a classic rock station. "We don't churn through the top forty
of classic rock. We just pluv good, quality rock and roll.”
Alterman said.
And just what is "qualitv according to these men?
"Quality music is music that is not written based on a for .... j
mula." Miller said. "It's music that comes from the heart,
whether it be the vocals or the- music or the guitar that '
makes it quality.” •]
Using these standards. KAVK is known for taking an al
bum that may have had a huge hit on it and playing (he oth
er songs that never got quite .is much airtime "We play >'•
songs rarely heard on the radio." Miller said
"I’ve had people say that we* an; the history of rock and
roll." Seaman said "They say we play everything that made
history or is making history." ■
V\ hat kAVI', is trying to do is fill a nic he "We’re trying to !
do something unique in the market." said Andy Gilbert. ;.i
t diversity student and kAVI. disc jockey "We're trying to
till that hole with real rock and roll."
As far as on-air talk goes, kAVK deals maturely with the i
audience "This is no hype radio." Alterinan said "We’re ,j
not zany on air, we don't use- whac kv sound offer ts and the -'.j
disc iockeys talk as grown-ups to the audience " ''
kAV'K radio is doing something new They are taking roc k j
and roll radio seriously and making their own rules "We . ;
break a lot of rules, but we’re always rock and roll orient ' i
ed." Alterman said vJ
In the song they used when kAVK first hit the airwaves : j
Klvis Costello sang. "Radio is in tin- hands of suc h a lot of 3
tools trying to anesthetize the- way that you feel " They . ' .
picked this song for a reason . ■'!
"We’re trying to show people that radio c an In- a fun and
exciting thing.” Miller said "Our job is to invite people in
and let them decide " •
The
Great American
SMOKEOUT
Leave the Pack Behind
—Do you Smoke? If you do cut down on the # of
cigarettes you smoke or stop smoking for the
day.
—Do you have a friend that smokes? Adopt a
smoker today by being supportive, helpful and
encouraging towards quitting smoking.
I For additional information visit the Great American Smokeout table in
The EMU today or stop by Health Education located in the Student
Health Center.
• Sponsored by the Lifestyle Planning Program, Student Health Center
Spring
Forth!
Don't bo left behind I
Book Spring Brook Trmroi
Norn to Homok. Monico or Ski Europo'
Round* rip hom Porfleod I
Honolulu $329
Mazetlan $362
Munich $590
EuroU Room. IT countnos
SMI ontytm Rurchooo by Doc 31 lor
tpnnghrummm trovol ol Wpricot,
| CoU tor a boo 1991
Student Travel Guide
Cound Ikawd
715 S W Morrison #600
Portland. Or 97205
803 22S1900
1I00 228 29S4
EMU
Recreation Center
©
9-Ball
Tournament
Sun., Nov. 18
2 p.m.
$2.00
Fabulous Prizes From
Face the Music • Napoli • House of Chen
I Engine Service
1000 S Bertelsen Rd fl Eugene OR 9740?
One (lock North olW nth Nolen Ind Pier*
Specializing m Volkswagen Service For 32 years
342-3952
Student and Faculty Discounts
VALUABLE COUPON
FABULOUS FUN FOR EVERYONE!
•Snack Bar
•Group Rates. Parties
•Quik Shot Basketball
• Indoor Miniature Golf
•Video Games. Pinball
Pool Tables
Try Us Today!
--jW!
One free game of miniature golf
with the purchase of a regular game
ADULT $1.75 CHILD $1.00
■ Open 7 Days a Weak
Only 10 minutes Irom UofO
1300 Mohawk Blvd.
Mohawk Shopping Cantor
Expires 11/30/90
DOUBLE TEE
PRESENTS
MIDNIGHT STROLL TOUR
BAND
I (‘.Muring
THE MEMPHIS HORNS
I WITH SPECIAL GUEST
i LLOYD JONES
I STRUGGLE
I December 11
Hult Center
$18 00. $19 00 Reserved
!
5
Tickets at oil Mult Center outlets
call 66 7 5000 Subject to
service chorge ond or user fee
HAVE A FUN FILLED WEEKEND AT
SCAW
FRIDAY NIGHT
.. COMEDY NIGHT
Well-known Northwest comedians.
The fun starts at 9:00 p.m.
SATURDAY NIGHT
u LADIES’ NIGHT
☆ Drink specials for the ladies
CASH GIVEAWAYS
☆ Drawings for CD’s,
Cassettes, & Roses
WATCH FOR THE BLUE LIGHT SPECIAL!
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